• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.827-839
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• 2021

The aim of the study was to examine the effect of trust, awareness, attitude, subjective norms, and behavioural control on intention and examine the mediating role of trust in the relationship between awareness and attitude. The population was Muslims in Bali Province, with a sample of 150 respondents. Quantitative analysis is used based on multivariate analysis using the SEM model with a variance-based PLS. The results are as follows: (1) knowledge has a significant positive effect on attitude. (2) Awareness has no significant effect on attitude. (3) Awareness has a significant positive effect on trust. (4) Trust has a significant positive effect on attitude. (5) Attitude has no significant effect on intention. (6) Subjective norm has a significant positive effect on intention. (7) Behaviour control has a significant positive effect on intention. (8) The role of trust is a conscious mediation that impacts attitude. The study provides insight into Islamic bank managers to meet prospective customers' expectations and identify their intention to become customers through managing trust, awareness, attitude, subjective norms, behavioural control, and intention in one unified whole as internal resource. This study enriches empirical evidence on the Theory of Planned Behaviour, which examines knowledge, awareness, and belief.

• 융합보안논문지
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• 제17권1호
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• pp.89-100
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• 2017

이 연구는 공항 특수경비원들의 직무자원이 직무태도 및 이직의도에 미치는 영향을 분석하는데 있다. 연구의 분석을 위하여 인천과 김포, 청주, 대구지역 공항을 중심으로 4곳의 공항 특수경비원을 모집단으로 설정하였으며, 설문지는 비확률 표본 추출법 중 유의표집법을 통하여 300명을 대상으로 배포하였다. 조사기간은 2016년 7월부터 10월까지 약 4개월간에 걸쳐서 실시하였으며, 설문지는 회수되지 않거나 극단치가 있는 40부를 제외한 총 260부를 최종 데이터로 활용하였다. 데이터 분석을 위하여 이 연구에서는 SPSS 18.0 통계패키지를 활용하였으며, 영향 관계는 다중회귀분석을 통하여 가설을 검증 하였다. 분석결과, 직무자원은 직무태도에 통계적으로 p<.01 수준에서 정(+)의 영향을 미치는 것으로 나타나 가설이 채택되었다. 그리고 직무자원은 이직의도에 통계적으로 p<.001 수준에서 정(+)의 영향을 미치는 것으로 나타나 가설이 채택되었으며, 직무태도도 이직의도에 통계적으로 p<.01 수준에서 정(+)의 영향을 미치는 것으로 나타나 가설이 채택되었다. 또한, 직무태도는 직무자원과 이직의도 간의 관계에서 통계적으로 p<.05 수준에서 정(+)의 영향을 미치는 것으로 나타나 매개역할을 할 것이라는 가설은 채택되었다. 이러한 연구결과를 통하여 공항 특수경비원들의 직무자원과 직무태도 및 이직의도 간의 관계에서 직무자원은 중요한 변수로 작용한다는 것으로 나타났다.

• 패션비즈니스
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• 제6권4호
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• pp.17-31
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• 2002

This study is, to the special company with corporate brand, to investigate the effect of its reputation, credibility and the similarity of business area on consumer's attitude toward its clothing products. It is another topic of the study to reveal statistical significance in comsumer's attitude when naming new product with two different brand strategy. The major findings of this study can be summarized as follows. First, there was positive relationship between corporate reputation and consumer's attitude toward new brand and also between corporate credibility and consumer's that. Second, corporate credibility is proven to be grown in proportion to company's reputation. In other words, a corporate credibility is grown with a corporate reputation. Third, the influence of similarity or fitness of business area has a positive effect on a attitude toward new brand. The case of use the new brand name, the variable had low effect on attitude toward new brand, comparing to the case of use the existing brand name but seems to be statistically significant. Fourth, comparing to the inclination toward company's product based on brand name, strategy of supporting brand extension is more effective than that of new brand name on evaluating company's reputation, credibility and the similarity of business area. Fifth, the similarity of business area and the interaction of brand name on the basis of the strategy of use the existing brand name(;brand extension strategy) and new one have significant effect on the inclination to a brand. When participating a new business, it is more effective that a company is extending its business where the similarity of business area is growing. For the case of low similarity, the brand-new strategy is proven to be effective.

• Asian Journal of Business Environment
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• 제12권2호
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• pp.29-41
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• 2022

Purpose: In the era of sustainable development, the role of consumers and businesses has become increasingly important by demonstrating the importance of social and environmental issues. Accordingly, firms widely adopt cause-related marketing to fulfil corporate social responsibility. The purpose of this study is to examine factors that affect consumer attitude toward cause-related marketing with perspectives of the sustainable development goals (SDGs) and instrumental conditioning. Research design, data and methodology: Proposed research questions include effects of cognition, emotion, sustainability, and business ethics on attitude, effects of attitude on purchase intention, and effects of intention on satisfaction. This study collected the data via an online survey and applied factor and regression analysis. Results: Findings indicated that factors affect attitudes differently in cases of cause-related marketing with SDGs and instrumental conditioning. The results of this study found that business ethics affects consumer attitude and differ based on types of cause-related marketing. This study found that attitude positively affects purchase intention that also affects expected satisfaction. Conclusions: By applying perspectives of SDGs, findings of this study provide implications to producers, marketers, and policymakers to promote and achieve sustainability. In particular, the results found that business ethics should be more addressed to fulfill customer attitude.

• 벤처창업연구
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• 제10권4호
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• pp.167-175
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• 2015

본 연구에서는 창업시도성공과 실패, 과정에 대한 태도에 영향을 미치는 선행변수로 불확실성에 대한 인내력에 주목하였다. 불확실성에 대한 인내력은 그 정도에 따라 위험에 대한 인내력과 모호성에 대한 인내력으로 구분할 수 있다. 본 연구에서는 위험과 모호성에 대한 인내력이 창업시도성공과 실패 및 시도과정 자체에 대한 태도에 미치는 영향, 그리고 창업시도성공과 실패 및 과정에 대한 태도가 창업시도태도에 미치는 영향을 경로분석을 통해 살펴보았다. 경로분석결과, 위험에 대한 인내력은 창업시도실패태도에만 부(-)의 영향을 미치는 것으로 나타났다. 모호성에 대한 인내력은 창업시도실패태도에 부(-)의 영향을, 창업시도과정태도에는 정(+)의 영향을 미치는 것으로 나타났다. 가설과 마찬가지로 창업시도성공태도는 창업시도태도에 정(+)의 영향을, 창업시도실패태도는 창업시도태도에 부(-)의 영향을, 창업시도과정태도는 창업시도태도에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 연구결과를 바탕으로 연구의 학문적 의의와 실무적 시사점 그리고 연구의 한계점을 제시하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.235-244
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• 2021

This study aims to determine the behavior of consumer interest in sustainable fashion products in Indonesia and the factors that influence it. Personal values, Green Trust, and attitude toward green products are studied to get a proper picture of the ethical behavior of consumers. The method used is the Structural Equation Model (SEM) technique using AMOS 23 software. A sample of 103 participants used the convenience sampling technique. The study results show that green trust and attitude toward green products successfully mediate personal value and green purchase intention on ethical fashion products in Indonesia. In this study, it was found that personal values cannot directly influence the purchase intention of sustainable fashion products. The influence of Personal Value must first be mediated by green trust or attitude toward green products to further influence green purchase intention of ethical fashion products in Indonesia. This is not in line with previous studies. Indicators of personal values such as self-transcendence, self-enhancement, conservation, and openness directly cannot predict the behavior of purchase intentions for sustainable fashion products in Indonesia. From the descriptive conclusion of the data obtained, there are various types of meanings of individual values, and fashion consumers in Indonesia are more affected by contextual factors.

• 유통과학연구
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• 제13권4호
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• pp.65-76
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• 2015

Purpose - This article aims to present and test a model regarding franchisors' supporting activities that may positively influence franchisees' attitude toward the franchising headquarter and their own business performance. Moreover, the authors examine the moderating effect of competitive intensity between franchisee attitude and business performance. Most previous research focused on behavioral performance measurements such as satisfaction, trust, and commitment. There are few empirical studies that focus on financial performance data because it is difficult to determine a relational mechanism between behavioral and financial performance. Moreover, financial data is confidential and difficult to collect in many cases. However, this study measures financial performance (e.g., sales revenue per square meter) differently than most previous research, which is mostly focused on the behavioral performance measurements. Research design, data, and methodology - To test our hypotheses, we selected 137 franchisee managers who are running chains of one of the foremost bakery franchise brands in South Korea. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed instrument by analyzing the data obtained from the samples. The data was analyzed using the AMOS structural equation modeling program. Results - The results indicated that: non-financial support activities (e.g., information exchange and communication) had a positive impact on the franchisee attitude toward the franchising headquarter. The franchisee attitude in turn had a positive effect on the headquarters' business performance. Furthermore, competitive intensity could enhance the relationship between franchisee attitude toward franchising headquarter and business performance in a local franchise market. However, financial support activities (e.g., rewards and promotional support) and training had no relationship with either franchisee attitude or business performance. Conclusions - This study provides some practical implications to franchisors in terms of franchise operation and store opening strategies. With respect to the franchise operation strategy, franchisors need to focus on non-financial rather than financial support. Most franchisees consider the necessity of financial support activities and not their sufficiency because these activities are specified in their franchise contract. In addition, it is important for franchisees to maintain a positive attitude for the franchise headquarters. The franchisees with a positive attitude for the franchisor can show a high degree of solidarity for various support activities, and it consequently determines franchisees' sales performance. In terms of franchise store opening strategy, this study suggests an additional criterion that can be considered in determining the location of direct and non-direct management stores (e.g., franchisees' stores). In this research, franchise stores located within high level of competitive intensity are shown to have a high relationship between franchisee attitudes of franchisor support activities and business performance compared to the franchisees located within low competitive intensity level. This result shows that opening non-direct franchise stores is more effective than direct stores in higher competitive market situations. Research contribution, implications, and further research directions are discussed at the end of the paper.

• 한국콘텐츠학회논문지
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• 제14권3호
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• pp.414-426
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• 2014

본 연구는 외식산업 창업속성이 창업 과잉자신감과 창업자 태도에 미치는 영향을 밝히는데 목적을 갖고, 외식업 창업자 총 300명을 대상으로 2012년 10월 1일부터 30일까지 설문조사하였다. 분석결과 첫째, 외식산업 창업속성이 창업 과잉자신감에 미치는 영향을 검증한 결과 창업자 특성, 창업자금, 입지, 상품요인이 창업 자신감에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다(p<.05). 둘째, 외식산업 창업속성이 창업자 태도에 미치는 영향을 검증한 결과 창업자금, 입지, 상품요인이 창업자 태도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다(p<.01). 셋째, 창업 과잉자신감이 창업자 태도에 미치는 영향을 검증한 결과 창업 과잉자신감은 창업자 태도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다(p<.001). 이는 창업자 특성변인으로서 전문화된 경영마인드와 관련 지식, 경험이 그만큼 중요하고, 이에 기반한 충분한 자금조달과 준비속에 고객의 유동인구가 상품특성과 결합하여 적합한 곳에 입지할 때 고객의 이용과 선택 또한 안정된 경영으로 이어져 자신감과 함께 안정경영을 통한 긍정적인 태도로 나타남을 의미한다.

• 복식
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• 제57권4호
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• pp.95-109
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• 2007

After defining the determining factor of an attitude on clothing web-site as cognitive responses and affective responses, this study was to investigate how it affects against web-site attitude, brand attitude and purchase intention. To accomplish research subject, this study had an analysis on web-site attitude, brand attitude and purchase intention after selecting 3 department stores having mega fashion malls which run web-sites. Aad(Attitude toward an advertisement) was defined as cognitive responses and affective responses. This research analyzed it by multiple regression analysis after collecting a date from 265 customers who use 3 department stores selected The findings are as follows. First, Aad had a significance impact on web-site attitude across the department stores. Second, Aad had a significance impact on brand attitude across the department stores. Third, Aad had a significance impact on purchase intentions across the department stores. At the end of this paper, discussion, managerial implications, limitations, and future research directions were suggested.

• 패션비즈니스
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• 제23권6호
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• pp.37-48
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• 2019

This paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers' perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers' perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform.