• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.26-29
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• 2007

By changing housing market, housing cultural center furnishes information, value added, image of housing. For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers. Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.

• Journal of The Korean Digital Architecture Interior Association
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• v.9 no.1
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• pp.11-18
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• 2009

Recently major construction companies are building Housing Cultural Center instead of existing model house or housing gallery for accomplishing new marketing strategy. This Housing Cultural Center are different with existing model house or housing gallery on scale, spacial composition and operating program. And Background of differentiation is caused by change of housing market's environment, consumer's awareness level, service and marketing strategy. Because existing model house or housing gallery can not supply various consumer's needs and change of awareness level. Therefore, recent Housing Cultural Center is focused on cultural marketing for rapidly adjusting to new customer's need, including new customer acquisition and old customer retention. In accordance with this situation, it is very important to analyze out type and trend of Housing Cultural Center as facility for enlargement of cultural service and companies's social role for consumer. Therefore, the purpose of this study is an analysis about the trend of Housing Cultural Center as cultural space and a presentation of concept, function and direction when other construction companies build Housing Cultural Center hereafter.

• Korean Institute of Interior Design Journal
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• v.18 no.5
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• pp.3-11
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• 2009

As the idea and function of the 'Model House' alters, so does the name - 'Housing Exposition' or 'Housing Cultural Center'. Its function Is not only to show and sell but to educate, promote and show culture. It works as a 'communication ground' about house. With the growing number of the Housing Cultural Center and the importance of function, major construction companies are building it competitively to connect the relationship with clients by expanding service. However, despite the necessity of 'Housing Cultural Center' is increasing, function and component of the Housing Cultural Center are yet defined and also specific direction of design, consumer services and programs are not properly established. Also, they are promoting and selling in lots only for a limited period which have problem in clients to participate and know about the characteristics of each companies promotion. Most of Housing Cultural Centers are similar in concept, shape, color use. The purpose of this research is to analyze the Housing Cultural Center with spacial and visual elements that comprise Housing Cultural Center, and study identity factors, distinct characteristics and build identity of the Housing Cultural Center. Ultimately, companies need to put forth to make difference in their own identity and apply it effectively in order to firmly establish identity.

• Proceedings of the SAREK Conference
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• 2004.06a
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• pp.245-245
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• 2004

• Proceedings of the SAREK Conference
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• 2003.07a
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• pp.188-188
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• 2003

• Journal of the Korean housing association
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• v.20 no.1
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• pp.123-132
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• 2009

The purpose of this study was to establish the housing welfare delivery system in Incheon. Documentary research and content analysis methods and survey were used in this study. Data drawn from internet homepage of each community center, gu-office and city hall in Incheon. The major results of this study are as follows. 1) Related works of housing welfare are housing welfare facility management, self helf center, support service of housing life, residential environment management 2) Housing welfare delivery system consists of city, gu-office, community center order. There are many problems that the lack of experts and department of housing welfare and inconsistent works. 3) There should be optimize the related works of housing welfare in order to increase of efficiency of works and to prevent overload to public servant. 4) Housing welfare delivery system needs to co-work through collaborative network in order to realize welfare society. And each main groups have to establish their horizontal relationships.

• Journal of the Korean housing association
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• v.18 no.5
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• pp.113-120
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• 2007

The purpose of this study is an analysis about space of housing cultural center with the marketing based on experience. By changing housing market, housing cultural center is a place to give an information, added value, image of housing. Consumers who experience a housing cultural center have an effect on purchase an apartment. The image of enterprise is important to select commodities to consumers. Today, company's brand image and concept include womanish, worthy and, sensual those. Under these views, housing cultural center should have continuous culture spaces that provide various experiential chance for consumers. The methods of this study are an analysis of brand image, analysis and application of experiential elements for housing cultural center. The results of this study have five parts. First, in Sense part, there are presented the sense of sight, smell and touch include material's color, finishing material, sound and etc. Second, in Feel part, consumers feel friendly and comfortable to brand through synesthesia. And they have a liberal mind about brand. Third, in Think part, consumers can experience a brand's image as a subject of event or space. Forth, in Act part, consumer is acted to scale of a space and aim of exhibition. Finally, in Relation part, consumers can have relation each other who visit Housing cultural center. And they can joint for interchange of information, culture enjoyment. In conclusion, this study has a great value of graft marketing view on the planning of Housing cultural center.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2011.04a
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• pp.161-166
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• 2011

This research was conducted in order to suggestion management program of Happy house center which facility of detached housings, multi family housing, and semi-detached housing management. This study's purpose is to systematically help create a district customized co-management housing management system among detached housing area by reflecting resident opinion and simultaneously provide basic research. The area of research is Sanjoen district in Ulsan city that compact old detached houses. The research study's results are follows: First, the overall survey results showed that most respondents demanded program of happy house center for housing energy deduction method and support of house insulation cost and heating fuel cost. Second, happy house center try to order of priority or housing maintenance and seek of cost deduction plan. Third, happy house center propose the Maeulmandeulgi(Machizkuri) program or housing management plan for residents' talent contribution.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.11a
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• pp.290-295
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• 2008

The purpose of this study was to establish the housing welfare delivery system in Incheon. Documentary research and content analysis methods and survey were used in this study. Data drawn from internet homepage of each community center, gu-office and city hall in Incheon.. The major results of this study are as follows. 1) Related works of housing welfare are housing welfare facility management, self helf center, support service of housing life, residential environment management 2) Housing welfare delivery system consists of city, gu-office, community center order. There are many problems that the lack of experts and department of housing welfare and inconsistent works. 3) There should be optimize the related works of housing welfare in order to increase of efficiency of works and to prevent overload to public servant. 4) Housing welfare delivery system needs to co-work through collaborative network in order to realize welfare society. And each main groups have to establish their horizontal relationships.

• Journal of the Korean housing association
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• v.13 no.3
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• pp.33-43
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• 2002

The purpose of this paper is to develop a space program of the new community center in multi-family housing. The community center defined in this study is a communal facility which integrate cultural and welfare facilities and activity programs into a complex. Through the analysis of the community programs and spaces for multi-family housing community, a new community center program is proposed. And basic area guidelines are proposed through the making of the space modelling of the important area of the center. According to the guidelines, more spaces compared to the present standards and conditions are needed for a new community center. However, the adjustment of area regulation is essential, considering the fast changing trend of resident's social needs. A new regulation system that controls the total area of function spaces of a community center, rather than controlling each function and area, is required. This kind of system makes it possible to decide programs freely within the limit of total floor area regulation by neighborhood's characteristics and residents'preference.