• Information Systems Review
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• v.23 no.1
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• pp.155-172
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• 2021

With the recent increase in online product purchases, a recommender system that recommends products considering users' preferences has still been studied. The recommender system provides personalized product recommendation services to users. Collaborative Filtering (CF) using user ratings on products is one of the most widely used recommendation algorithms. During CF, the item-based method identifies the user's product by using ratings left on the product purchased by the user and obtains the similarity between the purchased product and the unpurchased product. CF takes a lot of time to calculate the similarity between products. In particular, it takes more time when using text-based big data such as review data of Amazon store. This paper suggests a hybrid recommendation system using a 2-phase methodology and text data mining to calculate the similarity between products easily and quickly. To this end, we collected about 980,000 online consumer ratings and review data from the online commerce store, Amazon Kinder Store. As a result of several experiments, it was confirmed that the suggested hybrid recommendation system reflecting the user's rating and review data has resulted in similar recommendation time, but higher accuracy compared to the CF-based benchmark recommender systems. Therefore, the suggested system is expected to increase the user's satisfaction and increase its sales.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.41-43
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• 2015

Urban Informatics, the application of data science methodologies to the urban development and planning domain, has been increasingly adopted to improve the management and efficiency of cities. This paper introduces state of the art use cases in major cities including New York, London, Seoul and Amsterdam. It also introduces recent advances in using Big Data by multi-lateral institutions for poverty reduction, and startups utilizing open data initiatives to create new value and insights. Preliminary research performed on using Seoul's open data such as building permit data and health code violations are also introduced to demonstrate opportunities in this relatively new but promising area of research.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.2
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• pp.471-492
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• 2017

The demand and interest in big data analytics are increasing rapidly. The concepts around big data include not only existing structured data, but also various kinds of unstructured data such as text, images, videos, and logs. Among the various types of unstructured data, text data have gained particular attention because it is the most representative method to describe and deliver information. Text analysis is generally performed in the following order: document collection, parsing and filtering, structuring, frequency analysis, and similarity analysis. The results of the analysis can be displayed through word cloud, word network, topic modeling, document classification, and semantic analysis. Notably, there is an increasing demand to identify trending topics from the rapidly increasing text data generated through various social media. Thus, research on and applications of topic modeling have been actively carried out in various fields since topic modeling is able to extract the core topics from a huge amount of unstructured text documents and provide the document groups for each different topic. In this paper, we review the major techniques and research trends of text analysis. Further, we also introduce some cases of applications that solve the problems in various fields by using topic modeling.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.1-8
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• 2020

The use of text data in big data analytics has been increased. So, much research on methods for text data analysis has been performed. In this paper, we study Bayesian learning based on conjugate prior for analyzing keyword data extracted from text big data. Bayesian statistics provides learning process for updating parameters when new data is added to existing data. This is an efficient process in big data environment, because a large amount of data is created and added over time in big data platform. In order to show the performance and applicability of proposed method, we carry out a case study by analyzing the keyword data from real patent document data.

• Journal of Smart Tourism
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• v.2 no.1
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• pp.21-31
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• 2022

This review paper aims at providing a systematic analysis of articles published in various journals and related to the uses and business applications of big data. The goal is to provide a holistic picture of the place of big data in the tourism industry. The reviewed articles have been selected for the period 2013-2020 and have been classified into 8 broad categories namely business strategy and firm performance; banking and finance; healthcare; hospitality; networks and telecommunications; urbanism and infrastructures; law and legal regulations; and government. While the categories are reflective of components of tourism industries and infrastructures, the meta-analysis is organized around 3 broad themes: preferred research contexts, conceptual developments, and methods used to research big data business applications. Main findings revealed that firm performance and healthcare remain popular contexts of research in the big data realm, but also demonstrated a prominence of qualitative methods over mixed and quantitative methods for the period 2013-2020. Scholars have also investigated topics involving the notions of competitive advantage, supply chain management, smart cities, but also ethics and privacy issues as related to the use of big data.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.6
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• pp.225-230
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• 2016

Recently, Web has arisen large amount of data that to the development of the network and the Internet. In order to process it appeared that Big Data technology. Big Data technologies have been studied aiming a multifaceted and accurate analysis using existing regular data and a variety of data social data. But social data does not have the expertise and objectivity. And such manipulation and concealment and distortion of information have been raised troubling. Thus, this paper proposes for trust big data platform and will be described in detail. The big data platform proposed in this paper consists of data refiner, Data Analyzer, co-truster, visualizer, searcher, etc.

• The Journal of Information Systems
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• v.32 no.2
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• pp.137-152
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• 2023

Purpose The purpose of this study is to analyze big data related to DURIBAL from the operation of taxis reserved for the disabled to identify the issues and suggest solutions. ESG management should be translated into "environmental factors, social responsibilities, and transparent management." Therefore, the current study used Big Data analysis to analyze the factors affecting the standby of taxis reserved for the disabled and relevant problems for implications on convenience of social weak. Design/methodology/approach The analysis method used R, Excel, Power BI, QGIS, and SPSS. We proposed several suggestions included problems with managing cancellation data, minimization of dark data, needs to develop an integrated database for scattered data, and system upgrades for additional analysis. Findings The results showed that the total duration of standby was 34 minutes 29 seconds. The reasons for cancellation data were mostly use of other modes of transportation or delayed arrival. The study suggests development of an integrated database for scattered data. Finally, follow-up studies may discuss government-initiated big data analysis to comparatively analyze the use of taxis reserved for the disabled nationwide for new social value.

• Journal of Distribution Science
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• v.18 no.10
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• pp.65-75
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• 2020

Purpose: This study aims to examine how to review contents of experiential and utilitarian products (e.g., skincare products) and how to affect review helpfulness by applying natural language processing techniques. Research design, data, and methodology: This study uses 69,633 online reviews generated for the products registered at Amazon.com by 13 Korean cosmetic firms. The authors identify key topics that emerge about consumers' use of skincare products such as skin type and skin trouble, by applying bigram analysis. The review content variables are included in the review helpfulness model, including other important determinants. Results: The estimation results support the positive effect of review extremity and content on the helpfulness. In particular, the reviewer's skin type information was recognized as highly useful when presented together as a basis for high-rated reviews. Moreover, the content related to skin issues positively affects review helpfulness. Conclusions: The positive relationship between extreme reviews and helpfulness of reviews challenges the findings from prior literature. This result implies that an in-depth study of the effect of product types on review helpfulness is needed. Furthermore, a positive effect of review content on helpfulness suggests that applying big data analytics can provide meaningful customer insights in the online retail industry.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.8
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• pp.2879-2899
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• 2021

The tone reservation (TR) scheme is an attractive method to reduce peak-to-average power ratio (PAPR) in the filter bank multicarrier with offset quadrature amplitude modulation (FBMC-OQAM) systems. However, the high PAPR of FBMC signal will severely degrades system performance. To address this issue, a cyclic shift based TR (CS-TR) scheme with embedding side information (SI) is proposed to reduce the PAPR of FBMC signals. At the transmitter, four candidate signals are first generated based on cyclic shift of the output of inverse discrete Fourier transform (IDFT), and the SI of the selected signal with minimum peak power among the four candidate signals is embedded in sparse symbols with quadrature phase-shift keying constellation. Then, the TR weighted by optimal scaling factor is employed to further reduce PAPR of the selected signal. At the receiver, a reliable SI detector is presented by determining the phase rotation of SI embedding symbols, and the transmitted data blocks can be correctly demodulated according to the detected SI. Simulation results show that the proposed scheme significantly outperforms the existing TR schemes in both PAPR reduction and bit error rate (BER) performances. In addition, the proposed scheme with detected SI can achieve the same BER performance compared to the one with perfect SI.

• Culinary science and hospitality research
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• v.23 no.8
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• pp.195-205
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• 2017

The purpose of this study was to compare the Starbucks in South Korea with Starbucks in U.S.A through the semantic network analysis of big data by collecting online data with SCTM(Smart Crawling & Text Mining) program which was developed by big data research institute at Kyungsung University, a data collecting and processing program. The data collection period was from January 1st 2014 to December 7th 2017, and packaged Netdraw along with UCINET 6.0 were utilized for data analysis and visualization. After performing CONCOR(convergence of iterated correlation) analysis and centrality analysis, this study illustrated the current characteristics of Starbucks for Korea and U.S.A reflected by the social network and the differences between Korea and U.S.A. Since the Starbucks was greatly developed, especially in Korea. this study also was supposed to provide significant and social-network oriented suggestions for Starbucks USA, Starbucks Korea and also the whole coffee industry. Also this study revealed that big data analytics can generate new insights into variables that have been extensively studied in existing hospitality literature. In addition, implications for theory and practice as well as directions for future research are discussed.