• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.305-322
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• 2016

With the multiplex and wide release strategy, the monopolies of four major distribution companies and three multiplex chain, the polarization of Korean movie's Box Office performance is deepening. The four major distributor of NEW, CJ CGV, Lotte Cinema distributed 290 movies of 538 movies produced from 2009 to 2014 in Korea. The audience market share of these four distributors is 85.74%, while other 248 movies covers only 14.26%, which are distributed by outsides of the four major distribution system. The concentration of film admission has been deepened in Gini Index from 0.53 in 2004 to 0.85 in 2014. The movies distributed by others rather than four major companies suffers inequality in numbers of secured screens, screening times, and secured seats of movie theaters. In the highest 10% of box-office ranking, there is only one movie distributed by others. The lowest 50% of box-office ranking, there are 186 movies by others, while four companies have 81 movies. However, Occupancy rate of seat of major companies is lower than 16.83% of that of the others in the lowest 50% section. Workers of Korean movie industry are suffered from this polarization and they seek their breakthrough by producing erotic movies for VOD in recent years.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.109-124
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• 2020

This study examines the concentration in terms of supply and consumption in the Korean movie market, focusing on screen size, nationality, and the box office. For analysis, it selects the top 100 movies in the box office each year for 15 years from 2005 to 2019. According to the result, the number of screens increased steadily every year, and the screen concentration became very high. For the top 100 movies, it increased from 12% to 30% of the total screen. It became higher in the case of the top 10 movies. As the number of screens increased, multiplex assigned more screens to one movie. Multiplex's screen allocation continued to increase, with one movie taking up more 60% of the total screen. This became more serious after 2011 and 2012. Market share of the top 100 movies accounted for about 95% of the total box office performance, even though the number of released movies is about 3,000. Whether multiplex preferred Hollywood movies or not, its screen assignment was found to favor Hollywood movies over Korean ones. In the case of film nationality, both Korean and Hollywood movies accounted for 90.7%. Two countries had a market share of 96.6%. There was no single side except Korea and the United States in the top 10. The increase in the number of screens deepened the concentration in screen allocation. The concentration in the screen allocation led to the concentration of consumption. The Korean film market is the case where the increase of movie screens did not create a diversity of supply and consumption. It also did not affect the diversity of film nationality. This research reveals that supplied concentration and consumed concentration are positively correlated, and that the former is a little lower than the latter.

• Korean Management Science Review
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• v.32 no.2
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• pp.125-143
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• 2015

When studying the film industry, researchers have seldom addressed the dynamic interaction between marketing information and word of mouth in the motion picture industry mainly because of the limitation of traditional research methodologies. This study explores integration and competition among important variables influencing on audience's choice on movie selection, particularly by using a new method of agent-based modeling including competitive environment. Decision process of moviegoer composed of transition probability based on multinomial logit model, considering marketing and box-office information, critique, and word of mouth from other moviegoers. After validating the fitness of market share among released movies, this study conducted a set of simulation experiments considering several variables such as market size, change of weight between variables, and movie performance under competition. Propositions are derived from the simulation results is also suggested for future research.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.241-255
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• 2020

The purpose of this study is to analyze musical performances with the use of performance booking information from 2017 to 2019 which was obtained in Korea performing Arts Box Office Information system (KOPIS), and to make suggestions of Korean musical performances. Based on the data of KOPIS, relevant studies, internet based information, news articles, and magazines, musical performances were analyzed. In addition, the previous data of KOPIS and the data of the Broadway League were analyzed. The analysis results are as follows. Firstly, it is necessary to concentrate on Korean mid-sized theatre musical performances. Secondly, producers need to open their production costs invested in performances transparently. Thirdly, Off-Broadway system needs to be introduced after being modified in consideration of Korean situations. Thirdly, it is necessary to make long-run performances in order to achieve commercial success. Fifthly, it is necessary to make a bold attempt of theatre for performances just as in Broadway.

• Cartoon and Animation Studies
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• s.40
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• pp.287-314
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• 2015

This study tries to analyze the portfolio of production budget related to Hollywood animation movies released during the five years between 2010 and 2014, in order to investigate how blockbuster strategy made the box office performance. The analysis shows that this animation genre invested more than one thousand million dollars as the average budget for each film. It increased threefold in the box office result. In the production of Hollywood animation genre, 72.2% of its whole production money was found to use for movies investing more than one thousand million dollars. It is to show how the production of animation aimed for profit-making via blockbuster strategy recognized as the most successful portfolio strategy in the recent Hollywood film industry.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.1695-1700
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• 2011

In this paper, we introduce the network infrastructure in an advanced emu test line in Deabul. New technology has been applied to advanced EMU(DMU, integrated broadcasting system, black box and etc). In order to efficient and safely test of new developed train, failure, operation, status of test line and weather information should be monitored in real time. We has implemented a wireless and optical network infrastructure for reliability and scalability. The wireless communication capability between a car and ground is 20Mbps and back-hole network has 50Mbps of the communication performance. The network between test tracks and control office was established in the optical network. That can improve communication reliability.

• Communications for Statistical Applications and Methods
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• v.19 no.5
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• pp.731-741
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• 2012

The Korean film industry has grown fast since the 2000s in terms of entering the 50% market share level, the emergence of 10million box-office movies and export performance improvement; however, the earning rate of production and investment part has decreased and recorded a minus value since 2005. This article aims to find key the determinants for the success of Korean movies from 2001~2006, a period of high growth and success of the Korean film industry through a multiple regression analysis. This paper introduces new determinants such as the interaction effect of the director and lead actor as well as mass culture codes. Finally, the authors suggest some proposals to make the Korean Film Industry more profitable.

• Annual Conference of KIPS
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• 2016.10a
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• pp.556-558
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• 2016

영화 흥행 실패의 리스크를 줄이기 위해 객관적인 흥행 예측 지표가 요구된다. 본 논문에서는 영화 스크립트의 텍스트를 분석하여 흥행성과를 예측하는 기법을 제안한다. 객관적인 흥행 예측 지표는 누적 관객 수와 누적 매출액으로 설정하였다. 실험은 2010년 1월 1일부터 2016년 8월까지 개봉한 영화중에서 누적 관객 수와 누적 매출액을 기준으로 상위 50위까지의 영화 스크립트를 분석하여 진행했다. 실험을 통해 영화 제작에 앞서 스크립트 분석만을 활용한 영화 흥행성과 예측이 가능함을 보였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.06a
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• pp.843-846
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• 2022

오늘날 인터넷이 보편화되었고, 최근에는 최근에는 코로나19 유행으로 사람들이 집에 머무르는 시간이 많아지면서 여러 온라인 플랫폼을 통해 영화, 드라마 등의 프로그램을 시청하는 것에 관심이 많아지고 있다. 또한, 그러한 시대적 흐름에 따라 시즌제 형식의 시리즈물을 통해 보다 퀄리티 높은 콘텐츠를 보고자 하는 소비자 니즈도 증가하고 있다. 시리즈물은 전편과 속편이 유기적으로 연결되기 때문에 전편의 리뷰를 분석하여 관객의 니즈를 파악하고 그것을 속편에 반영하는 것이 중요해 보인다. 따라서 본 연구에서는 텍스트 분류를 통해 시리즈물의 전편과 속편 리뷰의 긍정 유사도를 비교하고, 나아가 긍정 유사도가 흥행 성적에 유의미한 영향을 미치는지 알아보고자 한다.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.110-122
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• 2014

Korea's film industry has been growing over the last 10 years, and there has been much attention to the antecedents of film box office sales both academic and business communities. So far, previous research which explained success factors of film or movie mainly focused on 3 stages, production, distribution and screening. However, these 3 steps are heavily vertically integrated in Korea's firm industry unlike United States. Almost 130% of movie theaters are multiplex chain and operated by film production companies such as CJ and Lotte Entertainment In this situation, film sales are likely to he affected by movie theaters own facilities or location factors rather than movie contents. Based. on resource-based view and S-C-P paradigm, the authors examined "whether movie theater's facilities factors and trade area factors such as accessibility, competitive situation, and population have effect to movie theater's sales revenues. The results showed that the average occupancy of theater is the most important factor to movie theaters sales in both large and small cities. In large cities, movie theater's facilities factors which included vibration seat special sound system, premium movie theater, VIP lounge are relatively important than trade area factors. In contrast, in small cities, location factors and accessibility are the most important factors to movie theaters sales. We discuss the managerial and theoretical implication for the results and the specific limitations are suggested at the end of the paper.