• 제목/요약/키워드: Catch-up Strategy

검색결과 49건 처리시간 0.022초

국내 u-비즈니스 표준화 추진전략에 관한 탐색적 고찰 (An Explorative Study for Strategy of u-Business Standardization in Korea)

  • 백광현;석영기
    • 한국산학기술학회논문지
    • /
    • 제7권6호
    • /
    • pp.1371-1380
    • /
    • 2006
  • 본 논문에서는 효과적인 u-비즈니스 표준화 작업을 수행하기 위한 차세대 u-비즈니스 표준화 추진전략을 제시하고자 하였다. 우선 u-비즈니스 기술 체계 및 표준화 요소를 제시하고, 각 분야별 표준화 현황과 문제점을 분석하여 국내 u-비즈니스 분야가 국제 경쟁에 뒤떨어지지 않고, 차세대 u-비즈니스 선도국가로 도약하기 위한 5대 u-비즈니스 표준화 추진정책을 제안하였다.

  • PDF

지속가능발전 이해를 위한 프로젝트 학습의 개념과 의미 - 예비교사의 에코캠퍼스 만들기 프로젝트 경험을 중심으로- (The Concept and the Meaning of Project-Based Learning for Sustainable Development)

  • 남영숙;지승현
    • 한국환경교육학회지:환경교육
    • /
    • 제24권2호
    • /
    • pp.21-34
    • /
    • 2011
  • Recently, project activity on environmental education has been overwhelmingly presented that is considered as a key learning & teaching strategy in Korea. This Study finds that Environmental project activity requires consideration of project-based Learning for sustainable development. The purpose of this study is to conduct project-based learning for eco-campus which is focused on sustainable development and to find out the learner's understanding sustainable development. The results of this study can be summarized as follows. First, project-based learning for sustainable development is concerned about enhancing learner's understanding sustainable development. It can be emphasized a viewpoint of sustainable way, a way of educational approach, and a possibility of expanding learner's experience in dealing with sustainable development. Second, this study showed also a results of application about project-based learning for eco-campus. Twenty three pre-service teachers conducted six different eco-campus projects. It is considered to make the student be able to catch up core knowledge and apply it during the project activity. In conclusion, this research asserts that project-based learning on sustainable development is needed to make students see the knowledge and value of sustainable development. It is considered to advance education for sustainable development as a new teaching & learning strategy.

  • PDF

교실 친화적 지속가능발전 교육 활동을 통해 살펴본 예비교사들의 지속가능발전 경험 분석 (The Pre-Teacher's Experiences on Sustainable Development)

  • 지승현;남영숙
    • 한국환경교육학회지:환경교육
    • /
    • 제24권3호
    • /
    • pp.78-88
    • /
    • 2011
  • The purpose of this study is to conduct classroom-friendly learning activity for sustainable development and to find out the learner's understanding level of experiences on sustainable development. The results of this study could be summarized as follows. First, classroom-friendly learning activity for sustainable development which is focused on the sustainable flea market is concerned about enhancing learner's understanding sustainable development. It could be emphasized a viewpoint of sustainable development, and a possibility of expanding learner's experience in dealing with sustainable development. Second, this study shows also a application of the teaching & learning strategy for classroom-friendly learning for sustainable development. Three different group of pre-service teachers were participated in sustainable flea marker activity. It is considered to make the student be able to catch up core knowledge and value of sustainable development during the classroom-friendly learning activity. In conclusion, this research asserts that classroom-friendly learning activity for sustainable development could make students improve the knowledge and value of sustainable development. It is emphasized to advance education for sustainable development as a new teaching & learning strategy.

  • PDF

후발기업의 전략 모델에 대한 탐색적 연구 : LG전자의 사례를 중심으로 (The Strategic Model for the Late Mover: Evidence from the Defiance Case of LG Electronics)

  • 최규성;신호상
    • 유통과학연구
    • /
    • 제14권10호
    • /
    • pp.81-91
    • /
    • 2016
  • Purpose - This study proposes a strategic model for the late mover to effectively penetrate an industry that is dominated by a leading company. Thus, this study presents strategic implications for several late movers in overcoming the advantages of the leading company. Research design, data, and methodology - This study begins with a literature review followed by the formation of a strategic model that consists of: Repositioning, Utilization of Competence, Strategic Leadership, and Innovation. Specifically, this research analyzes LG Electronics (LG) as an example and investigates how LG infiltrates and grows in the water purifier market, overcoming the advantages of the powerful leading company. Results - The major steps taken by LG are summarized into four. First, LG studied the market, which had been conventionally treated as a single market. To penetrate the market, LG founded a new, special market segment. Subsequently, LG further segmented the market, executing a marketing strategy for each segment. Second, the unbending will of top managers was a key factor that addressed the challenge persistently. Third, even though LG was the late mover in the water purifier market, it had several technology competences such as compressor, refrigeration cycles, and algorithms. LG had profound knowledge in technology and used it effectively. Fourth, LG created a premium market through three innovative and distinguished factors such as the stainless water tank, sterilization service, and luxury design. Conclusions - This research draws four key findings from the example of the late mover in the water purifier industry: the reestablishment of a strategic position based on environmental change is an effective strategy for the late mover; strategic leadership is an important motive to generate late mover performance; and the late mover can utilize its existing knowledge and resources to overcome the first mover, such as presenting new added value compared to existing products as an effective catch-up strategy. Consequentially, through the study of performance determinants and the market penetration strategy of the late mover, this research has significance in providing basic material for companies trying to penetrate the market.

Early Biologic Treatment in Pediatric Crohn's Disease: Catching the Therapeutic Window of Opportunity in Early Disease by Treat-to-Target

  • Kang, Ben;Choe, Yon Ho
    • Pediatric Gastroenterology, Hepatology & Nutrition
    • /
    • 제21권1호
    • /
    • pp.1-11
    • /
    • 2018
  • The emergence of mucosal healing as a treatment goal that could modify the natural course of Crohn's disease and the accumulating evidence showing that biologics are most effective in achieving mucosal healing, along with the success of early treatment regimens for rheumatoid arthritis, have led to the identification of early Crohn's disease and development of the concept of catching the therapeutic window during the early disease course. Thus, an increasing number of pediatric gastroenterologists are adopting an early biologic treatment strategy with or without an immunomodulator. Although early biologic treatment is effective, cost and overtreatment are issues that limit its early use. Currently, there are insufficient data on who will benefit most from early biologics, as well as on who will not need early or even any biologics. For now, top-down biologics should be considered for patients with currently known high-risk factors of poor outcomes. For other patients, close, objective monitoring and accelerating the step-up process by means of a treat-to-target approach seems the best way to catch the therapeutic window in early pediatric Crohn's disease. The individual benefits of immunomodulator addition during early biologic treatment should be weighed against its risks and decision on early combination treatment should be made after comprehensive discussion with each patient and guardian.

ICT 산업에서 기술 혁신에 영향을 미치는 제도적 요인 분석 연구 : OECD 국가의 실증분석을 중심으로 (Institutional Determinants of Technical Innovation in ICT Industry : Based on An Empirical Analysis of OECD Countries)

  • 이현정;김희선;김정주
    • Journal of Information Technology Applications and Management
    • /
    • 제23권4호
    • /
    • pp.1-23
    • /
    • 2016
  • The growth of information and communication technology (ICT) has led to a rapid of business paradigm shift incurred in the creation of new social/market value, changes of a value chain and elements producing a value creation, and enlargement of the scope of market competition. It leads to the change and evolution of industrial structure, requiring innovations of policy and institution. However, most studies that have focused on the effect of policy and institution on innovation are based on thick description and qualitative evidence, while paying little attention to these linkages in an empirical way. Hence this study has attempted to empirically analyze policy and institutional factors affecting innovation performance, particularly attention to ICT industry in OECD countries. The findings derived from the empirical analysis provide important implications for catch-up countries in relation to the innovations of policy and institution for effective innovation system and start-up ecosystem.

기아자동차 K5의 포지셔닝 성공사례 - 변화하는 시장을 이해하고 주도하다 - (Successful Positioning Strategy of KIA K5 - by understanding market needs -)

  • 서지영;이두희;이종호;전기흥
    • Asia Marketing Journal
    • /
    • 제13권3호
    • /
    • pp.265-274
    • /
    • 2011
  • 본 사례는 중형차 시장의 선도 브랜드인 기아자동차 K5가 어떻게 중형차 시장에 성공적으로 포지셔닝 하였는지를 분석하고 있다. 기아자동차가 K5를 출시하기 전까지 쏘나타와 SM5는 각 브랜드를 선호하는 고객들의 지지를 기반으로 중형차 시장에서 1, 2위를 다투면서 오랫동안 소비자의 사랑을 독차지해 왔다. 경쟁사들이 지속적으로 새 브랜드나 신 모델을 출시함에 따라 쏘나타와 SM5도 새로운 버전의 차를 출시해야 한다는 압박을 받게 된다. 하지만, 시장의 새로운 트랜드를 따라 잡기위해 출시된 YF 쏘나타는 기존 디자인에 비해 너무나 달라 이질감을 느끼게 하였으며, New SM5는 달라진 것이 거의 없는 구형차 라는 이미지로 받아들여졌다. 두 브랜드가 고객들을 제대로 만족시키지 못하고 있을 때, 기아자동차 K5는 중형차 소비자를 만족시킬 수 있는 제품에 대한 기회를 포착하고 중형차 시장에서 현재 제공되는 가치와 소비자들이 원하는 가치의 차이를 채워줌으로써 준중형 고객의 업그레이드 수요와 중형차 대체 수요를 만족시키는 성과를 거두었다. K5는 고객들이 원하는 가치를 찾고 그 가치를 성공적으로 제안하였다. 본 사례는 포화상태에 있는 자동차 산업에서 성공적인 포지셔닝 전략을 통해 신 시장을 개척하는 과정을 잘 보여주고 있다. 기아자동차 K5의 성공적인 포지셔닝 전략을 크게 디자인 혁신, 시장분석, STP, 그리고 출시전략의 4가지 축으로 설명하고 있다. 기아자동차 K5의 성공적인 포지셔닝 전략은 신 시장 개척을 위한 포지셔닝 전략을 계획하고 있는 많은 기업에게 의미 있는 시사점을 제공해 준다.

  • PDF

국내 스타트업의 현황 및 성공요인 분석: (주)우아한형제들의 사례를 통하여 (The Success Factors of Domestic Start-up Companies: Case of Woowa Brothers)

  • 황세희;김경미;박현준
    • 한국산업정보학회논문지
    • /
    • 제25권1호
    • /
    • pp.71-87
    • /
    • 2020
  • 새로운 고용창출과 경제성장의 핵심동력으로서 스타트업의 중요성이 더욱 강조됨에 따라 본 연구는 국내 스타트업의 현황과 성공요인을 분석하고자 하였다. 스타트업으로 시작해 유니콘기업으로 성장한 (주)우아한형제들의 성공요인을 ERIS모델과 성장단계별 모델로 구분하여 성공요인을 도출하였다. ERIS모델 성공요인은 창업자요인과 독특한 문화를 고유한 자원으로 인식한 자원요인, 블랜딩을 통한 산업환경 요인과 사업 확장으로 플랫폼 다각화를 진행한 전략요인이 주축이 되었다. 성장단계별 성공요인은 기존의 경쟁자와 차별화를 두었다는 점이며 상업화단계에서는 새로운 사업모델이 시장의 신뢰를 얻으면서 수익을 상승시켰고, 젊은 층의 공감을 얻은 공격적인 마케팅은 국내·외 투자사로부터 대규모의 투자금을 유치할 수 있었고, 성장단계에서는 매니아 중심의 마케팅을 유지하면서 플랫폼 다각화 전략을 펼친 것이 중요한 성공요인으로 작용하였다. 이와 같은 (주)우아한형제들의 성공요인 분석이 더 많은 국내 유니콘기업의 탄생을 위한 밑거름이 되었으면 하는 바램이다.

한국의 기술혁신모형: 새로운 지평을 향하여 (Korean Innovation Model: Toward a New Horizon)

  • 최영락;이대희;송용일;정윤철
    • 기술혁신연구
    • /
    • 제13권1호
    • /
    • pp.247-263
    • /
    • 2005
  • Prior research in R8ED innovation in Korea has been centered around the 'three-stage development model,' which hypothesizes that the Korean innovation process goes from the introduction (of foreign technology) stage, through assimilation stage to the final modification stage. As Korean economy shifts from traditional industry-led development to innovation-centric development, such an approach loses sight of the whole picture. The current study argues that a new framework is required for adequate analysis on newly arising innovative patterns in Korea, emphasizing source technology development and technology leader strategy. For this purpose, we propose the 'Jigsaw Puzzle Model' of technology development, which is then verified by an in-depth analysis on the innovation processes of 3 representative IT products of Korea, DRAM, TH LCD, and CDMA. The model suggests that Korean innovation model is a dynamic, efficient amalgamation of foreign-acquired and dependent technologies, based on internally accumulated technological resources. The model explains better how Korean firms are achieving a rapid catch-up of technological gaps with advanced nations and are able to transfer from the technology follower to the leader position.

  • PDF

Top-Hammer 천공기 국내외 기술동향 분석 (Trend Analysis of Drilling Technology for Top-Hammer Drilling Machine)

  • 송창헌;권기범;신대영;황운규;임종혁;조정우
    • 터널과지하공간
    • /
    • 제23권4호
    • /
    • pp.271-279
    • /
    • 2013
  • 본 기술보고에서는 천공장비의 종류와 작동방식에 대해 간략히 소개하였다. 이 중 탑해머 방식의 천공기에 탑재되는 부품 및 세부 기술을 조사하였다. 탑해머 천공기술에 연관된 국내외 기술현황을 분석하고, 국내 기술수준과 선진기술 수준을 비교하였다. 이를 바탕으로 천공 관련 융복합 기술의 연구개발 필요성을 토의하고, 선진국과 기술격차를 줄이기 위한 천공산업의 미래 전략을 제안하였다.