• Title/Summary/Keyword: CI(College Identity)

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Development of Image Mark for reconsideration of College Image (대학 이미지 제고를 위한 Image Mark 개발 -동명대학을 중심으로-)

  • 신인식
    • Archives of design research
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    • v.14 no.4
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    • pp.227-235
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    • 2001
  • At present the educational envelopment of our country was placed in the difficult situation that cannot help but coping with the situation positively and actively against a lot of change and the crisis inside and outside. By employing the UI(university Identity) or CI(College Identity) for the communication method to overcome the above present situation and to take a triangular position again, those are recognized that making an effort to amend or re-generate the present images is important in the management of college. But UI or CI are upright and have strong feeling on the specific character of college which is called as educational organization. And in its application, it shows weak point that cannot scope softly against the changing current of times by lack of adaptability. By congesting the restriction of conveyance of image and upright nature of such operation, and also by developing the Image Mark that can convey variety, affection and polished feeling, and further by conveying the future-oriented images aimed by college to the educational consumers closely and softly, it is to take the roils faithfully for the strengthening of competitive power of college. In addition, in order to convey college image softly and effectively and also utilize as a means of positive propaganda, character was developed together.

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A Study on Brand and Packing Design of Agricultural Products - A Case Study in Dangjin County - (농산물의 브랜드와 포장디자인에 관한 연구 - 당진군의 사례연구 -)

  • Choe, Pyeong-Ik;Kim, Myung-Hee;Kim, Seok-Eun;Choe, Dong-Hyun
    • Journal of Korean Society of Rural Planning
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    • v.9 no.4 s.21
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    • pp.53-57
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    • 2003
  • This study was carried out in order to develop brand and packing design for agricultural products of Dangjin County. Current packing designs such as rice packs, cucumber box, sweet potato box, apple box and kimchi pack were collected from agricultural cooperatives in Dangjin area. For those packing designs, corporate identity(CI) clinic was conducted and the results obtained were as follows: There are varieties of names, colors, fonts, and sizes far the same items, so that consumers could not easily find and understand those CIs of agricultural products in Dangjin County. Among others, those packages are needed CI clinic such as the packages of Dangjin apple(Song-ak Agricultural Cooperative), Dangjin sweet potato(Seok-moon A. C.) and rice(Daehoji A. C., Shinpyeong A. C.). However, the packing design of Hyang-chae-bang Kimchi is evaluated as good design. For CI clinic, it is desirable to develop unique and united brand name and simple design for the packages such as the case of 'Anseong-Matzum' of Anseong City, which is unique and united brand name with simple design enhancing synergy effect for agricultural marketing.

Palmprint Identification Algorithm using Hu Invariant Moments (Hu 불변 모멘트를 이용한 장문인식 알고리즘)

  • SHIN Kwang Gyu;RHEE Kang Hyeon
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.42 no.2 s.302
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    • pp.31-38
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    • 2005
  • Recently, Biometrics-based personal identification is regarded as an effective method of person's identity with recognition automation and high performance. In this paper, the palmprint recognition method based on Hu invariant moment is proposed. And the low-resolution(750dpi) palmprint image$(5.5Cm\times5.5Cm)$ is used for the small scale database of the effectual palmprint recognition system. The proposed system is consists of two parts: firstly, the palmprint fixed equipment for the acquisition of the correctly palmprint image and secondly, the algorithm of the efficient processing for the palmprint recognition. And the palmprint identification step is limited 3 times. As a results, when the coefficient is 0.001 then FAR and GAR are $0.038\%$ and $98.1\%$ each other. The authors confirmed that FAR is improved $0.002\%$ and GAR is $0.1\%$ each other compared with [3].