• The Research Journal of the Costume Culture
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• v.27 no.5
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• pp.449-460
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• 2019

Today, the fashion business environment of the 4.0 generation is changing based on fashion technology combined with advanced digital technologies such as AI (Artificial Intelligence), big data and IoT (Internet of Things). "Digital Transformation" means a fundamental change and innovation in a digital paradigm including corporate strategy, organization, communication, and business model, based on the utilization of digital technology. Thus, this study examines digital transformation strategies through the fashion brand Burberry. The study contents are as follows. First, it examines the theoretical concept of digital transformation and its utilization status. Second, it analyzes the characteristics of Burberry's digital transformation based on its strategies. For the research methodology, a literature review was performed on books and papers, aligning with case studies through websites, social media, and news articles. The result showed that first, Burberry has reset their main target to Millennials who actively use mobile and social media, and continues to communicate with them by utilizing digital strategy in the entire management. Second, Burberry is quickly delivering consistent brand identity to consumers by internally creating and providing social media-friendly content. Third, they have started real-time product sales and services by using IT to enhance access to brands and to lead consumers towards more active participation. In this study, Burberry's case shows that digital transformation can contribute to increased brand value and sales, keeping up with the changes in the digital paradigm. Therefore, the study suggests that digital transformation will serve as an important business strategy for fashion brands in the future.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.4
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• pp.103-111
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• 2021

Purpose - We attempt to provide a background, a review of current development of the digital technologies and their effect on the digital transformation process, and then offer our recommendations for identifying and taking strategic actions to exploit them. More importantly, we also aim to offer important recommendations for policymakers and practitioners how to better advance the innovation system by facilitating the development of digital technologies and take advantage of improvements in digital technologies. Research design, data, and methodology - This study undertakes an extensive and critical review of the digital transformation literature and identifies several important issues with relevant practical examples of best practices in the transition to digital transformation process. Results - This paper finds that digital technologies with strong technological backing have brought technological spillovers to the economy while also generating shocks. Conclusion - To maintain a healthy and developing market order, it is necessary for governments to innovate regulatory models. This study offers several important suggestions for government regulatory innovation that we believe should help to better deploy digital transformation initiatives and enhance the efficiency and effectiveness of government regulation in contributing more to the high-quality and healthy development of the digital economy.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.4
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• pp.67-77
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• 2017

With the advent of the fourth industrial revolution, the digital transformation craze has intensified in diverse industries, such as finance, automotive, health care and agriculture. However, relative to industry demand, there is only few domestic research on digital transformation of small traders and no one has implemented empirical study on this field at all. Thus, the study conducted an empirical study to measure the digital transformation intention of domestic small traders. In the early days of domestic business start-ups, we searched for factors affecting the digital conversion intention of small business owners and designed an integrated framework to explain the causal relationship between factors. This study not only expanded and refined the scope of related research but also suggested the direction of another research that was not presented in previous research. However, there are limitations in many ways as much as the initial stage of a specific field of small business owners. There are limitations in explaining the overall perception of Korean small business owners. Therefore, in future studies, it is necessary to study more deeply by presenting more specific and various variables. In addition, although the number of respondents was sufficient in the process of empirical analysis, it is considered that the respondents are not enough to universalize the research result as a traditional small business person who did not convert all digital. It is necessary to carry out a comparative analysis by dividing the two groups in more detail and more specifically in the future study. The result of this study can suggest the direction for accelerating small traders' digital transformation intention in terms of practical view, and provide useful references which can support the theoretical foundation for researchers who will perform future related research in terms of academic view.

• Journal of Fashion Business
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• v.28 no.1
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• pp.1-19
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• 2024

This study explores application of upcycling design methods in structural transformation of second-hand denim clothing, aiming to achieve sustainable design objectives. By drawing inspiration from Liu Qing's research methods in the field of circular utilization of denim clothing, this study collected and analyzed cases of structural transformation of used denim clothing from 2020 to 2023. It summarized structural transformation design methods for used denim clothing. Through the development of design works, this study aims to find out the best upgrading and renovation design strategy by applying the method of structural renovation design. This study aims to support the development of a sustainable fashion industry and promote recycling and upcycling of discarded clothing fabrics, thereby reducing resource waste and environmental impact.

• Korea Trade Review
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• v.47 no.3
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• pp.57-73
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• 2022

The process and change of convergence in the economy and industry with the development of digital technology and combining with new technologies is called Digital Transformation. Specifically, it refers to innovating existing businesses and services by utilizing information and communication technologies such as big data analysis, Internet of Things, cloud computing, and artificial intelligence. Digital transformation is changing the shape of business and has a wide impact on businesses and consumers in all industries. Among them, the big data and analytics market is emerging as one of the most important growth drivers of digital transformation. Integrating intelligent data into an existing business is one of the key tasks of digital transformation, and it is important to collect and monitor data and learn from the collected data in order to efficiently operate a data-based business. In developed countries overseas, research on new business models using various data accumulated at the level of government and private companies is being actively conducted. However, although the trade and import/export data collected in the domestic public sector is being accumulated in various types and ranges, the establishment of an analysis and utilization model is still in its infancy. Currently, we are living in an era of massive amounts of big data. We intend to discuss the value of trade big data possessed from the past to the present, and suggest a strategy to activate trade big data for trade digital transformation and a new direction for future trade big data research.

• Information Systems Review
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• v.13 no.2
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• pp.55-72
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• 2011

As the complexity of business environment increases rapidly the use advanced information technology start to affect not only the business processes of individual companies but also the fundamental nature of business and industrial ecosystem. The changes observed at the level of business and industrial ecosystem encompasses a broad range of transformation. This unit of analysis is not sufficiently dealt with by existing information systems research. This research attempted to analyze the changes in business ecosystem caused by digital transformation using a relatively new approach called ecosystem mapping. We developed and suggested an ecosystem mapping methodology step by step and applied the methodology to film industry. The film industry is chosen because it is an industry very sensitive to the changes in technology and has gone through massive transformation during the last three decade by way of using modem information technology.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.241-251
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• 2021

This research explores and develops digital transformation factors influencing the logistics service-provider sector in Thailand while also examining the impact sustainability factors associated with digital transformation. Divided into two parts, Part one of the theoretical study framework covers 21 factors relating to logistics, including drivers, objectives, implications, and success factors. The second part concerns 23 factors associated with logistics sustainability, including economic, environmental, and social aspects. This quantitative empirical research was conducted using an online questionnaire instrument, and a structural equation modeling (SEM) technique was used to test the proposed model. The findings from 545 samples collected between August and November 2020 from respondents working in logistics service-provider companies in Thailand show that digital transformation drivers and objectives seem likely to impact success factors and implications in digital transformation positively. Digital transformation success factors also positively impact logistics sustainability. In comparison, logistics sustainability has a significant impact on Thailand's logistics service-provider sector's economic, environmental, and social aspects. Lastly, this research highlights the significance of digital transformation success factors and extends the current knowledge about digital transformation factors and their potential impact on logistics sustainability.

• The Journal of Society for e-Business Studies
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• v.26 no.4
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• pp.119-131
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• 2021

With the boom of platform businesses, digital transformation has become the most important topic for businesses. Digital transformation has now become the most urgent strategy for survival, from a strategy considered as an option to choose in the past. Many companies are desperately seeking the ways to be digitally transformed. Even though there have been many studies on digital transformation, most of them are on strategic and conceptual model levels based on simple case analyses. In this study, we analyze the benefits of data integration and network effects from it, based on platform business model at the core of digital transformation. The change based on platform can be categorized into the internal one for the integration of data and better decision making, and the external one for the expansion of the businesses and better prediction of consumer behaviors through the integration of external data sets by the platform business model based enterprises. While the progress for digital transformation is not mature enough yet, financial industry is one of the most promising industries for the change and realization of the aim of it with its relatively much more advanced IT infrastructure. Many companies are making various efforts for the integration of external data, and if the good results can be accomplished, financial industry will contribute to the advancement of digital transformation in other industries as well. For "My Data" project by Korean government, we suggest the data structure and transaction of data (of Korea) should be advanced and established more quickly.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.315-324
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• 2021

The study aims to investigate new theoretical approaches in an effort to resolve conceptual contradictions regarding the impact of organizational culture on developing culture for change, first by providing socio-structural frameworks supporting intrapreneurship, and second through encouraging professional culture behavior with management practices or organizational members acting as agents of change forming a deeper culture of values and behavior. The design of this research is quantitative. This study employs survey data of managers and section heads, which met the sampling requirements. Data analysis in this research used structural equation modeling (SEM) with the help of the AMOS program. The results show that all hypotheses are supported. The findings of this study suggest that the organizational culture transformation and dyadic social intrapreneurship based on professional culture (DSIBPC) have significant positive influence as antecedents of competitive advantage. This research also shows that DSIBPC is able to act as an important mediator that fills a gap in the relationship between organizational culture transformation toward competitive advantage, as well as being an alternative strategy for organizations in an effort to increase their competitive advantage. Referring to the results of this research, organizations need to focus and pay attention to the DSIBPC.

• Asia-Pacific Journal of Business
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• v.14 no.3
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• pp.1-16
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• 2023

Purpose Despite the ongoing digital transformation, it is not clear whether emerging market firms follow their manufacturing FDI path in the emerging digital industries. This paper examines how digital orientation affects the location strategies in internationalization and how the existing innovation capacities moderate the link between digital orientation and the location strategies. Design/methodology/approach This study chooses the Chinese setting for research design because digital transformation is already prevalent in the society and the cases of outward expansion are salient among the emerging markets. It uses the panel dataset of 976 Chinese listed firms that consists of 6,648 observations spanning from 2007 to 2017. Ordinary least square regression is used for the statistical approach with a one-year lag in the model. Findings Digital orientation increases a likelihood of emerging multinationals' entries in developed countries, and a high level of innovative capacities strengthens the link. Two groups seem to prefer entries in developed countries: firms with a high level of digital orientation with a high level of innovative capacities and firms with a low level of digital orientation, if with a low level of innovative capacities. The former reflects the context of digital transformation and the latter hints at the tax avoidance or interests in real estate. Research implications or originality While emerging multinationals are known to prefer entries in developing countries for capacity arbitrage, our results forecast that their FDI strategies may have a drastic change as digital transformation deepens.