• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.2
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• pp.758-764
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• 2010

This study showed effective and new applicative direction of CRM of medical management after arranging CRM researches, measuring CRM activity and the results of medical institutions and clearing factors having an effect. In other words, 'Human Factors' variables and 'Physical Factors' variables have an effect on the result of CRM. 'Human Factors' variables have an effect on the qualitative result and 'Physical Factors' variables have an effect on the quantitative performance. In more strategic CRM continuum, Human Factors have a significant effect on the whole performance of CRM. And in more tactical, CRM continuum Human Factors and Physical Factors have significant effect on the whole performance of CRM. Consequently, The key point is grasp of what characteristics exist in CRM between strategic level and tactical level. This provides the foundation for the variables in marketing practice.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.1-11
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• 2006

The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

• Communications for Statistical Applications and Methods
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• v.11 no.1
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• pp.197-211
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• 2004

According to the increase of internet application, the marketing process as well as the research and survey, the education process, and administration of government are very depended on web bases. All kinds of goods and sales which are traded on the internet shopping malls are extremely increased. So, the necessity of automatically intelligent information system is shown, this system manages web site connected users for effective marketing. For the recommendation system which can offer a fit information from numerous web contents to user, we propose an automatic recommendation system which furnish necessary information to connected web user using statistical learning theory and bayesian fuzzy clustering. This system is called collaborative CRM in this paper. The performance of proposed system is compared with the other methods using real data of the existent shopping mall site. This paper shows that the predictive accuracy of the proposed system is improved by comparison with others.

• Journal of the Korea Safety Management & Science
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• v.4 no.2
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• pp.113-122
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• 2002

The marketing environment of recent security business has been changed as goods and service have been changed variously. Under this condition, the security corporations have been trying to have good relationship with customers and to have high gains as well. But the management of the customers in the bond marketing is not enough. Then, this paper suggests some methods to promote the CRM at bond brokerage in order to make profits in the security corporation. First, the customers will know the earning rate of the bond that they have and also they can analysis the difference selling the bond and keeping it until the due date. The developed bond management system analyzes customers' preference from questionaire which is responded by customers. It also can make customers actively sell and buy the bond through recommendations corresponding with customers' preference. Moreover, this paper suggests the video conference consulting system for close relationship with corporation and customers. We have tested this bond management system and we expect that this system activates the buying and selling of the bond that non-experts can easily invest bonds and the security corporations can increase profit.

• Journal of the Korea Society of Computer and Information
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• v.21 no.12
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• pp.91-96
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• 2016

In this paper, we propose the CRM service model for analyzing and managing location based data collected by Wi-Fi and BLE. As mobile devices became personalized, enterprises became interested in individual location, and location based mobile marketing started to stand on spotlight. Location based proximity marketing is developing along with contactless data transmission technology, and payment system that uses NFC, Beacon that utilizes BLE, as well as advertisement via Wi-Fi are being serviced. We suggest the model that mobile devices can be detected and identified by MAC address with the need of being connected to Wi-FI or Bluetooth interface. MAC addresses are not associated with any specific user account or mobile phone number. The idea is to be able to measure the amount of people which are present in a certain point at a specific time, allowing the study of the evolution of data analysis and offers effective information for decision-makings.

• Journal of Information Management
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• v.35 no.1
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• pp.51-69
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• 2004

Libraries have been made effect to satisfy customer by reflecting information need of customer on libraries. They have considered introducing the data mining techniques to analyze complicated and massive data of libraries and the Customer Relationship Management(CRM) to produce suitable services to each customer segmentation. The purpose of this study is to apply the CRM and data mining techniques to a library, ultimately intends to suggest rules for the collection management and the customer management.

• Asia Marketing Journal
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• v.7 no.3
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• pp.143-159
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• 2005

This paper presents Korean Air's internet marketing strategy. Its vision, missions, and implementation for internet marketing are discussed. The performance and impact of its internet marketing strategies is also examined.

• Journal of The Korean Digital Architecture Interior Association
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• v.5 no.2
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• pp.43-51
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• 2005

In the modern market economy, where the consumers are increasingly seeking pleasure rather than convenience, a variety of retailers are making every effort to promote sales records. In order to achieve this goal, the division of work needs to be effectively performed and the allied enterprises need to cooperate with each other. Consequently, the Customer Relationship Management(CRM) system should be established through the research and analysis on brands and consumers. It is also necessary that the enterprises should cooperate mutually, using the PRM system which makes it possible to share the information from the CRM system. This report is going to propose a desirable cooperation which is reguaired in Retail Shop Design. And it will be done by describing the relation between CRM & PRM and the marketing based on brands and consumers.ere it examines closely the vibrating unit of the elevator and propose the countermeasure of it.

• Proceedings of the Korean Statistical Society Conference
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• 2002.11a
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• pp.255-258
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• 2002

고객과의 커뮤니케이션 및 관계유지로 대변되는 CRM(Customer Relationship Management)이 기업들의 가장 중요한 이슈로 부각되고 있다. 특히 전사적 관점의 CRM에서 통합 데이터베이스 정보를 분석하고 모형화하여 고객관리를 과학적이고 전략적으로 접근하려는 분석 CRM(Analytical CRM) 분야의 움직임이 가속화되고 있다. 이런 관점에서 본 연구에서는 분석 CRM의 핵심 요소인 데이터마이닝 기법을 이용하여 개발한 이탈 고객 스코어링 모델을 마케팅 층(Marketing Layor)에 연결해주는 캠페인 시스템을 개발하고자 한다. 개발한 시스템은 이탈 스코어링 결과 및 고객 이탈방지를 위한 캠페인 대상자 선정 작업을 쉽게 할 수 있도록 GUI 환경에서 제공해줌으로서 일반 사용자들이 쉽게 활용할 수 있도록 하였다.

• Proceedings of the Safety Management and Science Conference
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• 2003.11a
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• pp.143-150
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• 2003

The environment of management is changed by the improving Information Technology, the changing market that is overflowed by product, the competing between enterprises, and the segmenting the whole market. As a result, the concept of the 1:1 marketing is appeared on the environment of management by high quality that customer needs. In this paradigm, the CRM(Customer Relationship Management) is able to be executed by the advancing of the Information Technology (IT), the constituting, Data Base, the analyzing data in Data Base. The CRM(Customer Relationship Management) offers integrated multiple view poingts and methods of the corresponding to customers. The CRM(Customer Relationship Management) is a crirical element in the business. This study considers the effective implementing CRM(Customer Relationship Management) in the steel industry which has unique characteristics