• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2007년도 춘계학술대회
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• pp.400-411
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• 2007

Until now, Capitalism Problem are reported by many literature and are recognized which problem cannot be leave this matter unsettled. Global organization who suggest Ethics Management to solving Capitalism Problem. Global Excellence Enterprise who already use Ethics Management, well know Ethics Management are power Competitive factor for Enterprise to survive. It is firstly necessary to apply Ethics Management in Our country that is Appraisal Model for Ethics Management. In this paper, we suggest Appraisal Model for Ethics Management and apply to enterprise of middle standing.

• 품질경영학회지
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• 제41권4호
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• pp.499-512
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• 2013

Purpose: Quality Innovation Managements recently focus on developing relationship with customers to meet their requirements and enhance loyalty in the competitive environments in Countries. The purpose of this study is to explore the effects of innovation, quality, satisfaction and customer loyalty. Methods: After reviewing the literatures, the structural equation modeling (SEM) was conducted test the research model. The data was collected from Quality Leader by the questionnaire In Korea and China. Results: The results of SEM show that hardware innovation quality have a positive effect on customer satisfaction. Customer Satisfaction have a positive effect on customer satisfaction. Conclusion: The authors demonstrate that the hardware innovation quality is related positively to customer satisfaction. And customer satisfaction has a positive effect on customer loyalty. A number of notable findings are reported including the empirical verification that hardware innovation quality, customer satisfaction, and customer loyalty may all be directly related to business performance.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2010년도 춘계학술대회
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• pp.364-369
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• 2010

In this Paper, We proposed important KPI which is very critical problem that all enterprises must send out. We surveyed 50 company which are received Excellence Service Quality Certification by Government and we select KPI. We find critical KPI which is calculated important value by relation knowing KPI and item of SQ Model by using QFD Method. We hope proposed KPI which is being used in the enterprises.

• 품질경영학회지
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• 제36권4호
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• pp.56-64
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• 2008

Achieving sustainable performances is not an easy task in today's challenging environment. Since late 1980's, Baldrige Criteria for performance excellence has helped many organizations align their processes, their people, their resources, and their customers' needs. This study analyzes IT Quality effect on performances using Baldrige Criteria. Previous studies on Baldrige Criteria show the relationship between management quality and firm value.

• International Journal of Quality Innovation
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• 제3권2호
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• pp.57-73
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• 2002

Recent interests in total quality management (TQM) and business excellence (BE) had been fuelled with a range of national and regional awards. These awards are being increasingly used by organisations as part of the business improvement process and strategic benchmarking. This paper reviews the concepts and approaches of performance measurement (PM) and discusses the integration of PM with the TQM and BE philosophies. A TQM-BE-PM framework with a set of self-assessment checklists was developed. In order to complement the literature base with empirical evidence, an industry survey was conducted and a trial implementation of the framework was carried out in a leading manufacturing firm in Hong Kong. The self-assessment performance data of the fm was evaluated and then benchmarked with the industry averages obtained from the survey. This paper presents the empirical findings and discusses the applicability of the framework in measuring and benchmarking organisational performance toward continual improvement.

• International Journal of Quality Innovation
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• 제4권2호
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• pp.73-100
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• 2003

The most successful companies today are said to have strong brands. But what is a strong brand\ulcorner What makes a brand strong\ulcorner How do we build a strong brand\ulcorner This paper develops a customer-based brand equity model to help address these important questions. The developed model is a cause-and-effect model linking customer-brand relationships to rational and emotional brand associations, as well as rational and emotional brand evaluations. The customer-brand relationships are characterized by loyalty, based on both behaviour and attitude. As branding is a very complex concept, it is important to determine which of the many branding elements should be included in the model. This paper discusses why a given aspect is important for a brand's equity and which relations exist between the included variables from a theoretical perspective. The model provides insight into the creation of a brand's equity and can thus be used in the brand management process to achieve brand excellence.

• Journal of Korea Trade
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• 제24권8호
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• pp.39-62
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• 2020

Purpose - Korean exports account for a vast proportion of Korean GDP, and large volumes of Korean products are sold in the United States. Identifying and characterizing actual and potential product hazards related to Korean products is critical to safeguard Korean export trade, as severe quality issues can impair Korea's reputation and reduce global consumer confidence in Korean products. In this study, we develop country-of-origin-based product risk analysis methods for social media with a specific focus on Korean-labeled products, for the purpose of safeguarding Korean export trade. Design/methodology - We employed two social media datasets containing consumer-generated product reviews. Sentiment analysis is a popular text mining technique used to quantify the type and amount of emotion that is expressed in the text. It is a useful tool for gathering customer opinions regarding products. Findings - We document and discuss the specific potential risks found in Korean-labeled products and explain their implications for safeguarding Korean export trade. Finally, we analyze the false positive matches that arise from the established dictionaries that were used for risk discovery and utilize these classification errors to suggest opportunities for the future refinement of the associated automated text analytic methods. Originality/value - Various studies have used online feedback from social media to analyze product defects. However, none of them links their findings to trade promotion and the protection of a specific country's exports. Therefore, it is important to fill this research gap, which could help to safeguard export trade in Korea.

• 유통과학연구
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• 제14권2호
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• pp.93-101
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• 2016

Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

• 디지털융복합연구
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• 제10권5호
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• pp.167-175
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• 2012

현재는 변화하는 비즈니스 환경에 끊임없이 적응하는 기업만이 생존과 성장을 보장받게 된다. 따라서, 본 논문에서는 다가오는 미래에 생존과 성장을 위해서 어떠한 방향으로 혁신을 추진해야 하는가라는 질문에 대해 고찰해 보고자 한다. 이를 위해 경영혁신에 대한 전반적인 개요에 대한 이해를 바탕으로 어떠한 혁신영역과 형태가 있는지 그리고 구체적인 기법의 종류를 살펴보고, 이러한 경영혁신을 한국은 어떻게 받아들이고 활용하고 있는지를 연구하였다. 미래의 기업환경은 어떻게 변화할지를 여러 미래학자들의 예측을 기반으로 살펴보고 이러한 변화에 대응하기 위한 혁신의 방향을 차세대 경영혁신으로 연구 분석하였다.

• 한국산업정보학회논문지
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• 제5권4호
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• pp.73-80
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• 2000

본 논문에서는 NIN적으로 구현된 웹사이트와 직관적으로 명확한 웹사이트를 비교 분석하여 NIN적인 항해 설계가 지닌 단점을 보완하면서 시각적으로 우수한 직관적인 인터페이스를 웹사이트 유저들에게 제공할 수 있는 방법을 제시한다. NIN의 문제점을 안고 있는 웹사이트의 그래픽적 인터페이스를 본 논문에서 실험한 시각적 직관화로 개선하여 구매 의도를 가진 방문자가 시각적으로 뛰어나다는 느낌을 가질 수 있게 하면서도 직관적으로 사이트의 항해 구조를 쉽게 파악하게 할 수 있게 하였으며 또한 결제과정을 완료하기에 용이하도록 함으로써 인터넷 비즈니스 시스템의 고유 목적인 사업의 성공을 위한 토대를 마련하였다. 실험에 있어서 NIN적인 웹사이트는 실제로 운영되고 있는 사이트의 사례를 연구하였으며, NIN의 문제점을 시각적 직관화로 개선한 웹사이트의 구현에는 Flash 도구를 이용하였다.