• 경영과정보연구
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• 제35권1호
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• pp.207-233
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• 2016

최근 모바일 어플리케이션을 기반으로 하는 모바일 메신저 산업이 빠른 성장세에 있다. 그리고 단순히 메신저를 공유하던 형태를 넘어 개인에게 맞춤형 정보를 제공하는 다양한 형태의 서비스를 제공하게 되면서 혁신적인 변화를 일으키고 있다. 또한 메신저 보안이 개인화되고 지능화된 기능을 통해 더 다양한 모바일 어플리케이션의 보안에 대한 중요성이 증가되고 있다. 본 연구는 국내 모바일 메신저 이용자들이 어플리케이션 서비스 이용요인들에 대해 파악하고 이들 요인이 모바일 보안에 대한 보안인식과 보안태도를 통해 개인정보보호행동에 영향을 미치는 요인들에 인과관계를 실증 연구하고자 한다. 이를 위해 인간의 본연적인 내재적 동기를 강조한 자기결정성(SDT: Self-Determination Theory) 이론의 주요 변수들을 적용한 연구모형을 제시하였다. 본 연구의 연구모형을 실증적으로 검증하기 위해 모바일 메신저를 이용한 경험이 있는 일반인과 대학생들을 대상으로 설문조사를 실시하였다. 연구결과 첫째, 지각된 자율성은 보안인식과 보안의도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 지각된 유능성은 보안의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 지각된 관계성은 보안인식과 보안의도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 보안인식과 보안의도는 개인정보 보호행동에 유의한 영향을 미치는 것으로 나타났다. 이를 통해 개인의 메신저의 보안의 중요성을 강조하고 소비자들에게 필요한 보안지침 개발을 위한 긍정적인 역할을 하는데 기여하고자 한다.

• 한국심리학회지 : 코칭
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• 제7권3호
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• pp.1-26
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• 2023

본 연구는 전문대학 교수들이 전공과 학생들의 진로지도를 어떻게 경험하고 있는지 원인 및 현상, 맥락, 대처 등 관련한 주요한 구성요소를 발견하고, 패러다임 모형을 도출하여 그 경험을 구조적·심층적으로 이해하는 데 목적이 있다. 이를 위해 본 연구에서는 전문대학 전공과 교수 총 23명을 대상으로 포커스 그룹 인터뷰를 진행하였고, 이 결과를 근거이론 방법론(Srauss & Corbin, 1998)을 적용하여 분석하였다. 분석 결과, 17개의 범주와 31개의 하위범주가 도출되었다. 전문대학 교수의 학생진로지도에 있어서 중심현상은 크게 두 범주로 학생진로지도의 고충 경험과 학생들과의 상호작용에 대한 태도 변화였다. 중심현상 발생의 원인에 해당하는 인과적 조건으로는 교수의 진로지도 전문성 부족, 학생의 진로지도 범위 및 요구수준, 진로지도에 대한 학생들의 태도의 세 가지 범주가 있었다. 중심현상을 만들어내는 특수한 상황이나 조건에 해당하는 맥락적 조건으로는 학생진로지도의 필요성, 학생진로지도의 과도한 부담과 시간부족, 학교차원의 학생진로지도 관련 소통 부족, 학생진로지도의 시스템 네 가지가 있었다. 이 외에도 작용·상호작용, 중재적 조건, 결과 등을 밝혀냈다. 본 연구는 전문대학 교수들이 실제로 진로지도의 과정에서 어떠한 경험을 하고, 어떤 어려움을 겪으며, 어떤 대처를 통해 어떠한 결과에 이르는지의 과정을 확인하였다. 이를 바탕으로 향후 전문대학 교수의 학생진로지도가 어떠한 방향으로 나아가 하며 어떠한 도움이나 지원이 필요할 것인지 이해하는데 기여할 것으로 기대한다.

• 한국언론정보학보
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• 제51권
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• pp.5-25
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• 2010

본 연구는 신종플루 관련 뉴스 이용 정도가 개인 및 공중에 대한 건강보호 행위의도에 미치는 영향을 보호동기이론(protection motivation theory)을 통해 살펴보았다. 구체적으로 신종플루 뉴스 이용 정도를 독립변인으로, 심리적 보호동기요인(신종플루에 대한 인지된 심각성, 취약성, 대처효능감, 자기효능감)을 매개변인으로 그리고 개인과 공중에 대한 건강보호 행위의도를 종속변인으로 설정하였다. 대학생 460명을 대상으로 설문조사를 실시하여 각 구성요인 간의 인과관계를 연구모형으로 설정하고 구조방정식모델(SEM)로 분석하였다. 연구결과에 의하면, 첫째 '개인 건강보호 행위의도' 연구모형에서 신종플루 뉴스 이용 정도는 신종플루 관련 보호동기 요인들에 유의미한 인과관계를 나타냈으나 '대처효능감'은 제외되었다. 또한 세 가지 보호동기 요인(지각된 심각성, 지각된 취약성, 자기효능감)들은 개인 건강보호 행위의도에 유의미한 정적 인과관계를 나타냈다. 둘째 '공중 건강보호 행위의도' 연구모형에서 신종플루 뉴스 이용 정도는 '대처효능감'을 제외한 모든 보호동기 요인에 유의미한 관계를 나타냈으며 보호동기 요인들 중에 '인지된 취약성'과 '대처효능감'만이 공중 건강보호 행위의도에 유의미한 정적 인과관계를 나타냈다. 두 연구모형의 공통점으로는 신종플루 뉴스이용 정도가 개인 또는 공중 건강보호 행위의도에 직접적인 영향을 미치지 않은 것으로 나타났다. 특정 질병에 대한 건강보호 행위의도에 있어서 건강보호 대상(자신 혹은 타인)이 누구인가에 따라 심리적 보호동기들은 다르게 작동하는 것으로 추정된다.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.207-228
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• 2007

Measuring Information Technology(IT) organizations' activities have been limited to mainly measure financial indicators for a long time. However, according to the multifarious functions of Information System, a number of researches have been done for the new trends on measurement methodologies that come with financial measurement as well as new measurement methods. Especially, the researches on IT Balanced Scorecard(BSC), concept from BSC measuring IT activities have been done as well in recent years. BSC provides more advantages than only integration of non-financial measures in a performance measurement system. The core of BSC rests on the cause-and-effect relationships between measures to allow prediction of value chain performance measures to allow prediction of value chain performance measures, communication, and realization of the corporate strategy and incentive controlled actions. More recently, BSC proponents have focused on the need to tie measures together into a causal chain of performance, and to test the validity of these hypothesized effects to guide the development of strategy. Kaplan and Norton[2001] argue that one of the primary benefits of the balanced scorecard is its use in gauging the success of strategy. Norreklit[2000] insist that the cause-and-effect chain is central to the balanced scorecard. The cause-and-effect chain is also central to the IT BSC. However, prior researches on relationship between information system and enterprise strategies as well as connection between various IT performance measurement indicators are not so much studied. Ittner et al.[2003] report that 77% of all surveyed companies with an implemented BSC place no or only little interest on soundly modeled cause-and-effect relationships despite of the importance of cause-and-effect chains as an integral part of BSC. This shortcoming can be explained with one theoretical and one practical reason[Blumenberg and Hinz, 2006]. From a theoretical point of view, causalities within the BSC method and their application are only vaguely described by Kaplan and Norton. From a practical consideration, modeling corporate causalities is a complex task due to tedious data acquisition and following reliability maintenance. However, cause-and effect relationships are an essential part of BSCs because they differentiate performance measurement systems like BSCs from simple key performance indicator(KPI) lists. KPI lists present an ad-hoc collection of measures to managers but do not allow for a comprehensive view on corporate performance. Instead, performance measurement system like BSCs tries to model the relationships of the underlying value chain in cause-and-effect relationships. Therefore, to overcome the deficiencies of causal modeling in IT BSC, sound and robust causal modeling approaches are required in theory as well as in practice for offering a solution. The propose of this study is to suggest critical success factors(CSFs) and KPIs for measuring performance for IT organizations and empirically validate the casual relationships between those CSFs. For this purpose, we define four perspectives of BSC for IT organizations according to Van Grembergen's study[2000] as follows. The Future Orientation perspective represents the human and technology resources needed by IT to deliver its services. The Operational Excellence perspective represents the IT processes employed to develop and deliver the applications. The User Orientation perspective represents the user evaluation of IT. The Business Contribution perspective captures the business value of the IT investments. Each of these perspectives has to be translated into corresponding metrics and measures that assess the current situations. This study suggests 12 CSFs for IT BSC based on the previous IT BSC's studies and COBIT 4.1. These CSFs consist of 51 KPIs. We defines the cause-and-effect relationships among BSC CSFs for IT Organizations as follows. The Future Orientation perspective will have positive effects on the Operational Excellence perspective. Then the Operational Excellence perspective will have positive effects on the User Orientation perspective. Finally, the User Orientation perspective will have positive effects on the Business Contribution perspective. This research tests the validity of these hypothesized casual effects and the sub-hypothesized causal relationships. For the purpose, we used the Partial Least Squares approach to Structural Equation Modeling(or PLS Path Modeling) for analyzing multiple IT BSC CSFs. The PLS path modeling has special abilities that make it more appropriate than other techniques, such as multiple regression and LISREL, when analyzing small sample sizes. Recently the use of PLS path modeling has been gaining interests and use among IS researchers in recent years because of its ability to model latent constructs under conditions of nonormality and with small to medium sample sizes(Chin et al., 2003). The empirical results of our study using PLS path modeling show that the casual effects in IT BSC significantly exist partially in our hypotheses.

• 한국정보시스템학회지:정보시스템연구
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• 제16권1호
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• pp.179-200
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• 2007

In this research, we study how task and KMS fit influences on KMS performance in large corporations during its practical use. Based on the task-technology fit theory and information system success model, we developed a research model by considering the characteristics of KMS for supporting tasks. We try to verify how individual traits, task traits, and KMS Units affect task-KMS fit and how task KMS fit influences on KMS performance. We surveyed 212 employees who were using KMS and working for the large-sized manufacturing firms. We analyzed the collected data from LISREL 8.54 for Windows, and found the following significant results. First user satisfaction is increased when KMS provides knowledge to help to perform task rather than KMS' functionality. Second, user satisfaction is increased when KMS is suitable for performing task Hence, we verified task-KMS fit is an antecedent of user satisfaction. Third, task-KMS fit and user satisfaction have significant impacts on KMS performance. And user satisfaction affected more heavily on KMS performance than task-KMS fit did. As a result, we realized an individual performance can be improved when task KMS fit is high and, consequently, user satisfaction is increased. Forth while the usefulness of task-KMS fit is demonstrated, causal factors such as individual traits, task traits, and KMS traits significantly affect task-KMS fit. Formalization and knowledge trait we significant in enhancing user satisfaction, but KMS self-efficacy, autonomy, md system trait are not. These results indicate that task-KMS fit variable is useful as a measure of KMS performance as well as that of user satisfaction. Based on these results, we conclude that when KMS supports task activity, performance can be significantly improved by coordinating the task with KMS.

• 한국의류학회지
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• 제29권9_10호
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• pp.1340-1348
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• 2005

Consumers are prone to engage in browsing because they are, for a variety of reasons, open to spending opportunities that grab their attentions. In-store browsing is the in-store examination of a retailer's merchandise for recreational or/and informational purposes without an immediate intent to buy. Browsers made more unplanned purchases than non-browsers in a regional mall setting. As a form of on-going search, in-store browsing is a central component in the impulse buying process. The purposes of this study were 1) to examine the causal relationships among fashion involvement, hedonic consumption, browsing and impulse buying behavior, and 2) to investigate the mediating effects of browsing on impulse buying behavior for fashion products. A questionnaire was developed from a literature review and measured on a 7-point rating scale. Data were obtained from 413 students attending universities in Busan. The self-administered questionnaire was given during a scheduled class. Using structural equation modeling, the results indicate that the proposed model of this study is appropriate to explain the mediating effects of browsing on impulse buying behavior for fashion products. The model shows that fashion involvement and hedonic consumption are important as antecedents of browsing in fashion stores, and consumers browsing longer in fashion stores would tend to increase the likelihood of experiencing impulse buying behavior. That is, browsing in store plays an important mediating role in triggering impulse buying behavior for fashion products. The results from this study provide some insights into retail marketing theory supporting the trait and behavioral aspects of impulse buying. Future research and managerial implications are addressed.

• 디지털산업정보학회논문지
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• 제17권3호
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• pp.39-61
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• 2021

This study aims to examine the effect of the Mindfulness for YouTube users. Recently, video sharing platforms have grown rapidly with YouTube, and YouTube has grown rapidly despite the emergence of various video sharing platforms. Which YouTube represents these changes, provides an environment where anyone can make and distribute videos. And through these advantages, many viewers are coming in and more creators are making videos. The purpose of this study is to understand the influence factors of YouTube service in Korea and to clarify the causal relationship between the factors that affect the continued use intention through usefulness, confirmation, and satisfaction. For this reason, presented a research model that applied key variables of the Mindfulness theory, which emphasized that users should be aware of their emotions. In order to empirical verification the research model of this study, a questionnaire was conducted for university students and general office workers who had experience using YouTube. As a result, first decentered attention has been shown that has no positive effect on perceived usefulness and confirmation. Second, non-judgmental acceptance has benn shown that has a postitive effect on perceived usefulness and confirmation. Third, current self-perception has been shown that has no positive effect on perceived usefulness and confirmation. Fourth, concentration has been shown that has no positive effect on perceived usefulness and confirmation. And Mindfulness has been shown that has a positive effect on satisfaction and perceived usefulness. Through this, it is important to use YouTube to use what users feel is important, and it is important to determine whether the video is helpful to them when accepting content and make them expect the next video.

• 품질경영학회지
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• 제50권3호
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• pp.517-532
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• 2022

Purpose: The purpose of this study is to propose useful suggestions by analyzing causal effect relationship between perceived usefulness (PU), perceived ease-of-use (PEOU), symbolic adoption (SA) which have four constructs, and ATCIS-II usage in mandatory context. Methods: Based on prior research, a research model was constructed using the variables of Technology Acceptance Model (TAM), the symbolic adoption theory, and the post-adoptive behavior variables. A structured questionnaire was conducted for those who use ATCIS-II in Republic of Korea Army (ROKA), and a total of 183 usable responses were collected and empirically analyzed using SmartPLS 3.3.9. Results: The results of this study are as follows; PEOU have a significant effect on PU and two constructs of SA (heightened enthusiasm, effort worthiness). PU have a significant effect on every construct of SA (heightened enthusiasm, mental acceptance, effort worthiness, use commitment). In addition, it was found that heightened enthusiasm have a significant effect on both expanded usage and exploratory usage. Also, mental acceptance and use commitment have a significant effect on exploratory usage. Conclusion: The findings of this empirical study have implications for proposing SA can explain mandated user's behavior and giving possible way that improve organization performance which adopt Information System (IS) by motivating end-user to extend IS's feature and explore new ways of using IS at work.

• 디지털산업정보학회논문지
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• 제18권1호
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• pp.93-113
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• 2022

Among Korea's content industries, the game industry is growing in size to the extent that it can be said to be a representative export-benefiting industry. Accordingly, many users are immersed in the game, and furthermore, they are addicted. This study aims to derive factors for social game users to continue to use by identifying the factors of domestic social network game users' attachment to social network games and empirically studying the causal relationship between these factors and the intention to continue to use them through immersion and addiction. To this end, a research model was presented that applies the main variables of the attachment theory of social network game users to games. The research model of this study surveyed general college students at S University in Seoul who tended to use social network games. As a result of the study, first, it was found that perceived stability had a significant effect on immersion and addiction. Second, it was found that perceived avoidance had a significant effect on immersion and did not have a significant effect on addiction. Third, perceived anxiety was found to have a significant effect on immersion, and it was found that it did not significantly affect addiction. Fourth, it was found that immersion did not significantly affect addiction, and it was found that it had a significant effect on continuous use intention. Fifth, addiction was found to have a significant effect on the intention to continue use. Through this, social network game users' attachment to games can provide useful implications for social network game companies to become attached to existing consumers, spreading social network game users, and improving the possibility of continuous use.

• 경영정보학연구
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• 제21권3호
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• pp.27-47
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• 2019

본 연구의 목적은 방한 외국인을 위한 블록체인 기반 결제시스템에 대한 소비자 수용의도를 규명하여 거래 편의성을 높이는 결제플랫폼 개발의 방향성을 제시하는 것이다. 이를 위해 블록체인의 특성으로 보안성, 신뢰성, 기능성을 도출 했다. 도출된 특성을 토대로 제안된 모델의 구조적 검증을 통해 소비자들의 측면에서 블록체인 기술수용에 영향을 미치는 요인을 확인하였다. 통합기술수용이론을 적용하여 성과기대, 노력기대, 사회적 영향, 촉진 조건, 인지된 혜택과 수용의도 간의 인과관계, 개인의 혁신성과 블록체인 인지수준에 따른 조절효과를 검증하였다. 개인의 혁신성과 블록체인 기술 인지수준에 따른 수용의도 차이에서도 혁신성향이 강하고 전반적인 기술에 대한 인지상태가 높은 집단이 블록체인 시스템을 기반으로 제시된 블록체인 수용의도에 더 많은 인과관계를 보여주었다. 또한, 블록체인 수용의도에 직접적인 영향을 미치는 요인은 기대되는 편익(성과기대), 이 서비스를 사용하기 위해 필요한 기술적 기반구조(촉진조건), 소비자 입장에서의 인지된 혜택(보안 및 신뢰, 기능성) 등 4가지 기제이다. 새로운 기술의 용이성(노력기대)과 기술을 도입할 때 주변 환경의 영향(사회적 영향)은 수용의도에 유의미한 영향을 미치지 못했다.