• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2005.11a
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• pp.311-314
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• 2005

Supply chain optimization is one of the most important components in the optimization of a company's value chain. This paper considers the problem of designing the supply chain for a product that is represented as an assembly bill of material (BOM). In this problem we are required to identify the locations at which different components of the product arc are produced/assembled. The objective is to minimize the overall cost, which comprises production, inventory holding and transportation costs. We assume that production locations are known and that the inventory policy is a base stock policy. We first formulate the problem as a 0-1 nonlinear integer programming model and show that it can be reformulated as a 0-1 linear integer programming model with an exponential number of decision variables.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.11
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• pp.179-190
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• 2021

The purpose of this study is to understand the impact of influencers on generation Z (Gen Z) in the online environment. This article has applied the theories of source credibility, TAM, IAM, and TPB to identify influencer characteristics that affect the purchasing behaviors of Gen Z customers. This research was conducted using a Google Form survey with 24 pre-designed questions. A total of 464 valid questionnaires from Gen Z Vietnamese were collected between November 2020 and January 2021. Data was analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3 software. The analysis results confirmed that the components of influencer credibility have a positive impact on Gen Z's purchasing behaviors under the mediated influence of argument quality, perceived usefulness, and social influence. Surprisingly, for Gen Z, the influencers' attractiveness has the strongest impact on their online behavior. More specifically, attractiveness plays the most important role in the perceived usefulness and social influence of Gen Z customers, while influencers' expertise has the strongest impact on argument quality delivered to customers. This study provides evidence of a change in the way Gen Z responds to marketing activities. They are more drawn by the attraction of influencers than their expertise.

• International Journal of Computer Science & Network Security
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• v.23 no.5
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• pp.109-120
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• 2023

With the increasing interest in blockchain technology and its employment in diverse sectors and industries, including: finance, business, voting, industrial and many other medical and educational applications. Recently, the blockchain technology has played significant role in preventing fraud transactions in accounting systems, as the blockchain offers high security measurements, reduces the need for centralized processing, and blocks access to the organization information and system. Therefore, this paper studies, analyses, and investigates the adoption of blockchain technology with accounting systems, through analyzing the results of several research works which have employed the blockchain technology to secure their accounting systems. In addition, we investigate the performance of applying the deep learning and machine learning approaches for the purpose of fraud detection and classification. As a result of this study, the adoption of blockchain technology will enhance the safety and security of accounting systems, through identifying and classifying the possible frauds that may attack the accounting and business organizations.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.519-529
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• 2022

Many consumers are opting for online booking over traditional booking systems. Customers can actively seek out information about hotels and lodging services, as well as book rooms, at any time and from any location. Customers also feel more supported when they interact with virtual assistants or professionals. Recognizing this issue, several hotels have focused on improving their websites by incorporating aspects that encourage customers to book directly through the hotel's website. The study's goal is to discover what factors impact people's decisions to book a hotel stay through the hotel's website. Therefore, hotel managers and owners can make decisions to improve the hotel website to attract residents to Can Tho City. The factors are website quality, affective commitment, social presence, and e-trust that affect customers' decision to book through the hotel website. The study uses quantitative methods to collect data from 180 residents living in Can Tho. Through data analysis on SPSS and Amos software, the research results show that three factors considered, namely website quality, affective commitment, and social presence, positively influence customers' booking decisions. This finding also suggests that e-trust is less critical to residents in Can Tho City, different from what the study had predicted.

• Proceedings of the Korea Society for Simulation Conference
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• 2001.10a
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• pp.162-169
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• 2001

(No Abstract, See Full-text)

• Management & Information Systems Review
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• v.3
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• pp.419-438
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• 1999

Following is an idea to utilize the business ethics as one of business administration strategies. Firstly, conversion of perception is needed in the business administration. Neglecting the pursuit of profit, the conventional strategic goal, is not desirable, we need to, however, have a mind that the consumer and environment centered mind is indispensible to the survival and growing of a business ultimately in establishing a strategic goal of diversified environmental changes. Secondly, conversion of the Chief Executive Officer (CEO)'s attitude in business administration is needed. It is necessary for the CEO to have a strong belief that the business ethics is indispensible to the survival and growing of a business by way of fair and logical management. Therefore the business ethics should be improved since the CEO's ethics can be the standard of his business. Thirdly, the business concerned parties should be considered. The realization of business ethics should be done in a certain way so as to protect the benefit of the all concerned parties such as stockholders. employees, consumers, suppliers, competitors, the local community, etc., since a business is an organization that can exists and grows only in the coexistence with its environment and concerned parties. Fourth, the business ethics should be transformed into a business culture through the enlargement of the general principles of and of employees' behavior as a management strategy. Lastly, business ethics should be improved through continuous evaluations to accommodate its environmental change.

• The Journal of Fisheries Business Administration
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• v.44 no.2
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• pp.69-81
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• 2013

The purpose of this study is to examine the economic validity of Ecklonia cava aquaculture business for raising fishing people's revenue. The results of this study are summarized as follows: First, the production of Ecklonia cava is estimated about 251 ton or more in Jeju. Second, the distribution structure of Ecklonia cava is not established, but Ecklonia cava is traded much more through bio or processing corporation than through fisheries cooperative like other marine plants. Third, the price of Ecklonia cava should be at least 1,729 won per kilogram under 4.04% of capital cost for economic feasibility of Ecklonia cava aquaculture business. Finally, the results of sensitivity analysis show that there is economic feasibility of Ecklonia cava aquaculture business when the price of Ecklonia cava is more 2,500 won per kilogram and the capital cost is under 8.0%.

• Journal of Family Resource Management and Policy Review
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• v.21 no.3
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• pp.1-21
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• 2017

The purpose of this study was to investigate the effect of organizational culture on professionalism. A survey was conducted with 254 family health specialists from July 30th to September 30th in 2013. The results of this study can be summarized as follows; First, three professionalism factors of healthy family specialists were verified -business administration ability, and general administration ability- and five organizational culture factors of the Family Welfare Organization were verified-group culture, development culture, rational culture, sequence culture, and regulation culture. Second, the professionalism scores for healthy family specialists were 3.41 for business practice ability, 3.43 for business administration ability, and 3.18 for general administration. The organizational culture scores for the family welfare organization were 4.08 for group culture, 3.80 for development culture, 3.67 for rational culture, 3.50 for regulation culture,and 3.06 for sequence culture. Third, Rational culture, age, gender, and education level all affected to business practice ability. Position and education level both affected to business administration ability. Monthly income, gender, and education level all affected to general administration ability. This study showed the need for increased management of organizational culture to improve the professionalism of healthy family specialists.

• Journal of the Korean School Mathematics Society
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• v.20 no.4
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• pp.423-443
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• 2017

In this paper, In this paper, we study the recognition of undergraduate students and professors about the relation between mathematics learning contents of high school liberal arts course and major fields of college of business administration. We chose 155 undergraduate students and 6 professors at college of business administration in M university and investigate their recognition about the relation between mathematics learning contents of high school liberal arts course and major fields of college of business administration. We found following facts. First, mathematics education in high school should be based on understanding of mathematical conceptions and principles rather than problem-solving skills to intensifying the relation between mathematics of high school liberal arts course and major fields of college of business administration. Second, we have impressed upon them, whom are going to college of business administration, the need for more mathematics to study a major field.

• Journal of Distribution Science
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• v.20 no.5
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• pp.65-74
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• 2022

Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.