• Journal of Digital Convergence
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• v.16 no.2
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• pp.299-304
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• 2018

Brand Extension is a leading marketing strategy that makes use of brand assets, and it aims to see the success of a new product of a brand by utilizing the level of consumers' brand awareness, loyalty, resemblance, and image. However, the review of previous studies revealed that there were cases of fashion brands extending into coffee brands, but not vice versa. The study aims to suggest a new proposal to extend the coffee brand, the most preferred brand by consumers, to an effective office space service. It proposes making a napping and working area for the working Starbucks lovers who often go business trips and like to work in a private space. The researcher expects that the study will inform about the efficient manner to use office spaces including shared service and area.

• Journal of Internet Computing and Services
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• v.14 no.6
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• pp.25-32
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• 2013

Due to increasing competition of globalization and fast technological improvements the appropriate method for evaluating and selecting IS-personnel is one of the key factors for an organization's success. Personnel selection is a multi-criteria decision-making (MCDM) problem which consists of both qualitative and quantitative metrics. Although many articles have discussed various knowledge and skills IS personnel should possess, no specific model for IS personnel selection and evaluation, to our knowledge, has been published up to now. After reviewing the IS personnel's important characteristics, we propose an approach for categorizing the IS personnel based on their skills, ability, and knowledge during evaluation and selection process. Our proposed approach is derived from a model of neural network algorithm. We have adapted and implemented the fuzzy ART algorithm with Jaccard choice function. The result of an illustrative numerical example is proposed to demonstrate the easiness and effectiveness of our approach.

• Journal of environmental and Sanitary engineering
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• v.7 no.2
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• pp.53-68
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• 1992

Since 1962, Korea has made a remarkable progress with continuous success of Five-Year Economic Development Plans. Over the last 30 years, Korea has achieved a fast growth in various industries including heavy industry and chemical industry with rapid urbanization at the same time. The fast industrialization and urbanization brought about huge amount of hazardous/toxic substances and wastes. The environmental pollution problems have now emerged from regional concerns to overall social issues accordingly. The situation has come to a point where pollution control and environment preservation have become one of the nation's major policies. Following the recent Earth Summit of UNCED Conference held in Riode Janeiro in June 1992, where the topic was environmentally sound and sustainable development, awareness upon the importance of environmental preservation has been heightened globally, The environmental issues will gradually influence the international society more and more, politically as well as economically, The environmental pollution control industry in Korea started in the early 70's with the development of the nation's industrialization, As the people's awareness on pollution increases and environmental laws and enforcing regulations were established, demand for pollution control began to increase. The environmental pollution control business came to be recognized as an independent industry in the mid'70's. It should be evaluated properly that over the last 30 years, the Korean pollution control industry has supplied locally manufactured pollution control facilities to the increasing local demand. Concerning the quality and customer satisfaction, however, there are still many aspects which need to be improved compared with those of advanced countries. Although the start of the pollution control industry in Korea is just 10 to 15 years behind the advanced countries such as Japan and European countries, current gap in the environmental technology is rather considerable. And, studies should be made to find out the reasons for the current technology gap, and therefore, to implement solutions to improve the technology and competitiveness of the environmental pollution control industry in Korea.

• Journal of the Economic Geographical Society of Korea
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• v.22 no.4
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• pp.526-538
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• 2019

This study aims to understand history and adaptive strategies of Bitgoul iCOOP Consumer's Coopertive Association(BCCA). BCCA have twofold identity as civil society organization and economic management organization. Going through several ups and downs from the founding up to now date, BCCA has adapted successfully. The numbers of association member have steadily increased and activity areas have extended consistently. Moreover united activity with local civil society have expanded both quantitatively and qualitatively. These success results from store business which stated from 2008. But maintaining successful management conditions, the numbers of association member should increase steadily and staff organization have grown in size. At the results, BCAA have been bureaucratized and recruitment of core staffs is difficult more and more.

• Information Systems Review
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• v.11 no.1
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• pp.1-17
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• 2009

Since 'virtual teams' are not bounded by geographical dimensions, culture becomes an important determinant of their success. Though cultural diversity provides unique opportunities to build up new ideas, it can also create problems in the midst of individual interactions and eventually result in poor performance. With little research on this topic, this study examines the relationship between culture and virtual teams' performance. An experiment was conducted followed by the survey based on subjects' perceptions on the experiment. The results show that cultural diversity has significant impact on virtual teams' performance through confusion and conflict in virtual teams. This study empirically proves the fact that conflict is one of the most critical antecedents of a virtual team's performance with high R-square values in both experimental and control groups. In addition, this research introduces and empirically tests a new construct, 'confusion' which turns out to be also important in the virtual team's performance research, and the relationships among confusion, conflict and the virtual team's performance. Next, the findings confirm the importance of studying virtual teams' performance research from the cultural perspective.

• The Journal of Industrial Distribution & Business
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• v.11 no.3
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• pp.51-62
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• 2020

Purpose - This study examined the relationship between individual creativity and its related variables to observe how individual creativity contributes to organizational performance. In addition, this study strived to explore how to maximize the utilization of individual creativity and innovate the structure of the organization itself so that teams and organizations can respond more effectively to new rising trends. this study aimed to examine whether the value congruence between individuals and organizations (propensity congruence, goal congruence has a significant impact on knowledge sharing and innovation behavior as dependent variables by exerting individual creativity and synergy as independent variables. Research design, data and methodology - SPSS 24.0 program were used to analyze the data. Descriptive Statistics and correlation analysis were performed, and the reliability factor (Cronbach's α) was calculated. Afterwards, we analyzed the moderating effects of structural equation model analysis and hierarchical regression analysis. The number of samples used in the study were 309 copies. Results - First, Individual creativity had a positive effect on knowledge sharing and innovative behavior. In other words, it was confirmed that decision-making processes fused with individual creativity could create an atmosphere of knowledge sharing and transform the organization. Second, value congruence adjusted the influence of individual creativity on knowledge sharing and innovation behavior. Conclusions - First, it is important for managers to recognize the value and secure the pool of creative talents who will be a potential future basic source of organizational success and competitive advantage. Second, managers should be able to identify those with creative talents and expertise, and use them to increase their knowledge sharing performance, while also developing emotional and motivational creativity. Third, in order improve knowledge sharing performance, managers should pay attention to the emotional aspect of creativity. Fourth, managers should strive to create an environment that is beneficial for the reinforcement of individual self-management capabilities. Fifth, managers should be able to develop decision-making processes to develop potential creativity and encourage creative thinking, opinions, or solutions. Sixth, managers should promote the dissemination and integration of new knowledge based on the creative views and attitudes of team members.

• International Commerce and Information Review
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• v.9 no.2
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• pp.19-40
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• 2007

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

• Journal of Information Management
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• v.26 no.2
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• pp.80-110
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• 1995

This study was carried out to analyze different types of information services to industries, provided by the Technical Information Department of government-supported research institutes. Today, demands on information of new technology have been rapidly increased with the expansion of information mind in enterprises. Managers, specially in profit organizations, are hunting for the technological information since they recognize that acquisition of information is directly connected with the success of business and technological innovation. However, it is not easy for them to get appropriate information due to such factors as competition, information blocking among profit organizations, shortage of holding library, etc. The roles of SciTech libraries can be divided into two parts; the first one is to promote information exchange among organizations, and the second one to supply users with proper information, processed and analyzed by the specialists. In this study, fifteen Technical Information Department of government-supported research institutes are surveyed to investigate their information services to industries. The results of survey show that their services are not enough to support industries successfully.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1504-1514
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• 2010

Relationship marketing can be one of the most efficient strategies to enable a company to achieve business success in the recent marketing environment of tough competition and the diverse desires of consumers for new products. Using relationship marketing instead of mass marketing can help a company increase profits. For proper research in relationship marketing, it is indispensable to study relationship benefits. This study provides specific information in terms of relationship benefits to help develop the marketoriented strategy of a company. The results are as follow. The relationship benefit had a significantly positive effect on relationship quality (trust, satisfaction, and commitment). A relationship benefit was divided into three dimensions: customization benefit, informational benefit, and emotional benefit. Especially, emotional benefit appears as the most positive effect on satisfaction and the customization benefit appeared as the most positive effect on trust and commitment. The customization benefit and emotional benefit had a significantly positive effect on long-term relationship orientation, repurchase intention, and word of mouth. Informational benefit was not a significant influence on repurchase intention and word of mouth. Customization benefit appeared the most positive effect on long-term relationship orientation and word' of mouth. Emotional benefit appeared the most positive effect on repurchase intention. The relationship quality had a significantly positive effect on relationship performance. The findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the relationship marketing process.

• 한국무역상무학회:학술대회논문집
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• 2004.12a
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• pp.9-40
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• 2004

"UNIDROIT Principles 2004" focused on an enlargement rather than a revision. An additional Section or Chapter so to speak, which are about, the Authority of a Agents, Third Party Rights, Set-off, Assignment of Rights, Transfer of Obligations and Assignment of Contracts, and Limitation Periods have been added, while the only change of substance made to the 1994 Edition, apart from two paragraphs in the Preamble, and three new provisions in Chapter 1 and 2 which are necessary to adapt the Principles to the needs of electronic contracting. The Principles which have the nature of the restatement of international uniform laws (for example CISG) are continuous exercise. Therefore we should note whether in the future our concerns would be on a additional topics on a improvement of the current text by monitoring the reception of the "UNIDROIT Principles 2004" in practice, and the application by contracting parties. The purposes of the Principles may be classified into three ; the rules of law governing the contract, means of interpreting and supplementing international uniform law or domestic law, or models for national and international legislator. Among them, the function of governing law may be applied by the express choice by the parties or by the implied choice like "general principles of law" or "les mercatoria", and it may be applied in the absence of any choice of law by the parties. Among there importance functions, this writer would like to emphasize the function to supplementing international uniform law instruments. The reason is that the CISG which has been established as an international uniform sales act and to which our country would be a contracting State from March, 2005, needs a lot of gap-filling. For this purpose it is advisable the parties to insert following provisions in their contract. "This contract shall be governed by the CISG, supplemented when necessary by the UNIDROIT Principles 2004" Thus success in practice of the UNIDROIT Principles over the last then years has surpassed the most optimistic expectations. It is hoped that the 2004 Edition of the UNIDROIT Principles will be just as favorably received by legislators, business persons, lawyers, arbitrators and judges and become even better known and more widely used throughout the World.