• Title/Summary/Keyword: Casual

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Breeding of Phalaenopsis 'SM 333' with Mini Multiple Flower Formation (소형 다화 분지성 호접란 'SM 333' 육성)

  • Park, No Eun;Son, Beung Gu;Kim, Hong Yul;Lim, Ki-Byung
    • Horticultural Science & Technology
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    • v.33 no.1
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    • pp.149-154
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    • 2015
  • A new Phalaenopsis cultivar 'SM 333' was bred by Sangmiwon Orchid, Korea, which produces young plants through tissue culture techniques. The new cultivar 'SM 333', showing the phenotype of multiflora with pink color and small, multibranching-type characteristics, was derived from crossing between Phalaenopsis 'Odoriko' and 'Be Tris'. An elite individual number '02-03-33' later termed 'SM 333' was selected among about 300 individual progenies, based on an intensive selection process covering vegetative and flowering distinctiveness over more than 2 years. In year 2004-2005, the 1st and 2nd characteristic analyses were carried out through performance and uniformity tests. 'SM 333' shows flower color that is bright clean pink (RHS # RP69D) and flower shape that is formal type with 5.0 and 5.8 cm in flower height and width, respectively. 'SM 333' is regarded as raceme flower type suitable for the small casual flower market. The leaves of 'SM 333' grow horizontally and about 20.8 cm in length and 6.5 cm in width. This cultivar also possesses no genetic variation, and is amenable to fast in vitro propagation and easy growth due to its vigorous growth habit. This 'SM333' was registered (Reg. # 2916) with Korea Seed & Variety Service (KSVS) on 1st December, 2009, and the plant breeder's right is currently controlled by Sangmiwon Orchid Company, Korea.

The types of name spectrum and their characteristics of domestic fashion brand names - focusing on women' wear and bisex wear - (국내(國內) 의류(衣類)브랜드 네임의 네임 스펙트럼 유형(類型)및 특성(特性) - 여성복(女性服)과 남(男).여(女) 공용복(共用服)을 중심(中心)으로 -)

  • Kwon, Hae-Sook;Oh, Yeun-Jung
    • Journal of Fashion Business
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    • v.9 no.5
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    • pp.65-76
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    • 2005
  • The purpose of this research is to investigate the types of name spectrum and their characteristics of domestic fashion brand names focusing on women' wear and bisex wear, and also studied the differences based on the sex of brand target. 224 of women's wear brands and 99 of bisex wear brands were selected from ‘2002 Korea Fashion Yearbook’ under the criterion that their brand names were made in Korea and they should engage in business in 2002. The data analysis quatitatively evaluate the frequency and qualitatively evalute the image of brand product and the meaning of brand name. The result as follows; 1.The domestic fashion brands for women's and bisex wear appeared to have to three types of name spectrum ; the descriptive name was the most frequently used one, then followed by the arbitrary, and the suggestive name. There were only one coined brand name and no generic brand name. 2. The characteristics of descriptive brand name was that, in most cases, it used the name of designer. For the suggestive brand name, it implied the features or the image of its products. For the arbitrary brand name, some bear the ideology or the foundation belief of company itself. 3. For women's wear, the discriptive name appeared most, and followed by arbitrary, and the suggestive name. For bisex wear, the suggestive brand name appeared most, and followed by arbitrary name, and the discriptive name. 4. For descriptive brand name, the names of designer were used most in women's wear brands. Otherwise, the brand names that directly described the image or the characteristics of products were used most in bisex wear brands. For suggestive brand name, soft and feminine images were prevailed in women's wear brand names but comfotable and casual images were dominent in bisexsual brand names. For arbitrary brand name, as the various types of languages were combined and the various meanings and words were mixed, and imply the various meanings in both cases, it was hard to classify the characteristics into some categories.

The Change of Korean Men's Pants Design from 1962 to 1998 - Based on the Content Analysis of Magazine Advertisements and Pictorials -

  • Kwon, Hae-Sook
    • Journal of Fashion Business
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    • v.10 no.6
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    • pp.52-62
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    • 2006
  • The purpose of this study is to investigate the changes of modern Korean men's pants design from 1962 to 1998 by reviewing fashion magazine advertisements and pictorials. For theoretical study, the characteristics and the importance of apparel advertisements and the changes of modern Korean men's fashion trend were reviewed. For sample selection, first, 932 pictorials of men';s wear designs from Joongang Magazine, Shin Dong-A, Bokjangwolbo, Meot, Men's Life, WWD, and SFAA's photograph album, published from 1962 to 1998 were selected and then excluded some samples that could not clearly identify the pants design. Content analysis method was used to analyze the content of magazines and pictorials. The final samples are classified into pattern, color, length, silhouette, and existence or non-existence of turn-up. Frequency and $x^2$-test were conducted using a SAS statistics package to analyse the data. The results were as follows. ; (1) Solid pattern was the most prevailed throughout the last four decades and followed by stripe, check, the others, abstract, dot and floral. There is no significant difference in the type of men's pants pattern between each decade. (2) It showed a significant difference in colors of men's pants between decades. The colors in men's wear are divided into nine categories and the order of occurrence are as follows; multi-color is the most frequently shown and followed by brown, gray, blue, black, green, pink, yellow, and red. More various colors appeared over the period, however, multi color was the most popular in all decades but in the 60s. (3) Full length of pants style occupied more than 96% throughout all four decades. Due to the popularity of sports wear in men's fashion during the 90s, the shorts style appeared not only in sports wear and casual wear but also in suit style. (4) There is a significant difference in silhouette of men's pants between decades. The silhouette of men's pants were divided into four types and their order of occurrence are as follows; basic, baggy, fitted, and loose silhouette. Basic silhouette was the most prevailed throughout the whole four decades. (5) A significant difference was shown in the existence or non-existence of turn-up of men's pants between decades. Non-existence of turn-up of men's pants was the most prevailed throughout the whole four decades.

A Structural Analysis of the Factors Affecting Career Development Activities of Married (유자녀 여성관리자의 경력개발활동에 영향을 미치는 요인에 대한 구조적 관계 분석)

  • Koo, Yoo-Jeong;Kim, Ji-Young;Kim, Yi-Joo
    • Journal of vocational education research
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    • v.37 no.2
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    • pp.191-214
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    • 2018
  • The purpose of this study was to investigate the factors affecting career development activities of married managerial women with one or more children. The study analyzes the structural casual relationship among horizontal organizational culture, supervisor support, workplace satisfaction, occupational self-efficacy, and career development activities. Data of from Korean Women Manager Panal(KWMP) research were used from which a total number of 998 married managerial women with child were subject to analysis. The research hypothesis was verified through Structure Equation Modeling(SEM) analysis. The results are as follows. First, horizontal organizational culture and supervisor support have significant positive(+) affect on workplace satisfaction and occupational self-efficacy. Second, occupational self-efficacy significantly affected career development activities. Third, workplace satisfaction and occupational self-efficacy had mediating effect on the causal relationship between horizontal organizational culture and career development activities. At last, workplace satisfaction and occupational self-efficacy had mediating effect on the causal relationship between supervisor support and career development activities. Based on such results, implications and suggestions were discussed.

A Study on Consumer's Perception and Preference for Providing Information of Fashion Products by Using QR Code (QR 코드를 이용한 패션제품의 정보제공에 대한 20대 소비자의 인식과 선호조사 연구)

  • Yoon, Jiwon;Yoo, Shinjung
    • Science of Emotion and Sensibility
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    • v.22 no.2
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    • pp.59-69
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    • 2019
  • The present study explored consumer's perception and preference on providing information of fashion products by using QR code and suggested the possibility for consumer-to-consumer and consumer-to-company connection. A survey was conducted on males and females in their 20s-a population among whom the rate of smart phone penetration is higher than in any other age group and who tend to exchange information online. The results showed that consumers are dissatisfied with the amount of information, terms of instructions, and ambiguous washing symbols currently provided. Therefore, the study identified the need for better methods of providing information and found that QR code, which is able to deliver high-quality information on fashion products, can be an efficient alternative. Moreover, respondents felt the need for detailed washing instructions, information on handling, and functionality of material on high-involvement fashion products such as outdoor, padding, suit, and underwear worn next to the skin. They also desire styling tips or purchasing information such as SNS OOTD (Outfit Of The Day) utilizing the product, other products that may go well with the one purchased, and similar products on casual wear and coat used on a daily basis. Therefore, QR code used as a link to information web pages or a social network can help consumers to satisfy information needs and to use the products effectively.

The Effect of Smart Learning User' Learning Motivation Factors on Education Achievement through Practical Value and Hedonic Value (스마트 러닝 이용자의 학습 동기요인이 실용적 가치와 헤도닉 가치를 통해 교육성과에 미치는 영향)

  • Mun, Jung Won;Kwon, Do soon;Kim, Seong Jun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.3
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    • pp.63-83
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    • 2021
  • The appearance of education is also rapidly changing in social changes represented by social networks. And the development of information and communication technology is also having a widespread effect on the education field. In the era of untact caused by Covid-19, education through smart learning is having a greater effect on students as well as adult learners more quickly and broadly. In addition, smart learning is not just limited to learning content, but is developing into personalized, convergence, and intelligent. The purpose of this study is to identify the factors of ARCS motivation theory that can determine the learning motivation of smart learning users, and to empirically study the casual relationship between these factors on education achievement through practical value and hedonic value. Specifically, I would like to examine how the independent variables ARCS motivation factors (attention, relevance, confidence, and satisfaction) affect learners' education achievement through the parameters of practical value and hedonic value. To this end, a research model was presented that applied the main variables of attention, relevance, confidence, and satisfaction, which are four elements of ARCS motivation theory, a specific and systematic motivational strategy to induce and maintain learners' motivation. In order to empirically verify the research model of this study, a survey was carried out on learners with experience using smart learning. As a result of the study, first attention was found to have a positive effect on the hedonic value. Second, relevance was found to have a positive effect on the hedonic value. Third, it was found that confidence did not have a positive effect on the practical value and the hedonic value. Forth, satisfaction was found to have a positive effect on the practical value and the hedonic value. Fifth, practical value was found to have a positive effect on the education achievement. Sixth, hedonic value was found to have a positive effect on the education achievement. Through this, it can be seen that the intrinsic motivation of learners using smart learning affects the education achievement of users through intrinsic and extrinsic value. A variety of smart learning that combines advanced IT technologies such as AI and big data can contribute to improving learners' education achievement more effectively and efficiently. Furthermore, it can contribute a lot to social development.

The Casual Relationship among Muscular strength, Cognitive function, Activities of daily living, Depression of the elderly (노인의 근력, 인지기능, 일상생활수행능력 및 우울의 인과적 관계)

  • Choi, Jae-Won;Kim, Sang-Bum;Jung, Hye-Yeon
    • Journal of Convergence for Information Technology
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    • v.11 no.5
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    • pp.242-250
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    • 2021
  • The subjects of this study were 514 people aged 65 and older who voluntarily participated in the senior welfare center in Seoul and Gyeonggi. The purpose of this study is to analyze the relationship between muscular strength, cognitive function, activities of daily living, depression variables of elderly people in a comprehensive evaluation. As for the data collection methods, were measured the upper and lower body strength, grip strength(left, right), cognitive function(mini-mental state examination, trail marking test, digit span test, stroop test), activities of daily living and depression was measured using a questionnaire. The results are as follows First, there was a statistically significant correlation between the elderly's muscular strength, cognitive function, daily living ability, and depression. Second, the statistical significance was found among all the variables as a result of the analysis of the elderly's integrated muscular strength, cognitive function, activities of daily living and depression. This study can provide basic data for successful aging and independent retirement life of the elderly by confirming the relationship between the elderly's muscular strength, cognitive function, Activities of daily living, and depression.

Analysis on the Hanbok Image, Perception and Preference Type of High School Students: Focused on Participation in Hanbok Classes and Gender (고등학생의 한복 이미지, 선호 유형, 전통한복 인식 분석: 한복수업 참여 여부 및 성별을 중심으로)

  • Kim, Sangmi
    • Journal of Korean Home Economics Education Association
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    • v.33 no.2
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    • pp.81-93
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    • 2021
  • The purpose of this study was to analyze the image, perception, and preference type of high school students of Hanbok and examine the differences according to gender and participation in Hanbok classes. For this purpose, a survey was conducted with 438 high school students in Busan. Frequency analysis, chi-square test, t-test, and F-test were performed using the SPSS and the results were as follows. Firstly, for most high school students, Hanbok has an elegant image, but it was also confirmed that they perceive Hanbok to have a splendid image due to its exposure in mass media and SNS. The image of Hanbok differed by gender and participation in Hanbok classes. A higher percentage of male students than female students perceived Hanbok to have rustic image. Secondly, the type of hanbok that high school students prefer was traditional Hanbok, followed by fusion Hanbok, casual Hanbok, and fashion Hanbok. Hanbok preference type differed by gender and participation in classes. Group participating in hanbok classes showed a higher preference for fashion Hanbok than those who did not. Thirdly, high school students' perception of traditional Hanbok was above average. By subcomponents, it was shown in the order of 'esthetics', 'sustainability', and 'practicality'. It was found that there were statistically significant differences in traditional Hanbok perception according to gender and participation in Hanbok classes. Female students evaluated more positively for traditional Hanbok than male students and students who participate in Hanbok classes evaluated traditional Hanbok more positively than non-participating students.

A Study on the Usage and Improvement of the Color Image Scale (색채감성척도의 사용현황 분석 및 개선에 대한 연구)

  • Kim, Miry;Park, Yun-Sun
    • Science of Emotion and Sensibility
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    • v.25 no.3
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    • pp.117-126
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    • 2022
  • This study seeks to identify usage behaviors and improvement factors to increase the academic and practical application of value the of color image scales. For this purpose, the authors discuss the positive and negative perspectives on the evaluation of previous studies on color image scales. Furthermore, a survey was conducted with 25 color experts who have been working in the field for over five years, and in-depth interviews were conducted with five of them. The contents of the survey are usage behaviors, evaluation, and the improvement of Kobayashi and IRI color image scales. In this process, emotional adjectives that need improvement were derived, and the opinions of experts related to improvements were collected. The analysis results are as follows. 1) As a result of the usage behaviors, 92% were aware of both color image scales. Moreover, 44% used both, and 56% used only one. 2) Regarding familiarity and trust, IRI was higher than Kobayashi. 3) A total of 88% of respondents stated that color image scales were necessary. A total of 43.6% of respondents, the largest group of respondents, indicated that color image scales are necessary in the field of practice. 4) Regarding the need for improvement, 88% responded that IRI color image scales need improvement. 5) The highest response to the factors requiring improvement was the reflection of the times, which was 31.9% for Kobayashi and 30.9% for IRI. 6) When improving color image scales, the adjectives that need to be treated as the most important were shown to be modern (15.8%) → natural, romantic, wild (8.8%) → dynamic (7.0%) → classic, casual, chic (5.3%). In conclusion, limitations were identified in the use of color image scales in practice and in the research areas, and there was a demand for correction and supplementation. The results of this study will serve as a foundational study related to color image scales, and it is expected that subsequent research related to color image scales will follow.

An Exploratory Case Study of a Successful Online Start-up Fashion Shopping Store: Focusing on the Entrepreneurial Process of a Soho Shopping Mall (온라인 패션쇼핑몰의 성공적 창업에 대한 탐색적 사례연구: 소호쇼핑몰의 기업가적 과정을 중심으로)

  • Son, Mi Young
    • Science of Emotion and Sensibility
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    • v.25 no.3
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    • pp.91-106
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    • 2022
  • This study targets four Soho fashion shopping malls that are operating successfully in the online fashion market. This study analyzed the entrepreneurship process by dividing it into three stages. The results of the case study are as follows. In the case of Company S, the founder, who had little work experience, started an e-commerce business with a sense of fashion and entrepreneurship. It is a contemporary, casual brand with competitive prices, design power, and diverse product assortment, and the business performance was achieved through data management and analysis and the diversification of distribution channels. In the case of Company B, the founder, who had little work experience, started a manufacturing and e-commerce business by leveraging their SNS network capabilities and entrepreneurial spirit. It is a contemporary fashion brand with product competitiveness of specific items and start-up characteristics, and performance was achieved through the establishment of brand identity and market expansion. Third, Company M and Company C are examples of Soho fashion shopping malls where the founders with more extensive work experience at the time of founding their respective start-ups focused on brand recognition as their core competitiveness. In the case of Company M, the apparel brand was launched with a wealth of experience and design spirit. It is a fashion designer brand that stands out for its sensibility, and the owner has achieved performance through various entrepreneurial activities that broaden the corporate horizon. Company C is a manufacturing and e-commerce brand that was started with design capabilities and an entrepreneurial spirit. It is a luxury fashion brand that focuses on emotional expression, and the outcomes, such as brand recognition and sales, were achieved through active customer management. The results of this study can be used as basic data in education for and research of Soho shopping malls and the prospective founders.