• 제목/요약/키워드: Business hotel

검색결과 419건 처리시간 0.029초

체인호텔 기업의 브랜드 커뮤니케이션이 브랜드 인지, 태도, 그리고 충성도에 미치는 영향 (The Effects of Brand Communication of Chain Hotel Group on Brand Awareness, Brand Attitude, and Brand Loyalty)

  • 김은정
    • 한국프랜차이즈경영연구
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    • 제14권2호
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    • pp.31-46
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    • 2023
  • Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

서비스품질향상을 위한 BSC적용방안에 관한 실증연구 - 호텔기업을 중심으로 - (A Empirical Study on Applying the BSC for Service Quality Development)

  • 김형욱;권혁태;오형석
    • 품질경영학회지
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    • 제37권1호
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    • pp.20-28
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    • 2009
  • This study was designed to examine the existing studies on Balanced Score Card(BSC) which is being spot-lighted as the performance system in hotel industries. In addition, this study also examines the effects of BSC on service qualities when applied in service industries. Services business have different features from other manufacturing industries and also highly value the importance of service quality as a factor which can directly affect the performance in service industries. Therefore, the performance system measuring service Qualify need to be developed in terms of BSC. This study is to prove the need of strategic approach to achieve improvements in service quality using BSC. For this study, Statistical similarities were used to prove the interrelationship between service quality and four factor in BSC. However, there was a limit on the statistical and study model. To overcome the problems, more related studies need to be followed up for a general use.

Analysis of Online Reviews on Hotel Booking Intention: An Empirical Study in Indonesia

  • Hendro, WIDJANARKO;Farhvisa Muzakka, ABDILLAH;Dyah, SUGANDINI
    • The Journal of Asian Finance, Economics and Business
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    • 제10권2호
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    • pp.83-90
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    • 2023
  • This study aims to determine the direct effect of positive online reviews, negative online reviews, the usefulness of online reviews, reviewers' expertise, timeliness of online reviews, the volume of online reviews, and comprehensiveness of online reviews on accommodation booking intentions and also the indirect effect of positive online reviews on the intention of booking accommodations through trust as mediation. Research respondents are users of the accommodation booking application in Yogyakarta. Hypothesis testing was carried out using SEM (Partial Least Square). Data was collected by distributing questionnaires to 135 respondents. The results of this study indicate that the Usefulness of Online Reviews, Volume of Online Reviews, and Comprehensiveness of Online Reviews have a direct positive and significant influence on the accommodation booking Intention of booking application users in Yogyakarta. The variables of Negative Online Reviews and Timeliness of Online Reviews have negative and significant influences on the accommodation booking Intention of booking application users in Yogyakarta. Positive Online Reviews and Reviewer Expertise variables are not significant in this study. At the same time, the Trust variable has a full mediation relationship in an indirect relationship between the Positive Online Reviews variables and the accommodation booking Intention of booking application users in Yogyakarta.

관공호텔 조리직무의 분업과 통합에 따른 문제점과 개선방안에 관한 연구 (A Study on Effective Management & Administration System for Deluxe Hotel Kitchen in Seoul Area.)

  • 라영선
    • 한국조리학회지
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    • 제1권
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    • pp.57-89
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    • 1995
  • Despite prologed business stagnation of both international and domestic economy, hotel business as well as tourist industry has continuously been keeping growing, owing to increase of surplus income and world flowing population. During recent 4 years, growth rate of yearly mean in domestic hotels reached 9.9% and especially that of the superior class hotels 15.2%. In the composition of domestic tourist hotel's revenue, the earnings of guest rooms form 37.4%, on the other hand those of food & beverage 39.9%. This result is that our hotel business is concentrated on its interest in FOOD & BEVERAGE of which productivity per unit dimension can be increased to an unlimited extent and extent and superior class hotels strengthened in F&B are increasing in comparison with European or American hotels which are focused on guest rooms in their management. For value added rate of F&B is low as compared with increase of their earnings, they are interested in the management techniques which focus on rising the rate. As for the cost of Food & Beverage, personnel expenditure forms 36.5% and the direct materials 31.5%. Therefore how to manage personnel and materials costs which compose as much as 68% of total revenue will greatly affect net profit. We can say that an effective management technique in cost of Food & Beverage is one of the most important know-hows in hotel management. Especially management know-how for the Kitchen Department where the most of foods come out makes a great effects on various expenses, productivity and it is the achievement from hotel management. For the most of the hotel's top managers, they don't seriously take the fact that KITCHEN SYSTEM affects greatly total expenditure. This study starts from the point of recognizing the question of fundamental cause affecting tow largest cost elements incurred in Food & Beverage and trying to present an effective kitchen system. To settle the questions raised, I compared and analyzed productivity and cost of food & beverage and unit kitchen centered around superior class hotels in Seoul, which vary in Kitchen Systems. In order to attain the aforementioned study effectively purpose of this study, I compared Room-Service and Coffee-Shop Menu, flow of basic food in the kitchen, extent and result of division of labor and integration in the kitchen, scale of outlet kitchen, productivity, the turnover rate of food in store, food cost rate one another which all vary in Kitchen Systems. All these elements are compared and analyzed each other being divided into two main groups such as①. Main Production kitchen and Banquet Kitchen, and ②. coffee-shop kitchen and Room-service Kitchen. Therefore this study is to point out the problems in managing kitchens of superior class hotels which are different in systems. An effort was made to find out the better Kitchen System for superior deluxe hotels. I emphasize the followings on the proper scale of division of labor and integration of unit kitchen and a disposition plan for outlet kitchens of restaurant. First, KITCHEN SYSTEM as a sub-system of Hotel Management System is composed of sub-systems of outlet unit kitchen. Basic food materials are cooked and served for the guests while support kitchen and out restaurant kitchen interact organically each other. So Kitchen should be considered as a system composed of integrated sub-systems. Second, support and banquet kitchens should be integrated to be managed. And these unit kitchens have to be designed to be placed in the back of banquet rooms area. Third, coffee-shop kitchen and room-service kitchen should be integrated to be managed. Fourth, several unit business kitchens should be place on the same floor. Fifth, main production kitchens ought to be located near the loading duck, food store and large refrigerator. Sixth, considering the limits of supervision, duties should be adjusted as 12-20 cooks in two shifts a day for a sub-kitchen, and 18-30 cooks in three shifts a day so that labor division can be made. Last, I would like to two points for direction and task of future study. Firstly, I compare the effective income and increasing costs each other, which are incurred by increasing the use rate of the second processing materials for foods perched outside and through the results. I can find out the better points of the processing production and circulation system, and then I study this effects made on hotel kitchen system. Secondly, I can point out that more efficient kitchen system shall be established through comparing and analyzing the matter of amount of indirect costs and flow of food in different kitchen systems.

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The WeChat Mini Program for Smart Tourism

  • Ao Cheng;Gang Ren;Taeho Hong;Chulmo Koo
    • Asia pacific journal of information systems
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    • 제29권3호
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    • pp.489-502
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    • 2019
  • The WeChat mini program is an application embedded in WeChat that users can use without downloading and installing. After it was officially released in 2017, many travel enterprises have launched their own mini programs on the WeChat platform. This study applies affordance theory to investigate the WeChat mini program's role in tourism activities through social network analysis using the R programming language. The authors searched the topic of "how do you perceive the travel-related WeChat mini program" and then crawled the 200 comments found; 180 comments were analyzed after data cleansing. The results show that travel-related WeChat mini programs play a very important role in Chinese social network tourism activities. This paper found that WeChat played a more active role in various tourism-related interactions with Chinese social networks. Moreover, the results show how affordance theory is applied to the use of WeChat mini programs.

Interactive UI for Smartphone/ Web Applications and Impact of Social Networks

  • Malik, Hafiz Abid Mahmood;Mohammad, AbdulHafeez;Mehmood, Usman;Ali, Ashraf
    • International Journal of Computer Science & Network Security
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    • 제22권3호
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    • pp.189-200
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    • 2022
  • In today's digital world, smartphones and web-based applications have gained remarkable importance throughout the globe. These smart applications are playing a very significant role in maintaining a powerful business. As well as, they are helping a lot to expand these businesses via social networks. Social media networks such as Instagram, Facebook, Twitter, and LinkedIn are playing a prominent role to promote the companies. In the hospitality sector, most of the companies are running their hotel booking systems by utilizing mobile applications and a web-based infrastructure, but usability issues still exist. This study has been conducted specifically to tackle the usability issues of hotel booking systems and the best utilization of social networks to promote the business. TripAdvisor was selected as an authentic source for selecting those systems and two international hotels are selected for this study. The first step is to identify different hotel booking systems. In the second step, the user's satisfaction level was measured for the selected systems by performing the System Usability Scale (SUS, Quick & Dirty) approach. Additionally, by which source (social media or personal relations) they found these hotels. It is found that the SUS rating for both systems is below the acceptable level of usability. The Mean SUS for hotel 1 is found at 55.25 and 51.2 for hotel 2. The third step was to identify the user interface (UI) issues, and heuristic evaluation is performed for this. The experts identified the UI issues on the basis of their experience. The major issues were related to the visibility of system status, error prevention, flexibility and efficiency of use. Depending upon the identified issues, an interactive UI (prototype) for the selected web-based applications was proposed. This prototype is mainly based on the user's perspective. This prototype can be used for improving the UI of the selected systems which is based on the user's perspective. During the process of verifying the satisfaction level, it is revealed that the targeted audience is not able to use these systems efficiently and effectively. The reason behind this is the negligence of usability guidelines throughout the process of design and development of these hotel booking systems. Therefore, it is highly recommended that the usability of these systems should be evaluated and redesigned, based on expert opinions. It has also been observed that the reviews/ feedback of customers has spread a negative impact through social networks.

국내 특급호텔과 레지던스 호텔의 융합적 업무프로세스가 종사원 만족과 고객만족에 미치는 영향에 관한 연구 (A study on the Work Process of Hotels and Residence Hotels effect on the Employee Satisfaction and Customer Satisfaction)

  • 김효경;문재영
    • 한국융합학회논문지
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    • 제7권2호
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    • pp.93-99
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    • 2016
  • 본 연구는 국내 특급호텔과 레지던스 호텔의 업무 프로세스가 종사자들의 직무만족과 고객만족에 어떠한 영향을 주며 직무만족과 고객만족은 호텔 및 레지던스 호텔에 어떠한 영향을 주는지를 알아본 실증연구이다. 본 연구의 결과 국내의 호텔과 레지던스 호텔에 종사하는 종사자들은 효율적인 업무프로세스가 진행될 때 자신들의 직무에 만족을 하며 그 직무는 고객만족에 긍정적인 영향을 주는 것으로 나타났다. 또한 종사자들의 직무만족은 고객의 만족과 더불어 조직의 성과에도 긍정적인 영향을 주는 것으로 나타났다. 마지막으로 본 연구는 국내의 호텔과 레지던스 호텔간에 종사자 직무만족은 어떠한 차이점이 있는지를 알아보기 위한 연구로서 그 결과 호텔과 레지던스 호텔의 경우 동일한 결과가 나왔다. 이러한 결과는 레지던스 호텔의 경우 일반 호텔 서비스의 특징에 레지던스 호텔의 특징인 장기투숙, 객실의 확대, 거실의 제공 등 호텔 서비스를 바탕으로 이루어졌으며 이는 국내의 레지던스 호텔의 종사들은 자신들이 근무하는 곳이 호텔과 동일하다는 인식을 가지고 있으므로 이를 비즈니스적 관점에서 접근하기 위해서는 호텔에서 제공하는 기본적인 서비스를 포함한 다양한 서비스가 이루어져야 한다고 할 수 있다.

관광 및 호텔 기업의 사회적 책임활동 측정 도구개발 및 타당화: 베트남 기업을 중심으로 (Development and Validation of CSR Measurement Tool of Tourism and Hotel Companies: Focusing on Vietnamese companies)

  • 조민제;오지영
    • 아태비즈니스연구
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    • 제12권4호
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    • pp.163-178
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    • 2021
  • Purpose - The purpose of this study is to develop a tool to measure the corporate social responsibility activities of tourism and hotel companies using ISO26000 and to verify its reliability and validity. Design/Methodology/Approach - This study is the development of a tool for evaluating social responsibility activities of tourism and hotel companies. For this, as the first stage filer research, 4 experts developed the questions based on ISO26000. And 12 experts (academia, industry) were surveyed by Delphi to evaluate suitability. Finally, the validity and reliability of the development tool were verified for a total of 55 incumbents and related persons. Research Results - For the development of a tool for measuring social responsibility activities of tourism and hotel companies, based on the standard draft of ISO26000, questions that fit 7 core areas were composed (60 questions). In addition, a Delphi survey was conducted on a panel of 12 experts, and a total of 45 questions were derived. Finally, as a result of an exploratory factor analysis of 55 field experts, 20 items consisting of 6 factors were finally confirmed as a measuring tool for social responsibility activities of tourism and hotel companies. Research implications or originality - It is significant for the first development of a social responsibility activity scale suitable for the situation of tourism and hotel companies by applying ISO26000. This will raise awareness of the importance of social responsibility activities in the tourism industry environment, and will help tourism companies to develop a positive awareness of social responsibility activities and to prepare effective implementation strategies.

CRM 활동이 충성도에 미치는 영향: 호텔 산업에서 회원과 비회원 고객 비교 (CRM Efforts, Different Paths to Loyalty: Members and Non-members in the Hotel Industry)

  • 방정혜;조윤호;김민선
    • 한국산학기술학회논문지
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    • 제15권2호
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    • pp.785-792
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    • 2014
  • 고객의 충성도를 높이기 위해 고객과의 좋은 관계가 필수적이며, 이에 따라 CRM의 중요성은 더욱 증가하고 있다. CRM은 고객에 따라 각각 그에 맞는 전략으로 각기 다른 고객의 요구를 만족시키고자 하는 한편, 기업의 CRM 활동들이 각기 다른 고객에게 어떻게 영향을 미치는 지에 대해서는 연구가 많지 않다. 본 연구는 호텔 산업의 비회원 고객과 회원 고객의 경우, 각각 CRM 활동에 어떻게 반응하는 지를 고찰하고자 하였다. 연구 결과, 회원 고객이나 비회원 고객 모두 CRM의 관계유지활동이 유의한 영향을 미치는 것으로 나타났으나, 비회원고객의 경우에는 관계유지 활동이 만족도(Satisfaction)와 몰입(Commitment) 모두를 높인 반면, 회원고객의 경우에는 몰입만을 높이고, 이에 따라 충성도가 높아지는 것으로 나타났다.

호텔 종사원의 조직몰입과 서비스품질의 관계 및 성의 조절효과 (The relationship between organizational commitment and service quality, and the moderating effect of gender in hotel)

  • 안관영
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2006년도 춘계공동학술대회
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    • pp.147-156
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    • 2006
  • Since IMF system was introduced once, downsizing has been usual phenomenon in business sphere. Downsizing influences the unemployed, and also the survivors such as in job stress, communication bias, lower organizational commitment and so on. This paper reviewed the relationship between organizational commitment and service quality, and the moderating effect of sex in hotel. Based on the responses from 494 hotel employees, the results of multiple regressional analysis showed that affective OC and normative OC have affirmative effects on service quality. The results of moderating analysis showed that continuance OC has an affirmative interactive-effect on responsiveness, assurance, and empathy with gender, and affective OC an negative interactive-effect on assurance.

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