• The Journal of Industrial Distribution & Business
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• v.14 no.1
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• pp.67-74
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• 2023

Purpose: This study aims to investigate how the online review usefulness affect consumers' shopping behavior in non-face-to-face shopping, which is now very common format of shopping environment after COVID-19 pandemic. Factors influencing online reviews were determined as quantity of review, agreement of review and characteristic of review based on research by existing researchers. Research design, data, and methodology: Customers in their teens to 60s who had experience of checking online reviews and purchasing products were surveyed using a Google questionnaire form from January 15, 2022 to February 19, 2022. To verify the validity and reliability of the research model, confirmatory factor analysis and discriminant validity analysis were conducted. In addition, the causal relationship between factors was verified through path analysis. Results: As a result, quantity of review and agreement of review had a statistically significant effect on review usefulness. However, characteristic of review did not have a statistically significant influence on review usefulness. And review usefulness had a statistically significant effect on attitude and purchase intention. Conclusions: This study investigated the factors affecting usefulness of online reviews and empirically analyzed the effects of online reviews on consumer attitudes and purchase intentions providing practical and theoretical implications for corporate online review management.

• International journal of advanced smart convergence
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• v.11 no.4
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• pp.240-246
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• 2022

In order to measure the respiratory rate, one of the major vital signs, many devices have been developed and related studies have been conducted. In particular, as the number of wearers of respirators increases in the COVID-19 pandemic situation, studies have been conducted to measure the respiratory rate of the wearer by attaching an electronic sensor to the respirator, but most of them are cases in which an air flow sensor or a microphone sensor is used. In this study, we design and develop a system that measures the respiratory rate of the wearer using an air pressure sensor in a respirator. Air pressure sensors are inexpensive and consume less power than the other sensors. In addition, since the amount of data required for calculation is small and the algorithm is simple, it is suitable for small-scale and low-power processing devices such as Arduino. We developed an algorithm to measure the respiratory rate of a respirator wearer by analysing air pressure change patterns. In addition, variables that can affect air pressure changes were selected, and experimental scenarios were designed according to the variables. According to the designed scenario, we collected air pressure data while the respirator wearer was breathing. The performance of the developed system was evaluated using the collected data.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.268-270
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• 2021

Since the recent COVID-19 pandemic, Internet usage has increased rapidly and companies have shifted to telecommuting. In addition, as more time at home increases and network traffic through streaming services such as games, the Internet, and Netflix increases, cyberattacks and threats are also increasing. Many countries around the world, including Korea, the US, China, and Japan, have various cloud security policies, but they continue to suffer from various vulnerabilities and cyberattacks. This paper analyzes the current cloud security policies of each country and presents a plan to strengthen the cloud security policies in Korea.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.72-81
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• 2023

As changes in social and economic paradigms are accelerating, and non-contact has become the new normal due to the COVID-19 pandemic, metaverse services that build societies in online activities and virtual reality are spreading rapidly. This study analyzes the perception and trend of metaverse fashion using big data. TEXTOM was used to extract metaverse and fashion-related words from Naver and Google and analyze their frequency and importance. Additionally, structural equivalence analysis based on the derived main words was conducted to identify the perception and trend of metaverse fashion. The following results were obtained: First, term frequency(TF) analysis revealed the most frequently appearing words were "metaverse," "fashion," "virtual," "brand," "platform," "digital," "world," "Zepeto," "company," and "game." After analyzing TF-inverse document frequency(TF-IDF), "virtual" was the most important, followed by "brand," "platform," "Zepeto," "digital," "world," "industry," "game," "fashion show," and "industry." "Metaverse" and "fashion" were found to have a high TF but low TF-IDF. Further, words such as "virtual," "brand," "platform," "Zepeto," and "digital" had a higher TF-IDF ranking than TF, indicating that they had high importance in the text. Second, convergence of iterated correlations analysis using UNICET revealed four clusters, classified as "virtual world," "metaverse distribution platform," "fashion contents technology investment," and "metaverse fashion week." Fashion brands are hosting virtual fashion shows and stores on metaverse platforms where the virtual and real worlds coexist, and investment in developing metaverse-related technologies is under way.

• Journal of Korean Society for Quality Management
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• v.51 no.2
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• pp.203-221
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• 2023

Purpose: The purpose of the research is to explore the role of social media in attracting international patients for cosmetic services in South Korea during the COVID-19 pandemic. The study aims to conceptualize social media as an effective marketing tool for minimizing perceived risks associated with cosmetic services and increasing patient satisfaction. Methods: The study validated proposed hypotheses using the PROCESS macro for SPSS with overseas patients who received cosmetic treatment in private Korean plastic surgery clinics in Busan. Results: This study found that information delivery capability reduced perceived risk and contributed to patient satisfaction, while communication capability did not show any significant relationship with perceived risk and satisfaction. In addition, information delivery capability had a significant direct effect on patient satisfaction, but communication capability did not. Conclusion: It is expected that the outcomes of this study will broaden our understanding of the use of social media in reducing perceived risk and increasing satisfaction.

• International conference on construction engineering and project management
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• 2022.06a
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• pp.492-499
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• 2022

A large number of employees shifted to Work from home (WFH) due to the COVID-19 pandemic, including the construction workforce. The changes in workload and productivity due to WFH impact the work performance and economic outputs of companies. However, there are mixed results about the impacts of WFH on workload and productivity. In particular, limited studies focused on specific types of work of different occupations in the construction workforce. This study aims to explore the impacts of WFH on workload and productivity considering different types of work for the construction workforce in the U.S. After identifying three main occupations and five types of work, an online survey (N = 69) was distributed. Descriptive analysis showed that participants had less workload (0.82 hours/week) and lower productivity (9.69%) during WFH. Three occupations had varied changes due to the different types of work. Analysis of Variance (ANOVA) indicated that there was no significant difference in workload, while productivity was decreased during WFH. In particular, the productivity of project-related work and communication and documentation decreased significantly. Overall, participants finished 2.85% less workload per week during WFH. The findings provide an insight into WFH in the construction workforce, which improves future remote or hybrid work arrangements in the construction industry.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.493-495
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• 2022

This video is based on the newly emerged next-generation Media 360 VR. With the development of technology, digital content has developed and the opening of the COVID-19 pandemic untact era, people have found content that they can enjoy without going directly. 360 VR is a next-generation media that allows users to enjoy content in a three-dimensional manner as if they went to the site without having to go to the site. Using this, we would like to study the effective creation of local promotional videos.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.37-39
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• 2022

As the COVID-19 pandemic hits the world, the Tokyo Olympics in 2021 will be held behind closed doors. Some broadcasters showed the heart rate of the players in real time using image processing-based non-contact measurement to convey the vividness of the scene on TV. However, since the non-contact model uses changes in the skin color of the players' faces according to blood circulation as a parameter, there is a possibility that errors may occur due to interference factors such as natural light or glasses. Therefore, in this paper, the non-contact heart rate measurement model and the contact heart rate measurement model are tested in an environment free from interference and their accuracy is analyzed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2022.06a
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• pp.204-206
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• 2022

The global economy and the air transport business have been affected since the spread of the COVID-19 pandemic. As countries tighten restrictions on international movements, the growing emphasis on air cargo puts pressure on airports to maintain and upgrade their cargo policies, facilities, and operations. Hence, ensuring the competitiveness of cargo airports becomes pivotal for airports survival under the volatile global demand. The study aims to evaluate the importance of the competitiveness factors for cargo airports and identify areas for further improvement. The study applies the Best-Worst Method (BWM) to assess the cargo airports' competitiveness factors: 'Transport Capacity,' 'Airport Operations and Facility Capacity,' 'Economic Growth,' 'Financial Performance,' and 'Airport Brand Value.' The selected airports include Heathrow Airport, Aéroport de Paris-Charles de Gaulle, Hong Kong International Airport, and Incheon International Airport. The results identify 'Transport Capacity' as the most significant competitiveness factor, and Hong Kong International Airport the best performing cargo airport. This research forms a reference framework for evaluating cargo airports' competitive position, which may help identify airports' relative strengths and weaknesses. Moreover, this framework can also serve as a tool facilitating the strategic design of airports that may accommodate both air cargo and passenger demand flexibly under the demand uncertainty.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2023.05a
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• pp.81-82
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• 2023

Since the COVID-19 pandemic, the importance of remote work has been emphasized, and new digital technologies are rapidly being developed. One such digital technology is the metaverse, which combines reality and virtual space to create an expanded digital world. The metaverse can provide online collaborative spaces that visualize and transmit information and data in real-time. When applied to construction sites, this technology is expected to enable more efficient and stable project management. However, research on construction metaverses, both domestically and internationally, is still inadequate. In this study, 16 influential factors for promoting the application of metaverses to the construction industry were identified through the initial stages of the system dynamics technique. These performance factors were classified into four categories: systemrelated factors for metaverse site construction, device-related factors, user-related factors, and construction site-related factors. It is expected that this study will promote research on the activation of Con-Metaverse by developing casual loop diagrams(CLD) to identify the relationship between each performance factor and constructing stock & flow diagrams(SFD) for simulations in future studies.