• East Asian Economic Review
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• v.16 no.3
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• pp.249-272
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• 2012

This paper examines how a Korean automobile firm price-discriminates between the Korean and the U.S. markets. We argue that a Korean automobile firm's pricing behavior depends on the differences in price elasticity over the segmented markets between the countries. Our findings are that differences in price elasticity may help explain why a medium-class car's price is higher in Korea than that in the U.S. while a small-sized car's price is higher in the U.S. than in Korea, which implies that a Korean automobile firm $3^{rd}$ degree price-discriminates on the same or similar products between Korea and the U.S. This type of $3^{rd}$ degree price discrimination differs from a typical home-bias effect (charging higher prices to domestic consumers) because a small-sized car which is produced domestically sells at higher price abroad. This finding can be added as a source that violates the law of one price.

• Journal of Welding and Joining
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• v.31 no.4
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• pp.17-22
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• 2013

The excellent beam quality of high power fiber lasers are commonly used for remote welding applications in body job applications. The Welding speed and productivity is unmatched with any other welding technology including resistance spot welding or traditional laser welding. High tooling cost for clamping and bulky safety enclosures are obstacles which are limiting the use. With the newly developed Laser stitch welding gun we have an integrated clamping in the process tool and the laser welding is shielded in a way that no external enclosure is needed. Operation of this laser welding gun is comparable with resistance spot welding but 2-times faster. Laser stitch welding is faster than spot welding and slower than remote welding. It is a laser welding tool with all the laser benefits like welding of short flanges, weld ability of Ultra High Strength steel, 3 layers welding and Aluminium welding. Together with low energy consumption and minimum operation cost of IPG fiber laser it is a new and sharp tool for economic car body assembly.

• Asia pacific journal of information systems
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• v.29 no.4
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• pp.673-689
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• 2019

The Internet enables businesses to acquire a great deal of information, including prices in the open markets. In this study, we investigate what the value of reference price information is to a company in the market and how the company can make use of such information. Using business analytics, we were able to estimate prices of used cars for a rent-a-car company. The results show that a smart pricing information system is useful for collecting online reference price information and for estimating future prices of used cars and rental prices.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.24 no.12
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• pp.935-942
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• 2014

The ride quality investigation is on-going topic in the car industry since its global standard has not evaluated and it is difficult to point out one part that hinders the ride quality. Since the traditional transfer path analysis that is widely used in car industry to investigate the ride quality requires a lot of test time to process the full data so that there are problems to conduct in industry. Based on these disadvantages, new approaches have developed such as OPAX(operational path analysis with eXogeneous inputs) and OTPA(operational transfer path analysis) for last decades. The OTPA only requires the operational data for evaluate the contribution of vibration sources and the OPAX has advantage of using parametric model to estimate the operating load and needs a minimum set of extra tests with excitation. In this paper, for evaluating the hindrance of ride quality two methods are used and the result is compared with another result of a car having higher ride quality.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.379-385
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• 2016

IT companies are increasingly taking interest in the automobile industry as a major industry of the future. Companies specializing in information technology, such as Google, Apple and Samsung, are actively taking part in the automobile industry and are conducting various research on connected cars. At this point in time, this study aims on understanding the concept of connected cars and the concept of mirror linking, which is one of the many methods in connecting cars. In this transitional period of connected cars, the purpose of this study is to present the method of mirror linking iPhones and to discover how this could be used in connected cars. By turning a normal car into a connected car, simply with a smartphone in hand, the ideas presented in this study will serve as an opportunity for many current automobile owners to experience the functions of connected cars of the future without shouldering additional expenses.

• Transactions of the Korean Society of Automotive Engineers
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• v.15 no.4
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• pp.33-40
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• 2007

Crashworthiness design is of special interest in automotive industry and in the transportation safety field to ensure the vehicle structural integrity and more importantly the occupant safety in the event of the crash. Front side assembly is one of the most important energy absorbing components in relating to the crashworthiness design of vehicle. The structure and shape of the front side assemblies are different depending on auto-makers and size of vehicles. Thus, it is not easy to grab an insight on designer's intention when you glance at a new front side member without experiences. In this paper, we have performed the explicit nonlinear dynamic finite element analysis on the front side assembly of passenger cars to identify the mechanical roles of major parts in relation to collapse modes from the viewpoint of reverse engineering. To do this, we have performed crash FE analysis for the two different assemblies of small car and heavy passenger car and have compared dynamic behaviors of the two.

• Information Systems Review
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• v.11 no.3
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• pp.191-207
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• 2009

Manufacturing companies expand their revenue sources by advancing into upstream or downstream of business value chains with special focus on service. Such a new movement is called as servicizing. We introduce various successful cases of automobile industry in Korean and overseas countries. Information technology has been taking a critical role in automobile manufacturer's servicizing efforts leveraging their manufacturing capabilities and brand power. Servicizing cases include telematics, collision prevention, used-car sales, rental, and car life of Japanese, German and three Korean automobile companies.

• Korean Management Science Review
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• v.33 no.3
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• pp.31-51
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• 2016

The objective of the study is to propose the catch-up strategy of Hyundai Kia to become the globally leading company in the automobile industry. For this, we try to compare Hyundai Kia with three leading automobile companies: Toyota, VW, and GM by using the Generalized Double Diamond Model. As a result, we present three ways that Hyundai Kia can become a "First Mover." The three strategies are : 1) controlling increase of wage, raising productivity, and increasing R&D investment 2) increasing overseas investment of the small and medium sized automobile factories 3) pursuing the two tracks strategy of a public car and a prestige car more aggressively. This study is significant in the fact that it presents the catch-up strategy of Hyundai Kia in the automobile industry, of which the leaders can not be changed easily, by the Generalized Double Diamond Model approach.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.253-259
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• 2018

The Korea Convergence Society. Recently, as the 4th industrial revolution is rising, there are many changes in various field of industries. Among these industries, autonomous vehicles based on artificial intelligence, big data and internet of things is one of the most promising industry. Autonomous vehicle stray from classical car domain of manufacturers and suppliers, IT/Electronics suppliers and communication companies are widen their business area to autonomous vehicle technology. In this paper, we analysis the state of art of autonomous vehicle technology and development direction of industries/research institute. Finally, we discuss the social/economic effects of autonomous vehicle.

• The Journal of Economics, Marketing and Management
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• v.5 no.3
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• pp.1-11
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• 2017

E-infrastructural economy for ICT Living-Labs is a need for economic and cultural changes in various types of cars in accordance with the supply of the electric car. Depending on the number of cases by analyzing the supply and demand of electric vehicles among Korea and Northern Europe countries. it was indirectly proved that it makes economic growth. The research design is analyzed with the data and how to respond quickly to focus on the possibility of potential changes to the infrastructure realization and commercialization of government enterprises or electric cars through the ICT Living-Labs in Nordic countries. The data indicates that the leading commercialization emphasize on the development of the electric economic convergence and scalability for electric vehicle. When It shows the time of the infrastructure as ICT Living-Labs being delayed, it lowered growth target results for the development of the electric car industry in the future. All this is from the reason of opening the E-convergence economy over time. It is required that Korea should prepare E-convergence economy. Public regional energy should be present through the consistent selection of development for energy linking E-economy and E-trans distribution. Korea needs to be many difficulties in building the E- infrastructure for ICT Living-Labs. Unlike the Northern Europe it is to prepare the active support of both government and business. The role of the government discovers that the power generation through the quick selection of the industry, as well as to connect with the growth of the smart cities with the EVs industry.