• 대한교통학회지
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• 제23권6호
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• pp.31-40
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• 2005

본 연구는 선행연구와 전문가 인터뷰를 통하여 경쟁력을 결정하는 주요 속성들을 추출하고 이 속성들을 토대로 구조화된 설문지 분석결과를 바탕으로 인천국제공항 항공화물 유치를 위한 경쟁력을 분석하였다. 경쟁 공항 간 항공화물 경쟁력 통합평가치의 결과에서는 창이가 가장 경쟁력이 높은 공항으로 나타났으며 푸동이 경쟁력이 가장 낮은 공항으로 나타났다. 경쟁력 순위를 살펴보면 창이>쳅락콕>인천>간사이>푸동 순이다. 또한 시나리오 평가와 퍼지 역평가 결과 인천공항은 서비스 수준을 7% 상승시키거나, 또는 서비스 수준 5%와 브랜드가치 수준 10%를 상승시킴으로써 창이공항과 대등한 경쟁력 수준을 유지할 수 있다는 결과를 제시하였다. 향후 인천공항의 개선요인과 개선의 수준을 결정시, 시나리오 분석의 결과와 역평가 결과를 상호 비교 평가하여 합리적인 의사결정을 할 필요가 있을 것이다.

• 한국콘텐츠학회논문지
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• 제20권8호
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• pp.186-198
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• 2020

본 연구는 제품유형, 웹툰에 대한 태도가 웹툰 PPL에 대한 소비자 반응 - PPL 침입성, PPL에 대한 태도, 브랜드 태도, 구전의도, 구매의도 - 에 어떻게 영향을 미치는지 알아보았다. 또한, PPL 제시유형이 제품유형과 웹툰에 대한 태도와 어떻게 상호작용하는지 살펴보았다. 연구 결과, 실용재보다 쾌락재일 경우, 웹툰 콘텐츠에 대한 태도가 부정적일 때보다 긍정적일 경우 PPL에 대한 소비자 반응이 긍정적이었다. 본 연구 결과는 또한 웹툰에 대한 태도와 PPL 제시유형 간의 상호작용을 보여준다. 웹툰에 긍정적인 독자에게는 크리에이티브 배치가, 웹툰에 부정적인 독자에게는 온셋 배치가 더 효과적인 PPL 제시유형이었다. 이러한 연구 결과를 바탕으로 이론적, 실무적 함의를 제시하고자 한다.

• 패션비즈니스
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• 제21권4호
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• pp.73-89
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• 2017

This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.

• 한국실내디자인학회논문집
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• 제17권1호
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• pp.110-119
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• 2008

A lobby of a hotel is an important space by which the image of a hotel as a whole, the brand-identity, is determined. This study has researched and analyzed the special property in presentation of a landmark in a hotel lobby for its spatial factors, which affects visual cognition, and it is to provide information that can set out the foundation of space design for the appropriate landmark in a certain hotel lobby corresponding to the unique characteristics of a hotel. The regional range of this study includes the lobby spaces of 10 five-star hotels in Shanghai China and Seoul Korea. The types of spatial factors as landmarks and manifestation of those, which affect the visual cognition of the users are the range of context in this study. For this study, field-study and survey were both used in research. The results that have been concluded through this study are as follow. First, manifestational quality of a landmark in a hotel lobby is represented in its size, figure and contrast of 'shape', in its visibility and territory of 'space' and in its symbolic value and historical property of 'meaning', and each of those factors are related to the others. Secondly, the types of spatial factors in a landmark are displayed as being focused on the openness of the space or with large-scaled spatial factors. Light and lumination intensify the manifestation of various spatial factors in a landmark. Thirdly, each representational characteristic of spatial factors in a landmark, which are closely linked to each other should be controlled precisely in order to bring out functional and symbolic feature of a hotel lobby.

• 한국콘텐츠학회논문지
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• 제16권2호
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• pp.410-419
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• 2016

본 연구의 목적은 호텔실내공간에서 고객의 예술적체험이 고객만족도와 고객충성도에 미치는 영향을 파악하고자 하였다. 실증분석을 위하여, 호텔실내를 구성하고 있는 예술작품에 대한 감상경험이 있는 고객을 대상으로 총 237개의 유효표본을 확보하였다. 관련 선행연구를 바탕으로 하여 예술적체험 요인은 교육적체험, 일탈적체험, 정서적체험, 심미적체험의 네 가지 측정요인으로 유형화하였다. 가설검증을 위하여 탐색적 요인분석 및 위계적회귀분석을 실시하였다. 분석결과는 호텔의 예술적체험요인의 네 가지 요인 모두 고객만족도에 유의한 영향을 미쳤으며 고객충성도와 인과관계가 높은 것으로 나타났다. 특히 교육적체험과 심미적체험 요인은 고객만족도의 매개역할에서 높은 영향력을 보이고 있었다. 이와 같은 연구결과를 바탕으로 하여 실무적 시사점과 한계점 및 향후 연구방향을 제시하였다.

• 산경연구논집
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• 제10권5호
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• pp.37-47
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• 2019

Purpose - It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology - Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results - First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions - Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

• Advances in Traditional Medicine
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• 제2권2호
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• pp.119-124
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• 2002

Cigarette smoking contributes to lung cancer, cardiovascular diseases, oral diseases, etc. In desire to reduce their risk of disease, many cigarette smokers have tried to quit smoking. Sensory aspects of cigarette smoke are important for providing smoking satisfaction. Previously it was reported that citric acid aerosol significantly reduced craving for cigarettes and enhances smoking reduction and cessation. In this study, we tested whether a newly combined product Ciga-X, an aerosol for cessation aid, had toxicity in human embryonic lung fibroblast (MRC-9). The inhibitory effect of Ciga-X on cytotoxicity induced by cigarette smoke extract (CSE) or nicotine was examined in MRC-9, and craving for cigarettes and smorkers satisfaction after using Ciga-X was estimated. Ciga-X did not affect cell viability and had no toxicity in MRC-9. Ciga-X significantly inhibited not only CSE-induced cytotoxicity but also nicotine-induced cytotoxicity in MRC-9. One hundred and forty smokers rated the satisfaction for Ciga-X aerosol and craving reduction for cigarettes after using Ciga-X. The percentage of over 5 rating was 71.0% and 50.0% of subjects in satisfaction test for Ciga-X compared to their own brand and in craving reduction for cigarette, respectively. Besides, craving reduction for cigarette was highly correlated with the duration of smoking. Subjects have smoked under 10 years were more reduced in craving for cigarettes after using Ciga-X as compared to over 10 years (p=0.049). These results suggest that Ciga-X may be effective in promoting smoking abstinence with the reduction of CSE- or nicotine-induced human lung fibroblasts cytotoxicity.

• 통상정보연구
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• 제16권3호
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• pp.73-96
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• 2014

본 연구는 우리나라 수출 상위 5개 품목 중 하나인 자동차 수출을 대상으로, 승용차 브랜드별 단기 수출수요에 영향을 미치는 이론적 잠재요인을 발굴 및 설계하여 이론적 수출수요예측모델을 개발하고, 다변량시계열분석 기반의 VAR(Vector Auto Regressive)모형을 이용한 실증분석을 통해 개별상품과 시장특성이 반영된 단기수출수요예측모델을 검정하고자 하였다. 따라서 미국에 수출되고 있는 우리나라 소형 승용차 2개 브랜드(엑센트, 아반떼)에 대해 VAR모형을 이용한 분기단위 단기수요예측모델을 개발하고, 브랜드별 예측모델을 통해 산출된 t+1분기 시점의 예측값과 실제 판매된 판매대수를 대상기간을 1분기씩 달리하여 비교평가 하였다. 그 결과 엑센트와 아반떼의 RMSE %는 각각 4.3%와 20.0%로 났으며, 일평균 판매량을 기준으로 보았을 때 엑센트는 3.9일에 해당하고 아반떼는 18.4일에 해당하는 물량임을 알 수 있었다. 따라서 본 연구의 단기수출수요예측모델은 예측력과 검정시점별 일관성 측면에서 활용성이 높은 것으로 평가할 수 있었다.

• 한국의류산업학회지
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• 제11권2호
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• pp.262-270
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• 2009

The objectives of this study were to investigate university students' knowledge and expectation of functional materials for apparel and to examine how the knowledge and expectations affect their behavioral intention. For this purpose, a questionnaire survey was conducted. 500 questionnaires were distributed to the students and 409 questionnaires were used for data analysis. The data were analyzed by frequency, factor analysis, reliability analysis, regression analysis and ANOVA, using SPSS 12.0 package. As the results, it showed that the knowledge related to functional materials for apparel was medium level. Brand knowledge among the objective knowledge of functional materials for apparel revealed to have a lower level than the knowledge of clothing materials, product, use and wash & care. The level of self-evaluation knowledge among subjective knowledge appeared to be lower than the one of experience related knowledge. As the correlation coefficient of objective knowledge and subjective knowledge was low, it was thought that both of them must be considered in studying on consumer knowledge. It showed that the university students' expectation of functional materials for apparel was composed of physiological and physical aspects, social and psychological aspects, and practical and aesthetic aspects. The expectation was revealed to be generally high. However, the level of expectation to the practical and aesthetic aspects was lower than those of other aspects. University students' knowledge and expectation were found to have influence on their behavioral intention. In other words, it showed that the higher university students' knowledge level and expectation level were, the bigger behavioral intention was.

• Archives of Plastic Surgery
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• 제42권3호
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• pp.321-326
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• 2015

Background The acellular dermal matrix (ADM)-assisted breast reconstruction technique is widely known, but discouraging results due to early postoperative complications have been reported. As the literature identifies seroma as the most common issue after breast surgery without identifying its pathogenesis, we aimed to report the trend of postoperative daily serum collection after ADM-assisted breast reconstruction and compare it with data in the literature in order to discover more about this little-known topic. Methods A retrospective study on 28 consecutive patients who received ADM-assisted breast reconstruction between February 2013 and February 2014 was performed. In order to reduce the number of variables that could affect serum production, only one brand of ADM was used and all tissues were handled gently and precisely. The daily drainage volume was recorded per patient during the first four days of hospitalization. Likewise, postoperative complications were noted during routine follow-up. Results In total, five (17.9%) bilateral and 23 (82.1%) unilateral ADM-assisted breast reconstructions (33 implants) were performed. The mean age, body mass index, and length of hospital stay were 53.6 years, $21.3kg/m^2$, and 4.5 days, respectively. One major complication led to implant loss (3.0%), and nine minor complications were successfully treated with ambulatory surgery (27.3%). Serum collection linearly decreased after 24 hours postoperatively. Conclusions Daily drainage decreased following the theoretical decline of acute inflammation. In concordance with the literature, daily serum production may not be related to the use of ADM.