• Title/Summary/Keyword: Channel Governance

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The Impacts of Distribution Channel Governance on the Relationship between Market Orientation and Export Performance (유통경로 관리 지배구조가 시장지향성과 수출성과 관계에 미치는 영향)

  • Won, Dong-Hwan
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.91-102
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    • 2016
  • Purpose - The objectives of this study are as follows. First, it aims to suggest an analysis model that has integrated the relationship between the two factors and export performance and conduct an empirical analysis of the factors. Second, the study seeks to analyze the mediating effect by setting direct channel governance as a specific activity to connect market orientation, a cultural asset, to export performance. Third, through these analyses, the study intends to apply the relationship between market orientation and direct channel governance that the existing studies have failed to observe comprehensively on SMEs in Korea. Based on these analyses, the study expects to expand the discussion of previous researches by analyzing the mediating effect of direct channel governance. Research design, data, and methodology - This study developed a model that has integrated market orientation, direct channel governance, and export performance. It established 7 hypotheses including the mediating effect of direct channel governance. Market orientation was consisted of customer orientation and competitor orientation, and 4 latent variables were measured by 18 questions. LISREL, an analysis tool of structural equation model, was used for hypothesis test and there were 183 sample for analysis. Results - The analysis results showed that customer orientation has a positive influence on direct channel governance, but competitor orientation did not have a statistically significant effect. On the contrary, export performance showed an opposite result. That is, customer orientation did not have any influence but competitor orientation had a significant influence on export performance. It was also confirmed that there was a significant influence in the relationship between channel governance and export performance. According to the analysis of mediating effect, direct channel governance had a full mediating effect between customer orientation and export performance. Conclusions - The study results demonstrated that it is important to build a direct channel governance on the export SMEs in Korea, especially since the direct channel governance complements the influence of customer orientation that does not directly influence export performance among market orientation activities. This implies that Korean export SMEs must strive to build an effective direct channel governance.

소비자파워에 의한 갈등이 경로관리에 미치는 영향

  • 서봉철
    • Journal of Distribution Research
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    • v.1 no.1
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    • pp.83-107
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    • 1996
  • The concern of external environment is growing up in the field of channel distribution. In the former channel distribution, the channel distribution environment is little bit unmoveable owing to a powerful manufacture control against poor distributor. Therefore intra-efficiency is channel member's core interest. The structure of channel governance, however, come to be changable because of the mature distributor power against manufacturer such as a Price Break, JIT of channel governance, and a serial of change. Accordingly, it is acceptable that the interest of external-environment of channel members' is more and more enlarged, and external-environment change in the channel distribution make the serious problems in intraorganizational system. Thus, it is meaningful that this study try to discover the consumer power as external environment factor and to find the best strategy to overcome this consumer power. Resource dependence theory, Transaction cost theory, Political Economic Approach, and Working partnership Approach are the theory foundation of the reasearch. Apparel franchise is a sample to analyse the hypothesis and correlation and multi-regression are a chief tools to estimate the hypothesis. Thus, the above results imply that a flexible governance is appropriate to consumer power, conflict is not intervening value between consumer power and channel governance, and the channel member's satisfaction can be confirmed in the flexible governance better than control governance.

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Managing Hybrid Marketing Channels for Fashion Apparel Industry(in Korea) (패션의류시장에 있어서 하이브리드 마케팅 경로 관리 연구)

  • Shon, Sanggi;Kwon, Soongi;Kim, Stephen K.
    • International Area Studies Review
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    • v.12 no.3
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    • pp.89-109
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    • 2008
  • Using hybrid channel affords the benefits of achieving control through the direct channel and achieving flexibility through the indirect channel. However, using a hybrid channel also poses special challenges to a manufacturer, including the problem of managing multiple channel members with disparate goals and priorities. The purpose of this study is to enhance our understanding on the management of hybrid channel. We study marketing channels for fashion apparel to examine governance challenges and solutions of a hybrid channel. We have two objectives to fulfill that purpose. First, we aim to tie two largely separate research streams of salesforce management and marketing channel management together by examining both intrafrim governance and interfirm governance issues under one conceptual framework. Second, we aim to lay a ground work for rigorous further research on this topic by tying two major theoretical approaches of governance together under one conceptual framework. Our predictions were tested with data from the survey of apparel manufacturers and retailers. The analysis results support the predictions moderately.

Marketing Environment and governance mechanisms: Focusing on Manufacturer's Interfirm Benevolence

  • Kim, Min-Jung
    • The Journal of Industrial Distribution & Business
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    • v.10 no.1
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    • pp.51-58
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    • 2019
  • Purpose - Manufacturers in uncertain environments need to depend on governance mechanisms to reduce the inherent risk in these environments. However, few studies have examined which governance mechanisms a given manufacturers will develop in uncertain environments for managing the relationships with its vertical partner. This study explores how different governance mechanisms function under uncertain environmental circumstances. We also try to investigate the contextual effect of interfirm benevolence as moderator. Research design, data, and methodology - This research provide the conceptual framework of interfirm benevolence on which this research's propositions are predicted. The theoretical background for environmental uncertainty, governance mechanisms and interfirm benevolence will be discussed. Results - The expected results are as follows. Manufacturers in an uncertain environments rely on different governance mechanisms under conditions of high and low interfirm benevolence. In terms of role of interfirm benevolence, interfirm benevolence provides a better understanding of how governance mechanisms can develop in an uncertain supply markets. Conclusions - This research suggests several theoretical and practical implications between channel partners, particularly, this research offers that interfirm benevolence is a crucial competitive factor under environmental uncertainty situation. In future studies, it is necessary to investigate the effect of each governance mechanism structure on performance in an uncertain environment and various level of interfirm benevolence.

Non-Governmental Organizations' Perception on Housing Welfare Policy and Local Governance (비영리민간단체를 대상으로 한 주거복지 의식조사 연구)

  • Kim, Young-Tae;Kim, Young-Joo
    • Journal of the Korean housing association
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    • v.18 no.4
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    • pp.97-104
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    • 2007
  • Today, Non-Governmental Organizations (NGOs) are considered to be an important actor in the policy process. Based on this fact, this study aims to analyze the perception of the housing-related NGOs in Korea. Questions were prepared around two main themes: housing welfare policy and local governance. The data were collected in 11 cities where multi-party talks on housing welfare were held in April and in May 2007. The results are as follows. When it comes to housing welfare policy, housing supply should be combined with rehabilitation policy of low-income households. The roles of local government are strongly emphasized. Stabilization of housing market is important, but concrete measures should be necessary to help those who cannot participate in housing transaction. Concerning local governance issues, local government is expected to play a great role in setting up a productive policy network; NGOs are inclined to rely on public aid; An emphasis is put on professional and academic education which can make housing welfare delivery system more effective. With the questionnaire survey results, evolution and characteristics of the NGO movements in the Korean housing sector and the recent change of housing policy orientations are explained. And, strengthening communication channel between central and local actors, participation of NGOs in the various housing surveys, establishing a regular forum on the local level, and so on, are proposed in the conclusion.

Study of Installation of Sediment Trap Drain Channel to Reduce Soil Erosion from Storm Water Runoff (침사기능 콘크리트 배수로의 유사 유출 저감에 관한 연구)

  • Shin, Hyun-Jun;Won, Chul-Hee;Choi, Yong-Hun;Kim, Tae-Yoo;Choi, Jung-Dae
    • Journal of The Korean Society of Agricultural Engineers
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    • v.52 no.6
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    • pp.95-100
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    • 2010
  • Researchers developed Sediment Trap Drain Channel (STDC) as a solution of the reduction of soil erosion and muddy runoff from a alpine field. The STDC is the one that can take a role of grit chamber by installing the shield made of woods in the concrete channel. The study was conducted 8 kinds of stages according to the amount of soil loss and the inflow. Evaluation factors were ss concentration, turbidity and reduced soil. The results of study showed lessness of ss concentration and turbidity from the lower spot than the upper spot. The average reduction rate of ss concentration was 74 % and the average reduction rate of turbidity was 62 %. It was turned out that the performance related soil loss and muddy runoff of the STDC is effective. The governance was needed to expect the effectiveness of the STDC.

Blockchain E-voting System and Governance: The Case of Korean National Pension Service (블록체인 기술을 활용한 전자투표시스템과 지배구조: 국민연금 사례를 중심으로)

  • Chung, Hae Jin
    • The Journal of Society for e-Business Studies
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    • v.24 no.4
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    • pp.1-16
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    • 2019
  • Blockchain technology prevents tampering of central authorities that manage voting process, enhancing trust in the vote results. This technology enables citizens to participate more directly in the areas where delegation was inevitable due to the difficulties in polling fair and trustworthy public opinions. There are many projects around the world proposing to implement voting system for public decision making using blockchain technology. The blockchain voting system is expected to work as a transparent and fair channel for polling public opinions, which will transform the public decision-making process and governance. Korean National Pension Service (NPS) recently introduced stewardship code to better represent the interest of beneficiaries. However, because of the mistrust in governance of NPS, introduction of stewardship code is facing criticism for potential misuse of their voting rights against the interest of beneficiaries and for government's interference with corporate management. This study proposes a voting system applying blockchain technology for polling the opinions of National Pension Fund's beneficiaries to support public decision-making, and discusses social and institutional conditions for implementation of the proposed system.

Evaluating the Governance of the Policy of Upgrading a Metropolitan Industrial Cluster : the Case of Seongseo Industrial Complex in Daegu (성서산업단지 활성화 정책의 거버넌스 특성과 평가)

  • Lee, Kyung-Min;Lee, Chul-Woo
    • Journal of the Korean association of regional geographers
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    • v.13 no.5
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    • pp.509-525
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    • 2007
  • The aim of this study is to evaluate the governance system involved in the policy of upgrading the Seongseo industrial complex in Daegu city. The governance system was evaluated by four indicators; social legitimacy, reliability, expertness, and transparency. The major findings of this study are summarized as follows. It is expected that the Seongseo industrial complex upgrading policy would accelerate to upgrade the industry structure and competitiveness of the cluster. However, the firms of the cluster have a Question of reliability to the actors of initiating the policy. In this context, to raise the trust level the policy needs to turn towards making the communication channel among the stake-holders of the cluster more democratically and horizontally. It is also problematic to reveal the low degree of expertness of the policy's decision makers, the fragmented system of policy operation and a lack of information. Consequently, the policy is required to improve the transparency on the policy-making process, and to activate the participation of professional groups and civil society.

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A Study on the Waterway Restoration and its Utilization of the Yeongsan River (영산강의 주운복원과 활용방안 연구)

  • Kim, Jong-Il
    • Journal of the Korean association of regional geographers
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    • v.11 no.1
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    • pp.40-53
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    • 2005
  • The Yeongsan River had played an important role as s waterway, but in 1981, the Yeongsan River Estuarin Barrage had been constructed, the waterway had been cut off. Since then, in the lower Yeongsan River basin, discussions about the waterway restoration and its utilization of the Yeongsan River has been proposed. But these discussions have not been examined thoroughly with geomorphological and hydrological characteristics of river charmel The waterway restoration and its utilization in the Yeongsan River should be based on scientific validity. In case of considering the conditions of the Yeongsan River, it is desired that the small ship for environmental survey and ecotourism is navigable from Gujinpo to Yeongsan River Estuarin Barrage by dredging a parts of river channel. To devise a plan about restoration and its utilization of waterway, it is necessary that regional and local governments, related administrative agencies, specialists, and NGO should develop the participation and cooperation systems based on governance.

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A Study on the Restructuring of Shipbuilding Industry and the Structure of Community Cooperation - The Case of Sinhyeon-eup in Geoje, Korea - (조선산업 구조조정과 지역사회 협력구조에 관한 연구 -거제시 신현읍을 사례로 -)

  • Woo Youn-sub
    • Journal of the Korean Geographical Society
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    • v.40 no.4 s.109
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    • pp.402-415
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    • 2005
  • This study inquired the features of restructuring of shipbuilding industry and structure of community cooperation. The Sinhyeon-eup region has experienced rapid changes as a large shipyard location. Prior to Korea, Japan has developed the cooperation of company-community-residents relationships and the reorganization of location systems through division and accumulation system. The restructuring of shipbuilding industry in Korea have focused on the improvement of business environment. So they have not been efficiently settled in the accumulation and the cooperation structure between company and region. Japan established the organic cooperation structure of company and community before the large restructuring, while the shipbuilding industry city of our country commenced it with the crisis of community by the restructuring. In the Sinhyeon-eup region, The connecting ring among the production sections of a core company in center is established. However the structure of community cooperation is weak. The structure of community cooperation as local governance consist of company, pubic institution, local residents, and regional expert. This structure can be a rational channel in which it can not only strengthen the cohesion of the community, but also solve the present questions of the industrial city.