• 한국경제지리학회지
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• 제22권4호
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• pp.526-538
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• 2019

이 글은 한국 아이쿱생활협동조합 산하의 빛고을아이쿱생활협동조합을 대상으로 안전한 먹거리 확보라는 가치 추구와 경영합리화라는 현실적 필요가 경합하면서 때로는 절충해 나가는 전략과 대응 방안을 연구한 결과이다. 이글에서는 아이쿱생협과 빛고을생협의 역사를 살펴본 위에, 빛고을생협의 위상과 정체성을 설정하는데 중요한 계기를 마련해준 더불어사건과 매장사업을 둘러싼 지역시민사회단체 간의 알력과 갈등 양상을 살펴보았다. 빛고을생협은 창립 준비기부터 여러 어려움을 겪었고 창립 이후에도 생협이 표방하는 핵심 가치의 근간을 훼손하는 사건이 발생하여 침체기를 겪기도 하였으며 지역사회, 특히 시민사회운동 측으로부터도 일부 긍정적이지만은 않은 평가를 받고 있다. 그렇지만 빛고을생협은 꾸준히 조합원의 수를 늘려나가고 있고 지역 시민사회와의 연대활동도 생협의 고유 영역을 벗어나 정치적, 사회문화적 영역으로까지 한층 확대되고 있다. 이러한 경영 및 활동영역의 확장은 매장사업의 순조로운 안착을 배경으로 한 것이었다. 그러나 매장사업의 중요성이 점차 커지면서 경영합리화를 위해 불가피하게 조합원의 수를 지속적으로 늘려나가야 한다는 점, 실무조직의 규모가 점차 커지면서 관료화의 경향이 엿보인다는 점, 전업주부가 거의 없는 상황에서 핵심적인 여성 활동가를 양성하는데 어려운 점이 많다는 점 등 해결해야 할 과제가 앞에 놓여 있다.

• 경영정보학연구
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• 제11권1호
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• pp.1-17
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• 2009

국경을 넘어선 가상조직이 증가함에 따라 가상조직의 성과향상에 문화적 다양성이 미치는 영향도 점점 중요해지고 있다. 문화적 다양성은 조직 내 창의성을 향상시키기도 하지만, 조직원간의 상호간에 문제를 발생시켜 성과에 부정적 영향을 주기도 한다. 따라서 본 연구는 문화적 다양성이 가상조직의 성과에 미치는 영향을 실증적으로 분석하고자 했다. 실험과 설문을 통해 검증한 본 연구의 결과에 따르면, 문화적 다양성은 조직 내 갈등과 혼돈을 초래해 결과적으로 조직의 성과에 부정적인 영향을 끼치는 것으로 나타났다. 본 연구는 문화적 다양성과 갈등, 혼돈, 그리고 성과간의 관계를 실증적으로 분석한 최초의 연구라는 점에서 그 의의를 찾을 수 있겠다.

• 산경연구논집
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• 제11권3호
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• pp.51-62
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• 2020

Purpose - This study examined the relationship between individual creativity and its related variables to observe how individual creativity contributes to organizational performance. In addition, this study strived to explore how to maximize the utilization of individual creativity and innovate the structure of the organization itself so that teams and organizations can respond more effectively to new rising trends. this study aimed to examine whether the value congruence between individuals and organizations (propensity congruence, goal congruence has a significant impact on knowledge sharing and innovation behavior as dependent variables by exerting individual creativity and synergy as independent variables. Research design, data and methodology - SPSS 24.0 program were used to analyze the data. Descriptive Statistics and correlation analysis were performed, and the reliability factor (Cronbach's α) was calculated. Afterwards, we analyzed the moderating effects of structural equation model analysis and hierarchical regression analysis. The number of samples used in the study were 309 copies. Results - First, Individual creativity had a positive effect on knowledge sharing and innovative behavior. In other words, it was confirmed that decision-making processes fused with individual creativity could create an atmosphere of knowledge sharing and transform the organization. Second, value congruence adjusted the influence of individual creativity on knowledge sharing and innovation behavior. Conclusions - First, it is important for managers to recognize the value and secure the pool of creative talents who will be a potential future basic source of organizational success and competitive advantage. Second, managers should be able to identify those with creative talents and expertise, and use them to increase their knowledge sharing performance, while also developing emotional and motivational creativity. Third, in order improve knowledge sharing performance, managers should pay attention to the emotional aspect of creativity. Fourth, managers should strive to create an environment that is beneficial for the reinforcement of individual self-management capabilities. Fifth, managers should be able to develop decision-making processes to develop potential creativity and encourage creative thinking, opinions, or solutions. Sixth, managers should promote the dissemination and integration of new knowledge based on the creative views and attitudes of team members.

• 통상정보연구
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• 제9권2호
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• pp.19-40
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• 2007

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

• 정보관리연구
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• 제26권2호
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• pp.80-110
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• 1995

기업의 기술혁신 전략의 추진으로 인하여 기술정보의 마인드가 확산되고 그 수요 또한 증대되고 있다. 그러나, 산업체는 정보를 수집하고 관리할 수 있는 정보관련 인력이나 부서의 미비로 효율적인 정보접근이 어렵다. 따라서 본 연구에서는 산업체가 필요로 하고 있는 전문정보를 소장하고 있는 과학기술분야 전문도서관이 보다 효율적으로 기술정보를 서비스 할 수 있을 것이라는 가정 하에서 전문도서관의 현행업무를 분석하고 이를 토대로 우리나라 산업체가 기술정보를 적시에 활용할 수 있는 전문도서관의 정보지원 체계 확립을 위한 방안을 제시하였다.

• 한국의류학회지
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• 제34권9호
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• pp.1504-1514
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• 2010

Relationship marketing can be one of the most efficient strategies to enable a company to achieve business success in the recent marketing environment of tough competition and the diverse desires of consumers for new products. Using relationship marketing instead of mass marketing can help a company increase profits. For proper research in relationship marketing, it is indispensable to study relationship benefits. This study provides specific information in terms of relationship benefits to help develop the marketoriented strategy of a company. The results are as follow. The relationship benefit had a significantly positive effect on relationship quality (trust, satisfaction, and commitment). A relationship benefit was divided into three dimensions: customization benefit, informational benefit, and emotional benefit. Especially, emotional benefit appears as the most positive effect on satisfaction and the customization benefit appeared as the most positive effect on trust and commitment. The customization benefit and emotional benefit had a significantly positive effect on long-term relationship orientation, repurchase intention, and word of mouth. Informational benefit was not a significant influence on repurchase intention and word of mouth. Customization benefit appeared the most positive effect on long-term relationship orientation and word' of mouth. Emotional benefit appeared the most positive effect on repurchase intention. The relationship quality had a significantly positive effect on relationship performance. The findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the relationship marketing process.

• 한국무역상무학회:학술대회논문집
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• 한국무역상무학회 2004년도 제32회 산학협동 세미나
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• pp.9-40
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• 2004

"UNIDROIT Principles 2004" focused on an enlargement rather than a revision. An additional Section or Chapter so to speak, which are about, the Authority of a Agents, Third Party Rights, Set-off, Assignment of Rights, Transfer of Obligations and Assignment of Contracts, and Limitation Periods have been added, while the only change of substance made to the 1994 Edition, apart from two paragraphs in the Preamble, and three new provisions in Chapter 1 and 2 which are necessary to adapt the Principles to the needs of electronic contracting. The Principles which have the nature of the restatement of international uniform laws (for example CISG) are continuous exercise. Therefore we should note whether in the future our concerns would be on a additional topics on a improvement of the current text by monitoring the reception of the "UNIDROIT Principles 2004" in practice, and the application by contracting parties. The purposes of the Principles may be classified into three ; the rules of law governing the contract, means of interpreting and supplementing international uniform law or domestic law, or models for national and international legislator. Among them, the function of governing law may be applied by the express choice by the parties or by the implied choice like "general principles of law" or "les mercatoria", and it may be applied in the absence of any choice of law by the parties. Among there importance functions, this writer would like to emphasize the function to supplementing international uniform law instruments. The reason is that the CISG which has been established as an international uniform sales act and to which our country would be a contracting State from March, 2005, needs a lot of gap-filling. For this purpose it is advisable the parties to insert following provisions in their contract. "This contract shall be governed by the CISG, supplemented when necessary by the UNIDROIT Principles 2004" Thus success in practice of the UNIDROIT Principles over the last then years has surpassed the most optimistic expectations. It is hoped that the 2004 Edition of the UNIDROIT Principles will be just as favorably received by legislators, business persons, lawyers, arbitrators and judges and become even better known and more widely used throughout the World.

• 기술혁신연구
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• 제20권1호
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• pp.141-167
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• 2012

기술 혁신과 더불어 해당 기술을 기반으로 한 제품의 성공적 시장진입은 지속적 혁신의 기반이 된다. 본 연구는 기술집약적인 제약 산업에서 신약의 성공적 출시에 영향을 미치는 요인을 살펴보고 있다. 특히 선발자의 우위와 후발자의 우위에 대한 상반된 이론하에서 언제 선발자의 우위가 후발자에 의해 완화되어 후발제품이 시장 선도제품을 추월할 수 있는지를 중점적으로 살펴보았다. 구체적으로 선발제품과 후발제품의 시장 진입 시간차가 커서 후발자가 선발자의 정보를 충분히 흡수할 수 있을 때, 제품의 향상과 차별화가 가능하여 후발제품이 선발제품을 추월할 확률은 높아진다. 또한 후발자의 마케팅 역량이 크면 선발제품의 고객기반을 보다 효과적으로 극복할 수 있어 후발제품이 선발제품을 추월할 확률이 높아지는 것으로 나타났다. 이러한 결과는 진입이 늦어진 후발자의 입장에서 뒤처진 시간을 활용하여 오히려 성공 확률을 높일 수 있는 후발자의 우위를 재조명하며, 우수한 기술을 바탕으로 개발된 신제품이라 할지라도 높은 마케팅 역량이 뒷받침되어야 선발자의 우위를 극복하고 시장 추격의 확률을 높일 수 있다는 실질적인 시사점을 제공한다.

• 한국유기농업학회지
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• 제20권4호
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• pp.491-502
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• 2012

The world's food production systems are becoming an area of great concern for both human and ecological health. Research has identified that one of the greatest threats to sustainability is conventional industrial agricultural systems and the high energy and material cost they require to function. The organic food movement is contributing as promising alternative to the current dominant model. Over the last 50 years it has developed into the most visible brand for a healthier and more environmentally sustainable food system. However, to achieve its full potential there are still a number of hurdles which must be overcome to make organic products a more viable and appealing option for consumers. This paper provides an overview of key research that has been conducted on why consumers are buying organic products, what they are buying and what is preventing them from purchasing more. It concludes that the key challenge is for the organic food movement to convince existing consumers of the superior 'value' of its products. In addition there are a number of methodological issues associated with analysing the market for organic products as well as issues of limited distribution, intermittent availability and high prices that are currently preventing increases in sales. Recognition and management of these barriers could contribute to more effective targeted research into consumer food purchasing motivations and subsequently the development of more sophisticated marketing strategies that assist in maintaining integrity with consumers and fending off challenges from conventional as well as other complementary food systems such as local food movement. And finally to achieve these market growth strategies the organic food movement will need to cope with its diverse constituency - ranging from global corporates through to local production and consumption - and provide attractive opportunities to individuals and business at all stages in supply chain whilst retaining credibility with government to ensure ongoing policy support.

• 경영정보학연구
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• 제4권2호
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• pp.19-40
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• 2002

오늘날의 기업은 정보화 투자에 매우 열중하고 있다. 이러한 지속적인 투자에도 불구하고 정보화의 투자효과는 매우 미미한 것으로 받아들여지고 있다. 이 정보화 투자효과의 미 현실화 현상은 정보화에 대한 새로운 접근을 요구하고 있다. 새롭게 시도되는 다양한 접근 중에서 오늘날 가장 관심을 많이 끌고 있는 것이 바로 아키텍처 개념의 도입이다. 최근 정보시스템 분야에서도 이 아키텍처 개념을 이용한 다양한 개념과 사례가 소개되고 있다. 그러나 아직 이와 관련된 체계적 틀이 마련되어 있지 않은 상태이므로 여러 가지의 개념적 혼돈이 존재할 뿐만 아니라 이의 효과적 추진 방안에 대한 의문이 일고 있다. 이에 본 연구에서는 엔터프라이즈 아키텍처의 개념을 체계적으로 정의하고, 이의 도입 필요성 및 효과적 도입 방안을 제시한다.