• Title/Summary/Keyword: CRITIC

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Advertisement Criticism through Audience Response and Communication Efficacy - focused on KT&G TV-CM text - (수용자 반응 중심의 광고비평과 커뮤니케이션 실효성 - KT&G TV광고 텍스트를 중심으로 -)

  • Lee, Hyun-Woo
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.233-242
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    • 2006
  • The purpose of this study is to investigate communication efficacy of advertisement text through audience responses. This study approached qualitatively to KT&G TV commercials. The research proceeded as follows: First, as background theory, studies on audience focusing advertisement criticism and the interpretation of advertising texts were reviewed. Secondly, the characteristics of the audiences of the advertisements, analyzed through in-depth individual interviews as well as group interviews, were incorporated into a broad theme and then divided into different dimensions. Finally, the audiences' decoding code and critic reponses in reading ambiguous advertising texts, and the interrelationship between strategic ambiguity were discussed under a unified model. The major findings of this study are as follows: In interpreting the ambiguous advertising texts, the audiences use various decoding codes such as language, visuals, technology and rhetoric, and various critic responses such as linguistic, macroscopic, schematic, non-verbal and socio-cultural factors, in quite comprehensive manner. Also, it was shown that audiences make use of different decoding strategies in terms of their recognition, reliability, emotional attitude, and behavior. It can therefore be concluded that the strategic ambiguity has its limit in explaining its effectiveness in the entire dimensions of recognition, emotional attitude, and behavior, in the sense that the strategic ambiguity is most effective in recognition while it invokes more negativity in the behavioral dimension. Finally, this empirical study, focusing on qualitative analyses, may have its limit as well; however, deeper statistic-qualitative studies in the future could compensate for it.

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Treatment of Nickel Ions in Water Phase Using Biochar Prepared from Liriodendron tulipifera L. (백합나무 유래 biochar를 이용한 수중에서 니켈 이온의 처리)

  • Choi, Suk Soon;Choi, Jung Hoon;Kim, Seung-Soo
    • Applied Chemistry for Engineering
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    • v.28 no.5
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    • pp.529-533
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    • 2017
  • In this work, a new type of biosorbent was prepared from the biochar of Liriodendron tulipifera L. by adding an activation process using water vapor. By using the biosorbent, the removal characteristics of nikel ions in the water phase were investigated. When the equilibrium experiments to remove both 5 and 10 mg/L of nikel ions were performed, the adsorption amount of nickel ions was 4.2 and 5.4 mg/g, respectively. Also, the optimal initial pH was 6 to increase the removal efficiency with respect to two different nickel concentrations of 5 and 10 mg/L. To enhance the removal efficiency of 10 mg/L of nikel ions, a chemical treatment using critic acid was applied for the biosorbent. In addition, 100% removal efficiency was observed for 10 mg/L of nikel ions when the experiment was conducted for 2 h using the modified biosorbent treated by 4 M of critic acid. The results of desorption experiment to recover nikel ions indicated that 0.1 M of nitrilotriacetic acid (NTA) was selected as the optimal desorption agent. Consequently, these experimental results could be employed as an economical and environmentally friendly technology for the development of nickel removal processes.

The Problem of Freedom: Merleau-Ponty and Sartre (자유의 문제: 메를로-퐁티와 사르트르)

  • Sim, Gui-yeon
    • Journal of Korean Philosophical Society
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    • v.123
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    • pp.165-187
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    • 2012
  • Our freedom is natural, however we are amazed at the fact that we don't sometimes have the freedom. we have to have a freedom and must be a freedom. But we think our life is restrained. Why do we think that? This is due to epistemological thinking. Also critic of Sartre' freedom is due to that. Especially Merleau-Ponty's researchers say that Sartre is an epistemologist on the problem of the freedom and his freedom is an absolute freedom. Aim of this paper is to find out problem of the critic. To achieve this, first we need to exmaine what absoulte freedom is. It is abstract and ideological. According to Merleau-Ponty, it dosen't exist. This paper argues that Sartre's freedom is not epistemoligical but ontological. It is going to come out in relation between '$l^{\prime}{\hat{e}}tre-en-soi$' and '$l^{\prime}{\hat{e}}tre-en-soi$'. Then, on the problem of the freedom, we can discover that Sartre and Merleau-Ponty are no different from each other. Finally, As I argue about Merleau-Ponty's freedom, I will show that it is 'a freedom of situation' and 'a freedom of choice'. Also, This freedom is Sartre's freedom. Sartre showes a situation is my freedom.

Blockchain Based Financial Portfolio Management Using A3C (A3C를 활용한 블록체인 기반 금융 자산 포트폴리오 관리)

  • Kim, Ju-Bong;Heo, Joo-Seong;Lim, Hyun-Kyo;Kwon, Do-Hyung;Han, Youn-Hee
    • KIPS Transactions on Computer and Communication Systems
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    • v.8 no.1
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    • pp.17-28
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    • 2019
  • In the financial investment management strategy, the distributed investment selecting and combining various financial assets is called portfolio management theory. In recent years, the blockchain based financial assets, such as cryptocurrencies, have been traded on several well-known exchanges, and an efficient portfolio management approach is required in order for investors to steadily raise their return on investment in cryptocurrencies. On the other hand, deep learning has shown remarkable results in various fields, and research on application of deep reinforcement learning algorithm to portfolio management has begun. In this paper, we propose an efficient financial portfolio investment management method based on Asynchronous Advantage Actor-Critic (A3C), which is a representative asynchronous reinforcement learning algorithm. In addition, since the conventional cross-entropy function can not be applied to portfolio management, we propose a proper method where the existing cross-entropy is modified to fit the portfolio investment method. Finally, we compare the proposed A3C model with the existing reinforcement learning based cryptography portfolio investment algorithm, and prove that the performance of the proposed A3C model is better than the existing one.

Performance Comparison of Reinforcement Learning Algorithms for Futures Scalping (해외선물 스캘핑을 위한 강화학습 알고리즘의 성능비교)

  • Jung, Deuk-Kyo;Lee, Se-Hun;Kang, Jae-Mo
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.697-703
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    • 2022
  • Due to the recent economic downturn caused by Covid-19 and the unstable international situation, many investors are choosing the derivatives market as a means of investment. However, the derivatives market has a greater risk than the stock market, and research on the market of market participants is insufficient. Recently, with the development of artificial intelligence, machine learning has been widely used in the derivatives market. In this paper, reinforcement learning, one of the machine learning techniques, is applied to analyze the scalping technique that trades futures in minutes. The data set consists of 21 attributes using the closing price, moving average line, and Bollinger band indicators of 1 minute and 3 minute data for 6 months by selecting 4 products among futures products traded at trading firm. In the experiment, DNN artificial neural network model and three reinforcement learning algorithms, namely, DQN (Deep Q-Network), A2C (Advantage Actor Critic), and A3C (Asynchronous A2C) were used, and they were trained and verified through learning data set and test data set. For scalping, the agent chooses one of the actions of buying and selling, and the ratio of the portfolio value according to the action result is rewarded. Experiment results show that the energy sector products such as Heating Oil and Crude Oil yield relatively high cumulative returns compared to the index sector products such as Mini Russell 2000 and Hang Seng Index.

Effects of the Types of Self-talk on Task Performance and Post-task Emotion (자기-대화의 유형이 과제수행 및 수행 후 정서에 미치는 효과)

  • Cho, Minju;Chong, Youngsook
    • Korean Journal of Culture and Social Issue
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    • v.28 no.2
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    • pp.83-106
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    • 2022
  • The current study examined the effects of the type and context of self-talk on task performance, task-post emotion, and perceived stress. Participants were 100 undergraduates in Busan. Participants were randomly assigned to one of four the experimental groups that were set by combining the narrative condition (the first-person versus non-first-person) to the content condition (self-reinforcing versus self-critic) to measure their pre and post intervention responses. For the analysis, we performed two-ways analysis of variance using the difference value of dependent variables comparing the pre and post-intervention. As a result of the analysis, we found that content condition of self-talk significantly influenced task performance, task-related confidence, emotion response, and perceived stress. That is, the self-reinforcement self-talk group showed better performance, higher task-related confidence, more positive emotion, lower negative emotion and less perceived stress than the self-critic self-talk group. The contents conditions of self-talk interacted with the narrative condition of self-talk to predict perceived stress, indicating that only non-first person/self-reinforceing self-talk group showed reduced levels of perceived stress.

How to teach English novel in Korea (한국 대학에서 영미소설 가르치기)

  • Choi, Jae-Suck
    • English Language & Literature Teaching
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    • v.11 no.1
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    • pp.225-243
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    • 2005
  • Korean students in English novel class read presentable papers about a novel, but if asked about some parts of the novel, they are helpless. How do they know the whole novel without knowing its parts? Because most Korean students cannot read through an English novel in a short time, they are awfully pressed with preparation for papers to be presented in the class. That makes their papers composed entirely of appropriated ideas from references. Being conscious of students' inability to read through a novel, some teachers select and read only some important parts or chapters of the novel. That makes students take a novel not as literary art, but as a prose work for abstract ideas. In order to solve the problem, I propose chapter analysis. Attentive reading new critics applied to poetry and short story is applicable to the chapter of a novel. Because no critic or scholar analyzes a novel chapter by chapter in his/her articles or books, students cannot wholly mosaic their papers with ideas from references. Chapter analysis will enable Korean students to interpret a novel with their own view point. This paper includes such sections as the theoretical background of fictional chapters, some items to be considered for chapter analysis in the class, and examples of analysis of a short story and two chapters from a novel.

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Multi-Dimensional Reinforcement Learning Using a Vector Q-Net - Application to Mobile Robots

  • Kiguchi, Kazuo;Nanayakkara, Thrishantha;Watanabe, Keigo;Fukuda, Toshio
    • International Journal of Control, Automation, and Systems
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    • v.1 no.1
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    • pp.142-148
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    • 2003
  • Reinforcement learning is considered as an important tool for robotic learning in unknown/uncertain environments. In this paper, we propose an evaluation function expressed in a vector form to realize multi-dimensional reinforcement learning. The novel feature of the proposed method is that learning one behavior induces parallel learning of other behaviors though the objectives of each behavior are different. In brief, all behaviors watch other behaviors from a critical point of view. Therefore, in the proposed method, there is cross-criticism and parallel learning that make the multi-dimensional learning process more efficient. By ap-plying the proposed learning method, we carried out multi-dimensional evaluation (reward) and multi-dimensional learning simultaneously in one trial. A special neural network (Q-net), in which the weights and the output are represented by vectors, is proposed to realize a critic net-work for Q-learning. The proposed learning method is applied for behavior planning of mobile robots.

A Study on the Space composition and character of the Elizabethan Theater (엘리자베스 왕조시대 극장의 공간구성 및 특성에 관한 연구)

  • 임종엽;이철재
    • Korean Institute of Interior Design Journal
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    • no.25
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    • pp.111-118
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    • 2000
  • This study examines the space composition and character of Elizabethan Theater base on the theory of drama and Shakespeares play in the english traditional theater. Contemporary multi purpose theater and public space is considered as a symbolic representation of the Elizabethan theaters organization and renaissance culture. In the historical theory, the Shakespeares theater was a common tool and best systeme in reflecting peoples lives. This role of theater as mass culture and new style of theater permanent design has get its value with the population increase and the urban centralization of the city and urban common sense. This study attempts to reevaluate the need of public space in modern society through a critical review of theater and its use as a open space design. Content analysis was used to discuss the topics of this study including the historical background of the theater, the relationship between Greek culture and modern design, and the role of scenery, auditorium and its impact on urban environment. The scope of the study is limited to the comparison of Elizabethan theater and space use program from the space critic and sociologist. Today the concept of theatrical space is altered with the advent of non-objects and multi media space. This study provides insights for the future implications of theatrical space in developing public space for its a new definition as cultural representation.

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A study on the Space composition and character of the Baroque Theater (바로크 극장의 공간구성 및 특성에 관한 기초적 연구)

  • 임종엽
    • Korean Institute of Interior Design Journal
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    • no.26
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    • pp.35-41
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    • 2001
  • This study examines the space composition and character of Baroque Theater base on the theory of drama and play in the european traditional theater. Contemporary multi purpose theater and public space is considered as a symbolic representation of the baroque theater's organization. In the historical theory, baroque theater was a common tool and best systeme in reflecting people's lives. The role of theater as mass culture and new style of theater permanent design had get its value with the population increase and the urban centralization of the city and urban common sense. This study attempts to reevaluate the need of public space in modern society through a critical review of theater and its use as a open space design. Content analysis was used to discuss the topics of this study including the historical background of the theater, the relationship between renaissance culture and modern theater design, and the role of scenery, auditorium and its impact on urban environment. The scope of the study is limited to the comparison of baroque theater and space use program from the space critic and sociologist. Today the concept of theatrical space is altered with the advent of non-objects and multi media space. This study provides insights for the future implications of theatrical space in developing public space for its a new definition as cultural representation.

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