• The International Journal of Costume Culture
• /
• v.13 no.1
• /
• pp.42-50
• /
• 2010

The purpose of this study was to find differences in evaluation criteria and product information based on jeans products consumers. The participants of this study were women age of 19 to 30 years. This study was implemented by descriptive survey method using questionnaires. A total 182 questionnaires were analyzed in this study. The subjects were grouped by the evaluation criteria of purchasing jeans through an online shopping. Finding of the study showed that, Group 1 was high involvement group. They conscious of both style feature and practicability of jeans when they bought jeans. Group 2 was low involvement group. They are not conscious of those features. The important factors were different by groups. The most important factors of purchasing jeans for Group 1 were fashion trend and practicality. Price was the most important factor for Group 2. They bought jeans at extremely low or high price. On the other hand, Group 1 bought jeans of diverse prices range. The popular shopping sites were different between two groups. The department store was the most important place purchasing jeans for both groups. The second important place was specialty stores for Group 1, and online shopping for Group 2. The usefulness of product informations were also examined when they evaluated the jeans at online shopping. The most useful product informations were leg cut style and rise length. Fit information was very important for Group 1. Group 1 considered that the function of zoomming the picture image was important. The material characteristic and name of brand were also useful than Group 2. But the size and care instruction were not highly useful.

• The Korean Journal of Applied Statistics
• /
• v.18 no.1
• /
• pp.159-171
• /
• 2005

The US Food and Drug Administration(FDA) recommends that population bioequivalence and individual bioequivalence would be assessed to address the prescribability and switchability between a brand-name drug and its new formulation or generic copy in its 2001 guidance document. The test for population bioequivalence in the latest FDA guidance is recommended in 2 x 4 crossover design, but it turns out to be very conservative. Recently Lee, Shao & Chow(2002), Chow, Shao & Wang(2003) and McNally, Iyer & Mathew(2002) proposed new statistical methods for assessing population bioequivalence between drugs to correct the biasness of current FDA method. Since 2 x 2 crossover experiment is most welcomed design in bioequivalence testing, we adopt their methods to 2 x 2 crossover designs and compare their methodologies with FDA one through the simulation study.

• Journal of Fashion Business
• /
• v.1 no.2
• /
• pp.1-19
• /
• 1997

This thesis is a reflection of Korean aestheticism and how it has evolved and influenced Korean contemporary fashion throughout the last century. Up to the current, there have been five notable trends of fashion that have been influenced from and have reflected the qualities emblematic of various periods in Korean history. They can be characterized as the era of Missionary fashion, Uniform fashion, Salon fashion, Brand Name Fashion, and finally, fashion from the current era of diversification. The specific characteristics of each fashion era have been analized and illustrated in a comprehensive table. Design characteristics of Korean contemporary fashion are as follows : 1. A point of emphasis is given to facial feature, unconstructive design and ample silhouette and A silhouette, two-piece and pants. Korean style wrap skirt, a smooth curve and layered style. 2. Effect of flatness from material; as methods of quilting, reinforced dual stitching(Kaeki), patchwork, embroidery and goldfoil thread extra, it is turned up that texture of cloth stuff and effects of flatness. 3. Simple color combinations give effects in two different directions For instance, white and a variety of vivid colors, a dull color and bright colors, black, blue. 4. Over-design, diffusion of fashion. Based on the design characteristics described above, the essence of Korea's beauty consciousness can be captured and summarized through the following points: 1. Emotionalism and non-characterism: traditional and simple natural beauty and modernized natural beauty. 2. From authoritism to non-authoritism: traditional and formal personal beauty and casual characteristic beauty. 3. Polaris (antithesis) phenomenon: chastic beauty and ostentatious beauty, simplicity and lavishness, conformity of fashion and originality. Although the beauty consciousness of Korean contemporary fashion is changing from traditional passive metaphor to aesthetic expressionism for the new generation, after all the basic foundation or root of the spiritual beauty of idealism is usually recognized by focusing on the face.

• Journal of Fashion Business
• /
• v.12 no.2
• /
• pp.117-133
• /
• 2008

In this research, female adults in ages 25 to 34 that reside in Shanghai, China, have been polled from 29th of December, 2007 to 2nd of February, 2008 in accordance with simple random sampling method. 210 women have been selected and polled. Of these, 10 who responded in appropriately were excluded and the remaining 200 were used in the final analysis. The questionnaires used in this poll were made up of ones that are about how they wear tailored suits and how much they are satisfied with them, and questions about demographical characteristics. SPSSWIN 12.0 Program was used as the analysis method in getting statistics and descriptive statistical analysis, t-test, and $x^2$ analysis have been performed. The summary about the Chinese female adults is as follows: 1. They prefer jackets with design, style, and quality that better fit them to the ones with a name brand and a lower price. 2. They prefer shoulder princess style jackets with short lapel color lengths and slacks with a basic style in waistline. 3. When wearing jackets they feel uncomfortable in all regions and were not satisfied. 4. All responded that they have an experience of having the jackets mended after purchasing them and a high frequency of mending was shown along the waistline, hips, and leg lengths.

• Food Science of Animal Resources
• /
• v.26 no.3
• /
• pp.380-385
• /
• 2006

A total 178 housewives in Gyoungnam province were surveyed with regard to branded pork purchasing behavior. The results of this study suggest the existence of income and age differences in attitudes toward branded pork. Based on the collected survey data, income level plays a significant role in the information/perception channel (p<0.01), purchasing power associated with brand name value (p<0.1), and attitudes toward quality assurance (p<0.01) of branded pork. Consumer age was significantly different with regard to the purchase place (p<0.05) and purchase frequency (p<0.1) of branded pork.

• Journal of the Korean Home Economics Association
• /
• v.26 no.2
• /
• pp.39-47
• /
• 1988

The aim of this study is to grasp the actual state of high school girls' clothing after liberalization of their uniform and to provide the reasonable guidance materials in clothing for both schools and homes. These are the results of the study 1. In the aspect of the favor of clothing and the interest in about clothes. a. They were fond of wearing "T" shirts, blue jeans in summer and pants and jackets in spring as their school wear. That implies that they enjoy wearing active and practical clothes. b. In the aspect of color, majority of them favored blue or similar colors, Also they had the tendency to love soft, simple clothe and more students preferred cloth without pattern. c. In their choice of them, they seldom paid attention to the informative-label are not their chief interest. d. More than half of girls prepare one or two suits in advance in a season, and they would prepare them deliberately This implies that their everyday life inclothing is based on the economic motive. 2. In the aspect of the purchasing clothes, a. Most of the girls bought them at the market and some of them at the direct-sales stall. b. when they purchased clothes, most girls were accompanied by their/mother and senior girls more often by their friends. c. The price and kinds of their favorite clothes such as "T" shirts and blouse was 5,000 won or so, and skirts, pants, one-piece and jackets are from the range of 5,000 won to below 10,000 won mostly. d. In regard to so-called brand-name items by popular designers, half of the girls responded that they wear some of such kinds of items because of superiority of sewing and longterm wearing, and the other half tend not to wear them due to high price.

• Journal of Convergence for Information Technology
• /
• v.10 no.1
• /
• pp.93-98
• /
• 2020

The study aims to understand how indirect hallyu experiences in the Chinese market affect Korea's national brand image and willingness to purchase Korean goods from the perspective of "content consumption" and "recognition of Korea's." To that end, a total of 178 Chinese university students in the Beijing and Shanghai regions were analyzed. According to research and analysis, the perception of indirect hallyu experience has had a positive affection not only on the Korean national image but also on the willingness to purchase Korean products. Also, the halo effect came as Korea's national image had a positive effect on quite a lot of intentions to buy Korean merchandise. The recognition of South Korea can be enhanced by the spread of hallyu, which can be a decisive gauge of a favorable impression of the country in a short time.

• Industry Promotion Research
• /
• v.2 no.2
• /
• pp.45-52
• /
• 2017

this study, the problem of the quality is analyzed by questionnaire analysis of the current quality managers, and the German meister system, the Japanese name deduction system, the functional manager, and the quality manager system. First, we set up a quality guide selection classification guide model. Secondly, we set up a model for combining experience and expertise with theory. Third, we set up a quality brand application model to enhance competitiveness of SMEs. Fourth, The basic model is presented. The expected effects of these models are that, in the knowledge-based economy, in terms of identifying, fostering, and utilizing superior talents, quality experts combine academic theories and experience in each field to provide core expertise and knowledge, As a transformative leader and expert, we will become a leader of innovation activities by enhancing corporate competitiveness, developing younger leaders, and cooperating with suppliers. In order to strengthen competitiveness of SMEs, It will be possible to scale and cultivate the technology of SMEs.

• 한국균학회소식:학술대회논문집
• /
• 2016.05a
• /
• pp.39-39
• /
• 2016

There is a growing consumer preference for self-medication, which has resulted in the growth of the Korean functional food market to \1.5 trillion in 2014. Functional foods that can modulate immune responses and enhance liver health are in the top 2 product-specific health functional food categories. The aim of this project was to develop and commercialize new health functional foods incorporated with Cordyceps militaris. Cordyceps genus includes about 400 species, many of which have been used as traditional medicines for many years in Asian countries. C. militaris belongs to the class Ascomycetes and has been used extensively as a crude drug and tonic food in East Asia. Owing to the various physiological activities of its main active constituent, cordyceptin, C. militaris is currently being used for multiple medicinal purposes. Recently, many studies have tried to elucidate the pharmacological mechanisms underlying the activities of Cordyceps spp., which include immune activation, anti-inflammatory, anticancer, and antiviral effects. After continuous attempts and research toward industrialization, C. militaris cultivated using brown rice was developed into a product by a standardized process and mass-cultivating system. It was successfully introduced into the market and was approved as a functional food ingredient for the first time in Korea. Based on this information, C. militaris containing functional food product for strengthening the immune system was released in August 2014 under the brand name "Dongchoong Ilgi." Dongchoong Ilgi is potentially beneficial for improving immune and liver functions and may enhance both the convenience and effectiveness of health functional foods taken by healthy people and patients with minor illness. In addition, the results of our study may be applicable for the development of health functional foods that could lower the risk of diseases such as the common cold and cancer.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.2
• /
• pp.379-390
• /
• 2005

Every Society has it's own ideology and lifestyle and these form its unique aesthetic experience or values. In the paper observing recent, especially in 1980s and 1990s. Korean street fashion that is one way of expressing their values and lifestyle, the aesthetic values related to the morality have been studied. Through the studies using the cafes of Korean street fashion style we can understand the change of morality and fashion style according to the change of socio-cultural environments more deeply. For study methods documentary study and case study were executed. Morality related clothing were defined in detail through documentary studies and for analysis of street fashion from 1980s and 1990s the cases from 'Mut' and 'Ceci' magazines as well as the articles from Chosunilbo, Dongailbo and Maeilkyungje were looked over one by one. By understanding the intrinsic meanings and formal features of resent Korean street fashion, the direction for future fashion designing could be guided, which could satisfy consumers' needs in the rapidly changing world situation. Followings are the results of the study. First, morality of clothing could be defined in detail regarding modesty and extravagance. Modesty could be directly related to exposure of body and norms for appearances and extravagance to fashion oriented, luxury goods or brand name oriented and spending. Second, the exposing body has been accepted and permitted by public even with criticism more easily but they were less generous to values about norms regarding clothing. Third, the change of morality related to modest has happened earlier than the change of morality related to extravagance, which has begun very recently in 2000s.