• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.135-145
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• 2013

One of the words that describe unique features of human beings is "Homo Ludens (Playing Man)". As humans enjoy abundant and prosperous lives and the quality of life is further improved, play is increasingly becoming a central value of human life. As part of play, ocean leisure is getting popular these days, and in turn demands for ocean leisure-related products in Korea, most of which are dependent on foreign markets, are growing. Therefore, it is required that local companies are quick to turn their eyes on the fast developing market. This research aims to help develop a design concept for bodyboard, more suitable for the domestic market, by analyzing products and reflecting customers' needs. The findings of this study are as follows: first, it is desirable that the target of bodyboard in domestic market is young people aged between 14 and 29 and its price ranges from 40,000 to 100,000 won; second, a tube-type bodyboard is appropriate for beaches in Korea mostly with small and gentle waves, as also shown in a survey that over 65% of those surveyed prefer a tube-type bodyboard, and lastly, the CMFF (Color, Material, Form, and Function) strategy was newly developed in this study in order to create new concept bodyboards.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.205-210
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• 2020

The purpose of this study is to propose grading increments chart for women's bodice sloper in their 20s in order to increase consumer satisfaction with apparel products. The selected bodice sloper is a compromise between the German Müller bodice sloper and the Japanese Munhwa bodice sloper. Based on National Standards Position Survey data, the main dimension average for women in their 20s was set. The grading increments was set at the grading deviation application area in bodyboard and sleeve. Thereafter grading was done and the suitability of the graded pattern was checked.