• Journal of Distribution Research
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• v.11 no.3
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• pp.23-53
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• 2006

Brands are important in the consumer market. They are the interface between consumers and the company. And consumers may develop loyalty to brands. Also, the late development of industrial marketing explains the near absence of research on brand equity in business to business. With recent change, Industrial companies have shifted from a production focus to a customer focus. Industrial brand is fast developing. The basic purpose of this study is to investigate industrial brand trust and loyalty affecting the result of business relationship between industrial buyers and suppliers. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. This research presented a comprehensive constructive model consisting of components of industrial brand trust and loyalty, and then propose the research model base on prior researches and studies about relationships among components of industrial brand loyalty Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by AMOS 4.0. The results of this research analysis were as fallow. Industrial brand trust and loyalty were positively related with a number of industrial brand characteristics, supplier characteristics and buyer-brand characteristics, relationship commitment. This research newly proposed the concept of industrial brand trust and loyalty affecting the result of business relationship between industrial buyers and suppliers.

• Korean small business review
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• v.42 no.3
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• pp.77-100
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• 2020

In commemoration of 40 years of the foundation of the Korean Association of Small Business Studies, this paper reviewed the academic literature investigating female entrepreneurship and women-owned businesses in the Asia Pacific Journal of Small Business. During past 40 years, only 10 studies shed light on women entrepreneurship/businesses. Since the number of research papers is very few, this paper reviewed foreign research trends based on the topics in accordance with the stages of entrepreneurship. Based on the reviews, this paper aims to suggest important topics and directions for future research and to draw attention to female entrepreneurship/enterprises in Korean academia.

• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.3
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• pp.103-122
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• 2003

This research shows that as the use of IT spreads, the Investments of IT must be accompanied by the innovation of the business process of an organization to increase productivity. It examines closely to the relations between these by presenting a theoretical formula, with related-theories at the basis, that shows the characteristics of IT Infrastructure and heightens the results of organization. In previous researches, various results co-exist in presenting the direct relativeness between IT Infrastructure and results of organization. But in this research, a parameter called business process has been included making it possible to analyze even the indirect effects to the results of organization. Also, the difference and relativity between the IT Infrastructure and business process groups according to the company environment factor has been proved.

• Knowledge Management Research
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• v.6 no.1
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• pp.33-69
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• 2005

Recently, knowledge management and E-business are very important issues in academic and business fields. Research questions related with these issues are which factors stimulate knowledge management. Another question is whether knowledge management is related to E-business. To answer these questions a research model was proposed. The data were collected from 90 manufacturing firms in Korea. Appropriate research methodologies were employed for analysis. Results found that the degree of firm's internalization, diversity of domestic management activities and learning orientation affect knowledge aquisition and transfer. Knowledge aquisition and transfer facilitate knowledge application, resulting in new product development, cost reduction and technology differentiation. Knowledge management is a kind of process. This result, therefore, confirms what previous literature predicted.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11b
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• pp.1519-1522
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• 2002

다양한 종류의 데이터 형태를 지원하기 위한 기존의 DTD 표현의 한계로 인해 W3C 에서 Schema 표준을 제정하였다. 최근 XML 의 적용분야가 다양해짐에 따라 애플리케이션에 맞는 데이터를 표현해야 되는 필요성을 갖게 되었다 특히, e-Business 환경에서 구매요구서, 송장등과 같은 문서의 교환시 필요한 데이터에서는 좀더 세밀한 표현 형식을 요구하게 되었다. 본 논문에서는 다양한 형태의 데이터 표현이 가능한 스키마를 기반으로 XML문서를 편집할 수 있는 편집기를 설계 하였다. 또한, 스키마를 받아들여 의미(semantics)를 파악하고 처리할 수 있는 모델을 제시하였다.

• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.3
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• pp.149-168
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• 2003

With the increase of global competition and the reduction of the lifecycle of business process, most leading companies begin to adopt BPO(Business Process Outsourcing), by outsourcing the whole or part of their business process to external service providers and focusing on their core capability, in order to enhance their core competency, In adopting BPO, it is an important decision-making issue that which part of process should be outsourced. So identifying core/non-core process among the business processes is a prerequisite for managing corporate capability and performance of outsourcing. In this study, by focusing on knowledge intensity and degree of informatization of the business process that are important factors in adopting BPO, we have analyzed the current status of BPO adoption of domestic firms and proposed several guidelines for adopting BPO.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.448-452
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• 2007

This study suggests how to evaluate the business model feasibility of Geographic Information Service(GIS) before they are commercialized in Ubiquitous Environments. It suggests the evaluation framework for business feasibility in order to provide a successful method. The framework is consisted of various evaluation dimensions and Indices like technology, marketability, business ability, customer satisfaction and business risk. From this research, we will anticipate a high rate of successful GIS business in respect to various elements related in the commercialization of the former business in ubiquitous environments.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.1
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• pp.53-73
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• 2002

The launch of a new business is crucial to the future growth and profitability of a company. A new business project typically requires a large amount of resources while it has a high possibility of failure. The evaluation of new business opportunities is therefore quite a critical decision-making to companies. This evaluation includes screening of a large number of criteria at a time which often makes desision-making very complicated. Management should evaluate the business alternatives in a sound and consistent manner that is hard to achieve because the new business evaluation is a typical semi/unstructured decision-making problem. The difficulty in such an evaluation will increase if it is required for management to consider both quantitative and qualitative criteria simultaneously. Under these circumstances, this study has proposed a decision-making framework that utilizes analytical hierarchy process(AHP). This study has identified a set of criteria essential to the new business evaluation and suggested a systematic framework for it. Both qualitative and quantitative evaluations are incorporated into the single framework in this study.

• Management Science and Financial Engineering
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• v.9 no.2
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• pp.21-45
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• 2003

Various organizational factors effect successful implementation of IT enabled business transformation. Among them, the most critical success factor is deemed to overcoming change management problem. Lots of studies have been made on implementation methodologies and business process formalizations to encourage organizational members to accept new business process changes. However, the logic of process redesign still depends on qualitative problem solving techniques mostly depending on basically human intuition such as brainstorming, cause-and-effect analysis, and so on. In this paper, we develop algorithmic procedure applicable to designing various business process changes such as process automation, business process resequencing, and more radical process integration. The framework is employed from dynamic programming approach in the literature, which is based on the decision making paradigm of organizations to abstract business processes as quantitative decision models. As such, our research can fill the gap of limited development of theory based analytic methodologies for business process design, by providing objective rationale to reach the consensus among the organizational members including senior management.

• Journal of Distribution Science
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• v.19 no.4
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• pp.15-24
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• 2021

Purpose: This study deals with the strategic direction of platform business in the 4th Industrial Revolution. In a changing industrial environment, companies that leverage platform businesses can benefit greatly. Platform business is especially important in the distribution industry, so a variety of case analysis studies are needed. In this study, the Shinsegae Group, a platform leader, was selected and case-analyzed to learn more about the growth and development of platform businesses in the distribution industry. Research design, data and Methodology: Various literature research on platform business and secondary data of the distribution industry were reviewed. In this study, additionally, the interview method was used to discuss the development of more platform businesses through the Shinsegae and E-mart related departments. Results: This study investigated the development process and success of distribution platforms. First, a successful platform business builds multi distribution channels. Second, a successful distribution platform business attracts many participants. Third, a successful distribution develops various private label products to build a sustainable platform system. Conclusions and Implications: This study could provide a good example for the growth of companies with distribution platform business. Further implications were discussed.