• The Journal of the Korea Contents Association
• /
• v.7 no.6
• /
• pp.144-153
• /
• 2007

Conversations are divided into several types according to their purposes. One of which is a business talk. It is a conversation occurred between the seller and purchaser. The purpose of this paper is to attempt to make a reasonable consultation model for the seller to accomplish the customer's purchasing commodities. We shall look at the properties of business talks in chapter II, study the procedures to negotiate and accomplish goals between the seller and purchaser in chapter III, summarize the factors needed for a rational construction of business talks in chapter IV, and then in chapter V, suggest a standard business talk after analyzing some examples. This paper could be meaningful and significant in deepening the discussion for the particular discourse like a business talk as well as the general one. Furthermore, this research could be conducive to develop rational business transactions and improve applications in Korean-teaching education.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.8 no.4
• /
• pp.49-56
• /
• 2013

KakaoTalk, a Korean mobile instant messenger service launched by KAKAO Inc., has grown remarkably popular in a short period of time, with its number of subscribers exceeding 100 million as of July 2013. Today, KakaoTalk is an everyday communication tool among most Korean mobile users. Although KAKAO has been the subject of many business and consumer studies, the KakaoTalk platform strategy has not been studied thoroughly. In this study, we analyze its platform strategy through the lens of several widely utilized frameworks such as Platform Leadership (Gawer & Cusumano 2002, 2008), Winner-take-all dynamics (Eisenmann et al. 2006), and Open Service Innovation (Chesbrough 2011). Our results show that Eisenmann et al (2006)'s "Winner-Take-All" platform best explains how KakaoTalk dominated its rivals, Mypeople by Daum Communications and Line by Naver Corporation. In surpassing its rivals, KAKAO delivered a solution to the 'essential problem' that mobile social communication should be upgraded from mobile companies' paid "Short Message Service" (SMS). By doing so, KakaoTalk fulfilled the first requirement of Gawer & Cusumano (2008)'s "Coring" strategy, which explains how a new platform is created. KakaoTalk also satisfied the second requirement of "Coring" by providing economic incentives for KakaoTalk members to interact through its Games and Items store. Actively accepting its customers' ideas and upgrading its services, KAKAO reinforced its platform leadership to its customers and put Chesbrough (2011)'s "Outside In - Open Service" innovation strategy into practice.

• Asia Marketing Journal
• /
• v.16 no.1
• /
• pp.133-148
• /
• 2014

People enthusiastic about human brands eagerly engage in fan communities to share their common interests with others. Although sharing one's enthusiasm towards the same celebrities can give thempositive senses of we-ness (in-group identity, togetherness, camaraderie) and belongingness, negative sides also exist such as schadenfreude and trash talk. Even though the studies addressing the negative sides of fan community are gaining significance, no prior studies formally examined the negative consequences of engaging in a fan community and their effect on one's well-being. Therefore, this current study aims to investigate how engaging in fan community negatively affects members' psychological well-being through schadenfreude and trash talk. Structural equation modeling analysis revealed that engaging highly in a fan community leads members to feel malicious pleasure at rivals' misfortunes and share negative opinions of rival human brands and fan communities. These negative consequences of fan community engagement ultimately lead to a lower level of psychological wellbeing, especially in the area of personal growth whereas fan community engagement has a direct positive effect on personal growth. By showing the negative influences of engaging in fan communities on members' well-being through schadenfreude and trash talk, the results of this study are expected to add depth to the existing literature.

• Journal of Fashion Business
• /
• v.20 no.6
• /
• pp.32-51
• /
• 2016

KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.

• 한국정보디스플레이학회:학술대회논문집
• /
• 2000.01a
• /
• pp.23-24
• /
• 2000

A new PDP cell structure called CSP (Charge Storage Pad) improves the luminous efficiency by 1.6 times and prevents cross talk between adjacent cells. The CSP, which is a conducting material, is inserted between the dielectric layer and the MgO film in the front plate. This CSP produces a longer time-averaged discharge path to get a high luminous efficiency and confines the discharge to prevent cross talk.

• Journal of the Korea Society of Computer and Information
• /
• v.9 no.1
• /
• pp.1-8
• /
• 2004

XML is becoming the standard of the new document exchanging. Due to the ablility expressing various types of document structure through XML, RosettaNet and BizTalk are using XML as a core technology in the part of e-Business. Framework is running Business process each other different standard. Internal documents in each company should be transformed differently without any loss to work with other companies. In this paper, transforming Processor based on XML mapping information from XML document information.

• The Journal of Economics, Marketing and Management
• /
• v.2 no.2
• /
• pp.1-9
• /
• 2014

This study investigated solutions of not only weak organization but also poor communication with customers from point of view of SNS such as Naver blog, Naver band, Kakao Talk and Facebook to promote local business market. The study gave strategies: First, SNS marketing strategy shall be used to do public relations and communicate in accordance with features of each SNS. Naver Blog that is opened SNS shall be used to do public relations and to invite new customers, and Kakao Talk that is closed SNS shall be used to increase customers having high loyalty, and Facebook that has both properties of SNS, that is to say, openness and closure, shall be used to raise effects of word-of-mouth to make use of new sales window. The communication can find out customers' needs to provide customers with customized services. Second, Naver Band and/or cafe shall be opened to increase link and friendliness and to have community consciousness realizing common goal and to destroy merchants' helplessness and individualism and to make change of the market for the place of community. Changes among the merchants may get better ideas to do events continuously and to get more SNS marketing effects and synergy. Third, the merchants shall make change not momentarily but continuously by making efforts steadily. Good communication in and out of the market may create inherent brand value to differ from super chain and/or SSM and to increase sales as well as traditional market image and to attain customers' loyalty.

• Proceedings of the Korea Multimedia Society Conference
• /
• 2002.11b
• /
• pp.806-810
• /
• 2002

ebXML 비즈니스 프로세스(Business Process)는 거래의 흐름을 정의하고 거래의 흐름을 주도하는데 사용되어지며 BPSS(Business Process Specification Schema)에 의해 UML과 XML 두 가지로 표현된다. 그리고 ebXML 비즈니스 프로세스는 메시징 서버와 연동하여 거래 흐름에 따라 실제 데이터를 주고 받게되는데, 현재 ebXML 비즈니스 프로세스를 완전히 지원하는 메시징서버는 거의 없다. 대개 XML/EDI에 기반을 둔 메시징 서버들이 많기 때문에 이러한 메시징 서버들은 ebXML의 TRP(Transport, Routing &Packaging)는 지원하지만 각 솔루션들의 비즈니스프로세스 형태가 만드는 회사마다 다르기 때문에 ebXML 비즈니스 프로세스와 연동을 하기 위해서는 변환과정이 필요하게 된다. 본 논문에서는 이러한 문제를 해결할 수 있는 비즈니스 프로세스 변환기를 개발하는 것이며 메시징 서버 중 비즈니스 프로세스가 XML 형태로 생성되는 Microsoft BizTaik Server 2000을 기반으로 할 것이다.

• Journal of Fashion Business
• /
• v.27 no.6
• /
• pp.110-123
• /
• 2023

As social distancing strengthened after the COVID-19 incident, people looked for things they could do alone. Additionally, as people have more financial resources, they purchase products they had previously considered purchasing, and the phenomenon of giving gifts to oneself has also appeared. Accordingly, this study analyzed fashion product reviews of KakaoTalk Gift, the service to exchange gift via SNS mobile app, to discover the phenomenon of self-gifting and the differences from interpersonal-gifting. For post-hoc data, in collected 18,354 pieces after excluding unnecessary data using a Python-based web crawling technique. The self-gifting behavior of KakaoTalk Gift different from the previous study for self-gift. Regardless of the gift-giving contexts, it determines that most self-gift products are material items. There are differences in product types and price levels when choosing gifts for others and oneself. As a self-gift, people typically buy luxury jewelry and branded bags/wallets to wear and show off. As interpersonal, among fashion products, people usually buy beauty products that reflect less personal tastes. When gift-giving to others, people buy products to appropriate prices to reduce the burden on both. When gift-giving to oneself, people buy wanted products regardless of the price. This study is significant because it suggests a new direction in self-gift research by limited online places to give gifts.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2003.05c
• /
• pp.1879-1882
• /
• 2003

인터넷 이용의 급증에 따라 전자상거래가 시간적, 공간적 제약을 극복한 새로운 경제활동으로 부각되면서 국가 경제, 사회의 변혁을 주도하고 있다. 본 논문에서는 전자상거래의 기본 의미를 설명하고, .NET과 Biztalk Server 2000을 이용한 기업간(B2B) 전자상거래 시스템을 연구, 인터넷을 이용한 효율적인 전자상거래 모델을 개발하고자 한다. Visual Studio .NET으로 애플리케이션을 만들고, BizTalk Server를 통해 비즈니스 프로세스를 조율하여 기업간(B2B) 전자상거래 시스템을 설계 연구해보고 기업 내부 시스템과의 통합을 이루어 효율적인 전자상거래 모델을 개발하는데 목적을 두고 있다.