• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.326-331
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• 2023

Korea's cultural content industry can develop into another unique tourism industry. However, since other prior studies focus on the Japanese content industry, this study identifies modern industrial trends by combining the unique characteristics of Korean content, that is, cultural content tourism, and the analysis ability of big data. The current status and direction of the cultural content tourism industry were studied by utilizing the extensive information collection and in-depth analysis capabilities of big data, and as a result, it was confirmed that the trend of the cultural content industry is related to the business aspect of cultural content, not the pure content interest of cultural content. This shows that Korean cultural contents have a strong business aspect. As a limitation, when research design was conducted using social media big data, the age, gender, etc. of the subject analyzed with unique anonymity could not be known. The Korean cultural content industry is expected to be successful in terms of business.

• 한국컴퓨터정보학회논문지
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• 제25권4호
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• pp.149-156
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• 2020

4차산업 혁명으로 다양한 산업분야에서 빅데이터 기술을 성공적으로 활용하여 경영성과를 얻은 사례들이 보고되고 있다. 본 논문은 의료산업에서 빅데이터를 성공적으로 활용한 혁신 사례들 살펴보고 어떤 데이터가 어떠한 목적으로 활용되고 있으며 이러한 빅데이터가 어떤 가치를 창출하는지 시사점을 도출하고자 하였다. 서론에서는 본 연구의 배경과 방향에 대해 기술하여 연구의 전체적인 구조를 파악하고자 하였다. 문헌 연구에서는 빅데이터의 정의 및 개념과 빅데이터 연구와 관련된 내용, 그리고 의료 산업에서의 빅데이터의 활용과 관련된 내용을 설명하고자 하였다. 본문에서는 질병연구를 위해 국민건강정보와 개인유전정보를 활용한 기술, 개인의 생체정보를 활용하여 개인 건강 서비스, 기업의 업무 프로세스 효율화를 위해 기업이 확보하고 있는 지식 데이터와 전자의무기록 정보를 활용한 사례, 그리고 신약개발을 위해 의료빅데이터 활용 사례 등을 서술하였다. 결론에서는 본 연구의 학문적, 비즈니스적 시사도출과 함께 연구의 성과가 국내 의료산업에 어떠한 도움을 줄 수 있는지 방향성을 제시하고자 하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제30권3호
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• pp.159-175
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• 2021

Purpose The purpose of this study was to find the effect of the determinants on the Big data utilization in industry. The determinants of Big data utilization were deduced by reviewing theoretical background and discussions on Big data related researches. Research model and proposed hypothesis were constructed from TOE framework and UTAUT model. Design/methodology/approach The research was conducted to collect a sample data from the experts involved in the Big data projects in industry. In addition, interviews and online survey were performed to get sample data. Exploratory factor analysis was conducted to verify the grouping of these questionnaire items and confirmatory factor analysis was done to verify the validity and reliability of the measurement model. Finally, research hypothesis was verified and theoretical and practical implications were proposed for further studies. Findings The results show that the technical factor have a significant effect on the expectancy factor and the behavioral factor. The organizational factor have a significant effect on the behavioral factor. In addition, the expectancy factor was significant on the behavioral factor and the intention-to-use of Big data system.

• 아태비즈니스연구
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• 제15권1호
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• pp.131-143
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• 2024

Purpose - The purpose of this study was to analyze cases of big data-driven business in the financial industry, focusing on organizational structure and business processes using big data in banking industry. Design/methodology/approach - This study used a case study approach. To this end, cases of two banks implementing big data-driven business were collected and analyzed. Findings - There are two things in common between the two cases. One is that the central tasks for big data-driven business are performed by a centralized organization. The other is that the role distribution and work collaboration between the headquarters and business departments are well established. On the other hand, there are two differences between the two banks. One marketing campaign is led by the headquarters and the other marketing campaign is led by the business departments. The two banks differ in how they carry out marketing campaigns and how they carry out big data-related tasks. Research implications or Originality - When banks plan and implement big data-driven business, the common aspects of the two banks analyzed through this case study can be fully referenced when creating an organization and process. In addition, it will be necessary to create an organizational structure and work process that best fit the special situation considering the company's environment or capabilities.

• 디지털산업정보학회논문지
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• 제12권4호
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• pp.51-58
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• 2016

In the area of hotel and tourism sector, various research are analyzed using big data. Big data is being generated by any digital devices around us all the times. All the digital process and social media exchange produces the big data. In this paper, we analyzed the de-identification method of big data to use the personal information of hotel guests. Through the analysis of these big data, hotel can provide differentiated and diverse services to hotel guests and can improve the service and support the marketing of hotels. If the hotel wants to use the information of the guest, the private data should be de-identified. There are several de-identification methods of personal information such as pseudonymisation, aggregation, data reduction, data suppression and data masking. Using the comparison of these methods, the pseudonymisation is discriminated to the suitable methods for the analysis of information for the hotel guest. Also, among the pseudonymisation methods, the t-closeness was analyzed to the secure and efficient method for the de-identification of personal information in hotel.

• 디지털산업정보학회논문지
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• 제13권2호
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• pp.77-85
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• 2017

Due to the expansion of accommodation space caused by increase of population along with lifestyle changes, most of people spend their time indoor except for the travel time. Because of this, environmental change of indoor is very important, and it affects people's health and economy in resources. But, most of people don't acknowledge the importance of indoor environment. Thus, monitoring system for sustaining and managing indoor environment systematically is needed, and big data clusters should be used in order to save and manage numerous sensor data collected from many spaces. In this paper, we design a big data cluster for the indoor environment monitoring in order to store the sensor data and monitor unit of the huge building Implementation design big data cluster-based system for the analysis, and a distributed file system and building a Hadoop, HBase for big data processing. Also, various sensor data is saved for collection, and effective indoor environment management and health enhancement through monitoring is expected.

• 한국산업융합학회 논문집
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• 제22권6호
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• pp.775-783
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• 2019

The big data industry market continues to grow and is expected to grow further. In this paper, based on the five-point Likert scale of college students in the process of developing big data young people, the satisfaction of instructors in big data training and improvement of job (education) ability based on AI convergence The survey was conducted on the expectations of the participants and their intention to participate in the training process for the young talents. Male students were more satisfied than students. In terms of students, students who are less than 6th semester have the highest satisfaction, but students who are less than 7th and 8th semesters are less satisfied. By department, the satisfaction level of science and statistics students was the highest, while the satisfaction level of other students was low. According to the average of college credits, the satisfaction of students under 3.5~4.0 was the highest, and the satisfaction of students below 3.0 was the lowest.

• International Journal of Internet, Broadcasting and Communication
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• 제15권3호
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• pp.52-57
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• 2023

In the restaurant industry, along with the fourth industry, there is a food technology craze due to IT development. In addition, many prospective restaurant founders are increasing due to restaurant start-ups with relatively low entry barriers. And ChatGPT is causing a craze for chatbots. Therefore, the purpose of this paper is to analyze factors for restaurant start-ups with big data and implement a system to make it easier for prospective restaurant start-ups to recommend restaurant start-ups that suit them and further increase the success rate for restaurant start-ups. Therefore, this paper is meaningful in analyzing the start-up factors desired by prospective restaurant founders with big data, turning them into text, and furthermore, designing and studying the start-up factors shown as big data into a restaurant start-up chatbot system.

• 동아시아경상학회지
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• 제10권2호
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• pp.105-113
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• 2022

Purpose - An increase in automation has been as a result of digital technologies. The data will be instrumental in the determination of the services that are more necessary so that more resources can be allocated for them. The purpose of the current research is to investigate how big data utilization will help increase the profitability in the industry 4.0 era. Research design, Data, and methodology - The present research has conducted the comprehensive literature content analysis. Quantitative approaches allow respondents to decide, but qualitative methods allow them to offer more information. In the next step, respondents are given data collection equipment, and information is collected. Result - The According to qualitative literature analysis, there are five ways in which big data utilization will help increase the profitability in the industry 4.0 era. The five solutions are (1) Better Customer Insight, (2) Increased Market Intelligence, (3) Smarter Recommendations and Audience Targeting, (4) Data-driven innovation, (5) Improved Business Operations. Conclusion - Modern companies have been seeking a competitive advantage so that they can have the edge over other companies in the same industries providing the same services and products. Big data is that technology that businesses have always wanted for an extended period of time to revolutionize their operations, making their businesses more profitable.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.270-275
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• 2024

Introduction. In this study, purpose is to analize the types of golf tourism, inbound or outbound, by using big data and see how movement of industry is being changed and what changes have been made during and after Covid-19 in golf industry. Method Using Textom, a big data analysis tool, "golf tourism" and "Covid-19" were selected as keywords, and search frequency information of Naver and Daum was collected for a year from 1 st January, 2023 to 31st December, 2023, and data preprocessing was conducted based on this. For the suitability of the study and more accurate data, data not related to "golf tourism" was removed through the refining process, and similar keywords were grouped into the same keyword to perform analysis. As a result of the word refining process, top 36 keywords with the highest relevance and search frequency were selected and applied to this study. The top 36 keywords derived through word purification were subjected to TF-IDF analysis, visualization analysis using Ucinet6 and NetDraw programs, network analysis between keywords, and cluster analysis between each keyword through Concor analysis. Results By using big data analysis, it was found out option of oversea golf tourism is affecting on inbound golf travel. "Golf", "Tourism", "Vietnam", "Thailand" showed high frequencies, which proves that oversea golf tour is now the re-coming trends.