• 제목/요약/키워드: Business Collaboration

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국내 이종업계 간 디자인 콜라보레이션 마케팅 사례연구 (A case study on design collaboration marketing in Korean cross-business)

  • 박혜인;김승인
    • 디지털융복합연구
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    • 제18권5호
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    • pp.383-389
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    • 2020
  • 본 연구는 국내 이종업계 간 디자인 콜라보레이션 사례 분석을 통해 최근 증가하는 이종업계 간 콜라보레이션을 진행 시 고려할 점과 방향성 제시하는 데 목적이 있다. 이를 위해 연구 방법으로는 콜라보레이션을 주제로 한 선행논문과 문헌 연구를 통해 콜라보레이션의 이론적 배경을 고찰하였으며, 국내 이종업계 간 디자인 콜라보레이션 사례를 분석하였다. 또한, 사례의 유형에 따라 밀레니얼 세대 공략, 브랜드 프리미엄 포지셔닝 이동으로 분류하였다. 그 결과, 콜라보레이션 목적에 적합하면서 이슈가 될 만한 파트너를 선정해야 하고 결과물은 강조하고자 하는 브랜드의 디자인 요소가 담겨있으면서 기존 제품과의 분명한 차이점이 있어야 한다는 것을 알 수 있었다. 본 연구는 향후 이종업계 간 콜라보레이션 진행을 위한 참고자료로 활용될 수 있을 것으로 기대한다.

비대면 교육 환경에서 온라인 협업 툴 사용의도에 영향을 미치는 요인에 관한 연구 (A Study on Factors Affecting Intention to Use Online Collaboration Tools for the Non-Face-to-Face Educational Environment)

  • 서재이;안선주;최정일
    • 품질경영학회지
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    • 제50권3호
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    • pp.571-591
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    • 2022
  • Purpose: The purpose of this study is to examine the factors affecting the intention to use online collaboration tools for non-face-to-face educational environment in the perspective of the learners. Methods: For empirical analysis, the survey of this study was administered with data that were limited to experienced learners using online collaboration tools such as Google Docs, Allo, Padlet, and Slido in online education environments such as Zoom, Webex, MS Teams, etc. and valid 400 data were analyzed by SPSS(ver 22.0) and R(ver 4.1.0) program package. Results: The results of empirical analysis showed that performance expectancy were found to have an effect on reliability of system quality, empathy of service quality, playfulness and informativity of content quality among the characteristics of online collaboration tools. On the other hand, it was found that the security of system quality, responsiveness of service quality, and extroversion of user personality characteristics did not affect. It was analyzed that playfulness had the greatest positive effect, followed by informativity, empathy, and reliability. Among the characteristics of online collaboration tools, it was found that the reliability and security of system quality and informativity of content quality had an effect on the effort expectancy. It was analyzed that informativity has the greatest influence, followed by security and reliability. Conclusion: This study is meaningful in that it examines the perspectives of users and learners, who can be said to be the end customers of online collaboration tools. Based on the results of this study, it is expected that not only platform operators that provide online collaborative tools, but also providers that use online collaboration tools will have a significant impact on the development of edutech and infrastructure in the educational environment.

Factors Affecting Industry and University Collaboration in Education in the Hospitality Industry in Vietnam: A Business Perspective

  • NGUYEN, Thang Quyet;NGUYEN, Hoa Thi Thu
    • The Journal of Asian Finance, Economics and Business
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    • 제7권2호
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    • pp.291-300
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    • 2020
  • This paper studies the factors affecting university and industry collaboration in education in the hospitality industry in Ho Chi Minh City (Vietnam) from a company perspective. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) organization factors, (2) contextual factors, (3) process factors, and (4) cooperation perspective impacting on the benefits factors and university and industry collaboration in education. In addition, it is also found that benefits factors has a direct and positive impact on the collaboration in education. The results suggest that the process factor had the strongest positive, followed by the contextual factor. The findings revealed that the benefit factors were significantly related to collaboration in education, which affects university and industry hospitality alliances. This finding confirm that the cooperation perspective (QD) and contextual factors (HC) are critical in collaboration between university and industry. A new point of interest is also identified that the benefits of training links are quite dependent on the linking perspective from tourism businesses.

지원적 상생협력이 안전 분위기, 안전 예방 활동 및 안전행동에 미치는 영향: 중소 물류기업의 안전 품질 관점에서 (A Study on the Effects of the Win-Win Supportive Collaboration on Safety Climate, Safety Prevention, and Safety Behavior: From the Safety Quality Perspective of Domestic Small and Medium-sized Logistics Companies)

  • 박진수;이성희
    • 품질경영학회지
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    • 제50권2호
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    • pp.251-264
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    • 2022
  • Purpose: This study aims to contribute to the research flow on the relationship between win-win supportive collaboration and safety, while noting that win-win supportive collaboration affects corporate safety-related factors such as climate, safety prevention, and behavior from the perspective of domestic small and medium-sized logistics companies that have signed contracts with large logistics companies, Methods: Based on responses from 147 small and medium-sized logistics companies, structural equation modeling is performed to examine the relationship among the factors such as supportive collaboration, safety climate, safety prevention, safety behavior. Results: Study results are as follows. Supportive collaboration of large logistics companies influence the formation of a safety climate and safety behavior within logistics SMEs positively. In addition, safety prevention and safety behavior are affected by safety climate in a positive way. Conclusion: Win-Win supportive collaboration is a driving force behind safety management practices in the supply chain leading to safety management performance, so it is necessary to consider it for the growth of the sustainable supply chain.

패션산업에 나타난 콜라보레이션 최신 경향 연구: 2012-2013년 사례를 중심으로 (A Study on Latest Trend of Collaboration Appearing in Fashion Industry: Focused on Cases in 2012-2013)

  • 박유리;조경숙
    • 패션비즈니스
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    • 제18권2호
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    • pp.95-112
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    • 2014
  • This study analyzed the type and item of collaboration, national form and purpose_of collaboration in both the domestic and foreign fashion industries in oder to study the trend of collaboration that has appeared in a the field of the recent fashion industry. The analysis focused on 221 collaboration cases from designers in the domestic and foreign fashion industries during the period of January 2012 to December 2013. The cases were collected and analyzed focusing on publications related to newspapers on fashion, internet articles on fashion information sites etc. According to the results of the study, the characteristics of collaboration shown in the recent fashion industry are as follows. First, it can be observed that a portion of collaboration in the two different industries was very high. Second, through the high portion of cases where collaboration between foreign companies was made, it could be found that the world fashion market is enormous: moreover, domestic brands tended to borrow foreign brand images. Third, it was known that fashion companies are very interested in establishing a positive company image and sharing feeling with consumers by implementing collaboration in oder to appeal to consumers' emotions. Therefore, it shoud be done an effective collaboration implement for the development of fashion industry that an understanding of partner, a study of fashion image through development item, an established image foundation of domestic brand, a correct analysis for reflecting artistic image, an effective collaboration implement for the development of fashion industry.

감성적 공간창출을 통한 한국 패션 캐릭터의 해외진출전략 (Overseas Expansion Strategy of Korean Fashion Character through Sensitive Space Creation)

  • 박현희
    • 대한가정학회지
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    • 제49권4호
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    • pp.25-35
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    • 2011
  • This study was intended to suggest overseas expansion strategy of Korean fashion character through sensitive space creation. This study reviewed literature, and did internet searching and observation. For the research methods were the analysis of the main retail spaces utilizing character and case study for the classification of collaboration types between retail space and character. As a results, 8 collaboration types between space and character were extracted: collaboration between retail distribution space and character, collaboration between product space and character, collaboration between service space and character, collaboration between experience space and character, collaboration between moving space and character, collaboration between publicity & advertising space and character, and collaboration between exhibition space and character. This study suggested the necessity of consistent identity strategy between character and retail space for a new character brand and the effectiveness of collaboration strategy for enhancement of character brand awareness.

전사적 보안협업을 위한 핵심성공요인에 관한 연구 (A Study on Critical Success Factors for Enterprise Security Collaboration)

  • 도정민;김정덕
    • 디지털융복합연구
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    • 제12권10호
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    • pp.235-242
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    • 2014
  • 전사적 보안을 위한 요구사항은 점차 커지고 있는 반면, 이를 구현하기 위한 수단 중 하나인 보안협업에 대한 연구는 매우 미흡하다. 따라서 본 논문은 보안협업에 대한 개념 정립을 통해 보안협업의 유형을 분석하고, 효과적 보안협업 수행을 위한 핵심 성공요인들을 파악하고자 한다. 이를 위해 조직관리 분야에서의 기존 연구를 조사 분석하여 보안협업 모델을 정립하였고, 협업에 영향을 미치는 요인 및 보안특성을 반영하여 협업 인력, 협업 프로세스, 협업 환경 등 세 영역에서 여덟 개의 변수를 도출하였다. 본 연구는 경력 3년 이상 보안 및 IT 전문가 106명의 데이터를 수집, PLS-SEM를 사용하여 검증을 하였다. 본 연구의 결과로는 협업 구성원의 신뢰성, 전문성, 참여 동기와 협업 성과기준, 최고경영자의 의지, 협업지원도구 등이 보안협업에 영향을 미치는 요인으로 나타났다.

전자적 파트너십에서 공급자의 전략적 혜택 창출을 위한 협업의 효과에 관한 연구 (A Study of Effect of Collaboration for Supplier's Strategic Benefits in Electronic Partnerships)

  • 김진완;김유일;홍태호
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권4호
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    • pp.341-367
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    • 2008
  • This study propose a model relating supplier's use of IOIS(Inter-Organizational Information Systems) to strategic benefits through extension of Subramani's research model. In extended model, collaboration serves as a safeguard for relationship-specific intangible asset. Specifically, we evaluate how two patterns of IOIS use by supplier(exploitation and exploration) relate to two specific types of relationship-specific intangible asset(business process specificity and domain knowledge specificity), which in turn are posited to promote collaboration and strategic benefits. To explore the current study, questionnaire survey was conducted on 72 first-tier supplier firms in the manufacturing industry. Based on the survey results, we posits the following : (1) Each pattern of IOIS use directly promotes a specific type of relationship-specific intangible asset. The path of the relationship between IOIS use for exploitation and domain knowledge specificity is positive but not significant. The other paths are positive and significant. (2) Both types of relationship-specific intangible asset have a positive and significant impact on collaboration. (3) Domain knowledge specificity influences on strategic benefits but business process specificity does not have an effect on them. (4) Collaboration affects supplier's strategic benefits. These findings provide a deeper understanding of the mechanism of how the pattern of IOIS use can result in strategic benefits for supplier firms.

원자력 발전소 건설 프로젝트에서 갈등이 협력과 성과에 미치는 영향에 관한 연구 (The Effect of Conflict on Collaboration and Performance in Nuclear Power Plant Construction Projects)

  • 유영석;조동혁;최혜수
    • 품질경영학회지
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    • 제47권3호
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    • pp.553-569
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    • 2019
  • Purpose: The purpose of this study is to identify the impact of conflicts and cooperation on project performance in the nuclear power plant construction project, thus contributing to the successful performance of project participants and the achievement of project objectives. Methods: This study used a method of conducting a survey of participants in the nuclear power plant construction project and verifying the hypothesis statistically. Results: The results of this study are as follows; First, role conflicts and relationship conflicts have negative effects on collaboration. Second, role conflicts have a negative effects on project performance, but conflict in relation has no significant effects on project performance. Third, collaboration has a positive effects on project performance. Finally, the communication quality in the relationship between conflict and collaboration has been shown to have a Moderated effect. Conclusion: In order to achieve the goal in the nuclear power plant construction project, the level of collaboration should be improved based on conflict management among project participants.

글로벌 사업 진출을 위한 산학협력 협업촉진모델: 경남 G대학 GTEP 사업 실험사례연구 (A Study on the UIC(University & Industry Collaboration) Model for Global New Business)

  • 백종옥;박상혁;설병문
    • 벤처창업연구
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    • 제10권6호
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    • pp.69-80
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    • 2015
  • 협업을 촉진할 수 있는 환경과 시스템을 갖추는 것은 기업경쟁력 확보에 중요한 요인으로 인식되고 있다. 협업이란 여러 사람이 협동적이고 조직적으로 일하며, 공동의 목표 혹은 가치를 추구하여 정보와 프로세스를 공유함으로써 노동 생산성을 향상시키는 상호작용을 의미한다. 협업을 촉진시키는 요인에는 비전 공유, 비전을 반영한 조직의 원칙 및 규칙, 온라인 시스템 구축, 의사소통 등이 있다. 첫째, 비전을 구체화 할수록 조직원의 적극적이고 자발적인 참여가 이루어질 수 있다. 둘째, 구성원이 수용하는 규칙이나 원칙이 단합과 좋은 성과로 이어지게 된다. 또한 능력에 맞는 업무 분담과 자기 계발을 위한 활동이 업무로 이어지고 정기적인 팀 활동을 만들어 협업 환경 및 분위기를 조성하는데 도움이 된다. 셋째, 체계적인 온라인 협업 시스템의 구축으로 효율적이고 신속한 업무가 이루어진다. 기업들은 클라우드 서비스와 소셜미디어를 활용하여 업무의 저비용과 고효율을 이룰 수 있었으며, 이때 구성원들의 적극적 활용과 참여를 유도하는 지속적 교육이 반드시 수반되어야 한다. 넷째, 기업을 알리고 조직 내 외부 사람들과 적극적으로 소통하는 활동은 기업의 이미지를 바꾸고, 기업 성과를 창출해 내는 기반이 된다. 본 연구의 목적은 글로벌 사업진출과정에 발생하는 문제해결 방안으로 산학협력 협업촉진모델을 제안하는데 있다. 이를 위하여 기업조직에서 협업이 잘 이루어지기 위한 촉진요인을 전략적 연동 모형(strategic alignment model)을 기반으로 협업을 이해하고, 스마트워크 도구를 활용하는 팀 사례분석을 통한 성공요인을 도출한다. 연구결과 체계적인 협업촉진모델을 만들기 위하여 조직 구성 단계에 맞는 역할들을 도출하였다. 첫째, 리더는 확고하고 명확한 비전을 만들어 조직구성원에게 전파하여 공감과 믿음 그리고 소속감을 가지도록 하여야 한다. 둘째, 중간관리자를 포함한 리더는 조직의 비전을 팀원간에 전파하기 위해 규칙과 원칙을 만들고, 시스템을 구축하고 효율적으로 사용할 수 있도록 관리하여야 한다. 셋째, 팀원은 기업의 비전을 내재화하여 역할에 책임을 다할 뿐만 아니라 외부로 기업을 알리는 역할에 충실해야 한다. 연구결과는 향후 실증 연구를 위한 기반을 제시할 것으로 기대된다.

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