• Title/Summary/Keyword: Business Strategy Planning

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Weight Analysis of Critical Success Factors for Business Intelligence System (비즈니스 인텔리젼스 시스템 성공요인의 중요도 분석)

  • Hong, Hyun-Gi
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.93-98
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    • 2012
  • The rapid change of business environments request the company to act more smart and intelligent in making business strategies and planning the business processes. To meet this requirement, we need to have smart Business Intelligent System(hereinafter "BI") in the company. On the one hand, many korean companies had already installed BI system, and the other hand some companies have plans to implement BI Systems additionally to their Information System. It is very important to have the pictures which factors are critical to the successful implementation of BI, and to survey which critical success factor(hereinafter CSF) are important compared to each factors. In this paper data was gathered from companies already have their BI Systems. We measured IT-Infra maturity, User Education, and Company Organization, and Company Business Strategy, which are the critical success factors for the BI System. After surveying the CSF of BI System, we measured the weights among these factors by AHP. Factor analysis resulted in 6 major factors (Eigenvalue > 1.0), and the AHP analysis showed the list of CSF's weight list according to its significance priorities. The results of this paper could be the valuable references for the implementing process of the BI System in korean company.

A Study on Food Service Franchise Location Factors and Quality of Service Factors, The Impact on Customer Satisfaction (외식 프랜차이즈 입지요건과 서비스 품질 요인이 고객만족에 미치는 영향)

  • Kim, Jo In Seog;Cho, Kyu Youn;An, Sang
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.77-90
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    • 2016
  • This study is to examine the importance of site selection and service quality in franchise business as food service franchise became one of the fastest-growing service industries today. The chief finding of this study is as follows: First, a survey in locational and service quality factors affecting food service franchise shows that responders are more concerned with hygiene and visibility of the store than proximity and transportation advantages which reflects low statistical significance, thus the distance did not seem to be a big problem for the responders in the context that they mostly visit nearby food franchise. Second, the examination of the influence by the service quality factors and customer satisfaction shows significant positive relation with customer response, speed and accuracy, and accuracy factors which reveals that the responders prefer prompt response and swift judgment toward the customer's needs and expectations, professional knowledge services to the credibility factors in which little correlation with the customer satisfaction were found. Third, the examination of the influence by the service quality factors, locational factors, and re-visit reveals that customer response and specialty showed statistically significant correlation with intention of WOM (Word of Mouth) and revisit, which suggests that swift judgment and response toward the customer's needs and expectations, professional knowledge services is of great importance to both customer satisfaction and revisit. The study on the aspects of locational and service quality factors affecting franchise industry's customer satisfaction was conducted as above, an investigation in both factors' influence on the customer satisfaction was made, and based on the results of the analysis, this research seeks an optimal operation strategy of a franchise business. Food service franchise are relatively very competent to business adminstration and reaction capability to consumption changes due to the already established market, and there are stores springing up everywhere inspired by the founders who are too confident of their success in the franchise business. However, it is necessary for the franchise beginners to figure out a zone oriented, regular customer oriented business strategy than just complying with the head office manual. Owing to an increasing trend of opening medium to large sized stores and investments in the wake of converting to multiple business type Korean food franchise, there is growing need to set up new concept of store development and operational management strategy in order to overcome the excessive competition and limited sales volume of the old-fashioned small sized, small capital franchise stores. Furthermore, as most business category of food service franchise serve very similar menus, from a product differentiation point of view, it is required to map out flexible sales concept including the adoption of competitive and low-price strategy. In conclusion, as is shown in the analytical research, the customers' optimal choice fluctuate over their preferences like customer convenience and circumstances rather than insisting on specific brand, thus it will be necessary for the franchise stores to draw up aggressive strategy and planning in running food service franchise to maximize their profits.

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An Exploration on the Academic Research Areas for Service Business in the Perspective of Service Innovation Strategy and Development (서비스 혁신 전략 및 개발 관점에서의 서비스 비즈니스에 대한 학술적 연구 대상 영역의 탐색)

  • Ahn, Yeon S
    • Journal of Service Research and Studies
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    • v.1 no.1
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    • pp.123-148
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    • 2011
  • The types and characteristics of the service business are various in the service process and product. So the communication and sharing for learning about experience and knowledge are very important. But up to the present, the academic and systemic research have not been activated in this field. Recently, the demand and supply in the service business are growing rapidly, the related researches by the scientific and systemic approach are required. In this study, the some research area discussed and suggested in the perspective of service innovation by the Ostrom's research(2010)'s category and suggestions mainly. In the service planning area, some research theme candidates, research trends, and examples are introduced in the categories of the fostering service infusion and growth, the improving well-being through transformative service, and the creating and maintaining a service culture. Also, in the service development area, various research theme candidates, trends, and suggestions are described in the categories of the stimulating service innovation, the enhancing service design, and the optimizing service networks and value chains.

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A Case Study on the Functions of a Business Management System for Public Organizations (정부산하공공기관의 업무관리시스템 기능 사례 연구)

  • Oh, Jin-Kwan;Cho, Yoon-Hee;Yim, Jin-Hee
    • Journal of Korean Society of Archives and Records Management
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    • v.16 no.2
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    • pp.81-112
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    • 2016
  • This study aims to propose the adoption of a business management system, as well as suggest the functions and development directions for public organizations, which are required to establish the record management and information disclosure system under Government 3.0, rapidly respond to the needs for strengthening the responsibilities for explanation, and improve work efficiency. Recently, some of the public organizations that introduced the record management and information disclosure system adopted the Electronic Document System, which focuses on the function of electronic approval, and developed a records classification scheme for the system. This study aims to review the case of A organization, which recently developed an in-house records management system and established information strategy planning to adopt a customized business management system after establishing a business reference model throughout the organization, and suggests the directions of the electronic record production system for public organizations.

Path Planning of Swarm Mobile Robots Using Firefly Algorithm (Firefly Algorithm을 이용한 군집 이동 로봇의 경로 계획)

  • Kim, Hue-Chan;Kim, Je-Seok;Ji, Yong-Kwan;Park, Jahng-Hyon
    • Journal of Institute of Control, Robotics and Systems
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    • v.19 no.5
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    • pp.435-441
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    • 2013
  • A swarm robot system consists of with multiple mobile robots, each of which is called an agent. Each agent interacts with others and cooperates for a given task and a given environment. For the swarm robotic system, the loss of the entire work capability by malfunction or damage to a single robot is relatively small and replacement and repair of the robot is less costly. So, it is suitable to perform more complex tasks. The essential component for a swarm robotic system is an inter-robot collaboration strategy for teamwork. Recently, the swarm intelligence theory is applied to robotic system domain as a new framework of collective robotic system design. In this paper, FA (Firefly Algorithm) which is based on firefly's reaction to the lights of other fireflies and their social behavior is employed to optimize the group behavior of multiple robots. The main application of the firefly algorithm is performed on path planning of swarm mobile robots and its effectiveness is verified by simulations under various conditions.

A Study on District Respectable Public Parking Planning for Urban Revitalization -Comparison of Santa Barbara Public Parking System- (도심활성화를 위한 용도별 지역연계 공영주차장 계획특성에 관한 연구 -산타바바라시의 공영주차장 비교를 중심으로-)

  • Oh, Joon-Gul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.3
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    • pp.684-691
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    • 2016
  • This study defines three types of public parking for commercial business, cultural tours, sales and market areas. We compared the Santa Barbara parking system with Korean examples for use in urban revitalization with a proper planning strategy based on district-specific public parking. The results are as follows: 1. The layout and location of public parking entrances need to consider the urban grid and linkages. 2. Public parking should place emphasis on respecting a district's character and user convenience. 3. The success of public parking extends to revitalization of pedestrian paths at target areas.

A Study on Promoting Participation of Residents in Rural Downtown Regeneration Project - on the Obuse Town Case - (농촌 중심지 활성화사업의 주민참여 촉진 방안에 관한 연구 - 나가노현 오부세정을 사례로 -)

  • Oh, Hyung-Eun
    • Journal of Korean Society of Rural Planning
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    • v.21 no.3
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    • pp.47-58
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    • 2015
  • This study aimed to explore how to lead locals to join rural downtown regeneration projects on the basis of the downtown of Obuse Town located in Nagano Prefecture in Japan. What well depicts the outcome of Obuse Town Project joined by residents are revitalized downtown districts and open gardens. Actors that facilitated residents' participation are administration, "a-la Obuse Co. Ltd. and "Machizukuri Institude of TUS and Obuse Town". "a-la- Obuse Co. Ltd." is a middle support organization in the form of community business and "Machizukuri Institute of TUS and Obuse Town" is a professional research institute set by Tokyo University of Science and Obuse Town. This study presented activities, types and roles of residents' participation in the rural town activation project that started in 2015 by researching the activities of residents, shop owners and students with regard to Obuse Town Project, administrative actions for their participation and activities of middle-level supportive institutions, which are exports' research groups.

Study on Rural Living Environment and Satisfaction by Improving Rural Hosing Renewal Project (농촌주거환경개선사업에 따른 농촌주거환경실태와 주민만족도)

  • Kim, Sang-Bum;Cho, Soon-Jae;Kang, Bang-Hum;Kim, Hye-Min
    • Journal of Korean Society of Rural Planning
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    • v.9 no.3 s.20
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    • pp.9-16
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    • 2003
  • The aim of this study is to analyze the improvement of housing renewal project and suggest the conditions of rural housing environment filled with the resident's desire, requirements concerning about characteristics of a rural environment and temporal and social requirements. The project for improvement of rural housing environment has been executed in a few ways: reform of the rural housing environment and the development of territories for settlement of a desolate region. To analyze and assess the accomplishments, we considered codes and process related to the project for improvement of rural housing environment and analyzed present conditions and problems through many reference books and administrative data. According to these results, devices in future business for improvement of rural housing environment are as follows; It should required a rational allocation of working space, living space, cultural activity space suitable for rural area characteristics and changed into uniformed system in various projects governed by different institutions.

Factors that Influence the Entry Mode Choice of Foreign Apparel Brands in Korea (해외의류브랜드 국내시장 진입방식 결정요인 분석)

  • Seo, Yu-Jin;Lee, Jae-Ho
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.11
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    • pp.1719-1732
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    • 2009
  • A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

A Study on the Korea Database Industry Promotion Act Legislation

  • Bae, Seoung-Hun;Lim, Jung-Sun;Lee, Jae-Jin;Park, Cheon-Woong;Shin, Kwang-Min;Kang, Sang-Kyu;Yoon, Jin-Sun;Shin, Minsoo
    • Journal of Information Science Theory and Practice
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    • v.1 no.3
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    • pp.60-73
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    • 2013
  • The Database Industry Promotion Act was proposed at the National Assembly plenary session on July 26, 2012 and since then it has been in the process of enactment in consultation with all the governmental departments concerned. The recent trend of economic globalization and smart device innovation suggests a new opportunity and challenges for all industries. The database industry is also facing a new phase in an era of smart innovation. Korea is in a moment of opportunity to take an innovative approach to promoting the database industry. Korea should set up a national policy to promote the database industry for citizens, government, and research institutions, as well as enterprises. Above all, the Database Industry Promotion Act could play a great role in promoting the social infrastructure to enhance the capacity of small and medium-sized enterprises. This article discusses the background of the development of the Database Industry Promotion Act and its legislative processes in order to clarify its legal characteristics, including the meaning of the act. In addition, this article explains individual items related to the overall structure of the Database Industry Promotion Act. Finally, this article reviews the economic effects of the database industry for now and the future.