• 한국주거학회:학술대회논문집
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• 한국주거학회 2004년도 추계학술대회 논문집
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• pp.105-109
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• 2004

The purpose of this study is to find out branded apartment images families with different children ages favored. On-line survey was conducted in the Seoul Metropolitan Areas, and the 181 responses were used for the data analysis. Four children age cohorts were applied to describe favorable branded apartment images - families with infants or toddlers, elementary school children, adolescents and college students. The finding indicated that the respondents preferred branding apartments mainly because it was likely to reflect quality. Also it was found that the most favorable branded apartment image was safety, and the investment-related image was favored by families with young children while the image of comfort by those with adolescents. Families with kids preferred the image of environmental friendliness, those with did a health-related image, and the other two groups did the safety image.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.237-241
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• 2006

The Qualitative improvements of outdoor spaces are unsatisfactory in comparison with that of indoor environment in existing apartments. Lately construction companies are differentiating the outdoor spaces of apartment complexes to meet needs of residents. However, high-rise buildings inherently have limitations on providing exposure to the outdoor settings and inappropriate lightings could have serious impacts on physical and psychological health of residents. Therefore, the purpose of this study is to provide useful information for the luminous environment of outdoor spaces through the analysis of current apartment complexes' lighting plans. Outdoor space of branded apartment complexes in Seoul, built after the year 2003, were researched. Through site visits, illumination level and lighting plans were investigated classified into entry area, passage area, plaza, rest area, exercise area, and play area. With the result, illumination level of apartment complexes researched was lower than KS illumination standard in all areas and the lighting plans were mostly shown in different condition of first intended lighting plan because of insufficiency of maintenance in lighting system. Therefore, it is need to provide better luminous environment to make outdoor space more lively and energetic at the night time.

• 한국언론정보학보
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• 제39권
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• pp.473-505
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• 2007

광고는 변화하는 사회를 가장 빠르게 반영하는 매체 중 하나이며, 전 지구화와 소비문화가 일상 속으로 확산되는 것과 밀접한 관계를 갖고 있다. 이 논문은 현재 한국에서 다문화주의란 어떤 의미이며, 변화하는 사회의 모습이 광고에 어떻게 나타나고 있는지에 대한 고찰이다. 특히 최근 한국인 이외의 다양한 인종과 민족이 영상 광고에서 어떤 식으로 재현되었는지 살펴봄으로써, 다문화주의의 의미가 구성되는 방식을 살펴본다. 우선 한국의 다문화주의의 역사적 배경과 의미를 외국의 경우와 비교해서 살펴보고, 다문화주의와 인종주의 사이의 관계를 이론적으로 밝힌다. 이어서 정보/통신, 아파트, 금융 광고 등 전 지구화 시대에 다문화주의 전략을 가장 적극적으로 채택하고 있는 상품 광고를 중심으로 구체적 분석을 실시한다. 분석 결과 다문화적인 방식으로 재현된 광고들이 오히려 기존의 인종주의를 강화하거나 한국(인)이 중심이 된 민족주의의 정서를 강화하는 것으로 나타났다. 다문화적인 요소를 담아낸 광고가 양적으로 크게 증가했음에도 불구하고, 한국사회의 '다문화주의'는 여전히 전략적인 수준에 머물고 있는 것으로 보인다.