Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.
Purpose - The potential use of cryptocurrencies in a retail environment proposes a rapid shift from the traditional financial system. Nakamoto(2008) defines Bitcoin as an open source alt-coin based on the blockchain technology. Luther(2016) insists that the new technology will be widely adopted for the digital payment processes. However, the use of Bitcoin is in the real world is still sparse. Despite the growing attention and purported benefits, it is doubtful whether the Bitcoin will be eagerly accepted by ordinary consumers in the mainstream market. To answer this question, this paper develops a causal model that has a dual path to explain the motivation to adopt Bitcoin. According to Glaser, Zimmermann, Haferkorn, Weber, and Siering(2014), Bitcoin is both an asset and a currency at the same time. In summary, the attitude towards Bitcoin may vary depending on whether the fin-tech product is viewed as an asset or as a currency. Based on the arguments, we propose that asset attitude and currency attitude will give influence to consumers' intention to adopt Bitcoin. Research design, data, and methodology - Quantitative data collection is conducted from a Bitcoin SIG(special interest group) working in an internet community. As a result, 192 respondents who know Bitcoin completed the survey. To analyze the causal relations in the research model, PLS-SEM(partial least squares structural equation modeling) method is used. Also, reliability and validity of measures are tested by performing Cronbach's alpha test, Fornell-Larcker test and confirmatory factor test. Results - Our test results show that every hypothesis is supported except the influence of perceived ease of use. In addition, we find that the relationships between constructs are different between the high innovative group and low innovative group. Conclusions - We provide evidence that asset attitude and currency attitude are key antecedents of Bitcoin adoption.
The purpose of this study is to verify the factors that affect the fear of crime by applying the risk interpretation model. Especially, whereas previous studies have not proven micro individual factor that the risk interpretation model had presented, This study includes micro individual elements such as neighborhood factor, perceived risk of crime, fears of crime as main variables. This study utilized secondary data of the National Crime Victimization Survey 2012, conducted by the Korean Institute of Criminology. In this study, multiple regression analysis of two stages and Sobel Test were conducted for verifying the individual influence of each independent variables and identifying the causal relationship between the variables set out in the risk analysis model. As the result, it appeared that the higher level of perceived risk of crime, neighborhood factor, crime experience, education, income cause the higher degree of the fear of crime. On the other hand, the lower degree of age was found to induce the higher level of the fear of crime. In addition, female showed the higher degree of the fear of crime than man. The causal relationship between the variables set out in the risk interpretation model was presented significantly in all variables, except for education.
The first purpose of this paper is to identify factors having an effect on the user satisfaction of the SNS(Social Network Services) users and to examine causal relationships among those factors. The second is to examine how the causal relationships between the factors could be changed in the service types in SNS, which would be divided into web based SNS and mobile SNS. For achieving the purposes, we established the research model and hypotheses based on Information Success and Technology Acceptance Model. The characteristics of the SNS users consist of Individual Innovation and Social Influence while the characteristics of the SNS system consist of Information Quality and System Quality. The hypotheses were verified by analyzing data, which was collected from survey research on users of the SNS, with AMOS 18.0 statistical package. As a result, the first, we observed that more important the SNS users would consider the social relation, more useful they would recognize the function of SNS. The second, we observed that faster and easier the users could obtain hourly information in diversity, more useful they would recognize the function of SNS. The third, we observed that more innovative the mobile SNS users would become, more negative they would consider the usefulness of SNS. The fourth, we observed that more important the web based SNS users would consider the social relation, more negative they would consider the usefulness of SNS.
The purposes of this study were to investigate the symptoms, diseases and deaths of residents living near the municipal solid waste landfill site, and to compare the relative risk ratio of their adverse health effects with control group. In self-evaluation, the scores were especially severe lowest in residents of v2 and v3 villages(which were located about 500 m toward under the landfill site) such as 32.2 and 16.7 for village-environment, 24.8 and 16.0 for management of landfill site, and 23.5 and 16.5 for confidence of environmental policy, respectively. On symptoms, relative risk ratios were also highest as 3.53 and 3.55 for breathing difficulty, and 3.36 and 3.00 for respiratory symptom in v2 and v3 villages, respectively. On morbidity, they were slightly high as much as 1.39 and 1.24 in v5 and v2 villages, respectively. On mortality, relative risk ratios were $1.15{\sim}2.46$ in experimental villages. They were especially high as much as 2.46 in v3 village where located near under the landfill site, and also 2.14 in v5 village where located at area affected with the landfill site, but near the sea. The rate of cancer causing death was average 35.2% of total deaths. It was very highest as much as 61.1 % in v2 village, where was closely located near under the landfill site. Cancers causing death in this village were lung cancer(3 cases), larynx cancer(2 cases), stomach cancer(2 cases), pancreatic cancer(1 case), thryoid cancer(1 case), leukemia(1 case) and other(1 case). Our data, although based on limited number of cases and geographical coverage, suggest that residents living near landfill site have the increasing relative risks of various symptoms and mortality causing cancer. No causal mechanisms are available to explain these findings. But the possibility of a causal association between the increased adverse health effects and the municipal solid waste landfill site cannot be fully excluded.
This study focuses on the characteristics of terrorist bombing incidents and causal factors on terrorist bombing incidents and number of casualty per incident in Afghanistan though statistical quantitative analysis. For doing so, the bombing data from GTD(Global Terrorism Database) of START program occurred from January 1st 2002 until December 31st 2011 was used. By using descriptive analysis, chi-square, and logistic regression analysis, characteristics of bombing incidents and causal factors on the frequency of incidents and the number of casualty were identified. According to the analysis results, a clear pattern was appeared in terrorist bombing incidents. This result suggests that terrorists rationally and strategically calculate bombing operations and therefore terrorist bombing incidents and number of casualty per incident are conditioned or affected by time, season, Pashtun tribal entity, production level of drugs, the characteristics of targets.
The purpose of this study was to analyze a causal relations of children's learned helplessness, stress, perception of self-competence and mother's childrearing attitudes. The subjects were 370 of 4th and 6th grade in elementary school and the second grade in junior high school in Busan and their's mothers. The instruments used for this study were learned helplessness scale, stress scale, self-perception profile for children, and childrearing attitude scale. The data was analyzed with pearson's correlation, multiple regression and path analysis. The major findings of this study were as follows : 1. Children's global self-worth, social self, age and mother's controlling childrearing attitudes predicted children's stress. 21% of the variance of children's stress was explained by these variables. 2. Children's stress, global self-worth, academic and social self predicted children's learned helplessness. 54% of the variance of children's learned helplessness was explained by these variables. 3. 1) Global self-worth was the first contribution and had a indirect effect through stress as well as a direct effect on children's learned helplessness. 2) Children's stress and academic self had direct effect on children's learned helplessness. 3) Children's social self had a indirect effect through stress as well as a direct effect on children's learned helplessness. 4) Mother's affectionate childrearing attitudes had indirect effect through academic, and social self and global self-worth on children's learned helplessness. Mother's controlling childrearing attitudes had indirect effect through stress on children's learned helplessness. Children's age had a indirect effect through global self-worth and stress and children's sex had a indirect effect through social self on children's learned helplessness.
Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.
This study analyzed the mutual causal relationship between energy consumption, production, and export for manufacturing industry in Korea. The Korean manufacturing industry was divided into nine industries and panel data was constructed from 1991 to 2013. The panel Granger causality test method developed by Demitrescu and Hurlin (2012) was used along with the Vector Error Correction Model. This analysis showed that there was Granger Causality from production to energy consumption, from exports to energy consumption. However, Granger Causality was not established in the opposite direction. Therefore, this result supports the conservation hypothesis of Qzturk (2010) that energy-saving policies in the manufacturing sector can be implemented without adverse effects on production or exports in short-run. There is a long-run cointegrating relationship between production, energy consumption, exports, labor, and capital in the Korean manufacturing sector. Furthermore, the energy consumption contributes to the increasing of production in long-run equilibrium relationship.
This study estimates causal effects of the governor vacancy on the regional economy, exploiting the case of exogenous governor vacancy in Korea. We find that the governor vacancy has a negative impact on the regional economy by lowering the employment rate and reducing the amount of credit card expenditures. Negative effects are more pronounced among vulnerable groups of the labor market such as women and aged 20~29 and 50~59. In addition, negative effects vary by characteristics of the governor. Negative effects of the governor vacancy on the regional economy show empirical evidence suggesting that leaders do matter.
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