• 제목/요약/키워드: Business image

검색결과 1,605건 처리시간 0.028초

Antecedents of Student Loyalty Within Universities in North Sumatra Province, Indonesia

  • MULYONO, Hardi
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제7권12호
    • /
    • pp.491-500
    • /
    • 2020
  • The purpose of this study was to analyze the antecedents of student loyalty which included Servicescape University, relationship quality, university image, and student satisfaction. The research was conducted in three universities with Islamic atmosphere under Al Washliyah Foundation in Medan, North Sumatra Province, Indonesia. Data analysis in this study includes descriptive analysis and Structural Equation Modeling (SEM). The results showed that: (1) Servicescape university influences university image, student satisfaction, but does not influence student loyalty; (2) Servicescape university through university image influences student loyalty, (3) Servicescape university through student satisfaction influences student loyalty, (4) Relationship quality influences university image, satisfaction Students, but does not influence student loyalty, (5) Relationship quality through university image influences student loyalty, (6) Relationship quality through student satisfaction influences student loyalty, (7) University image influences student loyalty, and (8). Student satisfaction influences student royalty. The findings of this study suggest that the antecedent of student loyalty in universities with Islamic atmosphere which was examined in this research includes four factors: Servicescape university, quality relationship, university image, and students' satisfaction.

Research on the Multi-Focus Image Fusion Method Based on the Lifting Stationary Wavelet Transform

  • Hu, Kaiqun;Feng, Xin
    • Journal of Information Processing Systems
    • /
    • 제14권5호
    • /
    • pp.1293-1300
    • /
    • 2018
  • For the disadvantages of multi-scale geometric analysis methods such as loss of definition and complex selection of rules in image fusion, an improved multi-focus image fusion method is proposed. First, the initial fused image is quickly obtained based on the lifting stationary wavelet transform, and a simple normalized cut is performed on the initial fused image to obtain different segmented regions. Then, the original image is subjected to NSCT transformation and the absolute value of the high frequency component coefficient in each segmented region is calculated. At last, the region with the largest absolute value is selected as the postfusion region, and the fused multi-focus image is obtained by traversing each segment region. Numerical experiments show that the proposed algorithm can not only simplify the selection of fusion rules, but also overcome loss of definition and has validity.

패션이미지와 팔로워십과의 관계연구 (The Relation of Fashion Image and Followership)

  • 김미경
    • 패션비즈니스
    • /
    • 제16권4호
    • /
    • pp.64-74
    • /
    • 2012
  • The purpose of this study would be to find out the relationship of social as a sign of fashion image and the followership. This study is classified into theoretical and experimental research. Following are the summary of the results revealed through the experimental study. First, The relationship of oneself pursuit of fashion image types and leader's favourite fashion image types for regression analysis result indicated significant difference. Second, The factor analysis of followership are used, developed by Colangeol is asking. The results of factor analysis are four types classification as to Active Participation, Convergence objective, Team Spirit, Critical Thinking. Third, The relationship of types of fashion images and factor variance of followership indicated a difference in Active Participation factors. But The relationship of types of leader's fashion images and factor variance of followership indicated a difference in Convergence objective factors. Analysis of the fashion image based on the conceptual properties of followership is to understand the characteristics of followers, and the leader's image based on research for building materials will be provided.

Analysis of Voter's Acceptance to Female Politician's Appearance

  • Kwon, Tae-Soon;Yang, Cheui-Kyung
    • 패션비즈니스
    • /
    • 제8권6호
    • /
    • pp.103-112
    • /
    • 2004
  • A Politician Appearance Acceptance Model (PAAM model) was formed and designed based on an analysis of how the electorate would accept a female politician. The PAAM model evaluated factors which influenced the voter's view of the female politician based on appearance. Causative factors were assessed that impacted acceptance based on appearance and analyzed whether voting was influenced by the appearance image; appearance image preferences for a female politician included the classic, dramatic, romantic and natural images. Through validations, the appearance image and competency had a causative factor that contributed to the acceptance of the politician image. The Classic Image demonstrated the strongest and most important image among the appearance images. As voters were more interested in the appearance image of a female politician, more emphasis and weight was on the appearance image during the voting selection process.

기업이미지가 장기지향성에 미치는 영향에 관한 연구 (A Study on Effects of Corporate Image on Long time Directivity)

  • 최승일
    • 한국콘텐츠학회:학술대회논문집
    • /
    • 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
    • /
    • pp.109-112
    • /
    • 2006
  • 기업이미지는 소비자, 광고 측면에서 두루 연구되어왔다. 하지만 대부분의 연구는 소비자지각에 초점이 맞추어진 경우가 대다수이다. 따라서 본 연구에서는 기존의 연구에서 이루어졌던 기업의 이미지와 소비자와의 영향관계에 초점을 두지 않고 경영환경의 주체로서 중요하게 자리 잡고 있는 기업간 거래에서 협력 업체 관계에 초점을 두고자 한다. 왜냐하면 기업이미지는 새로운 경영환경에서 기업간 관계에 매우 중요한 역할을 하기 때문이다.

  • PDF

Impact of Destination Image and Satisfaction on Tourist Loyalty: Mountain Destinations in Thanh Hoa Province, Vietnam

  • LE, Hoang Ba Huyen;LE, Thi Binh
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제7권4호
    • /
    • pp.185-195
    • /
    • 2020
  • The study aims to assess the impact of destination image, satisfaction and loyalty of tourists at mountain destinations in Thanh Hoa province, Vietnam. The study involves questionnaire surveys and multivariate data analysis methods (Cronbach Alpha test, EFA, CFA, SEM). Research results from 500 tourists in the mountain destinations of Thanh Hoa province demonstrate that all factors have imposed a positive impact on tourist satisfaction, specifically: The most influential factor is Natural features, followed by Human factors while the least influential factor is Infrastructure; On the other hand, research results also demonstrate that satisfaction has a substantial impact on tourist loyalty. Based on the research results, we also proposed some key solutions to enhance the destination image, thereby contributing to increased satisfaction and loyalty of tourists, including: (i) Promoting Natural Tourism Resources. (ii) Raising Awareness of Environmental Protection. (iii) Building Local Cultural Identity. (iv) Building Exclusive Tourist Products. (5) Strengthening the Support of Local Authorities for Tourism Activities. (vi) Developing a Price Policy.

New S-PVA Technology for Advanced LCD Performance

  • Um, Yoon-Sung;Park, Seung-Beom;Kim, Hoon;You, Hye-Ran;Lyu, Jae-Jin;Kim, Kyeong-Hyeon;Kim, Sang-Soo
    • 한국정보디스플레이학회:학술대회논문집
    • /
    • 한국정보디스플레이학회 2007년도 7th International Meeting on Information Display 제7권1호
    • /
    • pp.403-406
    • /
    • 2007
  • A New S-PVA which is named as charge-shared super PVA (CS S-PVA) LCD mode is proposed. CS SPVA controls the voltage ratio of low pixel by sharing system between low pixel and control cap, resulting in improved off-axis image quality and transmittance increase without any side effects. Moreover, the new S-PVA LCD mode is free of image-sticking. Operating schemes and display performance of CS S-PVA are presented.

  • PDF

Effects of Hair Colors on the Image - Centered on Female Collegians in Their 20s -

  • Li, Eun-Ji;Shim, Boo-Ja
    • 패션비즈니스
    • /
    • 제8권3호
    • /
    • pp.49-58
    • /
    • 2004
  • In the modern society, already a popular and public part of fashion, hair coloring has the effect of optical illusion on image. This study therefor aims to reveal the effects of varied and fashionable hair coloring on the body images. This is a combination of an actual examination and an experimental study. In order to know the effects of hair colors on body image, 230 female collegians residing in Busan were given a questionnaire on the reality of hair dyeing. Based on the actual research, one subject was selected and stimuli were manufactured. The analysis and examination of the effects of hair dyeing have produced the following conclusions. (1) As a result of dispersion analysis about the image effect according to hair colors, a meaningful difference is recognized in the item and indicates that hair color variation influences the image effect. (2) As a result, extracting the factors that hair colors can influence the image, 3 factors were extracted. The first factor is an intellectual image, the second factor is an active image, and the third factor is a comfortable image. (3) Image effect in hair colors are as same next. Red and Orange color clearly indicate the image of 'charismatic', 'lively', 'positive', 'active', 'light' and 'gorgeous'. Blue and Green color indicates the image of 'unfriendly', 'hard', 'cold' and 'uneasy'. White color indicates the image of 'unfriendly', 'charismatic', 'gorgeous' and 'impure' then Black color has images of 'friendly', 'intellectual', 'indignified' and 'pure'. In other words, the result indicates rather a different tendency comparison with the general color image.

여대생의 퍼스널 이미지가 자기효능감에 미치는 영향 (The Effect of Personal Image on Self-Efficacy in Female University Students)

  • 김미경
    • 패션비즈니스
    • /
    • 제18권1호
    • /
    • pp.37-49
    • /
    • 2014
  • By investigating structural relationships between personal image and self-efficacy, this experimental study purposes to suggest a direction and the meaning of effective education on personal image. Based on scholars' studies on personal image and self-efficacy, this study extracts a revised questionnaire on personal image. The experimental study proved the relationship between the variables of personal image and self-efficacy by using personal image questionnaires which are extracted from the literature study. For this purpose, we have conducted a questionnaire survey including 234 students from women's university in Seoul. The results of this study are as follows. First, for cognitions on personal image, which are components of the internal image, both the visual image and social image impacting on self-efficacy have a significant efficacy in the self-regulation factor. Second, the satisfaction rates of the components for personal image impacting all the factors of self-efficacy showed a significant effect. Third, the significant results are being obtained from the analysis of differences in self-efficacy according to the levels of satisfaction rates on internal image and social image, which are expected to have effects on the self-efficacy between the groups for all factors. However, according to the analysis of differences in self-efficacy in relation to the levels of satisfaction for visual images, only the self-confidence factor in the self-efficacy is different between the groups.

The Study on Fashion Beauty Design and Emotional Image by External Image Type of Korean Male Idol Stars

  • Kim, Joo-Mee;Shin, Se-Yeong
    • 패션비즈니스
    • /
    • 제15권6호
    • /
    • pp.71-84
    • /
    • 2011
  • This study is purposed to categorize external image types of Korean male idol stars, and to understand characteristics of fashion and beauty design for each type and through such, the study is meant to identify the various types of male image and to provide data of image making. As part of the empirical study, it selected well-known 15 groups of male idol stars who were active during February of 2008 and August of 2010, categorized the image types by their photographic data, and analyzed characteristics of fashion and beauty design for each type. In order to measure the degree of image types, a survey was also conducted. The image types of male idol stars, which were classified through a workshop by a group of image-related experts, were categorized with 6 types that are Elite, Urban Chic, Charisma, Rebellious child, Toy boy, and Homme Fatale. The six types of male idol stars have a great relation with the modern male trends and images, and that the male idol stars have been leading the trends and presenting the image by the public preference. In addition, as shown the above, the recent male image appears as a mixed image of femininity and masculinity, showing a complex aspect that does not dominates with one image, and that it was found out to constantly be changing in the flow of times.