• Title/Summary/Keyword: Business management

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A Case Study on Big Data Analysis of Performing Arts Consumer for Audience Development (관객개발을 위한 공연예술 소비자 빅데이터 분석 사례 고찰)

  • Kim, Sun-Young;Yi, Eui-Shin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.12
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    • pp.286-299
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    • 2017
  • The Korean performing arts has been facing stagnation due to oversupply, lack of effective distribution system, and insufficient business models. In order to overcome these difficulties, it is necessary to improve the efficiency and accuracy of marketing by using more objective market data, and to secure audience development and loyalty. This study considers the viewpoint that 'Big Data' could provide more general and accurate statistics and could ultimately promote tailoring services for performances. We examine the first case of Big Data analysis conducted by a credit card company as well as Big Data's characteristics, analytical techniques, and the theoretical background of performing arts consumer analysis. The purpose of this study is to identify the meaning and limitations of the analysis case on performing arts by Big Data and to overcome these limitations. As a result of the case study, incompleteness of credit card data for performance buyers, limits of verification of existing theory, low utilization, consumer propensity and limit of analysis of purchase driver were derived. In addition, as a solution to overcome these problems, it is possible to identify genre and performances, and to collect qualitative information, such as prospectors information, that can identify trends and purchase factors.combination with surveys, and purchase motives through mashups with social data. This research is ultimately the starting point of how the study of performing arts consumers should be done in the Big Data era and what changes should be sought. Based on our research results, we expect more concrete qualitative analysis cases for the development of audiences, and continue developing solutions for Big Data analysis and processing that accurately represent the performing arts market.

The Benefit-Cost analysis for Korea Lithium-ion Battery Waste Recycling project and promotion plans (국내 중대형 이차전지 재활용 사업의 경제성 분석 및 발전방안 연구)

  • Mo, Jung-Youn
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.9
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    • pp.326-332
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    • 2018
  • Korea faces major changes in energy policy, which include eco-friendly and zero-nuclear power. On the other hand, there are very few policies for the waste-management of mid- to large-sized lithium-ion batteries, such as electric car batteries and energy storage systems, which are expected to increase explosively due to such energy policy changes. Therefore, this study estimated the amount of mid- to large-sized lithium ion batteries waste and performed economics analysis of a middle and large sized secondary battery recycling project. Based on the results, a policy alternative for the revitalization of the related lithium-ion battery recycling industry is suggested. As a result, the B / C ratio of a domestic mid - to large - sized lithium ion battery recycling project is 1.06, in which the benefit is higher than the cost, so the business is economic feasible. Although the recycling project's economic efficiency is high, the recycling industry has not been activated in Korea because the domestic demand for rechargeable batteries recycling is very low. To solve this problem, this study proposes a plan to activate the industry by adding lithium secondary batteries to the EPR (Extended Producer Responsibility) items.

A Study on Automatic Classification of Newspaper Articles Based on Unsupervised Learning by Departments (비지도학습 기반의 행정부서별 신문기사 자동분류 연구)

  • Kim, Hyun-Jong;Ryu, Seung-Eui;Lee, Chul-Ho;Nam, Kwang Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.9
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    • pp.345-351
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    • 2020
  • Administrative agencies today are paying keen attention to big data analysis to improve their policy responsiveness. Of all the big data, news articles can be used to understand public opinion regarding policy and policy issues. The amount of news output has increased rapidly because of the emergence of new online media outlets, which calls for the use of automated bots or automatic document classification tools. There are, however, limits to the automatic collection of news articles related to specific agencies or departments based on the existing news article categories and keyword search queries. Thus, this paper proposes a method to process articles using classification glossaries that take into account each agency's different work features. To this end, classification glossaries were developed by extracting the work features of different departments using Word2Vec and topic modeling techniques from news articles related to different agencies. As a result, the automatic classification of newspaper articles for each department yielded approximately 71% accuracy. This study is meaningful in making academic and practical contributions because it presents a method of extracting the work features for each department, and it is an unsupervised learning-based automatic classification method for automatically classifying news articles relevant to each agency.

A study on the Transition Ratios Between types of Main Non-timber Products (주요 단기소득 임산물의 전환비율에 관한 연구)

  • Lee, Sang-Min;Kang, Gap-Su;Shon, Cheol-Ho
    • Journal of Korean Society of Forest Science
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    • v.95 no.3
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    • pp.342-349
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    • 2006
  • The survey guideline of forest products statistics suggests a certain type of standard to aggregate production amount of each item such as dry bracken, raw dates, cracked nuts, It does not, however, give any information about transition ratios, which would apply to convert weights of fresh bracken into dry one, or cracked nuts into the non-cracked. This has been one of the main factors which would make the statistics unreliable. The purpose of this study is to examine the aggregation realities and to put forward some proposals to improve forest products statistics with transition ratios. Targets of this study are 10 forest products that are strongly related to the mentioned problems. With the calculated transition ratios and some assumptions the changing rate of the official statistics of 2004 production amounts ranged from -41% to 474% for the 10 subjects. The suggested figures for transitions are based only on one-year analysis results. Therefore more periods are required to improve the accuracy and the reliability, and this study would be a good starting point.

Effects of Infulence of Working Environment and Recognition on the Exam-Promotion Stress (경찰공무원의 근무여건 인식이 시험승진 스트레스에 미치는 영향)

  • Lee, Hyo-Min;Kim, Jong-Soo
    • The Journal of the Korea Contents Association
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    • v.9 no.3
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    • pp.256-261
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    • 2009
  • This research started with the objective to clarify how policemen are affected by promotion by test among promotion system of police which is one of the very important factors deciding the efficiency of organization through morale of policemen and which is mentioned as a factor that raises morale of policeman. The job of police is the ground of life for policemen and the place of opportunity where they can find and develop the ego. Though it is difficult to perfectly realize diverse values and desires of individuals in the organizational society which is ruled by plural values, the organization is still responsible for grasping the desire and value of individual for organization and satisfying them to the minimal level. Nobody is free from stress in the past, present and future. That is, stress can be seen as a phenomenon that inevitably occurs in any occupation and environment. The stress factor of policeman in the organization that has been discussed all the time is the deficient opportunities of promotion. Thus, it is most important to manage the stress of members in the organization so as to efficiently operate police organization. If the factor of stress perceived by the members can be grasped and diminished, the efficiency of business will be increased. The objective of this research is to reduce the stress of policemen suffering in the test promotion system by analyzing the recognition of members, to find the method reducing stress by performing empirical research and to prepare alternatives in policy in the aspect of human resources in police and management of organization.

A Study on Mediating Effects of the Dimension of Justice in the Influence of Relational Norm to Commitment (프랜차이즈산업에서 관계규범이 결속에 미치는 영향에 있어서 공정성 차원의 매개효과에 관한 연구)

  • Shen, Feng-Hua;Oh, Se-Jo;Jung, Yeon-Sung
    • Journal of Distribution Research
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    • v.13 no.2
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    • pp.1-27
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    • 2008
  • In a power-asymmetry relationship like franchise system, a high dependent franchisee must often rely on its powerful partner. Therefore, in order to build up 'win-win' systems, therefore channel members should increase trust and commitment each other to enhance the relationship quality to sustain long-term cooperative relationships. First of all, to increase the relationship quality in franchise system, franchisor should increase franchisee's perception of the powerful franchisor's justice. The point of this research, I established basic hypotheses and comparative hypotheses to examine franchisor's behavior what franchisee expected which influences on franchisee's attitude and behavior in power - asymmetry relationship in franchise system. For the purpose of the empirical testing, managers of franchisee in the food service industry of Korea had been selected and analyzed, and major findings in this study as follow: First, the relational norm between franchisor and franchisee increased both distributive justice and procedural justice, especially relational norm had more effect on procedural justice than distributive justice. Second, distributive justice increased both economic commitment and social commitment while procedural justice just increased social commitment only but economic commitment. So, on the relational commitment, distributive justice was more important element than procedural justice. On the other hand, procedural justice had indirect effect on economic commitment through distributive and social commitment.

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The Effect of Smart Work Quality on Collective Intelligence and Job Satisfaction (스마트워크 품질이 집단지성 및 직무만족에 미치는 영향)

  • Kim, Hyun-Chul;Kim, Oh-Woo
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.113-120
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    • 2015
  • Purpose - As the rapid development of ICT has been made recently, many domestic companies are trying to introduce smart work infrastructure. The purpose of institution of smart work is to enhance their performance. To this end, it is necessary to advance the way of working. Developing employees' collective intelligence should be regarded as a prerequisite for advancing the way of working. Job satisfaction of the employees is another important factor to enhance organizational performance. So this study aims to provide the theoretical background of systematic approach to smart work quality by empirically analyzing the effect of smart work quality on collective intelligence and job satisfaction. Research design, data, and methodology - A structural equation model was designed to examine cause-and-effect relationships among three latent variables(smart work quality, collective intelligence, job satisfaction). Three hypotheses were formulated. The first hypothesis is that the effect of smart work quality on collective intelligence will be positively and statistically significant. Likewise, the second hypothesis is that the effect of smart work quality on job satisfaction will be positively and statistically significant. Finally, the third hypothesis is that the effect of collective intelligence on job satisfaction will be positively and statistically significant. Based on the previous researches, 34 questionnaire items were developed to measure the effect of the three variables. The survey was conducted on 162 employees who are working under smart work environment. The number of the effective questionnaires for the analysis was 154. PASW Statistics 18 and AMOS 18 were used for the statistical analysis. Results - The validity and reliability test for questionnaire items have been carried out. From the factor analysis, 1 out of 34 items was eliminated. As a result, 33 out of 34 items were used for analyzing. The values of Cronbach's α ranged from 0.701 to 0.910, indicating the acceptable reliability of the questionnaire items. The values of χ2, df, CFI, TLI, RMSEA of the model are 102.838, 51, 0.949, 0.935, 0.082, respectively. So the structural equation model was statistically significant. The first and third hypotheses were supported. But the second hypothesis was rejected. Conclusions - An analysis using structural equation model showed meaningful implications about the effect of smart work quality on collective intelligence and job satisfaction. First, as the five quality elements of the smart work improved, the level of collective intelligence increased. Second, the statistical analysis showed smart work didn't have a direct effect on job satisfaction, which is inconsistent with the prior findings. The main purpose of smart work is to help achieve greater performance. The companies also need to make efforts to improve job satisfaction of their employees along with achieving greater performance. Third, an organization with higher level of collective intelligence showed greater job satisfaction. The companies under smart work environment need to develop functions to encourage participation, sharing, openness, and collaboration. This research will provide useful information for the companies which want to introduce smart work, distribution information system, management information system, etc.

An Analysis of Purchase Behaviors of Department Store Users based on Types of Preference for Luxury Brands (백화점 이용고객의 명품브랜드 선호도 유형에 따른 구매행태 분석)

  • Sun, Zhong-Yuan;Na, Seung-Hwa
    • Journal of Distribution Science
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    • v.11 no.10
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    • pp.5-15
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    • 2013
  • Purpose - With the increase in fervor to purchase luxury brands, new social problems have arisen, such as excessive preoccupation with luxury brands and high preference for forged luxury goods. Therefore, the issues related to luxury brands, termed "Luxury Syndrome," have emerged as an area of great interest for researchers and practitioners. However, previous studies neglect to categorize this preference for luxury brands. Therefore, this study aims to identify the different purchasing behaviors of consumers using the types of luxury brands preferences as parameters. Research design, data, and methodology - This study arranges a causal relationship model assuming that purchase behaviors positively (+) affect typified preference for luxury brands and purchase intentions. We administered a questionnaire survey to the purchasers who bought luxury brands from department stores to secure additional data necessary to verify the hypotheses in this study. We then processed the data using SPSS 19.0. We further analyzed the basic data using frequency and descriptive statistical analysis, and verified the measurement tools through feasibility and reliability analyses. Moreover, this study uses multiple regression analysis to verify the hypotheses. Further, this study tests the path effect between luxury brand purchase attitude and purchase behavior, with non-intrinsic preference and intrinsic preference as the mediating variables. Results - Based on the results, the impact of tendencies of conspicuous consumption and self-monitoring on non-intrinsic preference was significantly positive (+), while the impact of tendencies of pursuit of a reference group, conspicuous consumption, and self-monitoring on intrinsic preference and purchase intentions was significantly positive (+). Further, non-intrinsic and intrinsic preferences positively (+) influence purchase intentions and the impact of non-intrinsic preference took an absolute portion. However, the tendency of dependence on brands negatively (-) impacts purchase intentions. The results showed that self-monitoring and conspicuous consumption tendencies have greater effect on purchase intention, which is mediated by non-intrinsic preference. In contrast, reference group following tendency has a greater effect on purchase intention, which is mediated by intrinsic preference. Conclusions - Based on the results, the study verifies that the consumption of luxury brands in Korea has not yet entered the settling period. The tendency for conspicuous consumption and the tendency for pursuit of the reference group were relatively important aspects for the consumers who prefer luxury brands non-intrinsically and intrinsically, respectively. Especially, it was found that the purchase intentions for forged brands originate from the tendency to depend on brands. Based on these findings, this study suggests the measures to develop and mature the luxury brands market, and reinforce marketing performance at the three levels, that is, government, distributors, and manufacturers. The luxury brands manufacturers should devote themselves to the production and design of products to catch the attention of mature consumers of luxury brands. The luxury brands distributors should then raise the level of Customer Relationship Management (CRM) for opinion leaders. Finally, the Government should prepare effective policies for the development of luxury brands and provide a variety of economic support.

A Study on the Visual Merchandising of Traditional Markets in Urban Regeneration (도시재생 과정을 통한 전통시장 비주얼머천다이징 성공사례 연구)

  • Lim, Jeanny;Lee, Jeong-Min
    • Journal of Distribution Science
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    • v.12 no.12
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    • pp.55-63
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    • 2014
  • Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and hygienic. Second, merchants are well educated, business-savvy, and consumer-oriented. Third, the area's total environmental designs were done by professionals of a high caliber. Fourth, the city government and the merchants'association were collaborating well in their efforts to accommodate the changing needs of consumers. Conclusions - This study made the following suggestions as a conclusion. First, it will be a very powerful tool to rejuvenate the traditional market if we can discover unique cultural resources and develop them as cultural products, experiences, and events. Consumers of the 21st century have a strong tendency to consume not only material products, but also the experiences and memories attached to them. Second, in order to maintain the unique characteristics of traditional markets, fostering the viability of the merchants' association and local residents' society would be essential. Third, it is necessary to make the traditional market into a cultural place not only for the shopping patronage of local residents, but also for attracting tourists to increase sales. Finally, professional management and design approaches are needed in order to make the traditional market a pleasant space from a visual merchandising standpoint.

The Effect of Mobile Tourism Information Service Features on Perceived Value, Satisfaction, and Using Intentions (모바일 관광정보 서비스특성이 지각된 가치 만족도 및 이용의도에 미치는 영향 연구)

  • Lee, Sung-Joon;Dai, Jing
    • Journal of Distribution Science
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    • v.12 no.12
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    • pp.75-82
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    • 2014
  • Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect on the practical value, and do not affect the hedonic value. Second, perceived value has a statistically positive effect on satisfaction. Third, perceived value has a positive effect on behavioral intentions. Fourth, satisfaction has a direct positive effect on behavioral intentions. Conclusion - MTIS (mobile tourism information service) involves personal, social, and technical characteristics. We have analyzed the effects of mobile tourism information service on perceived value, and on satisfaction and using intentions. First, the study shows that the characteristics of mobile tourism information service and perceived value in relation to mobile tourism information service usage are important for marketing in the Chinese market. Moreover, after using a mobile tourism information service, the effect on practical value is more than on hedonic value. We could not analyze the program for tourism information service extensively, and used only questionnaires from Chinese students in Korea. In the future, there should be research on the programs for a tourism information service. We expect to study the MTIS program in greater detail, and to improve the quality and reputation of MTIS through the analysis of its program. We hope that this research will allow an evaluation of the relationship between Korea and China regarding MTIS.