• Title/Summary/Keyword: Channel Distribution

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Analysis of Distribution Channel of Korea New Sports: Focusing on Two Two Ball

  • KIM, Chang Won;KIM, Hae Yu;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • v.3 no.2
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    • pp.11-16
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    • 2019
  • Purpose: New sports is a modified physical activity which is developed for participants to easily learn and play. This study is to analyze distribution channels and related strategies of Korea new sports and to discuss strategies for promoting Korea new sports, especially for two-two ball. Research design, data, and methodology: The study reviewed literatures including documents of Dae-Han two-two-ball association and new sports related research articles. Results: First, Dae-Han two-two-ball association has introduced two two ball to consumers via educational organizations such as schools and youth education sectors. Second, Dae-Han two-two-ball association has introducted two two ball to school teachers by teacher training sessions. Third, Dae-Han two-two-ball association has educated future instructors and provided certificates to them. Fourth, Dae-Han two two ball association has applied governmental projects and sought to promote domestic new sports. Finally, Dae-Han two two ball association has hosted national events every year for facilitating Korea new sports across nation. Conclusions: In conclusion, Korea new sports shoud be spread out by school teachers and educational organizations. Two-two ball association needs to develop a systematic educational and managerial process for training instructors. Finally, Two-two ball association needs to make opportunities of teacher training sessions. Future directions were discussed.

Effect of marketing communication and channel accessibility on brand equity in a game industry (마케팅 커뮤니케이션과 유통 접근성이 게임 브랜드의 자산가치에 미치는 효과)

  • Lee, Hyungil;Kim, Ji-Hern
    • Journal of Korea Game Society
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    • v.21 no.6
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    • pp.3-12
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    • 2021
  • In this study, we verified the relationship of major variables that affect brand awareness, brand image and brand loyalty in the game industry. Six hypotheses for five variables were established and tested using K-BPI data. Distribution accessibility had the only significant effects on brand awareness, whereas marketing communication and distribution accessibility had significant effects on brand image. Only the brand image had a significant effect on brand loyalty. Brand communication to improve brand image and distribution to promote experiential marketing seem to be important.

유통경로상의 갈등과 거래성과에 관한 연구

  • 한상린
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2001.06a
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    • pp.95-108
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    • 2001
  • One of the most important things in channel of distribution is the management of intrachannel conflict. In this study, I tried to find out the major sources of conflict among distribution channel members of petroleum industry and home electronic industry which have two types of distribution channels - sales branch and agency, and also investigate how the level of conflict influence the business performance. The results of the study showed that the imbalance of power, nonfulfillment of roles by manufacturers, nonfulfillment of roles by dealer, divergence in perceptions, intrachannel communication noise have positive relation but role clarity has negative relation with conflict. The results indicate that the more power manufacturer exerts upon dealer, the less manufacturer and dealer practice their roles, and the more communications noise there is, there will be more conflict between channel members. I also analyzed the relationship between conflict and business performance and the result came out as expected, the more conflict there is the less business performance. Little difference was found in sales branch and agency on that aspect.

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An Exploration of Factor's of Service Quality influencing at User's Satisfaction and Distribution Channel of the Digital Contents (디지털 콘텐츠 사용자의 만족에 영향을 주는 서비스 품질 요인 및 유통 채널 탐색에 관한 연구)

  • Suh, Jung Han;Bae, Soonh Han;Kim, Young Gook;Choi, Jae Young
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.7 no.4
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    • pp.183-198
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    • 2011
  • With the recent development of IT technology, the existing contents have been digitalized through various distribution channels. Accordingly, a lot of studies have been done in order to figure out the distribution and features of digital contents, In these studies, however, categorical characteristics of digital contents were not considered ; most of the previous researchers saw digital contents as only a single item or focused on some contents within particular part such as movie, music, etc. So, this study divides digital contents into movies, music and texts. I was going to study which factors affect Customer Satisfaction in relation with the kind of contents. With SERVQUAL as independent variables, which affect the Customer satisfaction, I used five factors :Design Quality, Information Quality, Security Quality, Communication Quality and Transaction Quality. As for the detailed items, I corrected them with Open-End Question and Pre Survey Research, which are more fit into the features of digital contents. This research conducted Principle Component Analysis, Reliability Test, Correlation Analysis and Regression Analysis. I verified that each factor of Service Qualities has a positive effect on Customer Satisfaction. Moreover, the factors of the effect are different according to the kind of digital contents. This paper was added Exploratory Study to find the best distribute channel. For the study, I search the possible distribute channel in each digital contents and their characteristic.

A Case Study on Channel Strategy of Dongfeng Yueda-Kia Motor (동풍열달기아(DYK) 중국시장 유통채널전략에 관한 사례연구)

  • Lee, Jang-rho;Lee, Ja-hyuk;Park, Ji-hoon
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.145-165
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    • 2006
  • China has been recognized as the land of opportunity to provide valuable assets owing to dramatic economic developments in a recent year. In particular, automobile industry in china has been noticed by MNCs due to increasing of both steady demands and positive further expectations. The primary purpose of this case research is to examine distinctive channel strategy of automobile environment in China from the viewpoint of Dongfeng Yueda-Kia Motor. In order to accomplish of this, we visited production factory and sales office located in Shanghai, China during the period from April 20 through April 23, 2006. We expect that this case study provides with more opportunity to contribute to practical implications for Korean MNCs which do not entry china market yet.

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Underlay Cooperative Cognitive Networks with Imperfect Nakagami-m Fading Channel Information and Strict Transmit Power Constraint: Interference Statistics and Outage Probability Analysis

  • Ho-Van, Khuong;Sofotasios, Paschalis C.;Freear, Steven
    • Journal of Communications and Networks
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    • v.16 no.1
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    • pp.10-17
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    • 2014
  • This work investigates two important performance metrics of underlay cooperative cognitive radio (CR) networks: Interference cumulative distribution function of licensed users and outage probability of unlicensed users. These metrics are thoroughly analyzed in realistic operating conditions such as imperfect fading channel information and strict transmit power constraint, which satisfies interference power constraint and maximum transmit power constraint, over Nakagami-m fading channels. Novel closed-form expressions are derived and subsequently validated extensively through comparisons with respective results from computer simulations. The proposed expressions are rather long but straightforward to handle both analytically and numerically since they are expressed in terms of well known built-in functions. In addition, the offered results provide the following technical insights: i) Channel information imperfection degrades considerably the performance of both unlicensed network in terms of OP and licensed network in terms of interference levels; ii) underlay cooperative CR networks experience the outage saturation phenomenon; iii) the probability that the interference power constraint is satisfied is relatively low and depends significantly on the corresponding fading severity conditions as well as the channel estimation quality; iv) there exists a critical performance trade-off between unlicensed and licensed networks.

A Study on Consumer's Channel Transition Behavior in the Information Search and Purchase Channel (정보탐색과 구매결정에 있어서 채널이동 소비자들에 대한 연구)

  • Chae, Jin Mie
    • Fashion & Textile Research Journal
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    • v.21 no.6
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    • pp.743-753
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    • 2019
  • This study investigates differences in demographic characteristics, shopping orientation, perceived risk, and satisfaction after purchase among consumer types. This study classifies consumer types according to their channel transition behaviors between the online and offline channels with a focus on the steps of information research and buying decision in buying decision-making process. The four consumer groups are as follows: off-off type (offline research-offline purchase), on-on type (online research-online purchase), on-off type (online research-offline purchase) and on/off-off type (online and offline research-offline purchase), off-on type (offline research-online purchase) and on/off-on type (online and offline research-online purchase). Data were collected from adults over 20 years old who had bought clothes within one year. The questionnaire was carried out from July, 2019 using a professional internet research panel; in addition, 500 sets of useful data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. The findings showed significant differences among the classified consumer groups for consumer demographics, shopping orientation, perceived risk, and purchase after satisfaction. The results imply that consumers show a variety of channel transition behaviors based on demographic variables, shopping orientation, and perceived risk. Understanding and adapting to consumer purchase behaviors will allow company distribution channels to be effectively managed and eventually increase consumer satisfaction as well as company sales volume.

Resource Allocation scheme for WiMedia UWB MAC (WiMedia UWB MAC의 자원할당 방안)

  • Nam, Jungmin;Baek, Seungho;Huh, Jaedoo;Lee, Sungchang
    • IEMEK Journal of Embedded Systems and Applications
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    • v.2 no.1
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    • pp.53-59
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    • 2007
  • Wimedia UWB(Ultra-Wideband) platform provides data rates up to 480Mbps in WPAN (Wireless Personal Area Network). Wimedia conformant devices access to the channels through superframe concept for communications. As the channel resource is limited, the optimal channel time required for each device needs to be estimated to share the resource efficiently among the devices. In this paper, we propose a scheme to estimate the required channel time in a super frame to satisfy the QoS of the application on a device. The channel time is estimated from the service rate which is computed from the TSPEC of the application. In the process of the estimation, we take the frame overhead for data transmission as well as the overhead due to the acknowledgement scheme, preamble, and MDSU size into consideration. We also analyze and compare the throughputs for different acknowledgement scheme, preamble, and MDSU size situations. The estimated channel time required for a given service rate is allocated in the unit of MAS(Medium Access Slot).

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Improving Flow Distribution in a Suction Channel for a Highly Efficient Centrifugal Compressor

  • Yagi, Manabu;Shibata, Takanori;Kobayashi, Hiromi;Tanaka, Masanori;Nishida, Hideo
    • International Journal of Fluid Machinery and Systems
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    • v.5 no.3
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    • pp.100-108
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    • 2012
  • Design parameters for suction channels of process centrifugal compressors were investigated, and an optimization method to enhance stage efficiency by using the new design parameters was proposed. From results of computational fluid dynamics, the passage sectional area ratios $A_c/A_e$, $A_e/A_s$ and $A_c/A_s$ were found to be the dominant parameters for the pressure loss and circumferential flow distortion, where $A_c$, $A_e$ and $A_s$ are passage sectional areas for the casing upstream side, casing entrance and impeller eye, respectively. The Base suction channel was optimized using the new design parameters, and the Base and Optimized types were tested. Test results showed that the Optimized suction channel achieved 3.8% higher stage efficiency than the Base suction channel while maintaining the same operating range.

Relation between Conduction Path and Breakdown Voltages of Double Gate MOSFET (DGMOSFET의 전도중심과 항복전압의 관계)

  • Jung, Hakkee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.4
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    • pp.917-921
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    • 2013
  • This paper have analyzed the change of breakdown voltage for conduction path of double gate(DG) MOSFET. The low breakdown voltage among the short channel effects of DGMOSFET have become obstacles of device operation. The analytical solution of Poisson's equation have been used to analyze the breakdown voltage, and Gaussian function been used as carrier distribution to analyze closely for experimental results. The change of breakdown voltages for conduction path have been analyzed for device parameters such as channel length, channel thickness, gate oxide thickness and doping concentration. Since this potential model has been verified in the previous papers, we have used this model to analyze the breakdown voltage. Resultly, we know the breakdown voltage is greatly influenced on the change of conduction path for device parameters of DGMOSFET.