• Title/Summary/Keyword: BongSang Son

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The ginseng magnate BongSang Son; His life and achivements (인삼왕 손봉상의 업적을 통해 본 개성인삼 개척사)

  • Kim, Johyung;Ock, Soonjong
    • Journal of Ginseng Culture
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    • v.2
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    • pp.27-38
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    • 2020

  • Gaesung was the Mecca of Korean ginseng. Factors that Gaesung has been a leading brand of Korean ginseng were multiplicative. Those were natural conditions and huge commercial capital, red ginseng factory, creative business systems and etc. We can quote BongSang Son, SungHak Kong and JeongHo Kim as a famous Gaesung' ginseng merchants. They, as leaders modern ginseng industry had supplied the method of cultivation, prevention of phyto-diseases, excellent ginseng seed, and prepayment system of farming capital. The Gaesung merchants also adopted modern marketing techniques : commercial advertisement, made-order sales, changing package of the ginseng products. The book 'The Dictionary of Korean Companies and Stores' which was published in 1927 introduces BongSang Son as a great businessman in Gaesung. He was not only merchants but also educator and social worker. He practiced the spirit of entrepreneurship. BongSang Son's role of pioneer contributed to the development of Korean ginseng and Gaesung. Due to such efforts of Gaesung merchants, Korean ginseng industry were took a great step forward. This article considered the development of Korean ginseng industry through the life and achievement of the ginseng magnate BongSang Son who was a representative one of Gaesung merchants.

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SKA 소개 및 한국의 참여방안 논의

  • Son, Bong-Won;Ryu, Dong-Su;Kim, Jong-Su;Lee, Sang-Seong;Choe, Min-Ho;Jo, Jeong-Yeon;Gang, Hye-Seong;Kim, Bong-Gyu
    • The Bulletin of The Korean Astronomical Society
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    • v.34 no.1
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    • pp.114.2-114.2
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    • 2009

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