The brand-based online community recently plays an important roles for consumers to facilitates searching and sharing information among them. Firms often find such a brand community as a critical channel to gain collective intelligence for developing new ideas and products. As a new web platform such as web 2.0 has been introduced, consumers could more easily participate in the new social networks created by sharing mutual value and belief among themselves. Accordingly firms began to recognize potentials of online brand assets and pay attention to the importance of online brand community loyalty. Previous research related to online community tends to focus on identifying the antecedents of community loyalty and their subsequent impacts on brand. They, however, tend to neglect the importance of individual characteristics of online community users. As integrating the fragmented variables with an individual characteristics, therefore, this study reexamined the impacts of interactivity, information, reward, and personalization services provided by an online brand community on the sense of community, community loyalty, and brand attitude. Also, this study investigated how users' individual characteristics(need for cognition: NFC) can play moderating roles among the variables identified in the previous research. A field survey was administrated and 671 valid samples were collected. In order to test the hypothesis we conducted the multi-sample structural equation modeling(MSEM) between two groups(a group with high vs. a group with low level of NFC). Results show that previously identified variables such as interactivity, information, reward, and personalization services have significant effects on the sense of community as previous research demonstrated. Subsequently, the sense of community positively influences the community loyalty and brand attitude. However, when considering the NFC as a moderating variable, we found that the effect of interactivity and reward service on the sense of community was stronger for a group with a lower level of NFC compared to a group with a higher level, while the effect of information providing service on the sense of community was stronger for a group with a higher level of NFC compared to a group with a lower level. This research revealed that NFC can affect the degree of individual perception on the sense of community which has been considered as an important indicator for the community loyalty and brand attitude. Hence, when firms developing customer relation strategy through building an online brand community, they need to reflect customers' NFC and accordingly provide varying degree of interactivity, information, reward, and personalization services.
Jung, Ji-Young;Cho, Kwang-Su;Choi, Jinhae;Choi, Junho
The Journal of the Korea Contents Association
/
v.17
no.4
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pp.200-208
/
2017
Despite a rapid market growth in VR, cyber sickness has become the most serious problem in terms of user experience. The aim of this study is to verify whether there are differences in user's perception of cyber sickness by the point-of-view and the movement in VR contents. An experimental testing of game playing with VR headset was conducted on the effects of two conditions: first-person and third-person views in the point-of-view condition, and yaw - pitch rotations in the head movement condition. The results showed that cyber sickness worsened in the first-person point-of-view and in the yaw rotation movement. Point-of-view and movement had main effects on the cyber sickness, but an interaction effect between point-of-view and movement was not found. Based on the findings, along with reducing VR sickness, we proposed practical implications for VR contents planning for building balanced VR user experience. Positive VR experience can be reinforced through visual design, multi-modal interface design, and experience marketing for the optimal level of contents immersion. A future research was suggested on the roll rotation for diverse content genre development.
Persistent accidents related to food safety and expanded international trades have urged the world to be aware of the gravity of the accidents. Accordingly many countries have tried to come up with various laws, regulations, measures, support networks and educational programs for the agenda, particularly focusing on harmonizing food safety technologies among nations and fostering professionals. Also, APEC newly organized Food Safety Cooperation Forum (FSCF) in 2007 to exert multi-dimensional efforts to improve food safety for Asia Pacific nations. Up to now, 35 activities have been promoted since 2007 and additional 20 activities are waiting for their turns for action on the list of APEC project agenda. FSCF has the objective that it helps the stakeholders in food supply chain develop their own competence in that area, thus increase international trade among nations and maintain the globe healthy by applying the highest standards and best practices for the management of food safety ranging from production to consumption. To achieve this strategic objective, APEC subsequently formed Partnership Training Institute Network (PTIN) to build up the multilateral networks of specialists from governmental agencies engaging in food safety management, industries, academia and international organizations in Asia-Pacific region. This attempt made it possible for the world to exchange their scientific and technological information concerning food safety and strengthen related education and training. Today, international cooperation is essential for food safety management. Therefore, we need to participate actively in the activities of APEC FSCF to contribute to improving food safety technologies for the member countries of APEC. We also need to connect the domestic support programs with theirs.
Journal of the Korean association of regional geographers
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v.10
no.2
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pp.447-465
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2004
This paper is to analyze citizens' consciousness on urban changes, especially focusing on changes in urban environment, spatial structure, and urban planning, of large cities in S. Korea, that is, Seoul, Daejeon, Daegu, and Kwangju in the 1990s. Some significant points can be described as follows. First. The most important factor influencing on the change of urban spatial structure was the expansion of residential area inner and outside of cities promoted by the traditional construction industry, and not development of high-tech industries and their complex or location of multi-national firms which can be emphasized as major factors of new urbanization process of global cities. Secondly, citizens seem to have experienced improvement and deterioration of urban environment simultaneously, emphasizing regulatory environmental policy on the one hand, and recognize the necessity of sustainable urban development within given environmental capacity and restoration of destructed and polluted environment of cities. Thirdly, the building boom of new apartment complex was a major driving force of changing urban spatial structure, but it could neither alleviate a residential gap between the poor and the rich areas nor a relief of traffic congestion. Finally, the urban policy in general was felt somewhat improved by citizens, but not in sectoral details.
Journal of the Korean Association of Geographic Information Studies
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v.17
no.4
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pp.28-39
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2014
Several studies have been performed globally on the construction of integrated systems that are available for the integrated use of 3D geographic information on terrain and oceans. Research on 3D geographic modeling is also facilitated by the application of Lidar surveying, which enables the highly accurate realization of 3D geographic information for a wide area of land. In addition, a few marine research organizations have been conducting investigations and surveying diverse ocean information for building and applying MGIS(Marine Geographic Information System). However, the construction of integrated geographic information systems for both terrain and oceans has certain limitations resulting from the inconsistency in reference systems and datum levels between two data. Therefore, in this investigation, integrated geospatial information has been realized by using a combined topographical map, after matching the reference systems and datum levels by integration of airborne Lidar data and multi-beam echo sounder data. To verify the accuracy of the integrated geospatial information data, ten randomly selected samples from study areas were selected and analyzed. The results show that the 10 analyzed data samples have an RMSE of 0.46m, which meets the IHO standard(0.5m) for depth accuracy of hydrographic surveys.
Kim, Hea-Jung;Kwak, Hwa-Ryun;Kim, Yu-Na;Choi, Young-Jean
Journal of the Korean Data and Information Science Society
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v.26
no.1
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pp.41-53
/
2015
In meteorological field, many researchers have tried to develop micro scale weather analysis modules for providing real-time weather information service in the metropolitan area. This effort enables us to cope with various economic and social harms coming from serious change in the micro meteorology of a metropolitan area due to rapid urbanization such as quantitative expansions in its urban activity, growth of population, and building concentration. The accuracy of the micro scale weather analysis modules (MSWAM) directly related to usefulness and quality of the real-time weather information service in the metropolitan area. This paper design a evaluation system along with verification tools that sufficiently accommodate spatio-temporal characteristics of the outputs of the MSWAM. For this we proposes a test for the equality of mean vectors of the output series of the MSWAM and corresponding observed time series by using a spectral analysis technique. As a byproduct, a time series cluster analysis method, using a function of the test statistic as the distance measure, is developed. A real data application is given to demonstrate the utility of the method.
One of the next frontiers in structural wind engineering is the design of tall buildings using performance-based approaches. Currently, tall buildings are being designed using provisions in the building codes and standards to meet an acceptable level of public safety and serviceability. However, recent studies in wind and earthquake engineering have highlighted the conceptual and practical limitations of the code-oriented design methods. Performance-based wind design (PBWD) is the logical extension of the current wind design approaches to overcome these limitations. Towards the development of PBWD, in this paper, we systematically review the advances made in this field, highlight the research gaps, and provide a basis for future research. Initially, the anatomy of the Wind Loading Chain is presented, in which emphasis was given to the early works of Alan G. Davenport. Next, the current state of practice to design tall buildings for wind load is presented, and its limitations are highlighted. Following this, we critically review the state of development of PBWD. Our review on PBWD covers the existing design frameworks and studies conducted on the nonlinear response of structures under wind loads. Thereafter, to provide a basis for future research, the nonlinear response of simple yielding systems under long-duration turbulent wind loads is studied in two phases. The first phase investigates the issue of damage accumulation in conventional structural systems characterized by elastic-plastic, bilinear, pinching, degrading, and deteriorating hysteretic models. The second phase introduces methods to develop new performance objectives for PBWD based on joint peak and residual deformation demands. In this context, the utility of multi-variate demand modeling using copulas and kernel density estimation techniques is presented. This paper also presents joined fragility curves based on the results of incremental dynamic analysis. Subsequently, the efficiency of tuned mass dampers and self-centering systems in controlling the accumulation of damage in wind-excited structural systems are investigated. The role and the need for explicit modeling of uncertainties in PBWD are also discussed with a case study example. Lastly, two unified PBWD frameworks are proposed by adapting and revisiting the Wind Loading Chain. This paper concludes with a summary and a proposal for future research.
Urban land use planning is the most important core-part, and it is the start and synthetical plan of the other part, in the urban planning. For the desirable urban land use planning draw out the spatial locational character and change of urban land use. The propose of tills study is building methodology of Parcel-based Urban Land use Information Svstem(P-bULlS) and it's apphcation methodology that can be used urban planning or land use planning. To this end, each and all of the land parcels of Kangnam area was analyzed. P-bULIS should be able to easily analyze the spatial locational character and change of land use in the region. And It should be able to the qualitative, quantitative and spatial analysis, and spatial multi-variate statistical analysis can be done at relatively low cost by linking the software of statics to P-bULlS.
Kim, Young-Sun;Nam, Baek;Lee, Choul-Ki;OH, Young-Tae
The Journal of The Korea Institute of Intelligent Transport Systems
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v.12
no.5
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pp.13-21
/
2013
Super high-rise buildings of combined use such as large shopping malls and multiplex etc. have larger parking facilities than general buildings and are characteristic of an increase in the number of the entrance and the exit connecting internal external space of the parking lot. These features cause a congestion of internal traffic by increasing car driving distance in the parking lot, and vehicle idling increases by drivers wander the parking lot in order to find parking space. In addition, they make drivers suffer from lots of difficulties due to parking including increasing their walking line after parking. Therefore, in this study, we developed individual parking information provision algorithm to specify the optimal parking place for drivers according to the purpose of visiting a building and the drivers' moving path, and selected new construction site for the second lotte world in order to evaluate the algorithm developed and performed evaluation. As a result of the evaluation, it was analyzed that in the case of applying the individual parking information provision algorithm compared to the existing parking information provision algorithm, moving distance in the parking lot decreases around 7.43~83.4%, and that in the case of $CO_2$ emission, it decreased about 47.7% on average, which indicates that the efficiency resulted from application of the individual parking information provision algorithm is very high as the application effects are tested.
The purpose of this study is to analogize the appearance of Korean Ancient Architecture in view of the Stone Remains from 3 Kingdom Period to Unificated Shilla Period. But in these period, there is no building remains but some stupas and fine arts. Especially, there are many architectural appearance and revealing signature in these Historical Stone remains. Architectural elements which are analogized by stone remains what has value as historical materials by preservation of original form from 3 Kingdom Preiod to Unificated Shilla Period are as follows : 1) Platform, the representative characteristic of Korean traditional architecture, was frame structure and accumulate structure. And circular or square footing stood a same shape column on it is put on the platform. 2) In the case of column, there used entasis column and inclined column and circular chamfer technique was applied on the top side of it. Upper side of column, capital and head pentrating tie that small bearing block was put on the center of it was joined. And longitu야nal rest(長舌) supported a cross beam. Capital and small bearing block had no bottom heel, and heel side was curved and straight. Centered bracket structure was often used, and multi bracket structure is not used yet. Inward incline technique was used. 3) Inward opening pair door which had lintel, threshold, doorjamb was usually used, Fixing stone was used for structural safety, and circular handle and lock was used for decoration. Handrail was used on the edge of wooden floor for decorative effect and safety. 4) Square rafter and circular rafter were used in the same period and so did flying rafter. Double eaves and single eave were used in the same period but, single eave was usually used. In this period, square rafter was usually used. This would be studied more by comparing with Japanese wooden architecture. 5) Hipped roof was used and half-hipped roof was not used yet. In front of th hip, there are small sculpture called Jap-Sang(雜像), and windbell was hang on the end of the hip rafter. Concave roof tile, convex roof tile, round eaver tile, decorative tile at end of roof ridge were used. Lotus style was well used on the face of roof tile for decoration. From the results of this study, wooden architecture of Unificated Shilla period was simple compare to Koryo dynasty and Chosun dynasty but, it had some brilliant character. It was hard work that analogized the form of non-existent wood architecture of Ancient Korean period by restricted stone remains. But, in addition to the results of this study and research of old documentations, more study should be go on.
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