• Title/Summary/Keyword: Business Research

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A Study on the Development of Profit Model for Sustainability of Consulting Research Institutes (컨설팅 연구기관의 지속가능을 위한 수익모델 개발에 관한 연구)

  • Kim, Young Jin;Cha, Woo Chang
    • Journal of the Korean Society of Systems Engineering
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    • v.15 no.2
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    • pp.79-86
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    • 2019
  • Among the government-sponsored projects supported by Ministry of SMEs and Startups(MSS), the financial support of the Consulting Research Institutes of our university is scheduled to be ended this year. In this regard, this study is to develop a profit model for R&D center of Consulting Research Institute that can cultivate the financial independence of R&D center of Consulting Research Institutes and foster technology convergence consulting manpower to strengthen the competitiveness of SMEs in preparation for the Fourth Industrial Revolution. The profit model were derived from the current status of consulting industry and similar organizations, the current status of consulting graduate R&D centers, case studies of other universities, and focus group interviews. In order to select three high profit models and commercialize them, BMC (Biz Model Canvas) was used and business feasibility was examined. Therefore, three profit model of R&D center of Consulting Research Institute are: First, SCB (SME's Consulting Business: Total Solution Provider for SMEs through Technology Convergence Consulting), Second, SNB (SME's Network Business: Experts connection in Consulting Graduate School for Solving Problems and Problems of SMEs / Industry Consolidation) And third, SM (Sustainable Management: Financial independence through structural improvement of Consulting Research Institute), and the road-map was established. As an implementation plan, the company intends to seek financial independence by developing a profit model for R&D center of Consulting Research Institutes and by establishing business goals and strategies, manpower operation plan, organization, and investment plan for three years.

Exploring the Antecedents of Price Fairness in the Fast Food: A case of McDonald's

  • Song, Myung-Keun;Moon, Joon-Ho;Park, Sun-Woo
    • Asia-Pacific Journal of Business
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    • v.10 no.4
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    • pp.181-195
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    • 2019
  • This study aims to investigate the influencing attributes on price fairness in the domain of fast food service context. As the research subject, this research selects McDonald's business because of its market share in the fast food market. Five attributes are examined to account for price fairness. The attributes are advertising attitude, employee service, waiting, convenience, and brand love. This study performed survey to collect the data. The survey participants are university students because they are essential market segment for fast food business. The number of observation is 299 for the data analysis. To analyze the data, this research used various statistical instruments (e.g., frequency analysis, mean and standard computation, exploratory factor analysis, reliability test, correlation matrix, and multiple regression analysis). Regarding the results, this research identified advertising attitude, employee service, and brand love are influential attributes to establish price fairness of university students. This research could inform the marketing director of food service business to understand university students target better.

A New Conceptual Framework for Designing Cloud Computing Business Model (클라우드 컴퓨팅 비즈니스 모델 개발을 위한 프레임워크 설계)

  • Lee, Young-Ho;Park, Ji-Ae
    • Korean Management Science Review
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    • v.28 no.1
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    • pp.11-24
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    • 2011
  • In this paper, we develop a new conceptual framework for finding new business opportunities in the cloud computing environment. We propose a service model framework for cloud computing business. In the service concept of the proposed business model, we categorize customer needs and service offering value, while we analyze customer behavior for developing revenue model. In addition, we analyze cloud computing market drivers for finding an evolution path of the proposed business model. Finally, we develop cloud computing business strategies for Korean IT service industry.

A Study on the Estimation of Click Through Rates from Internet Search Results and their Value in the Evaluation of the Attractiveness of a Business Idea (사업 아이디어 매력도 평가를 위한 인터넷 검색엔진 광고 클릭률 추정에 관한 연구)

  • Shim, Jae-Hu;Choi, Myeong-Gil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.4
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    • pp.1468-1474
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    • 2010
  • The establishment of a successful business must be preceded by comprehensive entrepreneurial preparation and research, as well as the development of a truly attractive business idea. Research to-date has tended to be based solely on factors relating to entrepreneurial activity or business performance. Research into the development and evaluation of a business idea has been insufficient. The purpose of this research is to propose a methodology for evaluating the attractiveness of a business idea objectively. This research measures the attractiveness of a business idea by the click through rate (CTR) to a website generated by specific keyword entry into internet search engines. The attractiveness of a business idea can be presented by the formula: number of relevant keyword searches x CTR on search results. As the number of searches for individual keywords is published by the search engines and it is possible to estimate CTRs for specific search results, we can objectively evaluate the attractiveness of a business idea. By analyzing keyword search data and CTRs obtained from search engines over a one month period, 1124 keywords that relate to foreign language education have been identified. A regression formula has also been derived, predicting the click through rate for search results. This research and its findings can be used to raise the success rates of new businesses; proposing objective guidelines for business idea development and evaluation. It is particularly meaningful because it introduces a new methodology to the arena.

Challenges and Opportunities of Small Business Management and Start-Ups in India

  • Potluri, Rajasekhara Mouly;Lee, Jung Wan;Khan, Saqib Rasool;Vali, Syed Mastan
    • Journal of Distribution Science
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    • v.10 no.7
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    • pp.5-11
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    • 2012
  • The core objective of this research article is to investigate different challenges and opportunities in management as well as start-ups of small businesses in India. The prudence behind this research is to examine various problems in front of the small businesses and to offer vital support and cooperation to overcome those with the support of concerned institutions through consultancy and training programs. The researchers have an intention to make available the research results to the governmental agencies, concerned small business institutions and also to the educational institutions which are continually design plans, programs, policies and strategies to upgrade the managerial and technical dexterities of the small business Indian operators. After thorough revision of relevant literature on small businesses and its management, the researchers used a well structured questionnaire and in-depth personal interviews with 586small business operators selected from manufacturing, trading (retailing and wholesaling), finance, servicing/repair businesses which are located in the coastal districts of Andhra Pradesh in India. The researchers have used convenience sampling and collected data was analyzed with the support of Microsoft Excel and frequency distribution. Noticeably, majority of the small businessmen in India are facing myriad number of challenges both in management and at the time of establishment of their business operations. In particular, 72.47 percent of small businesses operators' have substantiated their strong opinion towards the challenges they are facing particularly finance, marketing and other problems while managing their businesses. The researchers also attempted to get the opinions on problems of the various categories of small businesses while starting their operations. A staggering 68percent of respondents identified the problems related to preparation of business plan, location selection, marketing and other problems like lack of proper credit facilities, skilled manpower, and other infra related problems while setting up of their businesses. On an average, 64.62 and 63.51 percent of small businesses are facing various kinds of problems both at the time of day-to-day management as well as start-up of their businesses respectively. The present research confined with the opinions of only four categories of small business operators particularly from the manufacturing, finance, trading (retailing and wholesaling), and servicing/repair which are continuing their business operations from the nine coastal districts of Andhra Pradesh in India. The present study emphatically provides concrete information required to the business community for identifying an assortment of challenges faced by different small business operators in managing and at the time of their inception. This research paper is first of its kind from this part of the world by offering extensive and credible information required for prospective entrepreneurs in facing the dynamic challenges in managing their business. Furthermore, this research presents invaluable inputs to the stakeholders like all types of governments, policy makers, practitioners, researchers, and educators' about the various impediments faced by the small business community in India.

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New Business Idea Creation Based on Business Method Patent (비즈니스 모델 특허를 이용한 신 비즈니스 아이디어 도출)

  • Choe, Jang-U;Park, Yong-Tae
    • Proceedings of the Technology Innovation Conference
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    • 2005.06a
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    • pp.5-23
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    • 2005
  • Since the emergence of the Internet, electronic business (e-business) has become one of the most widely investigated issues. E-business is considered to have the potential of generating considerable new values and the capability to transform the rules of competition in unprecedented ways. This study aim to suggest a approach for new business idea creation. This is based on the analysis and manipulation of business method patents. For this end, our research is performed in the following ways. First, business keywords are extracted from business method patents. Second, business model framework which is used to structuralize the business is suggested based on the literature survey. Third, the business keywords are classified into the business model framework. Forth, existing business model is expressed based on the suggested framework. Finally, new business idea is created from the existing business model by adding, subtracting, or substituting the business keywords.

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A Study on the Classification of e-Business Human Resources and the Development of Education Program (e-Business 인력분류와 교육 프로그램 개발 방안에 대한 연구)

  • 홍정완;장기진;임춘성;전남주;김용재
    • Proceedings of the CALSEC Conference
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    • 2002.01a
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    • pp.175-197
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    • 2002
  • The persons who realize e-Business should have capabilities of understanding in both Information Technology and business processes. It is expected that current education policies and systems could not meet needs of e-Business Human Resources in Korea, In this paper. we define and categorize HR for e-Business. Using this, we present policies for a development of e-Business human resources. after conducting intensive field survey, Also we develop a program for e-Business education. In order to develop that, we research previous studies on skills and knowledge requirements of human resources and e-Business education program.

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Design Science in e-business Research

  • Park, Jin-Soo
    • Proceedings of the CALSEC Conference
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    • 2004.02a
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    • pp.15-20
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    • 2004
  • Positivism ▣Quantitative research ▣Descriptive, predictive, explanatory ▣Quest for university laws ▣Concerned with the empirical testability of theories (·Causal models (if it's not about cause-and-effect, it's not Science)) ▣Assumptions:(·Existence of a priori fixed relationship within phenomena ·Regular patterns of causation ·Independent from human mind(objective, factual)(omitted)

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A study on Manufacturing's capabilities and business performance of Manufacturings strategies (제조전략(製造戰略)에서 생산능력요인(生産能力要因)과 사업성과(事業成果)에 대한 연구(硏究))

  • Song Jai-Myuing
    • Management & Information Systems Review
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    • v.1
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    • pp.363-399
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    • 1997
  • Research in operations strategy has evolved considerably since Wickham Skinner's early conceptual work. Traditionally research in operations strategy has not explicitly recognized the distinction between process and content research. However, separate conceptual models for process and content are extracted from the literature Recent research in operations strategy has focused on showing the extent to which manufacturing's competence in developing and executing one or more competitive capabilites affects the organization's overall business performance. This paper takes a approach to examining the relationships among competitive capabilities, and the relationships among between those capabilities and business performance.

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