• 유통과학연구
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• 제3권2호
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• pp.121-142
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• 2005

We're living in a world of one global village. The globalization of business is acceleration as more companies cross national borders to find customers, materials and money. Many foreign companies and organizations are doing their business aggressively in Korea and many Korean companies and rushing into foreign market. When people communicate for business with someone from another culture, there could be difficult communication barriers to overcome resulting from differences in their values, beliefs, norms for behavior, expectations, attitudes and so on. To do successfully business, we need to understand culture background and communication style that is different from nation, race, language. Communication barriers stemming from cultural differences may vary. Largely, they can be divided into value system, non-verbal communication, and perception process. Value system can be divided into individualism versus group orientation, avoidance of uncertainty degree, power distance, and high- context culture versus low-context culture. Also non-verbal communication method and perception process may play decisive roles in communication effectiveness. Especially nonverbal communication barriers which sometimes play more important roles than the verbal parts are composed of eye contact, gesture, kinesics, proxemics, chronemics, paralanguage and language of color Cross-cultural communication affect business situation. I expect that if we understand cultural background, and then we overcome cross-cultural communication barriers. To overcome and to adapt inter-cultural business, we need to develope curriculum on the cross-cultural education which I will study in the next paper.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권8호
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• pp.3249-3257
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• 2015

The smart convergence environment, in which all industries are converged around ICT infrastructure -- with the eventual inclusion of both industry and culture -- looms. With the emergence of new convergence industries such as smart medicine, smart cities, and smart automobiles, the ICT infrastructure is recognized as the foundation of the overall economy. As such, the importance of the next generation of information and communication construction businesses, which constructs the ICT infrastructure, is highlighted under the smart convergence paradigm environment; various multilateral policies to foster the information and communication construction business -- led by the Ministry of Science, ICT, and Future Planning -- are being implemented. Like other infrastructure industries, however, the estimation of the demand function of the information and communication construction business overall is essential for effectively establishing promotional policies for information and communication construction businesses. However, there has been no study which theoretically estimates the market demand function in the information and communication construction business thus far. The pursuit of a creative economy is a national agenda, as the significance of accelerating the ICT infrastructure is emphasized. Therefore, this paper seeks to estimate quantitatively the demand function in the information and communication construction business using empirical data and a statistical model and then to present policy implications which will aid the development of the information and communication construction business.

• 디지털융복합연구
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• 제17권2호
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• pp.91-100
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• 2019

본 연구의 목적은 글로벌 비즈니스 커뮤니케이션 역량 배양을 위한 교육과정을 개발할 때 교육내용 선정을 위한 기초자료를 제공함을 목적으로 한다. 이를 위해 우선적으로 글로벌 역량의 하위요소에 대한 기존 연구를 검토하여 하위 역량요소를 수정, 보완하여 글로벌 비즈니스 커뮤니케이션 역량의 하위요소를 선정하였다. 선정된 글로벌 비즈니스 커뮤니케이션 역량의 하위요소의 중요도에 대해 20개 기업체 근무자 148명을 대상으로 인식 조사를 실시하였다. 그 결과 언어 능력인 영어 이메일 작성, 영어 자료 및 문서 읽고 이해, 전화영어, 비즈니스 영어회화, 사회언어적 능력인 타문화에 대한 이해, 전략적 능력인 커뮤니케이션 스킬, 글로벌 비즈니스 이해 능력인 비즈니스 지식이 비교적 높은 중요도를 보였다. 따라서 글로벌 비즈니스 커뮤니케이션 역량 배양을 위한 교육내용을 선정할 때 우선적으로 이들 요소를 포함시키는 것이 바람직하다는 결론을 내렸다.

• 아태비즈니스연구
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• 제10권1호
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• pp.39-54
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• 2019

The purpose of this study is to research the effect of organizational culture on trust and communication. Also, the study explores whether trust and communication affects innovative behavior and the mediation effect on innovative behavior among organizational culture, trust and communication. This study analyzed the mediating effect with SEM using data from the HCCP in 2015. The results of the study are as follows. First, it was found that innovative, collective and rational culture positively influence but hierarchical culture negatively influence trust and communication. Second, trust and communication have a positive effect on innovative behavior and trust has a positive effect on communication. Third, the effect innovative, collective hierarchical and rational culture on innovative behavior is mediated through trust and communication. Therefore, this study suggests creating an innovative, relationship-based and goal-oriented organizational culture which increases trust and communication that facilitates innovative behavior.

• 유통과학연구
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• 제20권5호
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• pp.65-74
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• 2022

Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.803-811
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• 2021

A family business is a company where most of its capital and the management position is owned by family members (clan). The leader plays an important role in defining an organization, thus influencing the organization's success. A leader who has a leadership style based on family (clan) relation has the facilitator's role when conflict appears within the organization. This research aims to find the impact of the democratic leadership model on a family business that adopts the clan cultural organization. The independent variable of this research is the democratic leadership model. Meanwhile, the dependent variable is the clan culture within the organization. This research uses a quantitative method with a descriptive and causality type of research. This research population is PT Global Avionika Indonesia staff, where the data was acquired by distributing questionnaires using a saturated sampling technique. The finding in this research shows a positive and significant impact of the democratic leadership model on the clan culture within the organization PT Global Avionika. The determination test also points out that democratic leadership models affect 19.8 percent of the clan culture within the organization, and the rest of 80.2 percent were affected by other factors that were not covered in this research.

• 인터넷정보학회논문지
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• 제16권3호
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• pp.13-20
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• 2015

본 논문에서는 회의, 포럼, 세미나 등의 다수인이 모여 있는 집단에서 명함을 교환할 때, 일대일로 수차례 교환해야하는 불편함을 개선하기 위해 다대다 통신방식으로 효과적으로 명함을 교환할 수 있는 시스템을 제안한다. 제안한 시스템은 Near Field Communication(NFC) 통신기반으로 서버와 데이터베이스를 포함한 전자명함 시스템으로 일대다 또는 다대다로 명함을 교환할 수 있다. NFC 리더기로부터 명함 정보를 수집하고 수집된 명함 정보를 스마트폰 애플리케이션으로 효율적으로 송수신하는 명함 관리 시스템을 구현하였다. 시스템은 데이터전송 과정에서 개인정보 유출을 방지하기 위해 보안성을 제공하고 애플리케이션과 함께 명함정보를 효율적으로 관리한다.

• 한국IT서비스학회지
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• 제11권2호
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• pp.339-353
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• 2012

Mobile communication technology is advancing forward to deliver more connected devices and richer content and applications. The number of subscriptions continues to grow along with an explosive increase in the mobile data traffic demand. Thereby, it creates a significant network capacity shortage concerns for mobile network operators. In order to address this problem, it is essential to increase the network capacity at a low additional cost. The device-to-device (D2D) communication based proximity service is believed to have a promising future mobile communication technology that is capable to create new mobile service opportunities and offload traffic to the eNB. In addition, it is also required to develop new mobile communication services and its business models not only to accommodate the increasing mobile traffic demand but also to foster profitability of mobile business service providers such as the network providers, contents providers and platform providers. In this article, we first analyze current mobile business eco-system in the context of CPNT based value chain. Then, propose service development framework and business model creation methodologies for the device-to-device communication based services in the beyond LTE/LTE-Advanced systems.

• 한국프랜차이즈경영연구
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• 제6권1호
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• pp.42-68
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• 2015

As franchise industry has grown, the role of a supervisor who is a contact point between franchisor and franchisees has become more vital to success of the business. This research, focusing on his/her specific role, explores communication type, leadership type, and followership type of the supervisor in relations with the organization, franchisor, and franchisees, respectively. Furthermore, we compared performance of franchises by the three types above through the franchise contract management leverage (FCML) which reflects business performance both qualitatively and quantitatively. According to the analysis on supervisors of a franchise business, 'Ganiyeok', the majority of supervisors' communication type were either supportive style or directive style. For the leadership type, team-type and impoverished-type leaders were the majority, while effective or passive followership appeared highest in followership type. In addition, supportive supervisors in communication style, team-type supervisors in leadership style, and effective supervisors in followership had highest FCML, while reflective and directive styles, impoverished style, and passive style had lowest FCML. Primary goal of a franchise business is stable profit generation. This study not only examined what characteristics supervisors need and which style is insufficient, but also proposed tailored solutions for each style. Thus, we confirmed that debates on franchise can be approached in perspective of both communication and business, and we further suggest diverse approaches on future franchise business.

• Asian Journal of Business Environment
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• 제5권1호
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• pp.27-35
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• 2015

Purpose - The study aims to investigate the effects of ethical management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.