• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.2
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• pp.43-56
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• 2020

Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

• Korean Security Journal
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• no.55
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• pp.57-73
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• 2018

The domestic casino industry is attempting to change from the existing single form to the advanced-type of complex casino resort. In addition, the importance of the security management system, which prevents and responds to accidents caused by negative influences of gambling, is emphasized at the casino enterprise level. Therefore, this study aimed to find measures to revitalize the security management system for domestic casinos only for foreigners through an analysis of relevant literature and case studies. As a result of the analysis, it was found that in order to effectively cope with changes in the casino industry, three areas were needed to be revamped: (1) a lack of protocols which intend to protect casino security personnel, (2) an inefficient operational system due to the dualized casino security management system, and (3) a lack of systematic educational system for casino security personnel. This study therefore proposed three measures: (1) a review of revisions of related laws to protect casino security personnel, (2) enhancement of professionalism of casino security personnel and (3) establishment of a single operating system of the casino security management operating system.

• Culinary science and hospitality research
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• v.6 no.2
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• pp.47-65
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• 2000

This study is intended to present the direction for the wholesome development and support of the hotel casino industry in korea through the menu analysis of hotel casino restaurant. Miller's menu analysis was made of a lower food cost percentage in consideration of the quantity sold of each menu item and food cost percentage. As a result, it was shown that the proportion belonging to the upper category in the menu items intended for research in korean casino restaurant, it raises a problem in the menu management of korean casino restaurants.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.523-537
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• 2007

This study aimed to explore residents' perceptions towards Kangwon Land Casino. An on-site survey was conducted for residents in the casino communities using self-administered questionnaires. Completed questionnaires were obtained from 191 residents in the study area. A factor-clustering method identified four distinct segments: positive perceived impact residents (52.8%), negative perceived impact residents (11.3%), unconcerned residents (28.9%), and selectively perceived impact residents (6.9%). Results showed that women and younger residents are more likely to perceive positive impact with casino development. Men, middle-aged residents and farmers are more likely to perceive negative impact with casino development. White-collar business-class residents are more likely to perceive the impact selectively with casino development. We suggest that the stakeholders including public bodies on casino industry development boards share with local residents information on the economic benefits and other topics related to the casino business.

• KIEAE Journal
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• v.7 no.6
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• pp.73-81
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• 2007

The improvement of the life standard of the public by the economical growth leads their interests to the leisure activities, so that the demand for resort facilities has been increased. Especially, casino resort facilities in Kangwon-Do has been developed continuously without exact concept of casino resort design. This resort facilities has been planned by indiscreet imitation of foreign examples and non-organized developments and etc. One of the reasons for these problems may be from the lack of the knowledges and researches related to the architectural approaching of these facilities. The purpose of this study is to provide the basic informations for better understanding and improvement of planning and design direction for these facilities through a survey the famous casino resort facilities in Las Vegas. As a result of this research, Las Vegas has been changed tremendously from the casino resort to the resort complex for families with special theme and various facilities.

• Korean Business Review
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• v.23 no.2
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• pp.115-132
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• 2010

Kangwonland has been the only domestic casino and movement in casino industry has not been notable, but if more domestic casinos open in the future, it is inevitable those casino workers will move for the better remuneration and working condition. In this situation, in order to keep the previous customers and create new ones, we need to realize the importance of workers who lead customers' satisfaction. For this purpose, we need to find out the influential factors which affect the job satisfaction of the workers and try to turn the worker's satisfaction into good customer service. Despite the importance of casino workers, previous researches about casino industry focused only on economic effects, and there was few systematic research about the casino workers considering their job characteristics who provide services to customers in field. Therefore, this research aims to grasp influential factors of job satisfaction of casino dealers, analyze satisfaction and find out the ways to enhance the satisfaction. This will eventually help profit maximization of the casino company by improving the service quality. For this purpose, research was conducted whether job itself, relationship with the supervisors, promotion, remuneration, working environment affect the job satisfaction of the employees meaningfully and whether job satisfaction changes according to demographic characteristics.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.218-225
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• 2008

The flow of world casino industry come to function of resort, theme park and convention. Thus, Current casino industry coming to total entertainment. But our casino industry impose legal controls on speculation industry till now. So, This is study on the casino industry with tourism. Result of this study presents thirds proposals. First, We have to a correct understanding about casino industry is not speculation industry but tourism industry. Seconds, We have to strengthen the competitiveness of our casino on international markets. For example, Introduce new advanced technology, Improve the nation’s foreign investment environment and Strengthen the competitiveness. Thirds, Constant efforts of casino business and government for attract foreign tourists to casino business.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.151-160
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• 2015

As a lexical meaning, casino is defined as "a certified gambling house, equipped with recreational facilities such as dance and music, etc., where people play roulette or cards." Casinos started from 17th to 18th century for European nobility and their social meetings and established a casino industry framework in the United States in the 1930s. The success of the casino business leads to the increase of sales; it became very helpful for the local and national government revenues and also for the related incidental tasks. Casino operations include a variety of fields, such as general customer management, dealer game management, security, account management, currency exchange, re-exchange management, marketing management, comp management and placement management, etc. These operations should be organically connected to each other by information systems such as a groupware, ERP and Customer Relationship Management (CRM), etc. In addition, in order to effectively manage comprehensive entertainment service, including accommodation and tourism, it is necessary to develop an information system which supports casino business and collateral entertainment service, collects the data generated throughout the business and provides information about the situations of management. Thus, this study will propose a casino information system designed and implemented, considering these details.

• The Journal of the Korea Contents Association
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• v.7 no.3
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• pp.79-86
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• 2007

Firstly the Linux was an open dragon operation system, but it is operation system this which Is efficient which the use is increasing gradually, and is used as current server and a personal computer. Design actualization is going to do a Hotel casino information system of a Linux server base for foreign casino tourist childishness and efficient business management of a national casino enterprise in a paper to have seen in this.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.1
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• pp.105-110
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• 2011

Embezzlement incident of staff at the casino occurred. Staff of some casinos have lower job satisfaction, moral gap is seriously considering a change jobs. In addition, cash lure of large amounts and a lack of money management system causes embezzlement incident. In this paper, the uniqueness of the casino industry and that employee job satisfaction is investigated. Content analysis of occurrence for casino embezzlement incident and tracking that bank account and bank check, suspect's call list, and so on that digital forensic investigation technology will be studied. Problems and solutions suggest that conducted a loss prevention program, a digital forensics technology and introduce of investigator. Through this study, the computerization of the casino business to embezzlement accident prevent will contribute to that give back profits of property to society, the develop of forensic investigation technology.