• Korean Journal of Construction Engineering and Management
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• v.12 no.5
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• pp.63-70
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• 2011

This research outlined the factors influencing the business management success via analyzing a survey of business principles. The research process has been tested in comparison of both financial factors, which come out of objective data and non-financial factors so relevantly prioritized by combining these factors. In order to specify the factors, a check-list and analyzed essential features of category have done with interviews and surveys. As consequently proceeding, the authors could deduce that non-financial but analytic factors such as business doable, technician workability, compensation and benefits etc. play major roles in construction sector. The outcomes consider a construction business as fundamental human labor job as opposed to a manufacture business. On reasoning necessarily more objective research works to be done as developing this research's outcome, it is meaningful in suggesting the pivotal factors influencing the construction business management. Therefore, this research is expected to guide the direction to induce the improvement of business management to be done by further exemplary researches.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.10a
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• pp.166-169
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• 1996

Well-evaluated quality of software can provide business proper decisions, increase productivity, and prevent financial loss or unnecessary burden of rework. Evaluation is important to ensure the chosen software conforming to organizational requirements, customer demands, and product integrity level. In this paper, we present a theoretical model with the structure of evaluation requirements to select the prioritized evaluation target input of software quality. Within limited time and budget, the prioritized target inputs of evaluation can be used to determine the appropriate evaluating step for each different category of requirements.

• Journal of the Korean association of regional geographers
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• v.17 no.1
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• pp.58-74
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• 2011

This study analyzed and compared the importance and priority of location decision factors in Foreign Direct Investment Firms managing the manufacturing business in the nation's southeastern economic zone, and in expert group by using AHP analytical technique based on examining the location theory and the prior research of real estate for industry. Also, it analyzed difference in importance and priority for location factors by corporate scale, by business category, and by location type targeting only foreign direct investment firms, and offered references necessary for location decision-making. In addition, to elicit useful information for policy related to location decision factors for foreign direct investment firms, the implications were elicited by analyzing the results recognized between foreign direct investment firms and expert group on information elements regarding investment satisfaction, business bottlenecks, and location decision process. The considerable gap was indicated in importance and priority of location decision factors considered between the nation's foreign direct investment firms and real-estate expert group for industry. As a result of analyzing by reflecting the corporate characteristic variable in location assessment model unlike before, the importance of the competitive advantage factor and the business strategic factor was indicated to be very high.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.32-42
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• 2013

As the smartphone market grows, the needs for its new business model are also increased. However, most previous researches on smartphone applications focused on Technology Acceptance Model(TAM) and Rogers' Diffusion of Innovation Theory so that there was lack of researches on characteristics for actual smartphone users. In this research, we divided the smartphone applications into five category functions (Call & Text/Music & Video/Information Search/Game/Social Network Service (SNS)). We analyzed characteristic differences of users who used the each application category and found that the differences were statistically significant in both demographic and smartphone usage characteristics (frequency of downloading applications, and download experience of paid applications). Additionally, the smartphone usage characteristic is closely related to the usage duration. The representative result is that the characteristics of people used Music & Video function actively were women in their 20s who downloaded applications more than three times per week, and had a download experience of paid applications. It is positive result for players in the application markets, because it means the users are willing to pay for downloading the paid applications. However, large companies already occupied most of the market share in music applications so that small and medium-sized players should develop an innovative and distinguishable business model in order to success. We believe this research result would provide significant implications for the players in planning the successful business model and developing an user-specific application product.

• Asia Marketing Journal
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• v.13 no.3
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• pp.265-274
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• 2011

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.

• Journal of the Korea Safety Management & Science
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• v.10 no.2
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• pp.61-70
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• 2008

The CEOs of global companies have been realized the imagination and creativity that can be obtained from the corporate culture is the crucial competitive power for sustainable growth. Thus, most domestic companies take an increasing interest in how to make creativity efficiently. This paper, however, argues that the proper application of performance indicators can engender creativity and innovation in organizations without costly investing on creativity. Assuming that creativity is actually dominated by the emotion of human resources rather than the rationality, this paper suggests the performance indicators developed based on the viewpoint of the characteristics of human needs and the relationship between the human needs and the attribute of works. The performance system which consists of activity, sociality and creativity is presented and the performance indicators for each category are also suggested to improve the spontaneity and creativity of human resources.

• Journal of Korean Institute of Industrial Engineers
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• v.35 no.2
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• pp.129-140
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• 2009

This paper introduces the planar storage location assignment problem (PSLAP) that no research has attempted to mathematically solve. The PSLAP can be defined as the assignment of the inbound and outbound objects to the storage yard with aim of minimizing the number of obstructive object moves. The storage yard allows only planar moves of objects. The PSLAP usually occurs in the assembly block stockyard operations at a shipyard. This paper formulates the PSLAP using a mathematical programming model, but which belongs to the NP-hard problems category. Thus this paper utilizes an efficient genetic algorithm (GA) to solve the PSLAP for real-sized instances. The performance of the proposed mathematical programming model and developed GA is verified by a number of numerical experiments.

• The Journal of Society for e-Business Studies
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• v.3 no.2
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• pp.161-178
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• 1998

We followed the below procedure to establish the development strategy of CITIS standard. At first, we investigated Military CITIS and Commercial CITIS to establish the concept of CITIS and examined several implemented examples. And using the previous analysis, We analyzed the structure of the functions, the technologies and the standards. To establish the development strategy of CITIS standard, we divided CITIS standards into three category, These are infrastrucure standard, data standard and process standard. In the process standard, we analyzed how we develop a formulated process and which item we select to make formulated official documents. And finally, We explained the implementation plan and extension strategy of government-enterprise and inter-enterprise CITIS respectively.

• Journal of Fashion Business
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• v.22 no.3
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• pp.89-108
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• 2018

This paper aims to explore the analysis of the meanings and processes of reading online consumer reviews and to construct a substantive theory that explains the process involved with the phenomenon of reading consumer reviews. In order to explore the phenomenon, this study employs a qualitative methodology. Following the grounded theory perspective, the researcher conducted interviews with 17 participants, who have subsequently shopped online and utilized online consumer reviews for shopping, and decidedly employed in-depth interviews with those participants. Through coding and making constant comparison, several themes emerged: improving confidence, trusting reviews, getting a sense of who reviewers are, seeking balance, processing and handling negative reviews, experiencing vicariously, increasing searchability, getting a sense of who they are in terms of similarity, and seeking benefits and the usage situations from consumer based reviews. Among the emerging themes, improving confidence can be considered a core category, which is influenced by the analysis of trusting reviews and the consumer vicarious experiences with a product. Moreover, this study discusses the relationships among the themes. This study concludes with a discussion of the results, implications, and limitations.

• Journal of Korea Multimedia Society
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• v.22 no.9
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• pp.1132-1139
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• 2019

Big data is prominently used as a prediction method in achieving a goal, because it can analyze the regularities to predict future results from a vast amount of past data. Furthermore, big data has huge influence in very diverse academic fields. On such awareness, this study analyzed the regular effect of e-Commerce usefulness from the effects which expectations on big-data service affect the usage purpose of e-Commerce usefulness. This study categorized e-Commerce usefulness into quality recognition, service, and ease, and studied how each category works between the relationship of big-data service expectation and the use intention.