• Journal of Families and Better Life
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• v.31 no.2
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• pp.109-126
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• 2013

This study seeks to determine how personality patterns on marital adjustment are influenced by interacting with conflict resolution styles. Data for this study were collected from intermarriage couples comprising 293 pairs (586 patients) who lived in Korea for at least 5years. Snowball sampling was carried out from August to October 2011. SPSS 18.0 was used to analyze the collected data. The results of this study are as follows: (a) The conscientiousness and openness of personality patterns turned out to be common personality factors that represent a positive affect on the intermarried couples' effort to adapt. (b) The extroversions, agreeableness, and neuroticism shown significantly increase and decrease the intermarried husband's marital adjustment, but the same did not have a significant influence on the intermarried wife's marital adjustment. (c) Factors that affect marital adjustment, the conflict resolution styles of intermarriage couples showed different results depending on the gender. (d) The Intermarried wife's personality patterns represented a positive affect on her marital adjustment by interacting with her husband's conflict resolution styles, while the intermarried husband's personality patterns represented a positive affect on his marital adjustment by interacting with his wife's conflict resolution styles. The implications of this study will be discussed in the conclusion.

• Journal of Korean Society for Quality Management
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• v.42 no.1
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• pp.15-32
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• 2014

This study examines the relationship between tip amount and its possible antecedents: bill size, the Big Five personality types, meal type, food quality, atmosphere, service quality, consumer gender, server gender, customer hospitality experience, race, and alcohol consumption. A survey of southeastern undergraduate students was conducted to collect information about the customer, server and customer tipping habits. While the analysis suggests that service is an important factor, it shows that other factors affect tip amount. Furthermore, these factors affect tip amounts in many different ways. Some examples of these factors include bill size, alcohol consumption, gender dynamics, meal type, food quality, and personality type. The conclusion suggests the intuition behind these factors by providing a dissection of their meaning and their importance to servers, customers, and managers alike. Purpose: This study tests restaurant customer tipping habits and some personality traits that have received limited previous attention as predictors of tipping. Methods: This study is that the tip amount was self-reported, business students at a university in a large southeastern city of USA were asked to complete a tipping journal. Results: This study was able to replicate the service-tipping relationship. Moreover, this study reiterated that server friendliness is a very powerful tool to increasing tips. Conclusion: This study strongly indicate that service has a positive relationship with tip amount, and also produce a positive relationship with emotional stability and a negative relationship to conscientiousness.

• Journal of the Korea Safety Management & Science
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• v.24 no.4
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• pp.109-116
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• 2022

This study attempted to explore how the perception of the necessity of safety education for adolescents affects fire safety consciousness and whether personality factors control the relationship. To this end, a survey was conducted at a high school in region C, and data of 1,049 people who agreed to the survey and responded faithfully were used for analysis. Hayes' macro was used to analyze the moderating effect, and as a result of the analysis, adolescents' awareness of the need for safety education increased, and their relationship was significantly regulated by extroversion, openness, and conscientiousness among the five personality factors. A simple regression line analysis was conducted to find out the specific direction, and it was found that the higher the need for safety education in both the group with high extroversion, openness, and conscientiousness, the higher the awareness of safety education. These results suggest that changes in educational methods and contents are needed to raise awareness of the necessity of education in fire safety education and to improve educational motivation, and that it may be helpful to actively utilize students' personality strengths in education.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.53-58
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• 2017

The objective of this study was to search the effect of individual personality (big five personality) on creative behavior. In particular, we tried to find out how the individual characteristics of the students who are perceived as unique majors in university and students who are in non-art, music and physical education affect the creative behavior. To perform this, questionnaires were distributed to 150 university students in art, music and physical education and 150 non-art, music, and physical education university students in C University located in Gwangju Metropolitan City. 275 copies (91.7%) of valid questionnaires were used among them. As a result, extroversion, openness, Friendliness, and sincerity were found to affect creative behaviors, excluding neuroticism (emotional stability) among five factors of personality. Additional analysis was performed by departmentalizing the majors of respondents as art, music and physical education and non-art, music, and physical education. In the case of art, music and physical education, extroversion, openness, friendliness affected the creative behavior, and in the case of non-art, music and physical education, only extroversion and openness influenced creative behavior. This difference can be understood as the difference of habits according to major, and it has been proved that it is also similar to previous research results.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.231-240
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• 2016

The purpose of this study is to investigate the relationship among fatigue, personality, learning strategies, and academic achievement of medical students. 146 students from year 1 to year 4 at one medical school participated in this study. Students completed the fatigue, Big Five personality traits(Neuroticism, Extraversion, Openness, Agreeableness, Conscientiousness), learning, strategies. The academic achievement of students measured by GPA. The data were analyzed by t-test and stepwise multiple regression. The student's fatigue differed by grade, and the students of low grade had higher scores than high grade. But personality traits and learning strategies were not significantly different by grade. The factors that affect on academic achievement differ by grade. In low grade, neuroticism, extraversion, and rehearsal affected students' academic achievement. In high grade, conscientiousness and extraversion had an effect on the academic achievement of students. These results could guide the design of medical education improvement, and be useful in developing a supporting program for medical students.

• Survey Research
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• v.12 no.2
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• pp.51-76
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• 2011

Analyzing the 2009 Korean General Social Survey(KGSS), this study attempts to elucidate the mechanism how content-irrelevant response patterns are formed in the social survey. This study investigates the relationship between personality traits and response styles. Specifically, the effects of Big Five factors(extraversion, agreeableness, conscientiousness, emotional stability, openness to experience) of personality on the acquiescent response styles(ARS) and extreme response styles(ERS) are examined, controlling for individual characteristics and interview contexts. The results show that ERS is positively affected by extraversion, openness to experience, agreeableness, and conscientiousness, whereas ARS is not significantly associated with any dimension of personality traits. The implications of findings and the methods to reduce response bias are discussed.

• Journal of Practical Engineering Education
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• v.11 no.2
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• pp.231-237
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• 2019

The purpose of this study is to identify differences in job-seeking efficacy and personality five factors between participants in the college's job support program and non-participants. The survey was conducted on 382 undergraduate students from D University in North Gyeongsang Province. Also, the difference between participants and non-participants in the job support program was verified. The principal results were as follows. First, the results showed that job-seeking efficacy of participants in job support programs was higher than that of non-participants. Second, difference between participants and non-participants in the job support program. In other words, extroversion, agreeableness, and conscientiousness among the five personality traits showed that participants in the job support program were higher than non-participants, while neurology and openness were not significant. The findings of this study indicated that personality traits may affect that participants can influence whether or not they participate in job support programs, indicating the need to come up with measures to encourage non-participating groups in the job support program to participate.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• Korean Journal of Culture and Social Issue
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• v.15 no.1
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• pp.169-186
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• 2009

This study aims to investigate the relationship between personality, especially temperament and subjective well-being. The participants were 681 college students (211 males and 470 females), whose ages ranged from 17 to 37 (M=20.91, SD=2.36). The instruments utilized in the present study were Korean Version of BAS/BIS Scale, The Big Five Locator, Satisfaction with Life Scale, Life Satisfaction Motivation Scale, Life Satisfaction Expectancy Scale, Emotion Frequency Test, and Subjective Happiness Scale. Result indicated that women expected more positive future than men did, while no gender differences were found in any other well-being variables. Correlational analyses revealed that emotional stability and extroversion were closely associated with life satisfaction, happiness, positive and negative emotion, whereas behavioral activation system (BAS) and behavioral inhibition system (BIS) were more closely associated with motivation to live and expectancy of satisfactory life. There was close relationship between conscientiousness and subjective well-being, because they were college students. As a internal factor, personality was better predictor for subjective well-being of female students. For instance, it accounted for around 35% variance of female's subjective happiness. The present findings reiterate the role of personality in quality of life, and it was discussed with characteristics of subjects, situational factors, and previous studies.

• Korean Journal of Cognitive Science
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• v.30 no.3
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• pp.133-156
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• 2019

To investigate how personality test items are understood by participants, their semantic representations were explored by Latent Semantic Analysis, In this thesis, Semantic Similarity Matrix was proposed, which contains cosine similarity of semantic representations between test items and personality traits. The matrix was compared to traditional factor loading matrix. In preliminary study, semantic space was constructed from the passages describing the five traits, collected from 154 undergraduate participants. In study 1, positive correlation was observed between the factor loading matrix of Korean shorten BFI and its semantic similarity matrix. In study 2, short personality test was constructed from semantic similarity matrix, and observed that its factor loading matrix was positively correlated with the semantic similarity matrix as well. In conclusion, the results implies that the factor structure of personality test can be inferred from semantic similarity between the items and factors.