• 패션비즈니스
• /
• 제10권1호
• /
• pp.148-163
• /
• 2006

The purpose of this study is to examine differences in university students' spatial behavior and time for purchasing weekdays or weekends according to trading areas they use to purchase casual wears. Theoretical background examined trading areas, in Busan, consumers' spatial behavior. An empirical research developed a questionnaire as a measuring tool to conduct a preliminary survey and a main survey. Data collection was implemented with 507 students from four universities in Busan; and for data analysis, descriptive statistics, cross-tabulation analysis, correspondence analysis, and McNemar test were carried out by using the SPSS for Windows 12.0K program. This study obtained the main results as follows: The characteristics of university students' spatial behavior according to trading areas show significant difference in reasons of trading area selection, time slots for visiting. University students who visited the Seomyeon trading area were found to consider comparison-based purchasing and prominence of the trading area, regardless of the time for purchasing weekdays or weekends. As for trading areas around Busan National University, visits were mainly due to accessibility. Students visited trading areas in Nampo-Gwangbok-dong regardless of the time for purchasing in diverse reasons of trading area selection, time slots. As for trading areas around Kyungsung University, students were visited due to accessibility.

• 한국의류학회지
• /
• 제34권4호
• /
• pp.588-596
• /
• 2010

This study suggest the size designation and standard nude size in relation to upper and lower garments for casual clothing brands targeting men aged 25 to 34. The nude size designation of upper garments was set at intervals of 5cm based on the bust (97cm). The clothing industry has used different nude size and designations; therefore, the following measurements were established to correspond to each other: bust 87cm- designation 90, bust 92cm- designation 95, bust 97 cm-designation 100, bust 102cm- designation 105, and bust 107cm- designation 110. The nude size designation of lower garments was set at intervals of 2cm based on the waist circumference (omphalion) and the nude size; the clothing designations were used equally. In addition, the standard nude size for upper and lower garments was set at intervals of bust (97cm) and of waist circumference (82cm), respectively, in order to suggest a detailed size.

• 한국생활과학회지
• /
• 제12권4호
• /
• pp.539-552
• /
• 2003

The purpose of this study was to find out the proper evaluative words and colors according to various fashion images and to classify the fashion images according to certain criteria. 13 books which included the content of the fashion images were selected to draw evaluative words and colors. Evaluative words and colors were found out as follows: classic image-traditional, classical, conservative and brown, wine, dark yellow, modem image-intelligent, rational, westernized and achromatic color, cool colors, elegance image-dignified, graceful, chic and greyish tone, pale tone, romantic image-cute, lovely, girlish, natural image-natural, comfortable, gently and brown, ivory beige, khaki, casual image-energetic, comfortable, active and red, yellow, blue family. The classification of fashion images according to various criteria were as follows. According to sex: feminine-elegance, romantic, pretty and masculine-mannish, dandy, military. According to time: past-conservative, traditional, classical, and present-modern, contemporary, sophisticate. According to formality: formal-formal wear of classic, elegance, mannish, dandy style and informal-natural, casual. According to intelligence, the elite style-modern, elegance, classic, sophisticate and the public style-casual, natural.

• 복식
• /
• 제56권4호
• /
• pp.160-170
• /
• 2006

The purpose of this study is to analyze the image of color combination in fashion design. For this study 14,121 color samples were collected from 116 fashion brands selected by the market segmentation based on the results of the previous studies. The brands have high market share and brand recognition in each segmental market. The color samples were measured by spectrophotometer and analyzed by the Munsell's H V/C and CIE $L^*a^*b^*$ value. The representative colors of each market were selected concerning the tensity in CIE $L^*a^*b^*$ color space and the distance between the color samples. h4 a result, 2,213 representative colors were chosen. These color samples composed top and bottom color combination samples by the program 'Item Comparator' that calculated the color differences$({\Delta}E^*)$. Top includes the items such as blouse, shirt, and coats, bottom includes the items such as skirt and pants. The color combination samples were divided into two groups. In one group ${\Delta}E^*$ was less than 30, and In the other group ${\Delta}E^*$ was 30 or more. For investigating the image of color combination, 480 rotor combination samples were classified. The image adjectives for the survey from preceding studies and brand dictionaries were 'classic', 'modern', 'feminine', 'casual', and 'romantic', which have highly preferred in women's wear brands. The result of the study is as follows; For 'classic' 'image, YR, and greyish tone were generally preferred. In the color combination of 'casual' image, the samples with PB color and greyish tone were preferred. For 'feminine' image, RP was preferred as a top color, R, RP, P were preferred as a bottom color. For 'casual' image, PB was preferred as a top color, PB, B were preferred as a bottom color. For 'romantic' image, RP was preferred as a top color, R, P were preferred as a bottom color. The bigger the color differences between the color combination samples were, the more remarkable the image of color combination samples was.

• 한국의상디자인학회지
• /
• 제11권3호
• /
• pp.111-124
• /
• 2009

Since the graphics of fashion items as a means to deliver messages suggest practical sections of the society while showing individual ideas and identity, they have values of promotion to attract attention by manifesting an effective function during the process of delivering intentions and the signification. Accordingly, this study aims to investigate the characteristics expressed with graphics shown on T-shirts of casual wear out of all the fashion items and analyze the social messages reflected on them. Using the Barthes' system of denotation and connotation, distinguished symbolic functions and meaning among graphics were analyzed through the analysis of expression methods of the graphics as the denotation of initial meaning and connotation of secondary meaning. Each casual brand has led the sale of casual markets by appealing consumers with graphic items with characters printed such as various kinds of animals and symbols or lettering printed such as hieroglyph and logos, as various expressive methods and social significance as well as a effective communicative means of graphics. As examined above, graphics expressed on fashion items have an informative characteristic and a persuasive characteristic in the aspect of contents, which has a single value as a communicative characteristic. Those characteristics have developed into the fashion graphic actively reflecting a designer's conviction, values, feelings and identity by acting on social issues and publicness. That is, in the age of information, effective messages delivered through the fashion graphic to the public have contributed to the establishment of an appropriate atmosphere of visual culture while maximizing the role and function as a social significance.

• 한국의류산업학회지
• /
• 제13권5호
• /
• pp.806-814
• /
• 2011

A solar jacket, which utilizes solar energy for generating electricity, is an example of clothing developed by the fusion of multiple technologies; such fusion of technologies can lead to further developments in the clothing industry and other industries in general. Many research institutes and garment manufacturing companies in Europe and America are developing solar garments; various solar-based products manufactured using solar cells, photovoltaic batteries, etc. are being sold at high prices. The purpose of this study was to investigate the development status of solar garments and their application for generating photovoltaic energy; the study also identified the type of design and upper body clothing preferred by Korean in their early 20s. The survey participants were 188 university students aged between 20 and 25. The design of the proposed six types of solar clothing was evaluated and rated; they were then ranked on the basis of the ratings. A survey on the management of solar garments was conducted, and ratings were assigned according to a 5-point Likert scale, with 5 indicating the strong affirmation. The survey results showed that among the six types of clothing, protective clothing (50%) and sportswear (22%) were more preferable than the others (working clothes (16%), casual clothes (3%), everyday wear(6%), and suits(1%)). Among the six proposed designs, the jumper design (22%) and jean jacket design (21%) were preferred over the others (casual jacket (19%), casual jacket I (15%), classic suit (14%), and climbing jacket (9%)). Factorial analysis of the management of solar garments revealed that the most important factors were the properties of the solar cell and time required for battery charging, and the second important factors were clothing weight and comfort.

• 패션비즈니스
• /
• 제7권4호
• /
• pp.93-104
• /
• 2003

This study investigated clothing shopping propensity and consumer awareness of Chinese adult men to provide necessary basic data for effective construction to cope with inroads into Chinese men's wear market. Research subjects were Chinese men in big five city (Beijing, Shanghai, Dalian, Harbin, Guangzhou). Returned 863 questionnaires were analyzed by mean, factor analysis, ANOVA, Duncan's Multiple Range, regression analysis with SPSS 10.0. Results of this research were as follows: 1. Chinese men's apparel shopping propensity factors were analyzed by four groups, such as fashion toward propensity, consume propensity, brand loyalty propensity, and casual preference propensity. 2. Consume propensity among 4 factors influenced most on consumer buying awareness. Brand loyalty propensity among 4 factors influenced most on consumer brand awareness. Fashion toward propensity influenced most on consumer fashion awareness. 3. According to region, there were significant differences to four grouped apparel shopping propensities. Harbin, Guangzhou were indicated higher fashion toward propensity than other areas. Guangzhou was indicated higher consume propensity than Dalian. Dalian was showed lower brand loyalty propensity than other areas. Beijing was showed higher casual preference propensity than Guangzhou. According to income, there were significant differences to four apparel shopping propensities. Highest income group was showed higher fashion toward propensity than other income. The higher men earned income, the higher brand loyalty propensity. Highest income group was showed lower casual preference propensity than lowest income.

• 복식문화연구
• /
• 제17권6호
• /
• pp.1009-1020
• /
• 2009

This study aims to express the androgynous image via shirts as a fashion item. Shirts are widely worn as a fashion item regardless of sex and age, with growing importance as a casual outer, with the increase in leisure activities driven by the recent implementation of the 5-Day Work Week system in Korea. As for the theoretical background, the study was reviewed previous studies of books, thesis, a series of publication, and the Internet sites on this topic. Through a careful analysis of these previous studies, it designed and made shirts that inspired by androgynous image. Conclusions of this study are as follows: First, the study found that meanings of symbolism in clothing continue to change, not fixed at all, depending on historic and cultural environments, and so does symbolism for femininity and masculinity of clothing. Second, shirts are widely worn as a fashion item regardless of sex and age, with growing importance as a casual outer, with the increase in leisure activities driven by the recent implementation of the 5-Day Work Week system in Korea. Third, two patters were used for the work in this study in order to emphasize its form, along with mono color white and stripe patterns. For materials, cotton and blend as a most basic material for a shirt were used with unique variations in the form. Fourth, decorative details or trimming such as ribbon tying methods, shirring, attaching in layers, and irregular pleading widely used for women's wear were applied, and silhouettes with strong drape feelings were used to add feminine feature to men' shirts, in an effort to propose a fashion design of the androgynous look. Fifth, clothes proposed in this study are different from feminine clothing item blouse, because they are androgynous shirts mixing masculinity and femininity. Stiff pads were used in collars and cuffs characteristics of men's traditional shirts to maintain masculinity of a shirt, and design was developed by adding feminine decorative elements, which is different from women's blouse.

• 대한인간공학회지
• /
• 제35권6호
• /
• pp.581-594
• /
• 2016

Objective: The purpose of this study is to develop an all- in-one collar shirt with excellent appearance which is well suited to the body shape of the male adults. Background: As men's casual wear has recently become more casual and the number of cool biz wearing in the summer has increased, a variety of shirt colors have been preferred in addition to shirt collar. However, studies on the design and pattern development of men's casual shirt collars are very rare. So we have identified the necessity of various development and research of men's shirts. Method: We collected 8 all-in-one collar patterns for shirts from professional pattern books and men's shirt brands. Also, based on anthropometric data from the 6th Size Korea, we selected 5 subjects with measurements similar to the average adult men, manufactured shirts based on them and conducted a wearing test by 5 experts. Results: After selecting shirts with good fit and appearance, we developed a prototype of all-in-one collar. As for front appearance evaluation, E1 pattern had the most outstanding shape and size, and C1 pattern had the most natural creases and front adjustment curves. As for side appearance evaluation, C1 had the highest overall scores, and E1 pattern on outer line. As for back appearance evaluation, C1 pattern had the highest score. Conclusion: We suggested new all-in-one collar and shirt patterns. In addition, the prototype of the all-in-one collar shirt design was presented by reflecting results of the wearing test and preference survey. Application: The shirt's design and patterns could be manufactured using the developed patterns. It will fit well with the body shape of adult males and will be highly satisfied by them.

• 복식문화연구
• /
• 제15권5호
• /
• pp.770-780
• /
• 2007

Caports is a fusion style which consists of mix and match and various T.P.Os. The expressive features of Caports style have been strengthened by the combination of functional and decorative design. This study aims to divide the images into categories and to study the decorative features of each category. It is classified into five groups according to its images, Healthy & Sexy, Athletic, Romantic, Girlish, Vintage. The following study has assorted the pictures of Caports style into categories and presents decorative design features in each category. Analyzed materials have been collected from fashion magazines, catalogs, and fashion related Internet sites from 2002 to 2006. The dominant feature of caports was sensitive fashionableness as a day wear based on sportswear. This feature was determined by every factor such as materials, structure and details. In other words, the usage of jersey that could give functionalities and elasticity, structure that exhibit one's silhouette and the decorative designs of functional details make it possible to have this kind of peculiar style. Decorative designs shown in sports wear, casual wear and women's wear were all applied in Caports style. They showed a moderate and coherent style rather than one that was richly ornate or magnificent. So, in the mesa trend of "sportism", Caports style could easily fit into the 21st century's consumers' demands for fusion. And this study of decorating methods of each category of Caports style may provide useful data to help develop the products that consumers demand.