• Korean journal of communication and information
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• v.33
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• pp.169-191
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• 2006

Changing our monopoly broadcasting advertising system into free competition system may give rise to serious troubles that intensify commercialism of broadcasting and reduce diversity of public opinion. In the boundaries of public interest out of danger, korean broadcasting system should adopt a system that partially adopts the principle of free market. Broadcasting advertising sale system affect the whole broadcasting system because it functions as an effective capital-resource provider. Thus, it affects the broadcasting policies' righteousness and efficiency. Due to the non-elastic nature of the total advertising market, broadcasting advertising's size affects other media's capital allocation process. Therefore, broadcasting advertising sales system not only affects broadcast's social duty and public interest, but also affects the whole media industry. First, provide fair and open-competitive measures to support broadcast sales policy so that the market-based system can be run smoothly. Second, block any un-due influence from advertisers by separating production/programming and advertising sales. Third, sustain public broadcast system, not based on the advertising sales but based on the subscription fee. Fourth, social intervention of the advertising market. Fifth, provide policies that can set up multiple media channels/outlets and public opinion. By providing the minimum capital resources to the public broadcasting system, the broadcasting system can act on its public-interest duty and support the people's right-to-know rights.

• The Transactions of the Korea Information Processing Society
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• v.6 no.9
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• pp.2524-2532
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• 1999

In this paper, we present a new buffer pool management scheme designed for video type news objects to build a cost-effective News On Demand storage server for serving users requests beyond the limitation of disk bandwidth. In a News On Demand Server where many of users request for video type news objects have to be serviced keeping their playback deadline, the maximum numbers of concurrent users are limited by the maximum disk bandwidth the server provides. With our proposed buffer cache management scheme, a requested data is checked to see whether or not it is worthy of caching by checking its average arrival interval and current disk traffic density. Subsequently, only granted news objects are permitted to get into the buffer pool, where buffer allocation is made not on the block basis but on the object basis. We evaluated the performance of our proposed caching algorithm through simulation. As a result of the simulation, we show that by using this caching scheme to support users requests for real time news data, compared with serving those requests only by disks, 30% of extra requests are served without additional cost increase.