• Journal of Distribution Research
• /
• v.10 no.1
• /
• pp.33-57
• /
• 2005

After 1990's, many multi-level marketing companies lave been introduced in Korea. These MLM companies operate their stores as same way as general retailing stores. The major characteristics of these MLM companys' store is that their main customers are distributors who sell the purchased merchandise to another customers. Many studies about merchandise display in general retailing stores were reported. But, there was less research about merchandise display in these special type stores such as MLM companys' stores. This paper investigates the effects of merchandise display on distributor's merchandise selection in channel flow of multi-level marketing company. For this purpose, we formulated four hypotheses about display variance in quantity, height, location, and related merchandise to analyze the effect of merchandise display methods in MLM companys' stores. The experiment had been proceeded in three stores in a MLM company for 6 weeks and the sales data were collected by POS. The methods to analyze the data were used ANOVA and T-test. Findings of this study are as follows; First, there was no effect to store sale by the interaction effect between merchandise display method and scale of store. Second, scale of store affected considerably the volume of sales of each store according to main effect analysis. Third, display variance in quantity, height, and location did not affect store sale. In the related merchandise display, however, sale in all store was increased. Fourth, in additional analysis considering merchandise display only, display variance in both height and location affected their sale in large scale store. Based on the above results, we may predict merchandise display can affect sale in MLM companys' store as well as general retailing stores. Therefore if MLM company has large scale store, it should consider merchandise display methods in its stores.

• Journal of Broadcast Engineering
• /
• v.18 no.1
• /
• pp.21-30
• /
• 2013

It is a challenging problem to most of the image processing when the light source is unknown. The color of the light source must be estimated in order to compensate color changes. To estimate the color of the light source, additional assumption is need, so that we assumed color distribution according to the light source. If the pixels, which do not satisfy the assumption, are used, the estimation fails to provide an accurate result. The most popular color distribution assumption is Grey-World Assumption (GWA); it is the assumption that the color in each scene, the surface reflectance averages to gray or achromatic color over the entire images. In this paper, we analyze the characteristics of the camera response function, and the effect of the Grey-World Assumption on the pixel value and chromaticity, based on the inherent characteristics of the light source. Besides, we propose a novel method that detects important pixels for the color estimation of the light source. In our method, we firstly proposed a method that gives weights to pixels satisfying the assumption. Then, we proposed a pixel detection method, which we modified max-RGB method, to apply on the weighted pixels. Maximum weighted pixels in the column direction and row direction in one channel are detected. The performance of our method is verified through demonstrations in several real scenes. Proposed method better accurately estimate the color of the light than previous methods.

• Journal of Distribution Research
• /
• v.12 no.4
• /
• pp.49-77
• /
• 2007

The purpose of this study is to examine a relationship between the headquarters and the sales offices of a car manufacturing company by comparing their channel types. It examines how the level of communication and commitment of sales offices on their headquarters differently affects some mediating effects between participation and relationship performance. It also tries to find out what kind of mechanisms are needed in order to improve the relationship. Through the data analysis of a total of 200 sales offices which are directly managed stores and agency stores by a domestic car manufacturing company, the following conclusions were reached: Participation, one of the variables in bureaucratic structuring, influences all dimensions of communication. Also, it has found that communication dimensions influence commitment dimensions differently by the type of channels, and commitment dimensions influence relationship performance by the type of channels. Recently, import car makers are accelerating their moves in the domestic market, and the importance of a customer-oriented retail innovation and a relationship management in an auto manufacturing industry is increasing. This study will give an useful suggestion on how to improve a long term relationship of distributors through an enhancement of communication and commitment.

• Journal of Astronomy and Space Sciences
• /
• v.24 no.1
• /
• pp.69-78
• /
• 2007

The international EARTHSHINE mission is to measure 1% anomaly of the Earth global albedo and total solar irradiance using Amon-Ra instrument around Lagrange point 1. We developed a new ray truing based integrated end-to-end simulation tool that overcomes the shortcomings of the existing end-to-end performance simulation techniques. We then studied the in-orbit radiometric performance of the breadboard Anon-Ra visible channel optical system. The TSI variation and the Earth albedo anomaly, reported elsewhere, were used as the key input variables in the simulation. The output flux at the instrument focal plane confirms that the integrated ray tracing based end-to-end science simulation delivers the correct level of incident power to the Amon-Ra instrument well within the required measurement error budget of better than ${\pm}0.28%$. Using the global angular distribution model (ADM), the incident flux is then used to estimate the Earth global albedo and the TSI variation, confirming the validity of the primary science cases at the L1 halo orbit. These results imply that the integrated end-to-end ray tracing technique, reported here, can serve as an effective and powerful building block of the on-line science analysis tool in support of the international EARTHSHINE mission currently being developed.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.12 no.12
• /
• pp.5843-5848
• /
• 2011

To improve the efficiency of the channel spectrum and to reduce the power consumption of the system in EVRC, the voice signal is compressed and transmitted only when the user speaks to. In addition to this, voice frames are divided into three rates 1, 1/2 and 1/8 and each frame is handled differently. For example, we assumed that the input is silence region if the 1/8 rate is used. In this paper, the sections are firstly separated into the voiced speech signal region, unvoiced speech signal region, and silence region by using distribution characteristics of LSP parameters. Then the paper suggested to encode 1 rate for the voiced speech signal, 1/2 rate for the unvoiced speech signal region, 1/8 rate for the silence region. In other words, traditional way of transmission is used when sending full rate in the EVRC. However, when sending half rate, the voice is firstly distinguished between voiced and unvoiced. If the voice is distinguished as voiced, voice is converted into full rate before the transmission. If it is distinguished as silence, EVRC's basic rate is applied. In the experimental results with SNR, ASDM, transmission bit rate measurement, we have demonstrated that voice quality was improved by using the proposed algorithm.

• Journal of Distribution Research
• /
• v.17 no.5
• /
• pp.113-128
• /
• 2012

The growth of market share of distributors' brands, also known as private brand, has accelerated in recent years. Sales volumes and market shares of private brands, as well as their appeal to consumers have steadily increased. Carrying private brands comes with numerous advantages, one of which is the relatively high gross margin, which can be 20 - 30% higher compared to manufacturer brands. Recently, many big discount stores are expanding private brand for higher sales volume. Thus, private brands play an important strategic role for retailers. The tendency of growing private brand will decrease sales revenue of both channel members, distributer and manufacturer. The disadvantage for manufacturer is obvious, especially for the manufactures who not only produce their own brands but also retailer brands competing against their own. There are also possible to weaken the brand awareness of manufacturer's brand. The purpose of this study is to explore the perception gap between retailers and manufacturers. we investigated to identify how consumers perceive private brand. In other to study the impact of private brands on distributors, we surveyed the actual condition of private brand and perception towards private brands among consumers, retailers and manufacturers. Based these analysis, we recommended proposal for private brand policies as follows: First, it need to correct imbalance between large retailer and manufacturer. second, we suggest "win-win growth policy", Third, by registering trademark right of national brand, manufacturers have a way of protecting their brands. Forth, manufacturers are encouraged to produce PNB(Private National Brand).

• Journal of Korea Water Resources Association
• /
• v.51 no.8
• /
• pp.655-664
• /
• 2018

The riverbed material survey is to investigate the particle size distribution, specific gravity, porosity, etc. as basic data necessary for river channel plan such as calculation of sediment transport and change of river bed. In principle, the survey spots are 1 km interval in the longitudinal direction of the river and 3 points or more in the 1 cross section. Therefore, depending on longitudinal length of the river to be investigated, the number of surveyed sites is very large, and the time and cost for the investigation are correspondingly required. This study is to compare the particle size analysis method with the volumetric method and the image analysis method in work efficiency and cost and to examine the applicability of the image analysis method. It was confirmed that the diameter of the equivalent circle converted by the image analysis method can be applied to the analysis of bed material particle size. In the gravel stream with a particle size of less than 10 cm and a large shape factor, the analytical result of the bed material by the image analysis method is accurate. However, when the shape factor decreases as the particle size increases, the error increases. In addition, analysis results of the work efficiency and cost of the volume method and the image analysis method showed a reduction of about 80%.

• International Commerce and Information Review
• /
• v.16 no.1
• /
• pp.163-183
• /
• 2014

This paper empirically investigated whether the strategic performance of dependence and commitment on output sector uncertainty based on the data from manufacturing firms in Korea. U.S. Also, the proposed model was proven by the structural equation model with the data gathered from 105 manufacturing firms in Korea, 103 in U.S. The success of the members of channel having limited resources and capabilities depends on how they cope with environment. Especially, it is insispensable for manufacturing firms and distributing firms to build up win win systems when environmental uncertainty is high in the output sector. The findings were as follows. Hypothesis 1 was accepted in all the nations. Hypothesis 2 was accepted in the United States yet not in Korea. Hypothesis 3, 4 was accepted in Korea yet not in the United States. Hypothesis 5 was accepted in every nation as well. In the future, the dependence, commitment and strategic performance of manufacturing and distribution firms should be investigated from a mutual perspective, and additional data should be obtained by selecting more subjects. As for environmental uncertainty, the uncertainty of distribution environments as well as output sector uncertainty should equally be investigated by making a comparative analysis.

• Journal of Digital Convergence
• /
• v.16 no.3
• /
• pp.145-156
• /
• 2018

Unlike the past, when distributors distributed games through retail stores, they are now selling digital content, which is based on online distribution channels. This study analyzes the effects of eWOM (electronic Word of Mouth) on sales volume of game sold on Steam, an online digital content distribution channel. Recently, data mining techniques based on Big Data have been studied. In this study, emotion index of eWOM is derived by emotional analysis which is a text mining technique that can analyze the emotion of each review among factors of eWOM. Emotional analysis utilizes Naive Bayes and SVM classifier and calculates the emotion index through the SVM classifier with high accuracy. Regression analysis is performed on the dependent variable, sales variation, using the emotion index, the number of reviews of each game, the size of eWOM, and the user score of each game, which is a rating of eWOM. Regression analysis revealed that the size of the independent variable eWOM and the emotion index of the eWOM were influential on the dependent variable, sales variation. This study suggests the factors of eWOM that affect the sales volume when Korean game companies enter overseas markets based on steam.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2005.05a
• /
• pp.165-191
• /
• 2005

While a number of studies have recognized the importance of environment of channel systems and consequences of changed environment, only limited studies have dealt with this issue theoretically and practically. The purpose of this study is to empirically validate whether one dimension of environment, called dynamism, has an influence on the relationship characteristics such as transaction specific investment, opportunism and conflict or not; further, it is designed to delve into whether these relationship characteristics have any influence on one crucial relationship quality, 'trust' and its two constituent dimensions - credibility and benevolence. In order to provide empirical validation, a survey was conducted to 163 sales office managers at a major newspaper publisher in Korea. An analysis of the data retrieved from this survey indicated that while environmental dynamism has a positive influence on the publisher's opportunism and conflict perceived by the sales office managers, it did not show a direct influence on the transaction specific investment made by the publisher. Furthermore, while publisher's transaction specific investment had a positive influence on the credibility and the benevolence respectively, publisher's opportunism and level of sales office conflict had a negative influence on the credibility and the benevolence respectively. Currently, a publisher is facing an unprecedentedly dynamic environment. This study should provide ample implications for the publisher in establishing trust, which is a crucial condition in developing and maintaining a long-term successful relationship with its sales offices.