• 제목/요약/키워드: CAFES

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키즈카페의 유형별 공간특성과 이용자 만족도 분석 연구 (A Study on the Spatial Characteristics and the User's Satisfaction by Types of the Kids Cafes)

  • 문자영;신경주
    • 한국실내디자인학회논문집
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    • 제21권6호
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    • pp.23-34
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    • 2012
  • There is a demand for a complex cultural space of play, leisure and education, a kids cafe, which will replace a playground just for kids as awareness for the need of a space where parents can spend leisure time with their own children and can take a rest grows, Thus, this study aims to find features for user satisfying kids cafes by conducting observations of the kids cafes and user survey. This study selected 12 kids cafes, 3 kids cafes per type (play focused, cafe or restaurant focused, education focused, multipurpose focused), in Seoul which were built after 2007 and conducted surveys on space planning and spatial characteristics by users and types and the level of satisfaction. As a result, the play focused kids cafes are used the most and the multipurpose focused kids cafes are used the second most. So the reason for using kids cafes is for the play of children. Also the overall satisfaction level for kid cafes were above the average except for the price. The result of this study showed that there was differences of satisfaction based on the type of user satisfaction, size of children space, finishes, colors, furniture and accessories, sanitary conditions. For the overall satisfaction, users were satisfied with the interior space, however, users were unsatisfied with functional parts, such as toys, foods and educational program. The results of the analysis showed that based on the types of the kids cafes, users' satisfaction rate for space size for the children, finishes, colors, furniture and accessories, sanitary conditions were different and for the functional parts, the satisfaction rate was different in all aspects. Also, in overall, the educational focused type users showed higher satisfaction rate than other users. Finally, the level of satisfaction is different by type of kids cafes and we have to consider the level of satisfaction of the users in order to plan kids cafes which meet the demand of the users.

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한국에서 유휴 산업시설을 활용한 카페의 재생적 특징 연구 - 대형 근대문화유산의 최근 재생사례를 중심으로 - (A Study on the Regenerative Characteristics of Cafes Utilizing Idle Industrial Facilities in South Korea - Focusing on the Recent Cases Regenerated from Large Modern Cultural Heritage -)

  • 엄준식
    • 대한건축학회논문집:계획계
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    • 제35권7호
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    • pp.127-137
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    • 2019
  • In South Korea, the cafes utilizing idle industrial facilities have become popular recently. The purpose of this study is to understand the causes of these social phenomena and to examine the spatial characteristics of cafes regenerated from idle industrial facilities. For the study method, this study first looked at the unique spatial characteristics of Korean cafes and the cause of the increase in the number of cafes regenerated in South Korea. And then it looked at five cases where factories and warehouses built during the industrialization period (1900s~1970s) of South Korea were regenerated as cafes after 2015. Finally, this study was examined the regenerative characteristics that could be transformed from idle industrial facilities into cafes by the type analysis such as the background of the times and the strategy of regeneration. The results showed that three spatial characteristics(large single, multi-functional and emotional) preferred in South Korean cafes appeared in cafes regenerated from idle industrial facilities.

디저트카페의 선택속성이 경험가치와 재방문의도에 미치는 영향 (The Effects of Selection Attributes of Dessert Cafes on Experience Value and Revisit Intention)

  • 라채일
    • 한국조리학회지
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    • 제23권5호
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    • pp.77-86
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    • 2017
  • The purpose of this study is to investigate the impact of selection attributes of dessert cafes on experience value and revisit intention. A survey was conducted from June 3, 2017 to the June 27th, 2017 with dessert cafe users. Out of 200 responses collected, a total of 157 responses was included for the data analysis. The results from this study are as follows. First, it was found that, the menu features of selective attributes of dessert cafes only affected experience value. However, healthy menu, price, and atmosphere of selective attributes of dessert cafes didn't impact on experience value. Second, experience value of dessert cafes significantly influenced revisit intention. As a result, managers of dessert cafes need to develop an effective marketing strategy to improve the customer experience value so that customers can revisit their dessert cafe and will also develop the unique menu.

A Study on Selection Attributes of Dessert Cafes: Focusing on Literature Research

  • Gyu-ri, KIM;Seong-Soo, CHA
    • 식품보건융합연구
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    • 제9권1호
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    • pp.11-18
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    • 2023
  • This study aims to examine the relationship between customer satisfaction and revisit intention according to the selected attributes of dessert cafes in Korea. Additionally, we would like to provide useful data to maintain a continuous competitive advantage by comprehensively reviewing the effective operation of dessert cafes and strategic plans and methods to identify customer needs in the rapidly spreading competitive environment of the domestic dessert restaurant industry in Korea. A qualitative analysis method was applied through a literature review on satisfaction and revisit according to the selected attributes of dessert cafes, and data using theoretical backgrounds obtained through web searches and existing cases. As a result, dessert quality and convenience showed inconsistent results, and coffee quality was found to have a statistically significant positive (+) effect in various data. Moreover, various attributes such as service, image, price, diversity, and service had a significantly positive (+) effect, and satisfaction with dessert cafes also had a significantly positive (+) effect on revisit intention. In conclusion, dessert cafe managers should develop various desires that reflect consumers' tastes and are competitive so that customers can revisit dessert cafes, which requires more in-depth analysis by obtaining a more systematic sample group in the future.

제주도 카페 입지의 특성과 변화: 오프라인과 온라인의 영향 (Locational Characteristics of Cafes in Jeju Island and the Changes: Offline and Online Influences)

  • 함유희;박소현;이금숙
    • 한국경제지리학회지
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    • 제25권1호
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    • pp.131-146
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    • 2022
  • 본 연구의 목적은 제주도 지역 카페를 중심으로 점포 입지분포의 변화를 살펴보고, 그에 작용하는 요인을 분석하는 것이다. 이를 위하여 먼저 제주도에 카페가 처음 입지한 시점부터 현재까지 시기별 개점과 폐점의 공간적 분포 양상을 파악한다. 특히 신규 입점이 많이 증가한 COVID-19 발발 이후의 개업 및 폐업한 카페의 입지에서 발견되는 공간적 분포 특성을 분석한다. 또한, 현재 영업 중인 카페와 COVID-19 확산 기간에 개업하거나 폐업한 카페의 분포에 영향을 끼친 지역 속성과 온라인의 영향력을 파악한다. 실증분석 결과, 제주도는 정보검색을 통해 주요 목적지가 정해지는 특성을 갖는 관광지이자 도서 지역으로 내륙도시 지역의 카페 입지와 다른 분포 형태를 나타냈다. 특히 제주도 카페에 관한 키워드 검색량을 추출하여 빈도 분석한 결과 COVID-19 이후 제주도의 새로운 지역과 장소에 대한 정보검색 등 온라인 접근성은 더욱 다양해지고 확대되었다. 또한, 도로 규모별 카페 점포와의 거리를 산정한 결과 전통적으로 중요한 속성으로 작용해온 물리적 입지요인과 도로 접근성은 상대적으로 연관성이 낮았다. 본 연구는 제주도 지역 카페 입지의 분포 형태와 특성을 온·오프라인의 영향력을 반영하여 밝혔다는 점에서 의미가 있다.

녹차전문점 이용유무에 따른 녹차와 녹차전문점에 대한 인식 및 태도 (Perception and Attitudes toward Green Tea and Green Tea Cafe Compared by Usage of Green Tea Cafe)

  • 홍혜리;서선희
    • 한국식생활문화학회지
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    • 제24권2호
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    • pp.181-190
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    • 2009
  • The purpose of this study was to investigate individuals' perceptions toward green tea and green tea cafes according to their usage of green tea cafes, gender, and marital status. The survey was conducted online and completed by 200 respondents who had been to green tea cafes and by 200 respondents who had not. The visitors of green tea cafes had more positive perceptions regarding the atmosphere, familiar taste, good quality of raw foods, freshness of foods, good service, excellent taste, and menu variety of green tea cafes. Males perceived green tea as 'good for health' more than the females. There was no difference in the perception of green tea cafes by marital status. Regarding a popularization plan for green tea cafes, the customers felt more need for a tea sommelier than the non-customers, and females versus males felt stronger about having a tea sommelier that would provide opportunities to taste various tea products and develop a green tea menu that considered nutrition and health. Unmarried respondents felt a greater necessity for having a place with a comfortable environment, tasting a variety of tea products, and having a chance to experience tea culture. When selecting a green tea cafe, the quality of the food and cleanliness of the cafe were considered to be most important. The implications of the data are discussed.

현대식음공간에 나타난 초가와 너와집의 전통성표현특성 연구 (A Study on the Expression Characteristics of Korean Traditionality in Restaurants & Cafes which Adopted Thatched Roof & Shingle Roofed House)

  • 이아영;오혜경
    • 한국실내디자인학회논문집
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    • 제23권2호
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    • pp.147-155
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    • 2014
  • The purpose of this study was to investigate expression characteristics of korean traditionality in restaurants & Ccfes which adapted thatched roof & shingle-roofed house. As a method of this study, a case study was made to investigate for exterior and interior elements(roof type, facade, floor, wall, ceiling, door & window) of 12 restaurants & cafes in Seoul and Kyunggi Province from June 10, 2013 to December 1, 2013. The results of this study were as follows: First, traditional transformation was mostly used among the traditional expression methods. But, there was not many traditional reinterpretation method. Second, looking at each component, traditional reproduction method mostly used for roof, column and ceiling to emphasize facade. Traditional transformation method can be divided into 3 ways in detail. The first method is mixing materials of modern and traditional, and the second one is transforming traditional material and combining this with modern one. The third is removing traditional material completely and transforming totally into modern materials. Third, traditional high quality noble houses are found in luxurious Korean restaurants and luxurious cafes while common houses are found in local food restaurant and cafes. It is because traditional common houses are still considered as low quality of design and it may prevent common houses from becoming high quality of design.

디저트 카페의 브랜드 가치와 브랜드 충성도 관계에 브랜드 신뢰의 매개효과 (The Mediating Effect of Brand Trust on the Relationship between Brand Value and Brand Loyalty in the Dessert Cafes)

  • 권기완;최익준;김경은
    • 한국조리학회지
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    • 제23권5호
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    • pp.48-57
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    • 2017
  • This study aims to analyze the relationships among brand value, brand trust, and brand loyalty of dessert cafes and to verify the mediating effect of brand trust in the relationship between brand value and loyalty. This study targeted eight dessert cafes located in Seoul, and a survey with customers aged 20 or over was conducted over 11 days from April 10th to 21th, 2017. A total of 230 self-administered questionnaires were distributed, and 205 questionnaires (89.13%) were included for the data analysis after the exclusion of 25 incomplete and unreliable responses. Every data used for analysis went through frequency analysis, reliability test, exploratory factor analysis, simple regression analysis, multiple regression analysis, mediator effect analysis, and Sobel test using the SPSS 18.0 analysis program. The study results revealed that brand value had a significant positive relationship to brand trust, and brand trust had a significant positive relationship to brand loyalty. Also, brand value had a significant positive relationship to brand loyalty, and brand trust mediated the relationship between brand value and loyalty. Based on these findings, the discussion to enhance brand loyalty of dessert cafes were suggested.

가로변 개인 커피전문점의 입면 형태 구성요소 유형 분석에 관한 연구 - 부산 전포카페거리를 중심으로 - (The Study Of Anaysis About Fasade Of Private Cafes Which Are Located In Street - Focusing on Busan Jeonpo Cafe Street -)

  • 김미진;김동식
    • 한국실내디자인학회논문집
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    • 제24권5호
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    • pp.78-86
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    • 2015
  • Nowadays, there has been a trend about drinking coffee due to remarkable expansion of market, but the market is occupied by less franchise cafes having a lot of branches, and small private cafes are just few percentage. On other aspects, there will be a good effect of more active economy when private cafes are more active through this domestic situation of market which has the high rate of private business. Therefore, it is necessary to research design of fasade and especially fixed features on private cafes located in Busan Jeonpo cafe street by maketing of sensibility. firstly, there is the analysis about trends and features of fixed factors, and secondly, there is deep analysis about structural. and decorated factors. Furthermore, as a result of the analysis of similarities and differences, the variations in the design of private cafe will be understanded. whenever structural and decorated factors are balanced, for the design is more worthy, there will be formed basis of analysis in trends. In addition, the basic data research which includes anaysis and comparisons in structural and decorative factors will be used to improve appropriate design.

The Five Sense Factors in Korean Dessert Café and Consumer Behaviors

  • Kyung-Tae PARK;Tae-Kyun NA
    • 식품보건융합연구
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    • 제10권1호
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    • pp.7-15
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    • 2024
  • The bakery cafe and dessert industry in Korea is expanding, but it requires continuous innovation to remain competitive and adaptable. Therefore, this study aims to examine the effect of five sense factors on customer satisfaction and relationship continuance intention in Korean dessert cafes. A survey was conducted among 200 consumers who had visited a Korean dessert cafe in Seoul and Gyeonggi Province. Regression analysis was conducted for hypothesis testing, and the research results are as follows. First, among the five sensory factors in Korean dessert cafes, gustatory, visual, and olfactory factors positively impacted customer satisfaction and relationship continuance intention. These results suggest that the taste and presentation of Korean desserts in cafes and the aroma of both the desserts and the café are essential. However, auditory and tactile factors did not impact customer satisfaction and intention to continue the relationship. Second, customer satisfaction improved the intention to continue the relationship. This finding suggests that improving customer satisfaction in Korean dessert cafes positively impacts maintaining customer loyalty. Therefore, operators of Korean dessert cafes should consider gustatory, visual, and olfactory aspects when developing dessert menus and planning the physical environment of their restaurants.