• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.165-175
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• 2023

Boryeong Mud Festival has become a representative local festival that both domestic and foreign tourists can enjoy together. In addition, it is one of the usual hands-on marine festivals in Korea that can be enjoyed with one mind at the Boryeong Mud Festival, regardless of race, age, and language. This study explored the overall perception and trends of the Boryeong Mud Festival using big data extracted online from the Boryeong Mud Festival. First, keywords such as Chungnam, hosting, summer, reporter, experience, opening ceremony, performance, operation, news, tourist, opening, event, and festival were frequently exposed online. Second, due to centrality analysis, the centrality of festival experience programs and performances, opening ceremonies, and Boryeong mayor was high. Third, due to the CONCOR analysis, five clusters of meaningful keywords related to the Boryeong Mud Festival were formed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.6
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• pp.2300-2305
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• 2010

This study was performed about color-contained mud to provide fun and diversity for the event of mud self massage as a core program of Boryeong Mud Festival which has become one of representative festivals in Korea. Adjusting its own lower brightness of mud and based on the primary study performed about the expressivity of yellowish colors, inorganic colors (oxidized steel in red, ultra marine pink, ultra marine blue, chrome oxide green) were added for the development of colored mud in diverse colors on the basis of Korean traditional colors. It had been judged about each expressivity of color by methods of colormeter, naked eyes inspection and feeling of usage, etc. For the color decided, it had been examined about the coloring when it got wet with the cleaning condition so that it can be used for the event of mud self massage as a program of Boryeong Mud Festival to increase diversity of the Festival and also attempted to develope colored mud to show Korean traditional colors.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.208-221
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• 2012

The purpose of this study is to investigate the antecedent variables of customer citizenship behavior selected by a social exchange point of view on the Boryeong Mud Festival. Of all the questionnaires collected, 239 were included in the analysis which was performed using SPSS. Date analysis method used to frequency analysis, factor analysis, reliability analysis and canonical correlation analysis. As the results of the canonical correlation analysis between the customer citizenship behavior and the social exchange point of view, there was a significant relationship between the attributes of customer citizenship behavior - loyalty, cooperation, Participation and social exchange point of view - customer satisfaction, customer confidence, perceived support of customers, justice perception. Therefore, marketing practitioner should recognize the importance of customer's perception in the service circumstance and make a managerial effort to offer the best service to customer. The result of this paper may help local festival planner and marketers for festival marketing strategy.

• Proceedings of the KAIS Fall Conference
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• 2008.11a
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• pp.368-370
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• 2008

대한민국 대표 축제로 자리 잡은 보령머드축제의 핵심 프로그램인 머드 셀프마사지 행사의 재미와 다양성을 부여하기 위하여, 색상이 함유된 머드에 관한 연구를 수행하였다. 머드 고유의 낮은 명도를 조절하고자 이산화티탄을 첨가하여 머드의 질감을 유지하면서 색상이 발현되는 이산화티탄의 함량을 실험하고, 결정된 혼합비율에 황색산화철을 첨가하여 색상의 발현도를 색차계, 육안검사, 사용감 등으로 판단하였다. 결정된 색상은 물에 젖음 시 발색정도와 세척상태를 검토하여 보령머드 축제 프로그램인 머드 셀프마사지 행사에 사용하여 축제의 다양성을 높이고 또한 한국의 고유색인 오방색을 나타낼 수 있는 유색머드를 개발하고자 하였다.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.425-433
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• 2010

The area of tourism events is constantly growing. The competition in the tourism market is also getting so fierce that improving competitiveness through specialized brand personality is necessary to survive. So, this study derives the components of tourism events and clarifies their influences. The research shows that the brand personality of tourism events consists of three factors such as competence/sophistication, excitement and sincerity. As a result of the analysis, excitement and sincerity have impact on the event attitude while competence/sophistication and excitement on royalty.