• 한국의상디자인학회지
• /
• 제7권1호
• /
• pp.85-99
• /
• 2005

This study is to know the blue jean image according to type and its constituting element. and also to analyze image according to the sex of wearers and recognizers, the existence and nonexistence of blue jean affect the wearer's body type. Thirty-six photo stimulus material attached to men and women wearers selected as people of skinny types, average types and fat types, were seen to 1,354 men and women university students and had them measure blue jean image and element of twenty one items. 1, The blue jean image was different according to design type. The broad blue jean was active but it looked fat. The bleached blue jean matched with any clothing. The legs looked long. Painting blue jean seemed o be new, colorful, splendid, The torn blue jean appeared to match with any clothing. And lap seam blue jean was active but the waist seemed as thick image. 2, In the wearer's body type, the jeans image strengthen the wearer's body image. The legs looked long. The fat type appeared high in the item like this; they looked fat. The waist looked thick. It was courageous and casual. It appeared that the fat element appeared as blue jean image of fat type. 3, In the relation of wearer's sex and blue jean image, when the wearers were men, the image was passable. It matched with anyone. It was splendid and refined. The legs appeared long. When the wearers were women, the blue jean image was economic. It had no relation with a fashion. It was active, comfortable, free, casual and fat. The waist looked thick. In image element, activity and fat element appeared as a main element of the blue jean image.

• 한국의류학회지
• /
• 제19권1호
• /
• pp.13-22
• /
• 1995

The objectives of this study were (1) to investigate the differences of evaluations of blue jean according to the level of apparel advertising acceptance, (2) to examine the differences of effect of brand Name on evaluations of blue jean, (3) and to investigate the differences of evaluations between Clothing and Textiles mojors and non Clothing and Textiles mojors. Questionnaire was comprised of 10 Likert type items of apparel advertising acceptance measure, and 11 items of 7-point scale for clothing evaluation measure. "Mcgreger" was selected for the blue jean evaluations of unrecognized brand, and "Calvin Klein" was for recognized brand. The subjects were 154 college female students in Seoul; 39 females were asked about evaluations of the blue jean of unrecognized brand name (Mcgreyer) without the brand name label, 40 unrecognized brand with the label, 41 recognized brand (Calvin Klein) without the brand name label, 34 recognized brand with the label. The data were analyzed using t-test, one-way ANOVA, and Duncan's multiple-range test. The results of the study were the followings: 1. Females with high scores in apparel advertising acceptance were more influenced by brand name in evaluations of blue jean than those with low scores. 2. The evaluations of blue jean was influenced by reputation of brand name in all evaluation criteria. Female group who evaluated the blue jean with recognized brand name label evaluated more positively than the other groups.an the other groups.

• 복식
• /
• 제60권3호
• /
• pp.1-9
• /
• 2010

The purpose of this study is to develop Blue-Jean Design for Ideal Body Shape. The final aim of Fashion design is looks beauty of people by optical illusion. This study is based on Gestalt therapy and, is blue jeans design using optical illusion of vertical line for ideal beauty body image. Optical illusion for blue-jean design effect to achieve the ideal body shape. We can accumulate the preceding study for modern clothing from design and the related optical illusion effects. Vertical line stitches have all the advantages especially in pants design. I design blue jeans using optical illusion theory. The results of this study are as follows: First, Vertical line helps that jean has the long body shape effectively. Second, Jeans which have two or more vertical lines is more effective than simple Jean in order to make slim body shape. Third, Appropriate position of horizontal lines can be effective to make long body shape. Fourth, Top stitch, pin-tuck and pleats can be applied to vertical or horizontal lines instead of cutting lines.

• 복식문화연구
• /
• 제14권3호
• /
• pp.469-482
• /
• 2006

The purpose of this research is to offer basic data for Jean Pants by investigating the wearing conditions and behavior of female university students in Shanghai of China. The questionnaire was administered to 426 female university students in Shanghai of China. The data was analysed by percentage, mean and frequency. The result of the survey can be summarized as follows: First, The university students women is found to be wearing the blue jean three to four days weekly and the best perferred blue jean is of the straight style with the tight covering the foot bottom. Second, when they purchase their jean pants, the factor of decision was fit and design style.

• 한국의류학회지
• /
• 제32권2호
• /
• pp.271-283
• /
• 2008

The purpose of this study is to provide information on how to improving wearing sensation and fit of boots-cut jean through analysis of the actual wearing conditions and dissatisfaction. In order to compile the information about dissatisfaction with the appropriateness of the fit of boots-cut jean, a questionnaire was administered to 150 females(between the ages of 20 and 39) living in Gwang-ju, analyzed using the SPSS WIN 12.0 program. Also, 6 blue jean manufactures were investigated, the study method was a interview about company present status, sizing system and pattern of boots-cut jean. The result of this study were as follow: 1. In wearing conditions, the 20's(51.6%) to 30's(69.1%) is found the best preferred jean is boots-cut style. The reason why consumers prefer boots-cut jeans with wearing fit does to seem charming bodyline of the adult female. 2. Body type groups by drop was classified with the usual waist, the thick waist, the thin waist. The differences among age groups, body type and so on were compared using the chi-square test. Dissatisfaction of the fit of the thick waist and the thin waist was higher than the usual waist. 3. Research on the production sizing system of 6 blue jean brands showed the total sizing system of each manufacture were $3{\sim}9$, they were reflected the sizing system of the korean Industrial Standards(KS K 0051). Therefore, it is considered necessary for boots-cut jeans pattern and sizing system for Korean consumer's body shape.

• 한국의류학회지
• /
• 제21권5호
• /
• pp.922-932
• /
• 1997

Blue jeans are finished with stonewashing process to give it optimal softness and color contrast of blue and white. So, Yellowing may well be generated during storage or use and thereby, their appearance may be damaged much. So, this study was aimed at finding the solutions to reduce the yellowing problem caused by residual metals after stonewshing. To this end, sample blue jeans were made to be finished with various methods of wet-treatment and then, be subject to daylight to check their photoyellowing. The results of this test can be summarized as follows; Since the stonewashing process was found to affect the yellowing, the residual metals of stone- washed blue jeans was analyzed. And it was found that it contained such residual metal as Al, Ca, Cu, Ti, Si, K and Zn. In particular, it was conceived that Al was a prime cause affecting the yellowing. Meanwhile, when the blue jeans were treated by the metal ionchelating agent of EDTA-2Na, the residual levels of Al and Ti were reduced by about 50%, while the photoyellolving was lowered by 75%, which is suggesed that EDTA is very effective in preventing the yellowing. On the other hand, when the blue jeans were bleached by the hypochlorite, chlorine remained in blue jean accelerated the yellowing. However, when this blue jean was treated again by the sodium thiosulfate for its dechloridization, the residual of chlorine was reduced, and the yellowing was lowered by about 43%.

• 한국의류학회지
• /
• 제20권4호
• /
• pp.573-585
• /
• 1996

This study of counter-culture - the cultural background of the Jean Fashion of which express the consciousness and youthfulness of young - shows the various social, cultural developments and the direction of growth for the Jean industry Until now, the fashion trends flowed from the elite, upper-class minority to the general public : however, in the case of the Jean Fashion, it has spread inversely to the upper-class from the young people who have adopted the life-styles of the lower, middle class, working people. With the emphasis on Jean Fashion's establishment through and within a counter- culture influences, the first chapter explores the counter-culture's background theory and how fashion has metamorphisized within the counter-culture. The second chapter explores the image of the jeans within the society of the youth and the general public. Finally in the fourth chapter, this study divides the images of Jean Fashion within the youth and the general population into classifications of Feminism, Eroticism, Dismantlementation. Thus, 1 came to the conclusion that the above stated theories have had great influence on the Jean Fashion Industry. The conclusion of this study are as follows: 1 Jeans are the representative article of clothing of unisex appeal which is the core characteristic of Feminism. Feminism, which surfaced coincidentally with the emergence of jeans in the 1850s, took charge of expressing the freedoms and the wills of women. 2. Jeans, being the representative article of Eroticism, have firmly entrenched its image in the young people's wardrobe through mass media such as movies, $\mu$ic, and commercials. 3. In the 90s the tendencies of Defacement and Dismantlementation of Jeans developed. In the Dismantlement tendencies of colors, the color blue foretells of the century's coming to an end, and blue also expresses the superiority of spirit and intelligence which transcends materialism.

• 한국의류학회지
• /
• 제22권6호
• /
• pp.716-724
• /
• 1998

The purpose of this study is to investigate the washing methods specified on care labels of blue jeans and to examine the appropriateness of the specification. In the study, the present condition of care labels on 100% cotton blue jeans was investigated and the consumers' washing methods of blue jeans were surveyed. Also, the shrinkage of blue jeans after washing was measured. The major results were as follows: 1. In spite of the fact that same materials of 100% cotton denim were used in all cases, washing signs on care labels showed very differently and the symbols of hand wash, using light duty detergent, no wring, drying in shade, and warm ironing with a covering cloth were demanding too high level of care for the protection of blue jeans. 2. Almost all consumers didn't follow instructions proposed on care labels because they didn't anticipate problem. In reality, most consumers washed blue jeans by machine in cold water with heavy duty detergent at standard course, dried under the sun, and didn't iron. The 40.8% of consumers didn't have problems even if they didn't follow instructions. Most problems happened after washing were shrinkage in length, but in shrinkage test after 15 times washings, it was found that there was no serious shrinkage problem. 3. For ideal care of blue jean, it is necessary for manufacturers to recognize the importance of care label and to stick correct appropriate care label. Also, consumers have to trust and follow instructions on care label.

• 한국의상디자인학회지
• /
• 제26권1호
• /
• pp.1-16
• /
• 2024

This study aims to investigate the differences in blue jean styles and the visual images associated with them. To achieve this, literature reviews, case studies, and surveys were conducted. The results are as follows. 1) Based on previous studies, it was found that the design elements influencing the style of blue jeans and their visual images include waistline position, silhouette, details, decorations, and color. Additionally, differences in the preferences and visual evaluations of Korean and Chinese individuals regarding the style of blue jeans were confirmed. 2) Skinny blue jeans are typically characterized by a high waistline and a length that reaches the ankles, featuring a snug fit with stretchy fabric. Straight blue jeans, on the other hand, usually have a natural or high waistline and cover the instep, with a straight silhouette descending from the thigh to the hem. Bell-bottom blue jeans are primarily high-waisted and cover the instep with a silhouette forming a bell shape from the knee to the hem. 3) Korean and Chinese women in their 20s evaluated skinny, straight, and bell-bottom styles of blue jeans as having a 'casual' image. However, they also associated bell-bottom style blue jeans with 'unique' and 'attractive' images. Interestingly, Korean women described skinny-style blue jeans as making someone look 'youthful', while Chinese women perceived them as 'sophisticated', 'making the waist look thicker', and 'unassuming'. As for straight-style blue jeans, Korean women saw them as 'well-fitting', while Chinese women described them as 'making one appear taller', 'desirable', and 'free-spirited'.

• 한국의류학회지
• /
• 제27권8호
• /
• pp.1004-1013
• /
• 2003

This study addressed an ill-understood issue of a price response model and a monopolistic price interval of fashion goods. The concept of monopolistic price interval introduced by Gutenberg has been rarely applied to the fashion goods, which is known as price sensitive goods. Thus, this study examined the price insensitive zone of the blue jean. The data of 268 respondents were analyzed using Choice-based Conjoint (CBC) analysis and t-test. Considering brand consideration set as a price determinant, we found the presence of monopolistic price interval of the jean. The results obtained from the CBC analysis showed that the bigger the size of brand consideration set, the shorter the monopolistic interval. This implied that the consumer who had a small brand consideration set was more likely to have a longer monopolistic price interval than the one who had a large brand consideration set, since the consumer with a small consideration set tended to value brand itself more than price. Although significant monopolistic price intervals were shown only for the three jean brands out of the seven, to reduce the size of brand consideration set and to increase brand loyalty were found important in maximizing firms'financial profits.