• Journal of Distribution Science
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• v.16 no.4
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• pp.75-82
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• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• Journal of Navigation and Port Research
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• v.36 no.6
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• pp.527-534
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• 2012

In order to achieve sustainable growth and gain competitive advantages business performance should be monitored regularly by a company. In the port industry container terminal operators are facing growing competition. A large scale of new container terminals are constructed and the number of new container terminal operators are increasing. Container shipping lines are gaining bargaining power against terminal operators in terms of negotiating terminal usage. The competitive environments result in reduced cargo handling charges and poor financial performance of container terminal operators. It becomes very important to examine how efficiently container terminal operators are operating their terminals and how to improve their performance. This paper investigates the measurement efficiency for container terminal operators in Korea using Data envelopment analysis(DEA) of DEA-CCR and DEA-BCC Model. This paper finds out which container terminal operators are inefficient and how to improve their management efficiency.

• Journal of the Korean Institute of Educational Facilities
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• v.19 no.4
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• pp.11-19
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• 2012

The purpose of this study is to gauge the level of awareness of elementary, middle school, and highschool teachers regarding teaching-learning activities, learning space, and support for technology-based instruction in current and future school education, thereby providing essential data for seeking future improvements in the learning environment. Towards this end, a survey questionnaire (sectionalized into teaching-learning activities, learning space, and support for technology-based instruction) was developed. Subsequently the survey was administered to a random sampling of elementary, middle school, and highschool teachers in the Kyonggi, Kangwon, and Chonra Provinces. An in-depth analysis was conducted on the 797 questionnaire responses thus attained, focusing on the teachers' level of awareness regarding teaching-learning activities, learning space, and support for technology-based instruction, the correlation of the findings of the three areas in question, and the differences of the findings according to the circumstances of those surveyed. Based on the results, the authors of this study propose the following: First, that school administrators take into account the level of awareness of frontline teachers regarding teaching-learning activities, learning space, support for technology-based instruction. Second, efforts should be made to establish a safe and secure learning environment conducive to the synergic interplay of the three areas in question, by realizing true ICT in the classroom. Third, teachers in the classroom must endeavor to achieve a meaningful synthesis between educational programs and teaching-learning activities, as well as to serve as harbingers of improvements in the way we conduct the business of education.

• Journal of Labour Economics
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• v.23 no.1
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• pp.103-135
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• 2000

After scrutinizing the actual conditions of labor participation in management decision makings through analysing the collective agreements and the regulations of labor-management committee at the affiliated companies of Korea's top-five Chaebols, we could get some conclusions as follows. First, because the labor participation in management decision makings is in very inactive situations at the long-term management strategy level and the workplace practice level of industrial relations, both parties of the industrial relations in those companies surveyed show the serious lack of abilities to tackle the new and rapidly changing business environments as nowadays actively and cooperatively. Second, we could find the fact that in the surveyed companies the device of collective bargaining was used more commonly at the collective bargaining level of industrial relations and the device of labor-management committee was often used relatively at the long-term management strategy level and the workplace practice level. Third, we could conclude that the separating type of the labor-management committee which was able to keep a safe distance from the more antagonistic device, the collective bargaining, was much more efficient device of the labor participation in management decision makings.

• The KIPS Transactions:PartA
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• v.18A no.4
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• pp.151-158
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• 2011

For the purpose of cost saving and sales promotion, various industry companies have introduced logistics management techniques in their field. However, enterprises faced to damages because proper products can not be provided to customers in basic logistics 3S1L(speedy, safely, surely, and low) principles for environments changing rapidly and inflexible business processes. So, we need the ability in coping with risk to handle this phenomenon. In particular, the shipper of key decisions of supply chain risk management requires continuous exchange and collection of logistics information in the third-party logistics. However the current SCRMS(Supply Chain Risk Management System) is not sufficient to cover the shipper's various needs and to recognize and respond to emergency situations. Therefore, this paper proposes an active SCRMS framework through the reconsideration about the previous research on SCRM and rearrangement of risk factors for coping with those problems. in addition, it verifies an efficiency through a stability comparison with the current system.

• Journal of Service Research and Studies
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• v.3 no.2
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• pp.19-32
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• 2013

An explosive growth of mobile devices and smart phones, such as Tablet PC using wireless Internet, is changing the Information environment rapidly. Smart technology telecommuting work or smart work centers, mobile devices, and configure your environment to take advantage of remote collaboration. Also, you do not have the limitations of time and space provides a flexible working environment. Smartwork environment is an IT environment to be provided to carry out the business by accessing remotely via smart device outside of the internal IT infrastructure of an existing. Smartwork system to increase the work efficiency is present to what information protection threats according to their convenience. Safeguards information that can be utilized to build a secure smartwork environment is required. Therefore, in this paper, we examined the worksmart information protection measures that can protect the information be reconciled smoothly to fit the smartwork environment.

• Spatial Information Research
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• v.11 no.4
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• pp.493-508
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• 2003

This study proposes a framework of a GIS service network to connect local governments'Land Management Information Systems(LMIS) together. Databases constructed far LMIS's are very crucial information on both administrative business and civil affairs administration. However, they did not give full play to their values because they could not be shared sufficiently. Local governments build their databases individually using diverse GIS solutions. It causes some problems on sharing them. To demonstrate their geniuses, they should be connected to each other within a network for the whole country, and are served whenever and wherever to people who require them. for this, there are two main problems to be solved. Firstly, a GIS service network that handles heterogeneous and distributed computing environments is organized to link every LMIS each other by the GIS service network vertically and horizontally. Secondly, a mechanism should be developed to access the GIS service network readily and to search GIS data efficiently. The needs from every types of user should be satisfied by the mechanism. As the result of investigation of the issues, one of the most possible solution was suggested in this study, which is a Web based approach. To take into account the advance of information technology in the future and the requirements of e-government, stepwise strategies that integrate the LMIS's into a Web based system was recommended.

• International Commerce and Information Review
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• v.15 no.2
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• pp.49-69
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• 2013

It is important for Korean corporations enter the market of Africa, a repository of varied mineral resources including petroleum gas, in terms of resource securement, preoccupancy of emerging market, and expansion of diplomatic influence. Taking account of strategic value of Africa, the African market has an infinite potential for Korea who has insufficient resources, so it is very important to set proper market penetration strategies and to accurately evaluate their performances. This study is to analyze the performance of Korean corporations' market entry to Africa through casual relationship analysis between characteristics of Korean corporations' export environments, market entry strategies to Africa, and their performances. According to the result of analysis, market entry period, corporate management, and marketing strategy among strategic factors for foreign market entry positively influence on corporations' performances. Therefore, Korean corporations need strategies of centralization, segmentation, and marketing to improve their business performances.

• Convergence Security Journal
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• v.15 no.2
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• pp.63-68
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• 2015

Current ICT(Information & Communication Technology) infrastructures (Internet and server/client communication) are struggling for a wide variety of devices, services, and business and technology evolution. Cloud computing originated simply to request and execute the desired operation from the network of clouds. It means that an IT resource that provides a service using the Internet technology. It is getting the most attention in today's IT trends. In the distributed cloud environments, management costs for the network and computing resources are solved fundamentally through the integrated management system. It can increase the cost savings to solve the traffic explosion problem of core network via a distributed Micro DC. However, traditional flooding methods may cause a lot of traffic due to transfer to all the neighbor DCs. Restricted Path Flooding algorithms have been proposed for this purpose. In large networks, there is still the disadvantage that may occur traffic. In this paper, we developed Lightweight Path Flooding algorithm to improve existing flooding algorithm using hop count restriction.

• The Journal of the Korea institute of electronic communication sciences
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• v.5 no.6
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• pp.602-612
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• 2010

In this paper, we propose an object-oriented modeling technique using UML(Unified Modeling Language) for accessibility of user and efficiency of facilities under Web-based integrated manufacturing management system application. For this, we first collect user requirements and related technology of integrated manufacturing system, and then design proposed system considering business flow and various essential design part(class, component, package, use case, and etc) to reduce system risk as well as communicate peacefully between developers in system redevelopments. Additionally, we develop database of manufacturing master code, check management, repair management and error management for proposed systems. Finally, we design and implement our three main modules; manufacturing check module, manufacturing repair module, manufacturing error module under Web-based environments with JSP language.