• 한국생활과학회지
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• 제14권1호
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• pp.179-192
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• 2005

The purpose of this study is to investigate into the practical cases of social marketing and to seek the practical strategy in fashion business. These practical cases were investigated through theses, professional books, fashion magazines, fashion newspapers, daily newspapers and web site, etc. The results of this study were as follows : 1. The social marketing by decision-making is able to practice and to set up a strategy in consumerism, humanism and environmentalism. 2. The social marketing by feedforward is able to practice and to set up a strategy in business strategy and product strategy. 3. The social marketing by administrative is able to practice and to set up a strategy in product development, price decision, distribution management and advertisement & promotion. 4. The social marketing by total system is able to practice and to set up a strategy in marketing planning and self-audits system.

• 한국융합학회논문지
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• 제6권4호
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• pp.65-71
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• 2015

기업에서의 비즈니스 전략 및 정보시스템의 역할은 다양하게 나타나고 있는 정보기술 환경으로 인하여 다양한 변화 및 융합을 시도하고 있다. 특히 빅 데이터의 등장과 더불어 지식기반 분석은 비즈니스 정보시스템 구축을 위한 전략적인 계획분야에서도 중요한 의미를 지니게 되었다. 다수의 연구들과 실제적인 응용을 통해서 정보시스템 전략 프로세스에 영향을 주는 조직적, 기술적, 환경적 요인들이 구체적으로 소개되고 있다. 이러한 정보시스템 계획에 영향을 주는 요인들을 입력, 프로세스, 출력의 절차적인 계획 프로세스에 포함시키고 있다. 본 연구는 정보시스템 계획을 수립하는 데 있어서 요인들과 정보, 프로세스 사이에 존재하는 의사소통 구조 요소를 발견하고 그 융합에 대해 연구한다. 비즈니스 정보시스템 프로세스 융합을 통하여 전략 목표를 평가하기 위한 프로세스를 분석한다.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2004년도 제5회 정기학술발표대회 논문집
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• pp.281-285
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• 2004

본 연구의 목적은 건축사사무소의 효과적인 기획관리모델을 제시하는데 있다. 이를 위하여 국내 건축사사무소 기획관리과정에서의 문제점을 분석하고, 경제성 향상 요인을 도출하여 이를 바탕으로 효과적 기획관리모델을 제시하였다. 또한, 설문조사와 실증 분석을 통하여, 제시된 효과적 기획관리모델을 검증하였다. 이와 같은 과정을 통하여 도출된 결론을 요약하면 다음과 같다. 다양한 경영기법과 아웃소싱의 적절한 활용, 효율적인 인력관리, 기업에 적절한 기술전략의 설정, 기업의 브랜드 밸류를 향상시킬 수 있는 마케팅 전략 등을 포함한 건축사사무소의 효과적 기획관리모델을 제시하였고, 상관 분석과 다중회귀 분석을 통하여 제시된 기획관리 모델을 검증하였다.

• 패션비즈니스
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• 제14권3호
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• 산경연구논집
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• 제6권4호
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• pp.5-16
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• 2015

Purpose - Currently, organizations must have a plan to achieve their future objectives. In this case, an information strategy facilitates greater success when planning for the future in any organization. Research design, data, and methodology - The core objective of the project was to explore the information infrastructure of Walkbase in a discursive manner. We started the project by providing a description of the firm, which facilitates retail outlets using in-store analytical devices. Results - We conclude that the management of Walkbase revised its current information structure to implement a more structured one that might be included in a long-term investment. On such an occasion, management can prioritize the component to develop first. Conclusions - Along with our results, we also described the business, its products, its facilities, and how it can serve different industries. Finally, we left the prioritization decision within the framework's components to top management.

• 패션비즈니스
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• 제12권1호
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• pp.1-15
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• 2008

This study aims to consolidate the qualitative growth of knit design thru the creation of high value-added brand and design, in the state of active trend for competitive promotion of professional knit brand, by collapsing the border line between the knitwear market and the woven one. In accordance with the market situation of increasing a demand of knitwear products, I wish to awaken the importance of knit design thru this study, to survey domestic knit brand products and their planning directions and to plan for the high value-added knitwear products, thru presenting the problems of knit industry and developing knitwear design. This study is focused on showing process of planning and items developed personally by me in charge of developing products practically at the job site of knit industry. From the stage of planning for goods, I suggested the 2007 s/s goods of M company as a strategy of distinctiveness caused by the problems with rival companies, and also proposed a method conducted by the actual business. Setting up M company's s/s concept of the year 2007, I suggested a plan of quantity, time of forwarding, color, fabrics, etc. as well as the process and schedule thru order, and based on the above result, I made a planning for 2007 s/s knitwear for middle-aged women.

• 수산경영론집
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• 제31권2호
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• pp.119-132
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• 2000

One of most important wort to build Fisheries Policy Information Systems(FPIS) is related to connect the data warehouse between fisheries departments, This paper presents the developing strategies to build the FPIS. First, developing the FPIS needs to compensate the laws and regulations with assistance of fisheries departments. Second, FPIS developer needs to cooperate the related fisheries departments deeply, Third, developing the data warehouse will be contribute to improve criterion and statistics of fisheries data. Forth, For experts of systems use the FPIS, they are needed to educate for appling the systems in the fisheries environments.

• 경영과학
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• 제33권1호
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• pp.59-75
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• 2016

The domestic simple payment service was not activated yet compared to foreign countries and there are many things to complement in the legal, institutional, and technical aspects. The future image of the domestic electronic payment propulsion was considered by the scenario planning focusing on the simple payment. Total 6 future scenarios were drawn through the scenario planning, and 3 major strategy directions for attaining the preferred future scenario were drawn. This study drew a meaningful scenario through various analyses and industry specialist questionnaire about the future of the simple payment service which will be a crucial change of the domestic electronic payment under the uncertain future situation, and suggested an implication for the government and every interested party who provides the industrial service to prepare for the future.

• 경영정보학연구
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• 제12권2호
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• pp.1-23
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• 2010

엔터프라이즈 정보화를 추진하는데 있어서 가장 심각한 문제 중 하나는 서로 연계 통합되지 않은 사일로(Silo) 시스템 문제이다. 정보전략계획(Information Strategy Planning)은 비즈니스에 필요한 개별시스템 기능성 도출에 국한되어 오히려 이러한 사일로 문제를 가중시키고 있다. 본 연구는 엔터프라이즈 사일로 문제가 엔터프라이즈 제반 요소들이 가지는 관계에 대한 총체적 시각, 곧 '아키텍처적 시각'이 부재하기 때문이라고 보고, 이러한 엔터프라이즈 요소간 관계를 정의하고 체계화할 수 있는 '엔터프라이즈 아키텍처 지향 모델'을 제안한다. 이를 위해 본 연구는 엔터프라이즈 제반 구성요소들 상호간에 수직적, 수평적 관계성을 부여하고 엔터프라이즈가 이들 관계에 있어서 거치는 진화의 단계를 설정한다. 엔터프라이즈 아키텍처 지향 모델에서 수직적 관계는 Kaplan과 Norton의 연구로부터 도출된 성과, 역량, 전략이라는 세 요소가 조직 상하간에 전략적 관리적 측면에서 '연계(Alignment)'되어야 함을 의미한다. 수평적 관계는 Ross 등이 통합 대상으로 다룬 정보기술, 데이터/프로세스, 비즈니스 컴포넌트 요소들이 수평 조직간에 기능적 실행적 측면에서 '통합(Integration)'되어야 함을 강조한다. 본 모델은 엔터프라이즈의 현재와 미래 아키텍처를 사상하는 개념공간으로서 엔터프라이즈의 현재 모습을 파악하고 엔터프라이즈가 지향하는 미래 모습을 도출하며 현재에서 미래로의 이행을 인도하는 개념적 틀로서 작용하게 된다. 끝으로 본 모델의 적용 사례를 들고 모델의 적용이 각 엔터프라이즈가 지향하는 엔터프라이즈 모습에 따라 어떻게 달라질 수 있는지를 논의한다.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2001년도 e-Biz World Conference
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• pp.157-172
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• 2001

Agenda From Supply Chains to e-Supply Networks Emarkets Overview ＆ Current Developments Which eMarket Model Should We Pursue？(omitted)