• 대한가정학회지
• /
• 제45권5호
• /
• pp.39-49
• /
• 2007

The purpose of this study was 1) to segment the middle-aged and elderly women's fashion market based on the clothing benefits sought by the buyer and 2) to compare the purchase criteria and fashion information sources among the segmented markets. The data were collected using a self-administered questionnaire in Seoul and its surrounding suburban areas. Factor analysis, ANOVA, Duncan test, and Dunnett's T3 tests were used to conduct the data analysis from 285 out of 300 questionnaires. The middle-aged and elderly women's fashion market was segmented into four groups; value-oriented, social status/trend-oriented, uniqueness-oriented, and protection/ convenience-oriented. All four groups were significantly different in terms of purchase criteria and fashion information sources. The social status/trend-oriented group used external purchase criteria, such as country of origin or brand and obtained fashion information from personal experience, advice from the salesperson, and celebrities. The protection/convenience-oriented group sourced fashion information from newspapers, the internet, and the radio. The uniqueness-oriented group put less importance on practical use/convenience criteria. Marketing strategies for these segmented markets were discussed.

• 수산경영론집
• /
• 제45권3호
• /
• pp.85-98
• /
• 2014

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

• Asia Marketing Journal
• /
• 제14권2호
• /
• pp.157-176
• /
• 2012

시장구조 분석에서 흔히 사용되는 상표전환 자료는 비내구재 분석에 적절한 방법이 될 수 있으나 자동차 같이 사용연한이 장시간인 내구재의 경우에는 소비자의 상표에 대한 선호도가 변할 수 있어 상표전환 자료의 사용에 문제가 있다. 따라서 경쟁을 잘 포착할 수 있는 다른 접근이 필요하다. 본 연구는 이에 대한 대안으로 상표간 경쟁 자료로써 고려상표군을 이용하여 자동차 시장의 구조를 Latent Class 군집분석을 활용한 탐색적 검증방법으로 분석하였다. 또한 소비자 행동분석에 근거하여 상표간 경쟁의 근간을 이루는 고려상표군 형성에 영향을 미치는 인자들을 밝히는데 중점을 두었다. 미국 자동차 시장을 대상으로 분석한 결과, 시장은 상표 원산지 효과에 의해 구분되었다. 즉, 미국 상표, 유럽 상표, 그리고 아시아 상표 등으로 시장이 구분되었다. 또한 각 시장구조 내 소비자들의 고려상표군 형성에 신뢰성/안전, 이미지/즐거움, 경제성 등의 편익과 성별, 소득 등 개인적 요인이 영향을 미치는 것으로 나타났다.

• 유통과학연구
• /
• 제14권2호
• /
• pp.47-56
• /
• 2016

Purpose - The purpose of this study is to investigate the difference in the degree of significance and satisfaction perceived by college students and ordinary consumers on the HMR product attributes. Comparison of the difference on HMR product attributes between ordinary consumers and college students who belong to the current and future consumption groups of HMR will provide information for clear marketing strategies and PR on target consumers from the aspects of companies. Also, overall difference on HMR was investigated through IPA(importance-performance analysis) on significance and satisfaction with each product attribute. This result will provide information to food companies that produce or supply HMR products to be supplemented and improved. Finally, IPA was conducted between groups on product attribute to find which difference exists between groups. This result is also expected to provide crucial information to companies as suggested in the first purpose. Research design, data, and methodology - The procedure of analysis is as follows. First, independent sample t-test was conducted on the significance and satisfaction on HMR product attributes. Second, with using IPA, the significance and satisfaction on HMR product attributes of the respondents were checked to investigate marketing strategy direction on overall HRM products. Third, the difference between generations was verified using IPA on the college student and consumer groups. According to this result, the direction of marketing strategy on HRM products was to be proposed to food companies. Results - It was known that consumers consider HMR product attributes statistically and significantly such as nutrient content(nutrition), country of origin, brand, main raw material, packaging, and awareness of manufacturer. They keep after purchase more importantly than college students who considered only volume and price than consumers. In comparison with the difference in satisfaction on HMR product attributes, the college student group was more satisfied than ordinary consumers only in flavor, condition of food additives, and volume. Also, HMR related food companies must maintain taste, cooking method, manufacturing date, expiration date, and safety on current products continuously. Finally, as a result of analysis from the groups, the attributes such as cooking method, manufacturing date, expiration date, and safety were considered significantly with high achievement by the two groups. It was known that college students considered food texture to be important, but consumers considered storage method to be important after purchasing it. Conclusions - There is necessity to differentiate effectiveness of products when releasing HMR products subject to consumers and college students. The result will give great assistance to the improvement of companies, produce or supply HMR products. It will also provide entry strategies on target groups of companies that are planning for entry. The factors that consumers commonly considered not to be significant were brand, package form(appearance), cooking time, and sale(purchase) location, which were found in the comparison with the groups that awareness about manufacturers and storage method after purchase corresponded to college students and that distribution route corresponded to ordinary consumers.

• 국제지역연구
• /
• 제22권4호
• /
• pp.123-143
• /
• 2018

복합원산지제품 수용에 관한 지금까지의 많은 연구들이 다양한 시사점들을 제시해옴으로써 학문적인 기여를 해왔지만, 소비자의 구매성향에 따라 태도의 변화를 살펴본 연구는 매우 드물게 진행되어왔다. 본 연구는 기존 연구의 한계점을 보완하고자, 소비자의 구매성향을 합리적 소비성향, 브랜드 추구성향, 타인의식 소비성향으로 분류하여 고관여 복합원산지제품에 대한 수용과정이 어떻게 나타나는지를 파악해보고자 하였다. 또한 기존 연구의 측정방법을 보완하기 위하여 본 연구는 제품에 대한 복합원산지정보가 노출되기 전후의 상황을 구분함으로써, 소비자들의 수용행동을 보다 정교하게 분석하고자 하였다. 이를 위해 266명의 소비자들을 대상으로 설문조사를 실시하였으며, 구조방정식모형 분석을 통해 통계분석을 실시하였다. 연구모형의 검증결과, 소비자의 구매성향 가운데 타인의식 소비성향은 복합원산지제품의 순응과 반감에 모두 유의미한 영향을 미친다는 것을 알 수 있었다. 아울러, 복합원산지제품에 대한 반감수준은 순응수준보다 더욱 강력한 파급효과를 지닌다는 것을 확인할 수 있었다. 이상의 연구결과를 바탕으로 본 연구는 복합원산지제품 가운데 고관여제품을 판매하는 기업들을 대상으로 실무적으로 유용한 시사점을 제시하고자 하였다.

• 복식문화연구
• /
• 제15권3호
• /
• pp.394-404
• /
• 2007

The purpose of the study was to analyze the difference in knitwear purchasing behaviors of female college students in the U.S., Korea, and China. It was developed questionnaire that included knitwear purchasing behavior that is fashion information sources, evaluation criteria of knitwear products, store attributes of knitwear, knitwear buying places, and purchasing experience of foreign-made knitwear. The final sample used in this study consisted of 119 female college students in U.S., 150 female college students in Korea, and 217 female college students in China. Aged from 18 to 33. ANOVA, factor analysis, Duncan's multiple range test, frequency, and percentage as analysis methods were used. The results of the study were as follows. The preference of knitwear among the respondents was shown highly. This result is due to a world-wide trend of casual clothing, and is to prove, that knitwear is that made with flexibility, drape, and stretch, is the item that is able to satisfy consumer's desires. Knitwear preference of knitwear the U.S. respondents was shown highly, and buying intention of them was also high, not only for sweaters and t-shirts but for pants, skirts, jackets, coats, and dresses as well. Knitwear information the U.S. respondents considered important, was not only purchasing experience but also shop display and magazine advertisements. By evaluating criteria of knitwear, the U.S. respondents considered good fit, design, color, and comfort important, and they didn't consider the country of origin important. By store attributes of knitwear, the U.S. respondents specially considered the display, variety, price level, and sale frequency of merchandise. The respondents of China was shown higher than them of Korea in the intention of all items. Knitwear information the China respondents considered important, was not only purchasing experience but also shop advertisements of Newspaper and magazine and fashion articles in Newspaper and magazine. By evaluating criteria of knitwear, the China respondents considered good fit, design, color, and comfort important, and they considered fiber content and the country of origin higher than the respondents of U.S. By Store attributes of knitwear, the China respondents specially considered product knowledge and friendliness of sales personnel, Layaway payment plan, Brand names, New Fashion, and Dressing Facilities higher than the respondents of U.S. or Korea.

• 수산경영론집
• /
• 제42권2호
• /
• pp.113-130
• /
• 2011

The laver has been cultivated long time ago by Korea and Japan. Korean Laver Industry has been influenced by Japan on the many factors since 20th. Nevertheless now the both country showed widening disparities across the aspect of total Laver Industry each other. The development steps of Korea and Japan Laver Industry have been advanced differently. That is, we can keep the Laver Industry development steps of both countries separate by 4 steps. But insignificant of every step against both countries has been dissimilar. We can separate from 4 steps in Korea, 1 step is origin period from beginning of laver cultivation to 1961. Next step is First Development period from 1962 to 1978. This period come out production increase from about 10,000 tons early 1960 to 50,000 tons late 1970. Next step is Second Development period from 1979 to 2000. This period come out eminent production increase from about 50,000 tons early 1980 to 200,000 tons late 1990. Next step is Stabilization period from 2001 to now. This period come out production control the size of its production and enlargement of Laver Export. We can also separate from 4 steps in Japan, 1 step is origin period from beginning of laver cultivation to 1944. Next step is Development period from 1945 to 1975. This period come out production increase from about 4 billion sheets early 1960 to 8.5 billion sheets 1975. Next step is Peak period from 1976 to 1982. This period come out sustainable production peak by 6~8 billion sheets and high price. Next step is Decline period from 1983 to now. This period come out production control the size of its production and sustainable price down. These differences showed out facing problems of Korean and Japanese Laver Industry differently. In case of Korea, the facing problems show out 3. First is structural problem, for example, trouble between original laver producer and the finished producer by dry laver products. Second is Insufficiency of Plants Protection System. Third is low quality of Laver. In case of Japan, the facing problems also show out 3. First is sustainable decrease of laver consumption. Second is change of mind against laver, for example, the change of the propensity to consume, and decrease of brand power. Third is Influence of global system. The difference of development steps of Korea and Japan Laver Industry show out 2 point of view to us. First we need consider positive strategy against laver production system of enlargement. Second, we need consider separate strategy against high quality laver and low quality laver.

• 한국엔터테인먼트산업학회논문지
• /
• 제14권2호
• /
• pp.73-84
• /
• 2020

한국의 뮤지컬 산업은 'K-Musical'이라는 새로운 명칭으로 브랜드화 되어 급성장하고 있다. K-Musical의 성장은 단기간에 이루어진 것이 아니라 한류 문화 콘텐츠가 성장됨에 따라 자연스럽게 형성되었다. 그 영향으로 한류의 바람이 한국의 뮤지컬에 불고 있으며 새로운 문화의 거점을 이루고 있다. 큰 성장세를 보였던 2012년 상반기에는 공연시장 상승규모 중 뮤지컬이 24% 상승되었고, 하반기에도 최소 20% 성장하여 2013년 3000억 원대에 진입하였다. 이는 신설된 뮤지컬 전용 공연장에서 좋은 성과를 이루었고 창작 뮤지컬의 성공에서 기인한 것으로 국내 뮤지컬 작품을 해외에 수출하는 기반이 되었다. 나아가 2018년 집계된 국내 뮤지컬 판매액은 2571억 원을 기록하여 전년에 비해 29%로 대폭 상승한 것을 알 수 있다. 한국의 뮤지컬 시장을 아시아로 확대하고 아시아 뮤지컬 산업의 중심이 될 수 있는 전략적 접근이 필요한 중요한 시기라고 할 수 있다. 이에 K-Musical 산업의 지속적인 성장을 위해 일본과 중국의 현황을 파악 하고 대비하는 것도 중요하다. 본 연구를 통해 아시아의 중심으로써 한국의 뮤지컬 산업이 지속적으로 뮤지컬 산업을 이끌어나갈 수 있는 전략과 방안을 제시해 보고자 하였다. 이를 통해 한국의 뮤지컬 콘텐츠 산업이 아시아 뮤지컬 산업과 함께 공존하고 발전하여 한시적이 아닌 지속적인 산업이 될 수 있기를 기대한다.

• 한국식품조리과학회지
• /
• 제22권3호통권93호
• /
• pp.299-306
• /
• 2006

The numerous varieties of coffee beans contain a wide range prices and qualities. While the varieties of green coffee beans can generally be distinguished by their appearance, this visual criterion is impossible after the roasting process. Therefore, we need to develop a classification method or device. In this study, the potential of a new type of electronic nose, fast gas chromatography based on a surface acoustic wave sensor(SAW), was evaluated for the classification of origins and blended commercial brands in roasted coffee beans. Eight blended commercial brands and the origins of four similarly roasted ground coffee beans(with no significant difference of color) were rapidly(90 sec/sample) classified. The reproductive results were easily understandable over the aroma image pattern by $VaporPrint^{TM}$. In conclusion, GC-SAW electronic nose can be applied to the classification of origins and commercial brands in roasted ground coffee beans and to e evaluation of the similarities and differences of volatile pattern between samples.

• 대한영양사협회학술지
• /
• 제22권4호
• /
• pp.251-260
• /
• 2016

This study was conducted to determine recognition of Chikhanwoo, promote its market competitiveness, and vitalize its uses in Korea. This research was carried out on 465 people, including 264 of the general public and 191 livestock farmers. For awareness of Chikhanwoo, 53.6% of the general public and 86.9% of livestock farmers recognized Chikhanwoo (P<0.001) through TV, Internet, news, magazines, and others. For consumption behaviors of Chikhanwoo meat, 4.3% of the general public and 1.9% of livestock farmers have purchased Chikhanwoo meat in the past. Most of them hinted at their intention to repurchase and highly intimated their wish to purchase on whether Chikhanwoo tastes better, is more nutritious and is safer than Hanwoo. In addition, they thought country of origin and price were the most important factors for purchasing (P<0.001). For recognition of the Hanwoo grading system, they preferred $1^{{+}{+}}$ and $1^+$, significantly (P<0.001). For need for quality certification, most respondents thought that the government should introduce a quality certification system for Chikhanwoo. For importance factor of prevalence of Chikhanwoo meat, marketability value had the highest degree of importance, followed by taste, quality, tradition and cooking methods (P<0.001). Results of this study show that domestic consumption of Chikhanwoo can be boosted by supplying Chikhanwoo meat with a differentiated taste and a safety assurance to the general public. There is also need to enhance genetic resources and improve brand value of Chikhanwoo. Continuous research and efforts should be made for the development of the livestock market.