• 제목/요약/키워드: Betweenness

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Study on Influence and Diffusion of Word-of-Mouth in Online Fashion Community Network (온라인 패션커뮤니티 네트워크에서의 구전 영향력과 확산력에 관한 연구)

  • Song, Kieun;Lee, Duk Hee
    • Journal of the Korean Society of Costume
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    • v.65 no.6
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    • pp.25-35
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    • 2015
  • The purpose of this study is to investigate the characteristics of members and communities that have significant influence in the online fashion community through their word-of-mouth activities. In order to identify the influence and the diffusion of word-of-mouth in fashion community, the study selected one online fashion community. Then, the study sorted the online posts and comments made on fashion information and put them into the matrix form to perform social network analysis. The result of the analysis is as follows: First, the fashion community network used in the study has many active members that relay information very quickly. Average time for information diffusion is very short, taking only one or two days in most cases. Second, the influence of word-of-mouth is led by key information produced from only a few members. The number of influential members account for less than 20% of the total number of community members, which indicate high level of degree centrality. The diffusion of word-of-mouth is led by even fewer members, which represent high level of betweenness centrality, compared to the case of degree centrality. Third, component characteristic shares similar information with about 70% of all members being linked to maximize information influence and diffusion. Fourth, a node with high degree centrality and betweenness centrality shares similar interests, presenting strain effect to particular information. Specially, members with high betweenness centrality show similar interests with members of high degree centrality. The members with high betweenness centrality also help expansion of related information by actively commenting on posts. The result of this research emphasizes the necessity of creation and management of network to efficiently convey fashion information by identifying key members with high level of information influence and diffusion to enhance the outcome of online word-of-mouth.

Ad Hoc Routing Method Based on Betweenness Centrality and Location Information for Unmanned Ground System Networks (지상 무인로봇체계 네트워크를 위한 매개 중심도와 위치정보 기반 Ad Hoc 라우팅)

  • Ahn, Hyochun;Yim, Jinhyuk;Ko, Young-Bae;Choi, HyungSeok;Kwon, DaeHoon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.41 no.4
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    • pp.441-450
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    • 2016
  • Wireless multi-hop communication is one of the key technologies to operate Unmanned Ground System (UGS) networks efficiently. Conventionally a lot of routing protocol has been developed and studied for multi-hop networks like Mobile Ad-hoc Network (MANET). However, the routing protocol for the unique environment of the UGS requires further studies, since conventional routing protocols cannot be used itself for UGS networks. In this paper, we propose the Betweenness Centrality based Geographic Routing (BCGR) which considers the main function of UGS. BCGR utilizes expanded ego betweenness centrality, mobility and location information error, respectively. We have conducted a simulation study for evaluating the performance of the BCGR using ns-3, and our simulation results show that BCGR outperforms the conventional routing protocols such as AODV and GPSR in terms of end-to-end transmission reliability, throughput and delay.

A Study on the Application to Network Analysis on the Importance of Author Keyword based on the Position of Keyword (학술논문의 저자키워드 출현순서에 따른 저자키워드 중요도 측정을 위한 네트워크 분석방법의 적용에 관한 연구)

  • Kwon, Sun-Young
    • Journal of the Korean Society for information Management
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    • v.31 no.2
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    • pp.121-142
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    • 2014
  • This study aims to investigate the importance of author keyword with analysis the position of author keyword in journal. In the first stage, an analysis was carried out on the position of author keyword. We examined the importance of author keyword by using degree centrality, closeness centrality, betweenness centrality, eigenvector centrality and effective size of structural hole. In the next stage, We performed analysis on correlation between network centrality measures and the position of author keyword. The result of correlation analysis on network centrality measures and the position of author keyword shows that there are the more significant areas of the result of the correlation analysis on degree centrality, betweenness centrality and the position of keyword. In addition, These results show that we need to consider that the possible way as measuring the importance of author keyword in journal is not only a term frequency but also degree centrality and betweenness centrality.

Author Co-citation Network Analysis Using Triangle Betweenness Centrality Measure (중심성 척도 TBC를 이용한 저자동시인용 네트워크 분석)

  • Lee, Jae-Yun
    • Proceedings of the Korean Society for Information Management Conference
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    • 2005.08a
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    • pp.357-364
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    • 2005
  • 저자동시인용 자료에 대한 분석 도구로 삼각매개중심성 (triangle betweenness centrality; TBC) 척도를 비롯하여 네 가지 새로운 척도를 제안하고 정보학 분야의 지적 구조 분석에 적용해보았다. 제안한 척도는 사회네트워크 분석 분야에서 사용되고 있는 여러 중심성 척도를 참고하여 동시인용 데이터에 적합하도륵 고안되었다. 검증을 위해서 이은숙, 정영미(2002)의 연구에서 수집한 1990년부터2000년까지 11년간 Journal of America Society for Information Science에 인용된 주요 저자50명의 동시인용 네트워크를 여러 중심성 척도를 사용해서 분석하였다. 전통적인 분석 도구인 다차원척도법이나 군집분석과 달리 중심성 척도를 통해서는 저작물에 반영된 개별 저자의 입지와 영향력에 대한 구체적인 분석이 가능하였다. 특히 삼각매개중심성 척도는 측정 범위의 조절이 자유로와서 지역적 중심성과 전역적 중심성을 모두 파악할 수 있는 것으로 나타났다.

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연안여객의 대중교통화를 위한 항로 네트워크 분석 연구

  • Jeong, Wan-Hui;Kim, Seong-Ho
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2014.10a
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    • pp.164-166
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    • 2014
  • 주5일제 시행과 여가 활동으로서 여행에 대한 관심이 높아짐에 따라서 연안여객의 활용도는 높아질 것으로 예상된다. 하지만, 국내 연안여객 이용의 실태는 항로 부족, 항구의 노후화 등 개선해야할 과제가 많이 있다. 이러한 상황에서 연안여객의 대중교통화의 필요성이 제기되었다. 본 논문은 현재 연안여객의 항로 네트워크를 분석하여 대중교통화로 나아갈 수 있는 현재의 실태를 확인했다. 사용된 네트워크 분석지수는 지역중심성(degree centrality), 연결중심성(betweenness centrality)이다. 두 가지 지수에 따라 대중교통화에 기여하고 있는 항구의 순위를 확인했다. 분석결과가 연안여객의 대중교통화에 조금이나마 기여할 수 있기를 기대한다.

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A Social Network Analysis of Research Key Words Related Smoke Cessation in South Korea (연결망 분석을 활용한 우리나라 금연연구 동향분석)

  • An, Eun-Seong
    • Health Policy and Management
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    • v.29 no.2
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    • pp.138-145
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    • 2019
  • Background: The purpose of this study is supposed to figure out the keyword network from 2009 to 2018 with social network analysis and provide the research data that can help the Korea government's policy making on smoking cessation. Methods: First, frequency analysis on the keyword was performed. After, in this study, I applied three classic centrality measures (degree centrality, betweenness centrality, and eigenvector centrality) with R 3.5.1. Moreover, I visualized the results as the word cloud and keyword network. Results: As a result of network analysis, 'smoking' and 'smoking cessation' were key words with high frequency, high degree centrality, and betweenness centrality. As a result of looking at trends in keyword, many study had been done on the keyword 'secondhand smoke' and 'adolescent' from 2009 to 2013, and 'cigarette graphic warning' and 'electronic cigarette' from 2014 to 2018. Conclusion: This study contributes to understand trends on smoking cessation study and seek further study with the keyword network analysis.

Social Network Comparison of Netflix, Disney+, and OCN on Twitter Using NodeXL

  • Lee, Soochang;Song, Keuntae;Bae, Woojin;Choi, Joohyung
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.47-54
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    • 2022
  • We analyze and compare the structure of the networks of Netflix, Disney+, and OCN, which are forerunners in OTT market, on Twitter. This study employs NodeXL pro as a visualization software package for social network analysis. As a result of the comparison with values of Vertices, Connected Components, Average Geodesic Distance, Average Betweenness Centrality, and Average Closeness Centrality. Netflix has comparative advantages at Vertices, Connected Components, and Average Closeness Centrality, OCN at Average Geodesic Distance, and Disney+ at Average Betweenness Centrality. Netflix has a more appropriate social network for influencer marketing than Disney+ and OCN. Based on the analysis results, the purpose of this study is to explain the structural differences in the social networks of Netflix, Disney+, and OCN in terms of influencer marketing.

Hierarchical fault propagation of command and control system

  • Zhang, Tingyu;Huang, Hong-Zhong;Li, Yifan;Huang, Sizhe;Li, Yahua
    • Smart Structures and Systems
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    • v.29 no.6
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    • pp.791-797
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    • 2022
  • A complex system is comprised of numerous entities containing physical components, devices and hardware, events or phenomena, and subsystems, there are intricate interactions among these entities. To reasonably identify the critical fault propagation paths, a system fault propagation model is essential based on the system failure mechanism and failure data. To establish an appropriate mathematical model for the complex system, these entities and their complicated relations must be represented objectively and reasonably based on the structure. Taking a command and control system as an example, this paper proposes a hierarchical fault propagation analysis method, analyzes and determines the edge betweenness ranking model and the importance degree of each sub-system.

An Analysis of Cultural Policy-related Studies' Trend in Korea using Semantic Network Analysis(2008-2017) (언어네트워크분석을 통한 국내 문화정책 연구동향 분석(2008-2017))

  • Park, Yang Woo
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.371-382
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    • 2017
  • This study aims to analyze the research trend of cultural policy-related papers based on 832 key words among 186 whole articles in the Journal of Cultural Policy by the Korea Culture & Tourism Institute from October 2008 to January 2017. The analysis was performed using a big data analysis technique called the Semantic Network Analysis. The Semantic Network Analysis consists of frequency analysis, density analysis, centrality analysis including degree centrality, betweenness centrality, and eigenvector centrality. Lastly, the study shows a figure visualizing the results of the centrality analysis through Netdraw program. The most frequently exposed key words were 'culture', 'cultural policy/administration', 'cultural industry/cultural content', 'policy', 'creative industry', in the order. The key word 'culture' was ranked as the first in all the analysis of degree centrality, betweenness centrality and eigenvector centrality, followed by 'policy' and 'cultural policy/administraion'. The key word 'cultural industry/cultural content' with very high frequency recorded high points in degree centrality and eigenvector centrality, but showed relatively low points in betweenness centrality.

Path Prediction and Suggestion of Efficient Collection Points for Marine Plastic Debris Based on Betweenness Centrality Analysis (매개 중심성을 이용한 해양 플라스틱 폐기물의 경로 예측 및 효율적인 수거지점 제안)

  • Jeon, Yeon Seon;Hong, Min Ji;Park, Moo Kyu;Choi, Yong-Sang
    • Journal of Korean Society of Environmental Engineers
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    • v.37 no.7
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    • pp.426-431
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    • 2015
  • Korea severely suffers from plastic-induced ocean pollution, but only few studies predicted the trajectory of marine plastic debris and provided their collection method. This study used Ocean Surface CURrent Simulator (OSCURS) of National Oceanic and Atmospheric Administration (NOAA) in order to predict the trajectories of marine plastic debris flowing into the East Sea and Yellow Sea for each season during 2004 to 2013. Results suggest that efficient collection hubs through the high betweenness centrality index. Most hubs were located in the seashores regardless of season, suggesting the seashore of Uljin for the East Sea and the seashore between Saemangeum and Shinan for the Yellow Sea as the most efficient hubs.