• KIEAE Journal
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• v.7 no.3
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• pp.11-20
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• 2007

The purpose of this study is to analyse the effects of the eco-friendly factors on the apartment housing price rise and to suggest the desirable way of marketing strategy for apartment housing. For the analysis, the data of apartment sites in Seoul had been collected from September 2006 to February 2007. The data consisted of 95 apartment sites in Seoul. Data were analyzed with descriptives, crosstabs, and discriminant analysis by SPSS/PC for Window. Following result was obtained. The eco-friendly apartment housing price rate in Seoul was determined by eco-friendly landscape, green space rate, house unit size, installment sale price per pyeong, floor space index, distance from subway station when it was not considered the impact of building age, construction company's brand, and autonomous districts. Findings of this research can provide valuable information for marketing strategy of housing construction company.

• Korean Institute of Interior Design Journal
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• v.25 no.2
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• pp.143-150
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• 2016

Color plan that contains corporate color of Seoul apartment has a great influence on city environment, considering high-rise vertical dispersion and extent. Therefore, it is necessary to view color plan from an integrative viewpoint. Here, this research aimed at deriving guideline factors of esthetic color plan based on city identity, by recognizing the importance of apartment color and color plan characteristic of recently built brand apartments. Exterior color plan characteristic of Seoul brand apartments seen in this research, first, most of dominance colors were in same color similar tone with warm color in bright and warm image, as the psychological function, accessory colors appeared in similar tone of similar color harmonious with the dominance color. Also, accent color was highlighted with its identity through cooperative color. Second, emotional effect diminished size and weight of high-rise apartment. The upper levels showed clear and clean image, middle to lower level showed stability and comfortable image, on the whole, refined and urbane image that aim for natural and modern image. Therefore, apartment color plan requires, first, in respect of dominance color, unity is required proper for urban image by preparing color permission limitation standard. Second, dominance color and accessory color require historicity and differentiation in sociality that urban identity gets. Third, high-rise upper level cooperative color accent color requires compatibility with urban landscape. Lastly, guideline along with rate is required for color, tone, and pattern, etc. by extent contrast. Here, apartment color plan requires consistent research as urban environment color, also, base study should be accelerated as a part of competitive city branding.

• Korean Institute of Interior Design Journal
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• v.22 no.4
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• pp.130-140
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• 2013

As the modern-day Apartment Complex has varied community facilities such as health care center and self-improvement institutions affecting the residents' quality of life, this paper is for the in-depth understanding on how such Exterior Space vary and development plan should go. To be specific, this paper is to, based upon the theoretical contemplation on the concept and role of the Exterior Space to Apartment Complex, as well as drawing a conclusion on the development plan for subject areas as assessed. Subject areas of this paper are a total of twelve Apartment Complexes built since Year 2005 in nine different regions in Seoul. As such specialties and features as leisure of the senior citizen and female residents, the subject Apartment Complexes have provided opportunities, active and inactive, to the residents for leisure by qualitative improvement of facilities, as well as establishing the discrete brand value for the Exterior Space with featured design and spatial properties. Also notable is the eco-friendliness of the Exterior Space with cutting-edge technology, eventually appreciating the value of Apartment Complex.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.130-139
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• 2010

The urban style compact apartment which appeared at the end of 1990's was developed by the decrement of household members and in compliance with a new life style. Now it has its own market as a new trend. The purpose of this study is to better understand the characteristics of urban style compact apartments based on an analysis of apartments actually sold on 2008, in order to reflect on the future directions and developments. To support a comprehensive analysis, this study considered three types of compact apartments developed by : a. major developers which own multiple well-recognized brand names, b. mid-size developers under general brand names, c. new or small-size developers specializing in compact apartments. The results from 21 urban style compact apartments could be summarized as follow; 1. Most buyers are Singles or DINKs. The single women occupy a large percentage. 2. Condition of good location is under 5 minutes walk to station and accessibility to 2 and more station. 3. Exterior of building should be harmonious to surrounding and simple, the atmosphere of entrance hall should be warm and relaxed. 4. The spatial character of unit plans are developed by the ways of connecting spaces; 1) Connecting spaces by mobile partition: flexible spaces with expansion 2) Connecting spaces by hall: well arranged spaces with excursion and extends 5. The equipments of kitchen and security are fully carefully planned.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.178-179
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• 2004

• Journal of the Korea Convergence Society
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• v.9 no.3
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• pp.241-247
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• 2018

The purpose of this study is to investigate the relationship between the residential satisfaction and the residential satisfaction in the residential environment. For this study, we analyzed the main factors of occupancy satisfaction by integrating previous studies on brand and housing and purchase intention, developing a research model based on the theoretical study on occupancy satisfaction, and establishing a research hypothesis. The results of this study are as follows: First, the relationship between first brand image and occupancy satisfaction is statistically significant. Second, the relationship between residential satisfaction and residential satisfaction is significant. In addition, the relationship with prices acting as parameters is analyzed to be somewhat significant. Therefore, this study is expected to provide not only useful information in the relationship between apartment supplier and consumer, but also provide basic information on similar research. Therefore, this study is expected to provide not only useful information in the relationship between apartment supplier and consumer, but also provide basic information on similar research. However, due to limitations such as selection of control variables and analytical errors, future research should be conducted through development of more comprehensive and valid indicators.

• Korean Institute of Interior Design Journal
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• v.17 no.6
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• pp.52-62
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• 2008

This research is a follow-up study of the analysis of satisfaction and preference rates in bathroom design relevant to age variable. This project examines the satisfaction and preference rates relevant to the variety a family type. Mid-sized apartments most favored by the mid-class families were selected as the objects of the research so that they represent the present conditions in Korean bathroom designs most comprehensively. In order to maintain consistency in research objects, this article limited them to the top five brand-name apartments in the metropolitan area based on the brand popularity and construction capability. The method of the research was surveys; we were able to retrieve and analyze 427 copies through internet. The data were processed by SPSS PC+ windows version 15.0 program and were analyzed using the means, crosstabs statistics, One-way ANOVA. The results are as follows: 1) The most significant factor that determines the variety a family type is the existence of senior citizens in the household. 2) The preference of families with young children is mostly determined by elements related to the safety of the children. 3) The satisfaction and preference rates are closely related to family types of each household. We sincerely hope that this article will provide guidelines for customized bathroom designs based on the ages, life cycles, and socioeconomic status of the residents so that the desings will answer to the needs of each household.

• Korean Institute of Interior Design Journal
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• v.24 no.1
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• pp.160-168
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• 2015

The subject of this research is to analyze the design characteristics of outdoor spaces in Good Design awarded apartment complexes in the past decade. The results are as follows. First, the overall outdoor space design theme, one of the conceptual elements, is focused on both 'nature' and 'story of various subject' that are similar to each other. Second, the case study object with the visual openness, which is secured between apartment blocks, is shown frequently in case box-shaped apartment blocks are arranged in a row. However, in case of Y-shaped block arrangement, the visual openness secured within an apartment complex is considered more important. Third, according to the result of circulation/ inner path element, the most frequently appeared inner path form is a grid pattern with straight path emphasis. While apartment complexes with the parking lot on the ground are only 3 out of 18 cases, it with circulation path for vehicle on the ground level are over 61%. Fourthly, the design characteristic of social space of physical outdoor design appears to be 'central link facility type'. In this case, the central community facilities are more likely to be combined with various functions, such as green, water, and social connection. Fifthly, in case of natural space, most of the apartment cases are shown over 45% green area ratio with wide green and water space provision. Especially, the differentiation is to provide the space where can stimulate a resident's participation.

• Journal of Korea Multimedia Society
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• v.24 no.9
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.11a
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• pp.268-271
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• 2009

The apartments rapidly has developed since 1960's in South Korea. Nevertheless, peoples take no interest in the exterior colors used in the apartments. For this reason, purpose of this study surveies the colors used in the main buildings, public facilities, playgrounds and the main entrances, and knows differences of each brand and areas in Jeonju and Gunsan. According to the research, YR was higher than any other color, we recognize differences from the brands and the areas. A distinction of brands is variety of materials and colors in the apartments by the small or medium businesses than in those by the big businesses. A difference of area is more diverse both colors and materials in Gunsan than in Jeonju. It is found that Gunsan is more various backgrounds than Joenju. This study researches the harmony of the colors in the apartment complex; however, the cases used in this study are limited numerically.